Perhaps the pushback began in earnest in 2023, when model Hailey Bieber, wore a T-shirt emblazoned with the dairy industry's campaign logo, 'Got Milk?'
When paparazzi photographs emerged of Eamonn Holmes and his new girlfriend enjoying a mini break in the City of Love, even the presenter's friends began to gossip about their relationship.
Today, a Mail investigation reveals that every part of England, from Cornwall to Northumbria, Lincolnshire to the Welsh borders, now plays host to a migrant hotel.
With her bouncy blonde locks and impeccable sense of style, Matilda Djerf is the ultimate cool-girl influencer. But this week, the scales started to fall from her devoted followers' eyes.
They were once the best of friends, whose cheeky on-screen banter helped keep Britain's Got Talent among the best-rated shows on television for the ten series they appeared on it together.