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The MAGA hats were flying like Frisbees. It was two weeks before Election Day. Charlie Kirk, the Millennial right-wing influencer, had been touring college campuses. On this particular Tuesday, he’d brought his provocations to the University of Georgia. Athens, where the school’s main campus is located, is an artsy town in a reliably blue county, with a famed alternative-music scene. (R.E.M., the B-52s, and Neutral Milk Hotel are among the many bands in the city’s lore.) But that afternoon, the courtyard outside the student center was a sea of red, with thunderous “U-S-A!” chants echoing off the buildings. Kirk had arrived on a mission: to pump up Gen Z about the return of Donald Trump. He was succeeding.

I was standing in the back of the crowd, watching hundreds of young guys with their arms outstretched, hollering for MAGA merch. Once a stigmatized cultural artifact, the red cap is now a status symbol. For a certain kind of bro, MAGA is bigger than politics. MAGA makes you manly.

MAGA, as this week affirmed, is also not an aberration. At its core, it remains a patriarchal club, but it cannot be brushed off as a passing freak show or a niche political sect. Donald Trump triumphed in the Electoral College, and when all the votes are counted, he will likely have captured the popular vote as well. Although it’s true that MAGA keeps growing more powerful, the reality is that it’s been part of mainstream culture for a while. Millions of Americans, particularly those who live on the coasts, have simply chosen to believe otherwise.

Democrats are performing all manner of autopsies, finger-pointing, and recriminations after Kamala Harris’s defeat. Many political trends will continue to undergo examination, especially the pronounced shift of Latino voters toward Trump. But among all the demographic findings is this particular and fascinating one: Young men are more conservative than they used to be. One analysis of ​​AP VoteCast data, for instance, showed that 56 percent of men ages 18–29 supported Trump this year, up 15 points from 2020.

Depending on where you live and with whom you interact, Trump’s success with young men in Tuesday’s election may have come as a shock. But the signs were there all along. Today, the top three U.S. podcasts on Spotify are The Joe Rogan Experience, The Tucker Carlson Show, and The Charlie Kirk Show. All three hosts endorsed Trump for president. These programs and their massive audiences transcend the narrow realm of politics. Together, they are male-voice megaphones in a metastasizing movement across America. In 2023, Steve Bannon described this coalition to me as “the Tucker-Rogan-Elon-Bannon-combo-platter right.” Trump has many people to thank for his victory—among them men, and especially young men with their AirPods in.

Trump can often be a repetitive bore when speaking in public, but one of his more interesting interviews this year was a conversation with dude-philosopher Theo Von. As my colleague Helen Lewis wrote, Trump’s “discussion of drug and alcohol addiction on Theo Von’s This Past Weekend podcast demonstrated perhaps the most interest Trump has ever shown in another human being.” (Trump’s older brother, Fred Trump Jr., died of complications from alcoholism at the age of 42.) Similarly, five days before the election, Trump took the stage with Carlson for a live one-on-one interview. The two bro’d out in an arena near Phoenix, and that night, Trump was especially freewheeling—and uncharacteristically reflective about the movement he leads. (Trump looks poised to win Arizona after losing it in 2020.)

It’s not just one type of talkative bro who has boosted Trump and made him more palatable to the average American. Trump has steadily assembled a crew of extremely influential and successful men who are loyal to him. Carlson is the preppy debate-club bro. Rogan is the stoner bro. Elon Musk is the tech bro. Bill Ackman is the finance bro. Jason Aldean is the country-music bro. Harrison Butker is the NFL bro. Robert F. Kennedy Jr. is the crunchy-conspiracist bro. Hulk Hogan is the throwback entertainer bro. Kid Rock is the “American Bad Ass” bro. And that’s hardly an exhaustive list. Each of these bros brings his own bro-y fandom to the MAGA movement and helps, in his own way, to legitimize Trump and whitewash his misdeeds. Some of these men, such as Kennedy and Musk, may even play a role in the coming administration.

My colleague Spencer Kornhaber wrote this week that Democrats are losing the culture war. He’s right, but Trumpism extends even beyond politics and pop culture. I’ve been thinking a lot about that day I spent at the University of Georgia. Students I spoke with told me that some frat houses off campus make no secret of their Trump support, but it seemed less about specific policies and more about attitude. That’s long been the open secret to Trump: a feeling, a vibe, not a statistic. Even Kirk’s “free speech” exercises, which he’s staged at colleges nationwide for a while now, are only nominally about actual political debate. In essence, they are public performances that boil down to four words: Come at me, bro! Perhaps there is something in all of this that is less about fighting and more about acceptance—especially in a culture that treats bro as a pejorative.

These Trump bros do not all deserve sympathy. But there’s good reason to try to actually understand this particular voting bloc, and why so many men were—and are—ready to go along with Trump.

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A federal judge granted Special Counsel Jack Smith’s request to pause the election-subversion case against Trump after his presidential victory. The Department of Justice charged three men connected to a foiled Iranian assassination plot against Trump. Trump named his senior campaign adviser Susie Wiles as his White House chief of staff. She will be the first woman to hold the role.

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Evening Read

Illustration by Paul Spella / The Atlantic. Source: Getty.

The Strange History Behind the Anti-Semitic Dutch Soccer Attacks

By Franklin Foer

Among the bizarrest phenomena in the world of sports is Ajax, the most accomplished club in the storied history of Dutch soccer … Ajax fans tattoo the Star of David onto their forearms. In the moments before the opening kick of a match, they proudly shout at the top of their lungs, “Jews, Jews, Jews,” because—though most of them are not Jewish—philo-Semitism is part of their identity.

Last night, the club that describes itself as Jewish played against a club of actual Jews, Maccabi Tel Aviv. As Israeli fans left the stadium, after their club suffered a thumping defeat, they were ambushed by well-organized groups of thugs, in what the mayor of Amsterdam described as “anti-Semitic hit-and-run squads.”

Read the full article.

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Stephanie Bai contributed to this newsletter.

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If this wasn’t the Podcast Election, it was certainly a podcast-y election. Millions of people watched the results come in on a handful of livestreams hosted by popular podcasters, including one hosted by Tucker Carlson from Mar-a-Lago, on which Donald Trump’s sons Donald Trump Jr. and Eric Trump appeared as guests.

Trump also enjoyed a late-breaking endorsement from Joe Rogan, host of the world’s most popular podcast. For the past several months, much was made about the Trump campaign’s podcast strategy, reportedly masterminded by Trump’s son Barron, which included interviews with the tech-world whisperers Lex Fridman and the All-In Podcast. Trump took advantage of every opportunity to be interviewed at length and in casual conversation for huge audiences of young men; Harris did not, and immediately after her loss, this stood out to many people as a big problem. As New York Times editor Willy Staley put it in a wry (or grim) post on X, there is now palpable “soul-searching among Democrats about the podcast situation.”

I spent Election Night watching a livestream hosted by The Free Press, the media company founded by the former New York Times writer Bari Weiss. The guest list was a strange assemblage of iconoclasts and establishment castoffs, and it was obvious from the comments that many viewers were just there to watch It Girls Dasha Nekrasova and Anna Khachiyan, hosts of the cultish podcast Red Scare, smirk and sip teensy glasses of champagne while barely saying anything. (One of Nekrasova’s longer sentences of the night was “He’s winning like crazy, right?”)

[Read: Bad news]

A little after 8 p.m., the former presidential candidate Andrew Yang called in from a parking lot in Philadelphia. “I gotta say, the vibe’s kind of Trumpy,” he told Weiss. He had voted for Kamala Harris, he told her, though he hadn’t been excited about it. He offered his critique of the campaign run by Harris and Tim Walz, which he felt was overly risk-averse and uncharismatic. Specifically, he called out the missed opportunity to appear on The Joe Rogan Experience, as both Trump and J. D. Vance had done. (Harris purportedly could have appeared on the show if she followed the host’s terms; in late October, Rogan wrote on X that, contrary to the campaign’s desires, he would not accept a one-hour time limit on the interview and that he wanted to record in his studio in Austin.) “It pisses me off,” Yang said.

“That was a gimme,” he went on. “The Rogan interview would have been almost entirely upside. It’s low-propensity male voters, people that are not inclined to vote for you, so you have nothing to lose.” On Carlson’s Election Night livestream, Elon Musk made a similar argument, alluding to the parasocial, possibly persuasive power of podcasts: “To a reasonable-minded, smart person who’s not hardcore one way or the other, they just listen to someone talk for a few hours, and that’s how they decide whether you’re a good person, whether they like you.”

As I watched, I felt annoyed. Rogan’s anti-vaccine rhetoric and anti-trans shtick—among many other bizarre statements, such as his claim that intelligence agencies provoked January 6—should make him radioactive for any politician, let alone a Democrat in 2024. And anyway, “more podcasts” sounds like a pretty desperate response to such a monumental loss. But these are stupid times.

According to exit polls, Harris did do poorly with young men. Yang was clearly correct that she had nothing to lose. As my colleague Spencer Kornhaber wrote on Thursday, Harris may have avoided Rogan’s three-plus-hour, formless interview format for fear of messing up, “but given who ended up winning the election, this … seems like an antiquated concern.” Was this the difference? Definitely not. But it was a difference. Next time, I would guess, Rogan and his ilk will not be snubbed; the oddball internet is mainstream enough to seriously court.

Obviously, political campaigns always prioritize making their candidates appear accessible, relatable, authentic, and so on. For a useful historical parallel, I looked to 1976—another election in which a key issue was inflation, a key concern was turning out disaffected young voters and restoring faith in American institutions, and a key problem with the Democratic presidential campaign was that many people said they had no idea what it was about.

Jimmy Carter, after seeing what an interview in Playboy had done for California Governor Jerry Brown’s polling numbers during the primaries, agreed to sit for his own. The interviewer, Robert Scheer, wrote in the introduction: “For me, the purpose of the questioning was not to get people to vote for or against the man but to push Carter on some of the vagueness he’s wrapped himself in.” But in September 1976, when the magazine published the 12,000-word Q&A, it was regarded almost immediately as a disaster. Carter infuriated Christians and gave satirists plenty to lampoon with his description of feeling “lust” and “adultery” in his heart at times. (Many also read parts of the interview as obliquely referring to his Democratic predecessor, Lyndon B. Johnson, as a liar.)

Scheer later said that the idea was to use the length and intimacy of the interview to answer the questions of young voters who “wondered if he was this Southern square.” He also thought that the interview had done exactly what the campaign wanted it to, even if it had made them nervous in the process.

Voter turnout in 1976 was abysmal, as expected in the aftermath of Watergate. But, although the interview was regarded by the national media as a major gaffe, apparently many voters didn’t think about it that way. Some were asked about it in polling conducted the same week it was published—of 1,168 respondents, 289 said they hadn’t heard about the interview, while 790 said they had but it hadn’t changed their minds. Carter did lose some small number of voters, at least in the moment—28 respondents said that the interview had caused them to change their vote from Carter to Gerald Ford, while only four said it had caused them to change their vote from Ford to Carter.

[Read: Why Democrats are losing the culture war]

In the end, Carter won with a narrow margin in the popular vote and outperformed Ford with voters ages 22 to 44, while falling short with voters 45 or older as well as with those 18 to 21. Voters recorded their feelings about the Playboy interview again in exit polls. They were asked whether there was anything they disliked about Carter and given eight choices of response, “I didn’t like his Playboy interview" among them. Again, the respondents said that they cared little about it. (They cared more that he was too pro-union.)

If you read all the critiques of the Harris campaign being written right now, you could come to the conclusion that she was both too online and not online enough. She misunderstood her youth support by looking too much at the wrong parts of TikTok; she went on Call Her Daddy, a massively popular podcast that began as part of the Barstool Sports extended universe but was, I guess, the wrong part. She won the endorsement of the two most popular musicians in the world, whose fans wield a ton of online “power,” however you define it. The default political and cultural stance on the Girl Internet is liberal to leftist and was pro-Harris, so maybe she spent too much time there and not enough in unfriendly corners.

There’s a more compelling case this time around that online misogyny had something to do with the results than there was after Trump’s first victory, in 2016, when reporters were so quick to explain how young men were radicalized in spaces like 4chan—a website that was always fairly niche, even if it did influence broader internet culture in certain ways. Today, discontented men are among the most popular influencers on major platforms.

The next Democratic candidate will surely sit for Rogan wherever he asks them to sit. They won’t have a choice. They’ll have to take the risk and act like they have nothing to lose—right now, that’s certainly the truth.