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Kern Schireson

AI is taking ad targeting to a new level. Here's how

Quartz

qz.com › ai-ad-targeting-marketing-artificial-intelligence-known-1851694708

Artificial intelligence is helping marketers keep up with the rapid pace of change in the advertising industry, allowing them to stay nimble while also expanding their creative capabilities, says Kern Schireson, CEO of the full-service advertising agency Known. That’s making it easier for marketers to know exactly…

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