AI is taking ad targeting to a new level. Here's how
qz.com › ai-ad-targeting-marketing-artificial-intelligence-known-1851694708
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Artificial intelligence is helping marketers keep up with the rapid pace of change in the advertising industry, allowing them to stay nimble while also expanding their creative capabilities, says Kern Schireson, CEO of the full-service advertising agency Known. That’s making it easier for marketers to know exactly…