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The MAGA hats were flying like Frisbees. It was two weeks before Election Day. Charlie Kirk, the Millennial right-wing influencer, had been touring college campuses. On this particular Tuesday, he’d brought his provocations to the University of Georgia. Athens, where the school’s main campus is located, is an artsy town in a reliably blue county, with a famed alternative-music scene. (R.E.M., the B-52s, and Neutral Milk Hotel are among the many bands in the city’s lore.) But that afternoon, the courtyard outside the student center was a sea of red, with thunderous “U-S-A!” chants echoing off the buildings. Kirk had arrived on a mission: to pump up Gen Z about the return of Donald Trump. He was succeeding.

I was standing in the back of the crowd, watching hundreds of young guys with their arms outstretched, hollering for MAGA merch. Once a stigmatized cultural artifact, the red cap is now a status symbol. For a certain kind of bro, MAGA is bigger than politics. MAGA makes you manly.

MAGA, as this week affirmed, is also not an aberration. At its core, it remains a patriarchal club, but it cannot be brushed off as a passing freak show or a niche political sect. Donald Trump triumphed in the Electoral College, and when all the votes are counted, he will likely have captured the popular vote as well. Although it’s true that MAGA keeps growing more powerful, the reality is that it’s been part of mainstream culture for a while. Millions of Americans, particularly those who live on the coasts, have simply chosen to believe otherwise.

Democrats are performing all manner of autopsies, finger-pointing, and recriminations after Kamala Harris’s defeat. Many political trends will continue to undergo examination, especially the pronounced shift of Latino voters toward Trump. But among all the demographic findings is this particular and fascinating one: Young men are more conservative than they used to be. One analysis of ​​AP VoteCast data, for instance, showed that 56 percent of men ages 18–29 supported Trump this year, up 15 points from 2020.

Depending on where you live and with whom you interact, Trump’s success with young men in Tuesday’s election may have come as a shock. But the signs were there all along. Today, the top three U.S. podcasts on Spotify are The Joe Rogan Experience, The Tucker Carlson Show, and The Charlie Kirk Show. All three hosts endorsed Trump for president. These programs and their massive audiences transcend the narrow realm of politics. Together, they are male-voice megaphones in a metastasizing movement across America. In 2023, Steve Bannon described this coalition to me as “the Tucker-Rogan-Elon-Bannon-combo-platter right.” Trump has many people to thank for his victory—among them men, and especially young men with their AirPods in.

Trump can often be a repetitive bore when speaking in public, but one of his more interesting interviews this year was a conversation with dude-philosopher Theo Von. As my colleague Helen Lewis wrote, Trump’s “discussion of drug and alcohol addiction on Theo Von’s This Past Weekend podcast demonstrated perhaps the most interest Trump has ever shown in another human being.” (Trump’s older brother, Fred Trump Jr., died of complications from alcoholism at the age of 42.) Similarly, five days before the election, Trump took the stage with Carlson for a live one-on-one interview. The two bro’d out in an arena near Phoenix, and that night, Trump was especially freewheeling—and uncharacteristically reflective about the movement he leads. (Trump looks poised to win Arizona after losing it in 2020.)

It’s not just one type of talkative bro who has boosted Trump and made him more palatable to the average American. Trump has steadily assembled a crew of extremely influential and successful men who are loyal to him. Carlson is the preppy debate-club bro. Rogan is the stoner bro. Elon Musk is the tech bro. Bill Ackman is the finance bro. Jason Aldean is the country-music bro. Harrison Butker is the NFL bro. Robert F. Kennedy Jr. is the crunchy-conspiracist bro. Hulk Hogan is the throwback entertainer bro. Kid Rock is the “American Bad Ass” bro. And that’s hardly an exhaustive list. Each of these bros brings his own bro-y fandom to the MAGA movement and helps, in his own way, to legitimize Trump and whitewash his misdeeds. Some of these men, such as Kennedy and Musk, may even play a role in the coming administration.

My colleague Spencer Kornhaber wrote this week that Democrats are losing the culture war. He’s right, but Trumpism extends even beyond politics and pop culture. I’ve been thinking a lot about that day I spent at the University of Georgia. Students I spoke with told me that some frat houses off campus make no secret of their Trump support, but it seemed less about specific policies and more about attitude. That’s long been the open secret to Trump: a feeling, a vibe, not a statistic. Even Kirk’s “free speech” exercises, which he’s staged at colleges nationwide for a while now, are only nominally about actual political debate. In essence, they are public performances that boil down to four words: Come at me, bro! Perhaps there is something in all of this that is less about fighting and more about acceptance—especially in a culture that treats bro as a pejorative.

These Trump bros do not all deserve sympathy. But there’s good reason to try to actually understand this particular voting bloc, and why so many men were—and are—ready to go along with Trump.

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Why Democrats are losing the culture war The right’s new kingmaker

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A federal judge granted Special Counsel Jack Smith’s request to pause the election-subversion case against Trump after his presidential victory. The Department of Justice charged three men connected to a foiled Iranian assassination plot against Trump. Trump named his senior campaign adviser Susie Wiles as his White House chief of staff. She will be the first woman to hold the role.

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Evening Read

Illustration by Paul Spella / The Atlantic. Source: Getty.

The Strange History Behind the Anti-Semitic Dutch Soccer Attacks

By Franklin Foer

Among the bizarrest phenomena in the world of sports is Ajax, the most accomplished club in the storied history of Dutch soccer … Ajax fans tattoo the Star of David onto their forearms. In the moments before the opening kick of a match, they proudly shout at the top of their lungs, “Jews, Jews, Jews,” because—though most of them are not Jewish—philo-Semitism is part of their identity.

Last night, the club that describes itself as Jewish played against a club of actual Jews, Maccabi Tel Aviv. As Israeli fans left the stadium, after their club suffered a thumping defeat, they were ambushed by well-organized groups of thugs, in what the mayor of Amsterdam described as “anti-Semitic hit-and-run squads.”

Read the full article.

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Analyze. The comedian-to-campaign-influencer pipeline has muddled the genre of political comedy, Shirley Li writes.

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Stephanie Bai contributed to this newsletter.

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If this wasn’t the Podcast Election, it was certainly a podcast-y election. Millions of people watched the results come in on a handful of livestreams hosted by popular podcasters, including one hosted by Tucker Carlson from Mar-a-Lago, on which Donald Trump’s sons Donald Trump Jr. and Eric Trump appeared as guests.

Trump also enjoyed a late-breaking endorsement from Joe Rogan, host of the world’s most popular podcast. For the past several months, much was made about the Trump campaign’s podcast strategy, reportedly masterminded by Trump’s son Barron, which included interviews with the tech-world whisperers Lex Fridman and the All-In Podcast. Trump took advantage of every opportunity to be interviewed at length and in casual conversation for huge audiences of young men; Harris did not, and immediately after her loss, this stood out to many people as a big problem. As New York Times editor Willy Staley put it in a wry (or grim) post on X, there is now palpable “soul-searching among Democrats about the podcast situation.”

I spent Election Night watching a livestream hosted by The Free Press, the media company founded by the former New York Times writer Bari Weiss. The guest list was a strange assemblage of iconoclasts and establishment castoffs, and it was obvious from the comments that many viewers were just there to watch It Girls Dasha Nekrasova and Anna Khachiyan, hosts of the cultish podcast Red Scare, smirk and sip teensy glasses of champagne while barely saying anything. (One of Nekrasova’s longer sentences of the night was “He’s winning like crazy, right?”)

[Read: Bad news]

A little after 8 p.m., the former presidential candidate Andrew Yang called in from a parking lot in Philadelphia. “I gotta say, the vibe’s kind of Trumpy,” he told Weiss. He had voted for Kamala Harris, he told her, though he hadn’t been excited about it. He offered his critique of the campaign run by Harris and Tim Walz, which he felt was overly risk-averse and uncharismatic. Specifically, he called out the missed opportunity to appear on The Joe Rogan Experience, as both Trump and J. D. Vance had done. (Harris purportedly could have appeared on the show if she followed the host’s terms; in late October, Rogan wrote on X that, contrary to the campaign’s desires, he would not accept a one-hour time limit on the interview and that he wanted to record in his studio in Austin.) “It pisses me off,” Yang said.

“That was a gimme,” he went on. “The Rogan interview would have been almost entirely upside. It’s low-propensity male voters, people that are not inclined to vote for you, so you have nothing to lose.” On Carlson’s Election Night livestream, Elon Musk made a similar argument, alluding to the parasocial, possibly persuasive power of podcasts: “To a reasonable-minded, smart person who’s not hardcore one way or the other, they just listen to someone talk for a few hours, and that’s how they decide whether you’re a good person, whether they like you.”

As I watched, I felt annoyed. Rogan’s anti-vaccine rhetoric and anti-trans shtick—among many other bizarre statements, such as his claim that intelligence agencies provoked January 6—should make him radioactive for any politician, let alone a Democrat in 2024. And anyway, “more podcasts” sounds like a pretty desperate response to such a monumental loss. But these are stupid times.

According to exit polls, Harris did do poorly with young men. Yang was clearly correct that she had nothing to lose. As my colleague Spencer Kornhaber wrote on Thursday, Harris may have avoided Rogan’s three-plus-hour, formless interview format for fear of messing up, “but given who ended up winning the election, this … seems like an antiquated concern.” Was this the difference? Definitely not. But it was a difference. Next time, I would guess, Rogan and his ilk will not be snubbed; the oddball internet is mainstream enough to seriously court.

Obviously, political campaigns always prioritize making their candidates appear accessible, relatable, authentic, and so on. For a useful historical parallel, I looked to 1976—another election in which a key issue was inflation, a key concern was turning out disaffected young voters and restoring faith in American institutions, and a key problem with the Democratic presidential campaign was that many people said they had no idea what it was about.

Jimmy Carter, after seeing what an interview in Playboy had done for California Governor Jerry Brown’s polling numbers during the primaries, agreed to sit for his own. The interviewer, Robert Scheer, wrote in the introduction: “For me, the purpose of the questioning was not to get people to vote for or against the man but to push Carter on some of the vagueness he’s wrapped himself in.” But in September 1976, when the magazine published the 12,000-word Q&A, it was regarded almost immediately as a disaster. Carter infuriated Christians and gave satirists plenty to lampoon with his description of feeling “lust” and “adultery” in his heart at times. (Many also read parts of the interview as obliquely referring to his Democratic predecessor, Lyndon B. Johnson, as a liar.)

Scheer later said that the idea was to use the length and intimacy of the interview to answer the questions of young voters who “wondered if he was this Southern square.” He also thought that the interview had done exactly what the campaign wanted it to, even if it had made them nervous in the process.

Voter turnout in 1976 was abysmal, as expected in the aftermath of Watergate. But, although the interview was regarded by the national media as a major gaffe, apparently many voters didn’t think about it that way. Some were asked about it in polling conducted the same week it was published—of 1,168 respondents, 289 said they hadn’t heard about the interview, while 790 said they had but it hadn’t changed their minds. Carter did lose some small number of voters, at least in the moment—28 respondents said that the interview had caused them to change their vote from Carter to Gerald Ford, while only four said it had caused them to change their vote from Ford to Carter.

[Read: Why Democrats are losing the culture war]

In the end, Carter won with a narrow margin in the popular vote and outperformed Ford with voters ages 22 to 44, while falling short with voters 45 or older as well as with those 18 to 21. Voters recorded their feelings about the Playboy interview again in exit polls. They were asked whether there was anything they disliked about Carter and given eight choices of response, “I didn’t like his Playboy interview" among them. Again, the respondents said that they cared little about it. (They cared more that he was too pro-union.)

If you read all the critiques of the Harris campaign being written right now, you could come to the conclusion that she was both too online and not online enough. She misunderstood her youth support by looking too much at the wrong parts of TikTok; she went on Call Her Daddy, a massively popular podcast that began as part of the Barstool Sports extended universe but was, I guess, the wrong part. She won the endorsement of the two most popular musicians in the world, whose fans wield a ton of online “power,” however you define it. The default political and cultural stance on the Girl Internet is liberal to leftist and was pro-Harris, so maybe she spent too much time there and not enough in unfriendly corners.

There’s a more compelling case this time around that online misogyny had something to do with the results than there was after Trump’s first victory, in 2016, when reporters were so quick to explain how young men were radicalized in spaces like 4chan—a website that was always fairly niche, even if it did influence broader internet culture in certain ways. Today, discontented men are among the most popular influencers on major platforms.

The next Democratic candidate will surely sit for Rogan wherever he asks them to sit. They won’t have a choice. They’ll have to take the risk and act like they have nothing to lose—right now, that’s certainly the truth.

Traditionally, a campaign’s closing argument is supposed to hammer home its main themes. At a rally in Lititz, Pennsylvania, Donald Trump did exactly that—by once again fantasizing about violence against his perceived enemies.

Describing how his open-air podium was mostly surrounded by bulletproof glass, the former president noted a gap in that protection, and added: “To get me, somebody would have to shoot through the fake news, and I don’t mind that so much.” And by “fake news,” he meant the members of the press covering his rally.

[Read: The great, disappearing Trump campaign]

The crowd whooped and clapped. Many of Trump’s rallies feature a moment’s hate for the journalists in attendance, whom he blames for, among other things, distorting his message, not praising him enough, reflexively favoring Kamala Harris, fact-checking his statements, noticing empty seats, and reporting that people leave his events early.

But journalists are only some of the many “enemies from within” whom Trump has name-checked at his rallies and on his favored social network, Truth Social. He has suggested that Mark Zuckerberg should face “life in prison” if Facebook’s moderation policies penalize right-wingers. He has suggested using the National Guard or the military against “radical-left lunatics” who disrupt the election. He believes people who criticize the Supreme Court “should be put in jail.” A recent post on Truth Social stated that if he wins on Tuesday, Trump would hunt down “lawyers, Political Operatives, Donors, Illegal Voters, & Corrupt Election Officials” who had engaged in what he called “rampant Cheating and Skullduggery.” Just last week, he fantasized in public about his Republican critic Liz Cheney facing gunfire, and he previously promoted a post calling for her to face a “televised military tribunal” for treason. In all, NPR found more than 100 examples of Trump threatening to prosecute or persecute his opponents. One of his recent targets was this magazine.

Does this rhetoric matter to voters? It certainly ought to. Persecuting journalists is what autocrats do—and yet Trump’s many boosters on the right, who claim to care deeply about free speech, seem resolutely unmoved. However, his campaign has tried to clean up today’s offending remarks, something that his team rarely bothers to do. (The most recent major example was after the comedian Tony Hinchliffe called Puerto Rico “an island of garbage” while warming up the crowd at a Trump rally in Madison Square Garden last weekend.)

Following today’s speech in Lititz, Team Trump is trying to spin his comments as nothing more than tender concern for the welfare of reporters. “President Trump was brilliantly talking about the two assassination attempts on his own life,” Steven Cheung, a Trump spokesperson, wrote in a statement. (Let’s have a moment to enjoy the self-abasement required to write that brilliantly.) He continued:

The President’s statement about protective glass placement has nothing to do with the Media being harmed, or anything else. It was about threats against him that were spurred on by dangerous rhetoric from Democrats. In fact, President Trump was stating that the Media was in danger, in that they were protecting him and, therefore, were in great danger themselves, and should have had a glass protective shield, also. There can be no other interpretation of what was said. He was actually looking out for their welfare, far more than his own!

The word Orwellian is overused, but come on, Steven Cheung. You expect people to believe this crock? That jaunty final exclamation mark gives the entire statement a whiff of sarcasm, and rightly so. Trump plainly meant that, if he were targeted from a nearby rooftop, he would at least draw some small consolation if a blameless camera operator from a local TV station were taken out first.

The rest of Trump’s speech was the usual minestrone of cheap insults, petty grievances, and bizarre digressions. He repeated a claim that he’d previously made on The Joe Rogan Experience—where he said he wanted to be a “whale psychiatrist”—that offshore wind farms are killing whales. He suggested that he “shouldn’t have left” the White House after losing the 2020 election. At times, he appeared to be boring himself, regretting that he had to deliver a stump speech that the audience had probably heard “900 times.”

He took aim at his most-hated Democrats: Alexandria Ocasio-Cortez was “not a smart girl”; Harris was “lazy as hell”; and Adam Schiff had an “enlarged watermelon head.” He complained about “Barack Hussein Obama” and said that because Obama’s wife had criticized him, “I think we’re gonna start having a little fun with Michelle.” Notably, given his other remarks about the media, he also threatened CBS’s broadcast license because, he contended, the network had deceptively edited one of Harris’s answers in her interview with 60 Minutes. (The network denies the allegation.) For those who dismiss Trump’s threats as merely overblown rhetoric, it should be noted that he has also launched a $10 billion lawsuit against CBS in a part of Texas where the sole federal judge is a Republican.

[Read: Inside the ruthless, restless final days of Trump’s campaign]

Trump’s current mood might be attributable to his stalled momentum in recent polls and a slump in his odds of victory in betting markets. Accordingly, in Lititz, he added a new name to his list of adversaries: J. Ann Selzer, the widely respected Iowa pollster who has a track record of producing surprising results that are borne out on Election Day. Last night, her poll for The Des Moines Register found that Harris was leading by three points in Iowa, a state that Trump won in 2020 by eight. Last year, when Selzer’s poll correctly showed Trump ahead in the state’s Republican primary campaign, he called her a “very powerful” pollster who had delivered a “big beautiful poll.” In Lititz, however, he described Selzer as “one of my enemies” and lumped her together with the media: “The polls are just as corrupt as some of the writers back there.”

The campaign is coming to an unruly close. Trump’s surrogates are going rogue: Elon Musk has said that his drive for government efficiency would cause “temporary hardship”; Robert F. Kennedy Jr. pledged this weekend to remove fluoride from drinking water; and House Speaker Mike Johnson suggested that Republicans would “probably” repeal the CHIPS Act, which subsidizes U.S. semiconductor production. None of these is a winning message for the Republicans. (Johnson later said he wouldn’t try to kill the bill.)

But the bigger issue is the candidate himself. The more professional elements of the campaign appear to be losing their grip on Trump, who is tired and bored and restless for revenge. Whatever happens on Tuesday, we can say authoritatively that this has been Trump’s darkest campaign yet.