Helen Joyce, director of advocacy at Sex Matters - a women's rights group - said her views had been 'misrepresented' on the show by Anita Rani (pictured).
When she visited Reykjavik for the first time in 2000, Anita Rani fell in love with Iceland and promised herself she'd be back to explore more of the country.
She is set to join the likes of Girls Aloud singer Kimberley Walsh, comedian Judi Love, radio and TV host Anita Rani and TV presenter Angela Scanlon in promoting the aprons.