Non-alcoholic beer projected to overtake ale as the second-largest beer category worldwide this year
Major beer brands like Guinness, Budweiser and Heineken have rolled out non-alcoholic alternatives over the last five years.
The final book in Jim Heimann’s survey of a century of US advertising takes us to a decade where Apple sold a new way of living and mermaids hawked Evian. It’s a ‘swan song’, he says – for his series…