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Eras Tour

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31 hours ago

Taylor Swift PLC: How star's blockbuster Eras Tour, cool strategising and canny marketing nous paved the way for showbiz's most-stunning ever business deal

Six years ago, Taylor Swift was left nothing short of bereft after her former label sold 'her entire life's work' to music mogul Scooter Braun - but in a stunning manoeuvre has bought it all back.

35 hours ago

‘Feels bigger than herself’: the importance of Taylor Swift’s latest victory

World’s most famous pop star has finally bought back rights to her master recordings, a win for her but also a potentially major win for the industry

It goes without saying, but Taylor Swift has score…

22 days ago

72 days ago

Crisis that's driven Taylor Swift into hiding takes dark turn: 'Desperate' Travis Kelce is struggling to help... but there's a crushing private battle she'll never walk away from

After her whopping 21-month Eras Tour came to an end last December, Taylor Swift had been looking forward to a well-deserved rest alongside her devoted beau, Travis Kelce.

5 months ago

End of an Eras era: what’s next for Taylor Swift?

After a record-breaking $2bn global tour the mega-star is now looking to her next career step

  • Taylor Swift turns 35 as her Eras tour comes to a close – in pictures

Few artists in the history of pop mus…

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