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Eras Tour

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22 days ago

Taylor Swift PLC: How star's blockbuster Eras Tour, cool strategising and canny marketing nous paved the way for showbiz's most-stunning ever business deal

Six years ago, Taylor Swift was left nothing short of bereft after her former label sold 'her entire life's work' to music mogul Scooter Braun - but in a stunning manoeuvre has bought it all back.

‘Feels bigger than herself’: the importance of Taylor Swift’s latest victory

World’s most famous pop star has finally bought back rights to her master recordings, a win for her but also a potentially major win for the industry

It goes without saying, but Taylor Swift has score…

43 days ago

3 months ago

Crisis that's driven Taylor Swift into hiding takes dark turn: 'Desperate' Travis Kelce is struggling to help... but there's a crushing private battle she'll never walk away from

After her whopping 21-month Eras Tour came to an end last December, Taylor Swift had been looking forward to a well-deserved rest alongside her devoted beau, Travis Kelce.

6 months ago

End of an Eras era: what’s next for Taylor Swift?

After a record-breaking $2bn global tour the mega-star is now looking to her next career step

  • Taylor Swift turns 35 as her Eras tour comes to a close – in pictures

Few artists in the history of pop mus…

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