Taylor Swift PLC: How star's blockbuster Eras Tour, cool strategising and canny marketing nous paved the way for showbiz's most-stunning ever business deal
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World’s most famous pop star has finally bought back rights to her master recordings, a win for her but also a potentially major win for the industry
It goes without saying, but Taylor Swift has score…
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After a record-breaking $2bn global tour the mega-star is now looking to her next career step
Few artists in the history of pop mus…
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