Nutella has announced the launch of a brand-new flavor for the first time in its 60-year history. Despite its global success the brand has never officially released a new flavour, until now.
Ferrero has been investing in growing its U.S. sales for the last decade through an acquisition spree and introducing its iconic brands to consumers stateside.
Nutella fans across the globe have been blown away after discovering why the "N" in the logo is black - after its Italian chemist creator, Francesco Rivella, died aged 97 on 14 February.
Francesco Rivella, a widowed father of four, will be remembered today at a funeral in his Piedmont hometown, where he worked with Ferrero for more than four decades.