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Sidemen

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24 days ago

Are viral food spots killing off actual restaurants? Hospitality boss complains influencers like Spudman and the Sidemen 'drain attention' from traditional businesses who struggle to compete

The food industry has proven to be a lucrative sidestep for various UK influencers, with the likes of Mr Beast and The Sidemen adding restaurants to their roster of businesses.

47 days ago

From Sidemen to MrBeast: how YouTube and its creator economy took over TV

Stars and their high-quality content enable streamers and others to pull in younger audiences

From MrBeast creating the world’s most expensive reality TV show and Jake Paul’s record-breaking clash wit…

80 days ago

87 days ago

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