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A couple of days ago, the account u/whitehouse posted on Reddit for the first time. Since it kicked things off with a photo of President Joe Biden leading a briefing on Hurricane Milton and Hurricane Helene, the account has appeared on various pages related to the storms. “Yep, it’s really us!” one comment from the account reassured any (understandably) skeptical users.

This has been quite a week for disinformation across the internet: Some of the lies being spread as storms batter the Southeast come from accounts that belong to everyday users posting sensational images with the help of AI, but some have come directly from elected officials, such as Marjorie Taylor Greene and Donald Trump, who are using the storm to fuel a political agenda. Debuting on Reddit this week was a way for the White House to push back against misinformation, Christian L. Tom, the White House director of digital strategy, told me earlier today. “We view Reddit as a good example of a service that allows people to align around shared interests,” including specific topics and locations, Tom said.

The White House is still posting on other major social platforms; Tom noted that using Reddit was among the White House’s various digital strategies, which include working with content creators, and he emphasized that having a presence on the platform doesn’t come at the expense of dealing with misinformation on platforms such as X. (Reddit itself is, of course, not immune to misinformation.)

That Reddit is now an appealing home for such content is a bit of a swerve: The site was once infamous for hosting unwieldy conversation threads and even hate speech. But since the mid-2010s, the platform has put major effort into moderating its content. Its user base has also grown dramatically in recent years. As Reddit’s competitors, especially Elon Musk’s X, have become vectors of inaccuracy and lies, Reddit is standing out as an unexpected place for real-time, accurate information to reach an engaged public.

The Reddit cleanup began after several high-profile crises—including a staff revolt against its former CEO Ellen Pao and swells of violent speech on the platform at the time of the 2017 white-supremacist rally in Charlottesville. The company soon updated the language of its content-moderation policies and banned accounts it found to be in violation. As the Reddit co-founder and now-CEO Steve Huffman told The New Yorker at the time: “We let the story get away from us. And now we’re trying to get our shit together.” For Reddit, part of the effort to tamp down on bad actors was clearly about revenue growth, and on that score, the company’s efforts seem largely to have worked; it went public this past March, debuting on the stock market at a $6.4 billion valuation.

My colleague Kaitlyn Tiffany, who has covered the world of Reddit, told me that the platform has always been a product of its time—including 20 years ago, when the web had different norms. The site today is no utopia, she cautioned. But its unusual system of volunteer moderators has allowed Reddit to evolve. The site has shifted “fairly organically because of a content-moderation system that empowers users to keep their own siloed spaces clean,” she said. Reddit can be understood as a collection of “fiefdoms,” known as subreddits, Kaitlyn explained, governed by rules laid down by the moderators of that space—and subject to the site’s broader policies. The system of allowing users to upvote and downvote posts “works as a built-in check against bad information spiraling out of control,” she added (though bad actors could always overtake a page and try to manipulate it).

Reddit’s role in this moment also speaks to the fact that other platforms have let lies proliferate unchecked: X, once carefully moderated and admired for its utility in fast-changing news moments, is now overrun with disinformation—some of it personally boosted by its owner, Elon Musk. The site formerly employed a robust team of trust and safety officials; Musk fired many of them in 2022, and has mocked the idea of content moderation. Meanwhile, Google is clogged with AI tools and nonsensical, not-always-accurate summaries. Into this landscape comes Reddit: 100 people per second are appending “Reddit” to their Google searches in order to get the results they’re seeking, a Reddit spokesperson told me; the site’s users were at an all-time high last quarter, she said, adding that subreddits for various Florida communities affected by the storms saw boosts in traffic over the past two weeks.

As my colleague Elaine Godfrey wrote yesterday, right-wing efforts to politicize the hurricanes “offer a foretaste of the grievance-fueled disinformation mayhem that we’ll see on and after Election Day.” In a moment when America’s elected leaders are fanning the flames of disinformation, and social-media lords are working against the spread of accurate content (in Musk’s case, literally leaping into an alliance with a political candidate doing the same), people sharing real-time facts are looking for somewhere to go. In our topsy-turvy media ecosystem, the answer may be—of all places—Reddit.

Related:

Inside r/relationships, the unbearably human corner of Reddit November will be worse.

Here are three new stories from The Atlantic:

For only the fifth time, The Atlantic is endorsing a presidential candidate: Kamala Harris. Melania really doesn’t care. Kamala Harris’s muted message on mass deportation

Today’s News

At least five people are dead and more than 3 million people have lost power after Hurricane Milton battered Florida overnight. The Department of Justice announced that TD Bank will pay a $3 billion fine for charges including violating the Bank Secrecy Act and failing to monitor money laundering. Ethel Kennedy, widow of Senator Robert F. Kennedy and matriarch of the Kennedy family, died at age 96.

Dispatches

The Weekly Planet: Hurricane Milton was a test of Florida’s coast, which has everything to recommend it, except the growing risk of flooding, Zoë Schlanger writes. Time-Travel Thursdays: A 1938 hurricane left many New Englanders in a similar position to the Appalachian communities devastated by Hurricane Helene, Nancy Walecki writes.

Explore all of our newsletters here.

Evening Read

Illustration by Jan Buchczik

Get Off the Family Plan

By Arthur C. Brooks

People constantly ask me what they should help their adult kids pay for, if they themselves have been lucky enough to do well in life. The dilemma they have is that they’re proud of having earned their way and feel that their self-reliance, not a handout, is the gift they want to pass on; yet they also feel that it’s stingy to hold out on their nearest and dearest, rather than share their good fortune.

Here’s a rule of thumb to help resolve that dilemma: If you can afford to help your adult kids, pay for investment, not consumption.

Read the full article.

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Culture Break

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Check out. These are the winning images from the 2024 Wildlife Photographer of the Year competition.

Read. John Steinbeck beat Sanora Babb to the great American Dust Bowl novel—using her field notes, Mark Athitakis writes. What do we owe her today?

Play our daily crossword.

Stephanie Bai contributed to this newsletter.

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The last text message I received on Friday morning from Josh, a close friend since kindergarten, read: “I just had to wade in waist deep water to rescue my dog. Everything I own is ruined. I’m a bit emotional. Sorry. I need a min.”

Cell service dropped. Wi-Fi signal disappeared.

Josh lives 12 minutes from my house, which is near Cherokee, North Carolina. That short stretch of land and water between us made all the difference this week. Scotts Creek, which runs right by Josh’s house and is usually benign enough, swelled and formed a deadly confluence with the Tuckasegee River. And Dillsboro, his tiny community, just a few blocks in total, was submerged beneath the floodwaters that Hurricane Helene induced.

I was on the mountain, and my friend was in the valley.

I’d promised myself I would never be here again—caught in a 100-, maybe 1,000-year flood. This time, I was far from my eastern-Kentucky friends and their scarred banks, still mending from the devastating flood of 2022. These western–North Carolina highlands, largely protected from extensive mining extraction, would protect me and the others who call them home.

And from my front porch, these mountains of my home did hold. These river banks were true. These creeks culled most swells. They kept my promise. My front yard today does not look like the ones I drove past in 2022 as I fled Hindman, Kentucky, a hazy dawn lighting my way on that late-July morning.

What I can’t quite reckon with is that my neighbors’ yards do. Twelve minutes down the road. An hour east, in Asheville. Or just a bit farther, in Boone and most of the communities in between. Sporadic pictures filtering through spotty Wi-Fi service look remarkably similar to the calls for help from two years ago in the Bluegrass State. Death tolls climb. Even in Cherokee, people are making runs on gas. Boil-water advisories are in effect regionally. Friends can’t locate family.

My promise might have helped quell my fears. But promises are premised on what has come before, on what seems reasonable and possible. In Cherokee, we have become accustomed to hearing the phrase for over 10,000 years, in commercials and museum exhibits explaining to tourists how long we, Cherokee people, have existed in our homelands. How many 100-year floods and 1,000-year floods has this land seen in that time? Whatever math governs that past does not hold in this new era, in which I can live more than 40 years without experiencing a natural disaster, and then live through two cataclysmic floods within two years.

On the morning of Thursday, September 26, 2024, I was in Asheville, and the rain had already begun. I learned from my Kentucky experience that I needed to have groceries at home, and water, maps, rubber boots, and a full gas tank in my car. I also knew that I should stop by Biltmore Village to pick up my son’s suit for his high-school homecoming. Yes, I was still imagining that he could escort his friend onto the football field in a few days, maybe even attend the dance. Even as I prepared for a flood, I was sure that I would not have to survive another one.

Biltmore Village is notorious for flooding even under mild rainy conditions, and when I arrived, part of the shopping area was already blocked off. I waited for the store to open; the rain continued to steadily fall. I watched a video on my phone, supposedly from the previous evening, of a car attempting to drive through floodwater just beyond the barricade I could see from my back window. I checked the weather maps again. I decided that my son wasn’t going to need a suit anytime soon.

I drove home thinking about how most people in western North Carolina had not seen the mattresses hanging from trees or known the people stranded on the other side of a creek by a washed-out bridge, as I had two summers ago. They hadn’t smelled the gasoline in the air and watched boats float down KY 160. I drove home unsettled by the thought that I would soon be comparing catastrophic flood experiences.

I texted Josh and told him that he should leave—come stay with me. Bring his dog. I knew the Scotts Creek he saw from his porch in Dillsboro might be calm still, but I also knew how troublesome a creek can become. He assured me that he wasn’t worried.

As I drove, I held on to the promise of these mountains. That, unlike many in eastern Kentucky, they had not been lopped off for strip-mining by coal companies, the lack of vegetation allowing walls of water to cascade down them unrestricted; they did not contain coal-slurry ponds teetering on the brink of collapse, spilling into the hollers below. Yet, in my rearview on Interstate 40 and Route 74, I could see summer homes wedged into mountain slopes like Jenga pieces and far more economically fashioned homes dotting would-be floodplains. Creeks here don’t rise like that, I assured myself. They don’t wipe out western–North Carolina communities. In the back of my mind was an image of Canton, North Carolina, underwater in 2021. Rare. Isolated.

When the rain became mist and the world grayed into silence the day after losing all communication, I ventured out to check on Josh. He was cleaning his apartment, running dehumidifiers and thanking friends who offered help. He was safe. His dog was safe. He pointed to a group of adults and children washing down the street with hoses and brooms. The children were covered in mud and barefoot. “They’re a church group,” he explained.

I thought back to the pickup truck that had pulled up to the house we were mucking out in Bulan, Kentucky, after their disaster. The man who hopped off the back was the son of the mayor of the next town over and offered us all tetanus shots to stave off the effects of hazardous waste in the floodwaters. I wondered if these church kids had had their shots—if their parents knew they might need one.

As I write this, I don’t know how all the cities and towns of western North Carolina are faring. I know that gas is scarce, and still none of us has reliable cellular or Wi-Fi service. I know that the Dollar General is out of eggs. I know that rockslides cover some roads and many others have crumbled. I know that the hospital in Cherokee cannot send patients to Asheville’s Mission Hospital for critical care. I know that homes are gone and lives are gone. I know that my 11-year-old remarked on how “the people who lived under the bridge have nowhere to go now,” because the waters washed away their encampments.

And I know that, through all the rain and rise and wind, the roadside campaign signs survived, symbols of other promises. Promises that we can curb the tides of global warming. Promises that global warming doesn’t exist. Promises that Appalachia is not forgotten. And I remember that promises don’t do much, and rarely hold. They might help quell our fears, but these promise-makers, too, don’t know what they don’t know. Promises are facades of safety that we make for ourselves, and that politicians often make for us, in place of protective action.

After the waters recede and connectivity returns, what is certain, what I know we can count on, is the tenacity of Appalachia. Faster than the floodwaters rose, the people of Kentucky began organizing for North Carolina. They began reaching out, checking in. I can almost feel them at the borders, pickup trucks loaded, hearts full. A week ago, they probably put out their own campaign signs. Some red. Some blue. Yet they all recognize the white sign of surrender to Mother Nature, arriving to help long before promises from politicians have time to break.

The thing is, Appalachia rarely fails to remember the small towns like Dillsboro. We’re a holler people, loyal to our mountain valleys, not afraid to stretch a helping hand beyond the city centers. And that’s what it will take here. Metro areas like Asheville need an enormous amount of support, but so do our more remote Appalachian communities. And if another flood comes, the people in these towns will care for the next. This fierce allegiance can only go so far; I fear that the world’s choices are once again heralding disastrous consequences for the mountains we have protected for 10,000 years. But I also wonder how people here and in all the places beyond can repair the damage we’ve done. I guess it depends on what we choose to see beyond our own high ground, our state borders, our reliance on someone else’s promise.

Every community has to decide its own values, its own priorities. But sometimes circumstances dictate them, and what promises we can keep. My son’s school still held its homecoming dance on the Saturday following the flood. He didn’t go. It’s possible his suit is still underwater.

We knew something had gone terribly wrong when the culverts washed up in our backyard like an apocalyptic art installation splattered with loose rock and black concrete. The circular metal tubes were a crucial piece of submerged infrastructure that once channeled water beneath our street, the primary connection to town for our small rural community just outside Boone, North Carolina. When they failed under a deluge created by Hurricane Helene, the narrow strip of concrete above didn’t stand a chance. Weighted down by a fallen tree, the road crashed into the river, creating a 30-foot chasm of earth near our house.

I have been through my share of disasters: the 1994 Northridge earthquake in Los Angeles, many hurricanes in south Florida, the early months of COVID-19 in New York City. In those places at those times, the first noise you heard when you poked your head outside was the sirens, the weirdly comforting sound of first responders coming to rescue you or your neighbors in need—the modern equivalent of the hooves of the cavalry arriving just in time to save the day. But out here in the aftermath of Helene, separated from that lifesaving government infrastructure by impassable roads, mountains covered in feet of mud, and overflowing rivers, there was nothing but silence.

With some roads blocked by downed trees and others destroyed entirely, emergency vehicles have struggled to reach rural areas, like ours, hit by the storm. As soon as the rain and wind slowed down Friday afternoon, people in our community began to emerge from their homes. Recovery efforts, at least for now, have had to be done on our own.

[Marina Koren: America’s hurricane luck is running out.]

One neighbor, a roofer named Russell Taylor, who rode out the storm alone while his wife was deployed with our volunteer fire department, started blazing his chain saw, cutting away the trees that blocked his driveway and the road. In little time, he and others cut a path through so that cars could get by.

Farther down the road, a spring on top of the mountain had burst, causing an avalanche of rocks, water, and farm supplies to tumble toward the houses below. A truck had been thrust against a garage, a trailer had moved hundreds of feet, and the road was flooded.

Dylan Shortt and J. Willson, two Appalachian State University students who had recently moved from downtown Boone and were renting a place at the bottom of the hill, watched the catastrophe unfold outside their window.

“Our road turned into a river,” Willson told me. “You cannot see one inch of gravel.”

That river brought debris that made the road to the house unpassable. A neighbor arrived with a bulldozer, cleared the rubble, and moved on to fix another driveway.

As neighbors watched one another rebuild their roads and cut back debris, the urge to help became contagious. Void of cars, our road became a parade of people from the neighborhood carrying anything they could—chain saws, shovels, food, cases of beer and water—while looking for people in need. The loss of electricity meant that our well pumps couldn’t provide running water. Taylor, who owned a generator, dispensed jugs of water from his bathtub.

Before the storm arrived, my wife had made two giant pots of chili we had planned to serve at our book club. With the electricity out and the refrigerators losing power, the food wouldn’t last long. So we packed it in family-sized serving bags along with a side of chocolate-chip cookies and started knocking on doors. While we were gone, someone came onto our property and repaired water damage to our gravel driveway. (We later learned that it was Chris Townsend, a farmer who lives about a mile away, who just did it while he was driving by on his four-wheeler. He didn’t say a word about it then, and hasn’t since.)

Soon, cars in search of a way off the mountain began to arrive. We learned that Google Maps was directing people down our street as an evacuation route. Because there was no local cell service or internet, no one could alert the app that this path ended with a gap in the road the size of a tractor trailer, which could send unwitting cars plunging into the river. A Ford F-150 came tearing down the street, slammed its brakes and stopped before going over the ledge.

With no indication that our local transportation department was coming with a barricade, we built one ourselves. We stacked lawn chairs, stray orange traffic cones, tree branches, and even a blue playground slide that had washed up in the storm near the edge to warn drivers. John Barry, who plays piano in the local church band, found a downed road sign and balanced it on the other side of the precipice with sticks. Its words broadcast a truly understated warning to oncoming traffic: LOOSE GRAVEL.

“The chasm,” as it became known, is now a gathering space for the community. In a place cut off from the world, all information is delivered, passed along (and perhaps sometimes exaggerated or misconstrued) by word of mouth. It has become the place where families met to check on one another. To shout across the divide and see if anyone needed anything. One side of the hole connects to a road that led into town. For the first few days after the storm, the other remained isolated.

As the waters below receded, people trekked to the bottom of the hole by foot and pulled themselves up to the other side. The next day, steps were built into the mud, making crossing back and forth easier. Then a handrail made of rope was tied between the trees. People began to arrive with food: Pots bubbling with hot soup, bags loaded with candy, and jugs of fresh water made their way back and forth over the land bridge. Anxious people who couldn’t reach their families by phone for days parked their cars at the edge, scrambled across, and were shuttled in strangers’ cars and four-wheelers to see their loved ones.

[Marina Koren: North Carolina was set up for disaster]

This far-western region of mountainous terrain in North Carolina was long ago known as one of America’s “lost provinces,” a place notoriously unreachable thanks to its poorly maintained roads and lack of access to the outside world beyond southern Appalachia’s network of hollows. The early Scotch-Irish settlers who carved a home in this rugged terrain became known for their extreme self-sufficiency and distinct culture. Modern infrastructure and transportation has made these areas more accessible in recent decades—Boone is home to Appalachian State University (where I teach) and has become a popular vacationland for tourists—but Helene’s onslaught is a stark reminder that age-old vulnerabilities remain.

We are still learning the catastrophic toll of the storm on communities like ours in southern Appalachia. Homes are destroyed, lives lost, and infrastructure devastated. Rebuilding will require extraordinary means and support, both public and private. We don’t know how long it will take for emergency crews to reach our community, to fix the power and repair the damage. But in the meantime, people aren’t waiting around.

“The rain’s over,” declared Sarah Sandreuter, a 23-year-old who lives on our side of the chasm. “It’s time to get to work.”