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When the Hater Becomes the Creator

The Atlantic

www.theatlantic.com › culture › archive › 2025 › 03 › emilia-perez-blake-lively-parody-anti-fandom › 681893

In January, a short film full of French stereotypes went viral. Its titular protagonist, Johanne Sacreblu, is the trans heiress to a baguette business in Paris; her paramour is the scion of a croissant company. Everyone is almost always wearing berets and striped shirts, while extras roam the streets in mime makeup. Sometimes, people dressed as characters from the French animated series Miraculous inexplicably appear. Also, the whole thing’s a musical.

Yet Johanne Sacreblu was not made by a French cast and crew. Rather, its mastermind is Camila Aurora, a trans Mexican director. She wanted to skewer the making of Emilia Pérez, the French-produced, Spanish-language musical set in Mexico City about a Mexican cartel boss who transitions to a woman. So Aurora followed in the footsteps of Jacques Audiard, the French auteur who directed Emilia Pérez: She assembled a team that largely didn’t match her characters’ cultural backgrounds, staged Johanne nowhere near where it takes place, and apparently did very little research—as Audiard admitted of his preparation for his film—into her story’s setting.

The result is a strikingly original critique of Emilia Pérez, the movie with the most Oscar nominations this year. The film has been receiving serious backlash online in the form of analytical essays and social-media posts, but Johanne is different. It’s an extremely silly, wholly inventive affair, complete with original music and choreography. Since the short’s debut on YouTube at the end of January, it has racked up more than 3 million views. As Héctor Guillén, a Mexico City–based screenwriter who began a social-media campaign decrying Emilia Pérez, put it to me, Johanne Sacreblu is “a sort of fan art.”

Make that anti-fan art. Anti-fans, as pop-culture scholars have termed them, are similar to hate-watchers: consumers who become fixated on what frustrates them. Both groups tend to target something in the zeitgeist, but unlike hate-watchers, anti-fans tend to construct something new out of their annoyance or contempt. “Anti-fans are folks who dig into something they dislike because there’s something about it that really irks them,” Melissa Click, an associate professor at Gonzaga University and the author of Anti-Fandom: Dislike and Hate in the Digital Age, told me. “There’s something that they can’t just ignore. It calls them in a certain way, in the same way that people who are fans of things get called into something.” And what they produce, Click added, can range from the relatively harmless (a meme or two, posted on a snarky subreddit) to the actively hateful (harassment of the subjects of their ire online or in person).

[Read: A film impossible to have mild feelings about]

Dislike has long fueled art. Kendrick Lamar’s Grammy-winning “Not Like Us,” a track made amid a feud with the rapper Drake, wouldn’t exist without disdain. Nor would the live-action film version of Sonic the Hedgehog, whose design was overhauled after fans protested the character’s original look. But the internet encourages the transformation of antipathy into creative fodder, and enables its dissemination. On platforms such as TikTok and YouTube, creators build personal brands off parodying celebrities and constructing elaborate takedowns of what’s in the mainstream. They draw dedicated audiences interested in granular interrogations of pop culture. (The video essayist Jenny Nicholson’s four-hour dissection of Disney World’s Galactic Starcruiser—better known as “the Star Wars hotel”—went viral last summer.)

And the trajectory of Johanne Sacreblu suggests that online success can translate offline; the short film has enjoyed a limited theatrical run in Mexico City. Establishing yourself as a purveyor of anti-fan art seems to be good business, Suzanne Scott, the author of Fake Geek Girls: Fandom, Gender, and the Convergence Culture Industry, told me. Anti-fan art is, she said, “absolutely more visible as a phenomenon than it once was, and a lot of that has to do with the shareability of digital content … What I think is new and distinct about some of this is you see fans and fan influencers professionalizing themselves around this kind of content.”

Michael Pavano, an actor who began posting his impersonations of celebrities during the coronavirus pandemic, has certainly benefited from the spread of anti-fandom. In January, he struck internet gold with a parody of Blake Lively’s work in the romantic drama It Ends With Us. He wasn’t familiar with the Colleen Hoover novel upon which the film is based; he’d watched the movie one night and wanted to offer some “playful critique” afterward, he told me over Zoom. The next day, he’d donned a long auburn wig, turned on his camera, and uncannily captured Lively’s expression throughout the movie by curling his lips and exaggerating her pout. The clip has accumulated more than 46 million views on TikTok, becoming his most popular upload yet. Pavano followed up by eagerly posting several more takes on Lively, who, as he played her, always seemed unable to change her morose appearance.

Before long, however, he began seeing comments that were criticizing Lively herself. These arrived as Lively became embroiled in a legal battle against the film’s director, an ongoing, headline-making case that divided viewers of It Ends With Us. Pavano felt that he needed to be more careful about how much Lively-related material he published. He was concerned that his work seemed to pander to the actor’s critics, which was not his intention. “For me, it’s not about hate at all,” he said. He paused the impressions, telling his followers at the end of January that he “might wait a couple weeks before I post her again.” But his new audience never stopped requesting more Lively, and Pavano told me that he felt that the actor’s other roles, such as her work in the TV show Gossip Girl, were still worth riffing on—just for “silly fun.” “If Blake did reach out and say, you know, I’m not okay with this; this is really hurtful to me, of course I would listen,” he added. “I would never capitalize on someone else’s obvious hurt.” Last Sunday, Pavano indulged his audience by going live on TikTok for 12 hours, staying in character as variations of Lively’s roles—including her part in It Ends With Us—the whole time.

The relationship between fans and the subjects of their admiration has always been tricky. What begins as support—of a public figure, a pop-culture phenomenon, a franchise—can grow into obsession. The same goes for anti-fans; their dislike can turn noxious, and creators within this genre who attract their own devotees risk perpetuating the cycle. Just as fandoms can become perilously passionate, so too can anti-fandoms. “People who have hated things have always existed,” Click explained, “but being able to find other people so easily who also hate the thing you hate is something that’s new.”

The key to generating anti-fan art that doesn’t elicit actual hostility, then, is care—authentic appreciation for the material being judged. Pavano may be mocking Lively’s performance, but he’s also studying it closely. Whenever he chooses a celebrity or an actor’s work to imitate, he told me, he’ll practice their quirks in the mirror for so long, he starts to feel like they’re a part of him. “It is sort of like a possession,” he said with a laugh. “I visualize myself as this person … and I keep doing it until I feel the person.”

Someone like the YouTuber Jenny Nicholson, too, is obviously deeply engaged with the various subjects of her critique. She often dresses up in the relevant franchise’s merchandise—a headband sporting Na’vi ears while talking about Avatar, for instance—and contributes robust context about a subject’s history; she makes it plain that she understands her topic’s appeal. The team behind Johanne Sacreblu also scrutinized Emilia Pérez with rigor; the short opens with a number set in the streets of France, the same way Audiard’s film does with Mexico. Such analysis doesn’t mean that these creators love what they scorn; they establish their bona fides to show how informed they are to viewers who might suspect otherwise. “They lead with this kind of deep fan knowledge and affect,” Scott said, “so that when they are critical, it’s coming off both as informed and … so you don’t get the sense that they’re doing it in bad faith.”

[Read: The purest fandom is telling celebrities they’re stupid]

The best anti-fan art produces a clarifying effect, in other words, rather than inspiring pure derision. They’re works of respectful rebellion that cut through the growing hum of online chatter and that, Click said, “might encourage us to become more critical consumers,” the kind who generate thoughtful analyses of pop culture. In the case of Emilia Pérez, the objections to it have grown cacophonous. There have been essays by Mexican viewers denouncing its crude rendering of Mexico’s drug-related violence; damning statements from LGBTQ advocacy organizations such as GLAAD, which called the film “a profoundly retrograde portrayal of a trans woman”; and social-media posts condemning the offensive missives made by the movie’s star.

But Johanne Sacreblu delivers something fresh along with its creator’s evident disapproval of Emilia Pérez. Guillén told me he admired that Aurora, “instead of just trying to diminish other people’s work,” made something original; in doing so, she highlighted what she found ludicrous about Audiard’s approach while also offering a dose of humor, not anger. As he put it, “I think it’s way better to create something, right?” After all, without art, there wouldn’t be fans—or anti-fans.

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The Man Who Would Remake Europe

The Atlantic

www.theatlantic.com › international › archive › 2025 › 03 › germany-friedrich-merz-election-cdu › 681887

Hours after his election victory last Sunday, Friedrich Merz, the leader of Germany’s center-right Christian Democrats (CDU), said on national television that he would try to “achieve independence from the U.S.A. I never thought I would have to say something like this on a television program,” Merz continued, but “it is clear that the Americans … are largely indifferent to the fate of Europe.”

American security guarantees have protected the Federal Republic of Germany since 1945. Never since then has a chancellor of that country suggested that it emancipate itself from Washington. Not even France’s Emmanuel Macron, who has called for building a “sovereign Europe” capable of defending itself since he was first elected in 2017, could have put the imperative in starker terms. So who is the incoming German chancellor making this transformative demand?

Merz is a conservative by any measure—social, fiscal, political—and far from being the avatar of a freethinking new generation in Germany, he may wind up being the last chancellor to hail from the old one. But history has plans for him. He will likely step into the highest office of Europe’s biggest economy and most powerful state just as the United States, under Donald Trump, abandons its post–World War II role on the continent. Merz, with his right-wing instincts and establishment roots, will be guiding his country, maybe even the continent, through a period of epochal change.

Already, Merz has pledged to increase defense spending and put Paris, Warsaw, and London at the lead of a new policy to shore up Ukraine’s sovereignty and defend Europe from Russia with or without the United States. He has even sought to explore whether France and Britain might extend their nuclear umbrella to the rest of Europe, in place of American protection. At any other time, this agenda of European self-reliance might be a radical one. Now it’s a logical response to events.

When he takes office, most likely at the end of April and at the helm of a coalition government with the center-left Social Democrats (SPD), Merz will not be riding a wave of enthusiasm. The CDU won just 28.6 percent of the vote in this election—almost eight points more than the far-right Alternative for Germany (AfD), and the second-worst showing of the party’s history. And Merz has a personal reputation for being cocky, ambitious, and overly cerebral. He’s a politician with hard edges, and many Germans, especially women, find him hard to like.

[Read: Germany’s anti-extremist firewall is collapsing]

At 6 foot 5, the incoming chancellor literally looks down on most people he talks with. He is also a self-made multimillionaire who describes himself as “upper middle class” yet flies his own private propeller plane. He is a former artilleryman in the Bundeswehr who likes authority and orderliness, and he has a taste for cashmere V-neck sweaters and checkered shirts. Once, when a TV crew was following him for a day, he admonished an employee to brush their hair.

The postwar generation to which Merz belongs has governed Germany for decades. Its men and women were raised amid the country’s immediate moral reckoning with the horrors of the Nazi Reich, and they have made this imperative central to their vision. Merz’s grandfather was a Nazi brownshirt and the mayor of Brilon, a picturesque town in the country’s west where Merz also grew up. Two generations later, Merz has watched the rise of the far-right AfD with profound concern, calling it a “disgrace for Germany.”  

Merz’s life in Brilon was economically comfortable but not always easy or orderly. As a child, he spent six months in a tuberculosis clinic run by nuns—an experience he has dryly described as “not nice at all.” His sister was killed in a car crash at age 21. And he was an impatient and irascible teenager who had to leave his local high school for disciplinary reasons, and whose grades were so bad that he had to repeat a year.

Merz’s political career has been similarly jagged; he has probably survived more defeats than any other living German politician. A former judge, he rose to prominence as a member of Parliament in the 1990s as the standard-bearer for the conservative camp within the CDU. Yet in 2000, Merz lost a bid for party leadership to an unassuming East German named Angela Merkel. Once she became chancellor, Merkel made a point of marginalizing her most threatening rival.

Merz left politics in 2009 to make money—lots of it. He joined a law firm in Düsseldorf and sat on the boards of many big corporations, including prestigious investment firms such as BlackRock Germany, of which he was chair, as well as run-of-the-mill companies such as the toilet-paper producer WEPA. Nine years would pass before he returned to politics. By then, in 2018, Merkel was engulfed in criticism for having let nearly a million refugees into Germany from the Syrian civil war. Within minutes of her announcement that she would step down from the CDU leadership, Merz had a statement ready announcing his candidacy. But the CDU didn’t choose him—at least, not at first. Twice, it picked centrists in the mold of Merkel. But the party kept losing electoral ground. Finally, in 2022, its members saw fit to give Merz a chance to revive the CDU by shifting it to the right.

[Read: MAGA has found a new model]

Merz favored a politics of law and order and a relatively hard line on immigration. He has at one point even advocated declaring a state of emergency in order to push migrants back from Germany’s borders, something European Union law would otherwise prohibit. Only weeks ago, he passed a parliamentary motion calling for placing undocumented migrants awaiting deportation in closed facilities. This proposal got through only because it won the votes of the AfD. Merz had earlier promised never to work with the far-right party. Now he told critics that if the AfD wanted to vote for his proposal, he could hardly prevent it.

Some of Merz’s rhetoric around immigration sounds a lot like that of the populist right. He once called Ukrainian war refugees “social-welfare tourists”—though he later apologized for it. He has also designated the sons of migrants who fail to respect female schoolteachers “little pashas.” If all this was meant to reduce the AfD’s appeal by moving the CDU to the right, however, it was a failure. His tough talk did not prevent the AfD from capturing almost 21 percent of the vote this year—double what it got in 2021.

Merz’s economic views may be the ones most starkly challenged by the geopolitical moment he finds himself in. To wrest European security from the North American framework will require new investments, new programs, and, almost inevitably, big spending. Merz brings to this task the instincts of a free-marketeer impatient with government outlay and bureaucracy. In the 2000s, he promised that if he became finance minister, he’d make the income-tax form, which in Germany runs to dozens of pages, fit on a beer tap. In 2008, the year of the global financial crisis, Merz published a book arguing that Germany should cut back its welfare state, deregulate its economy, and encourage people to buy more stocks instead of letting their savings languish in bank accounts. Germany’s economy has stagnated for the past five years, and most of Merz’s solutions to that seem to come at the expense of workers or the environment: reducing unemployment benefits, creating incentives for Germans to work longer hours, and rolling back climate regulation. With the auto industry in crisis, he advocates removing the EU ban on internal-combustion-engine cars that is supposed to begin in 2035.

But conservative economic orthodoxies may soon run up against other priorities, some of them every bit as close to Merz’s core. Like most German politicians of the immediate postwar generation, Merz is a Europeanist. He sees the EU not as a constraint but as a conviction. He is an ardent supporter of Ukraine, having criticized his predecessor, Olaf Scholz, for backing Kyiv too timidly and walking in lockstep with President Joe Biden instead of choosing a more assertive course with Paris and London. Scholz once marketed himself as a “peace chancellor,” to which Merz quipped: “Peace you can find in any cemetery. It is our freedom that we must defend.”

[Read: Is it time to bury Merkel’s legacy?]

Merz wants Europe to become sovereign and free of foreign interference because he believes that the new administration in Washington, like Moscow, seeks to divide and undermine democracy in Europe. The White House, like the Kremlin, seems intent on intervening in elections on behalf of the far right, and on forcing Brussels to walk back regulations on Big Tech that might curtail disinformation and hate speech. Countering this agenda, when it was only a Russian one, was well in line with conservative German values. On Sunday, the chancellor-in-waiting said: “I have absolutely no illusions about what is happening from America. Just look at the recent interventions in the German election campaign by Mr. Elon Musk … the interventions from Washington were no less dramatic and drastic and ultimately outrageous than the interventions we have seen from Moscow.”

Merz’s conservatism may be what allows him to shepherd Europe through a historic transformation. Just as the anti-communist hard-liner Richard Nixon was uniquely situated to establish American relations with the People’s Republic of China in 1972, and just as the left-wing Chancellor Gerhard Schröder was best placed to cut back Germany’s welfare state in the 2000s, Merz, with his stodgy, center-right credentials and postwar pedigree, may be just the leader to get Germans and Europeans to spend big for their emancipation from the United States.