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Wegovy sales took a hit this year. Novo's CEO blames off-brand competition

Quartz

qz.com › novo-nordisk-wegovy-compunded-semaglutide-ceo-1851772858

Sales of Novo Nordisk’s (NVO) blockbuster weight-loss drug Wegovy took a hit due to rising competition from off-brand, or compounded, versions of the treatment, according to the Danish pharma giant’s CEO Lars Fruergaard Jørgensen.

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Jake and Logan Paul Hit the Limits of the Manosphere

The Atlantic

www.theatlantic.com › ideas › archive › 2025 › 03 › outer-limits-manosphere › 682183

In the opening minutes of the new reality show Paul American, Jake Paul torches a fat wad of $100 bills. The jacked and tatted YouTuber turned boxer flirts with the camera as he shoots promos for, in a meta twist, the show you’re already watching. (The money is fake.) Jake and his older brother, Logan, a YouTuber turned pro wrestler, are the stars and executive producers of the cocksure Max series chronicling their family’s exploits. “Like if the Kardashians were combat fighters—that’s really what we have here,” is how Jake puts it during a pitch meeting. Against a backdrop of podcasts, private jets, McMansions, and shameless shilling (body spray and energy drinks), the brothers steamroll their way through daily life.

The series is a slick attempt by two giants of the so-called manosphere—the loose network of podcasts and YouTube channels by, for, and about testosterone-laced males—to conquer the cultural mainstream. And yet, in setting out to build their macho fantasy, the Pauls may have also revealed the manosphere’s intellectual limits. Paul American shows Jake, 28, and Logan, 29, discovering that a crucial part of a hetero male’s existence is learning to live with his female equal.

Logan’s fiancée is the Danish supermodel Nina Agdal, and Jake recently proposed to Jutta Leerdam, a Dutch Olympic speed skater. In capturing their relationship dynamics on camera, the show demonstrates that not even the most successful “alpha male” self-promoters can live in a world entirely of their own making. So much of today’s manosphere revolves around the repellent misogyny of influencers such as Andrew Tate, but the first four episodes of Paul American may unwittingly leave viewers with the idea that having a strong, freethinking woman in your life is the best thing that can happen to you.

The Pauls, who have 150 million online followers across all their platforms, have spent the bulk of their lives on a never-ending quest for virality. Last year, Donald Trump was a guest on Logan’s podcast, Impaulsive—months before Trump went on Joe Rogan’s and Theo Von’s shows—and both brothers attended the president’s inauguration. The internet-culture writer Taylor Lorenz, who has chronicled the Pauls’ rise to fame, told me that a decade ago, they seemed like “silly, young frat-bro-type guys” but that they have since been “radicalized to the right” and embraced by “the Trump movement.” The first episode of the Max show contains a clip from last year in which the president hands Logan an autographed red TRUMP hat.

Most of the time, though, the politics are merely implicit: The Pauls come off as content creators first, athletes second, ideologues a distant third. Jake is a new boxer who last fall fought Mike Tyson, a former champ now in his late 50s; Logan is beholden to the scripted outcomes of World Wrestling Entertainment. But those gigs feel more like side hustles, even if their reality show would like you to believe otherwise. The Pauls are the heirs to MTV’s Jackass, and they built their influence empire by filming their antics for their YouTube channels. One such stunt was Logan setting a mattress ablaze and chucking it into a swimming pool; more disturbing was his infamous journey into Japan’s “suicide forest,” in which he filmed a dead body and received widespread condemnation.

Like Trump, though, the Pauls have muscled through every controversy—bravado they seem to have inherited from their father, Greg. “Cancel culture can suck my ass,” Greg tells the camera, while flashing the middle finger with both hands.

As children of divorce, the brothers sometimes tiptoe around their short-fused father. Jake occasionally speaks of unspecified traumas. Logan is more direct: “Yeah, man, my dad was physical with us.” (“I think I was a great dad,” Greg responds in the next clip.) In one episode, during a family meeting, Logan refers to his dad as a liability for the show; Greg, incensed, tells his son to “shut the fuck up” and “jokes” about punching him in the face. Some of these moments are uncomfortable, while others feel like pro-wrestling kayfabe. (“We’re gonna have to manufacture some drama for sure,” Logan tells Jake after their show is green-lit.)

[Helen Lewis: How Joe Rogan remade Austin]

Their mother, Pam, is generally portrayed in a more sympathetic light but can seem overwhelmed by her sons’ celebrity. “Why would they listen to me?” Pam asks at one point. “They’re making lots more money than I ever made. What am I gonna do?” Still, she never doubted that her boys’ natural athleticism would lead them to lives of distinction; she once believed that Jake, for example, would go into the NFL or become a Navy SEAL. Greg, in contrast, scoffed that if his sons couldn’t become mainstream entertainers, they’d end up doing porn. The sons still act as if they crave his approval.

In this absence of model parenting, Jake and Logan’s significant others, Jutta and Nina, come to resemble surrogate moms. Each woman keeps her respective Paul in check, even challenges him. In one memorable scene, aboard a private jet, Jutta implores Jake to be his “real” self. “Remember how that was?” she asks pointedly. She’s the most blunt family member at the aforementioned meeting. She won’t uproot her life—she lives and trains in the Netherlands, while he does so in Puerto Rico—and steadfastly refuses to act as Jake’s arm candy. And Jake is visibly his best self around her.

Even the distinctly conservative world of the Pauls has to make room for women’s agency. “The trad wife is not the only model of right-wing femininity,” the feminist writer Jill Filipovic told me. Each brother’s partner telegraphs that she’d be just fine if she had never ventured into the Paul mediaverse.

Nina, a Sports Illustrated swimsuit model, had previously made cameos in fast-food commercials and on HBO’s bro-fantasy comedy Entourage, but, it seems, she had no plan to become a reality-TV star. In a poignant scene, Nina talks about the cyberbullying and online sexual harassment she’s received from one of Logan’s rivals, an experience that seems to have both shaken and awakened her. The season turns on Nina’s becoming pregnant with her and Logan’s first child—and her ambivalence over turning their baby into content, after her experience of online abuse. He wanted a boy, but Nina’s carrying a girl. In a moment of reflection, Logan admits, “It almost felt maybe like life karma for the way I’ve treated women.”

At times, Paul American reminds me of The Osbournes—the classic MTV reality series about how fame and fortune unbalance a family—except with blond 20-somethings at the center, instead of an aging British heavy-metal god. That show, from the early 2000s, was fundamentally wholesome; the members of the Osbourne family all appeared to love one another despite profanity flying around the house all day. If there’s any comparably wholesome side to Paul American, it’s that even two man-children can stumble into understanding how their own self-aggrandizement affects the women around them.

The View From Greenland

The Atlantic

www.theatlantic.com › photo › 2025 › 03 › photos-greenland › 682067

Greenland—the largest island in the world (that isn’t a continent) and a self-ruling Danish territory—has recently undergone a national election, seen protests seeking autonomy from Denmark, and has prominently become the target of President Donald Trump, who wants to somehow “get” the territory as part of the United States. Several news agencies recently sent photographers to the cities of Nuuk, Ilulissat, and more to cover the local population, their reactions to the larger stories, and their own moves toward independence. The winning party of the March 11 elections is described by the AP as “a pro-business party that favors a slow path to independence,” and opposes Trump’s recent efforts.

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Another Upside-Down Day of Trump Diplomacy

The Atlantic

www.theatlantic.com › politics › archive › 2025 › 03 › trump-russia-putin-ukraine-canada-tariffs › 682036

He denounced the European Union as “hostile” and “abusive” while threatening to ratchet up tariffs on some of its most famous goods by 200 percent. He openly mused about annexing Greenland while sitting in the Oval Office across from the head of the military alliance that would be called to defend it. He vowed to escalate a trade war with Canada while threatening its very right to exist as a sovereign nation.

But when it came to the authoritarian leader in Moscow, President Donald Trump boasted of his relationship with Vladimir Putin and declined to say that he would pressure his Russian counterpart to agree to concessions as part of a cease-fire deal with Ukraine. Trump’s sympathies seemed to lie with America’s foe over its friends, further unnerving already-whiplashed allies watching anxiously as the president’s handpicked envoy met with Putin at the Kremlin.

And that was all today—a day not unlike many in the early weeks of this new administration.

Trump’s proclamations underscored how quickly the new president has reoriented U.S. foreign policy and the nation’s global priorities. Old allies are now economic rivals. Friendly neighbors are territories to be seized. Authoritarians—not just Putin, but also the leaders of China and North Korea—are to be respected and, potentially, transformed into partners with whom to carve up spheres of influence.

The dizzying day began, as it so often does, with an early-morning social-media post.

Trump took to Truth Social to escalate his trade war with the European Union, vowing to impose 200 percent tariffs on European wine and champagne in a move that worsened anxiety among consumers on both sides of the Atlantic. He reacted angrily after the EU retaliated against a first wave of U.S. tariffs, with the bloc hitting back by levying 50 percent tariffs on imports of U.S. whiskey and other products. Trump deemed the tariffs “nasty.”

Trump wrote, “The European Union, one of the most hostile and abusive taxing and tariffing authorities in the World [was] formed for the sole purpose of taking advantage of the United States.”

His claim was both untrue and adversarial. The EU, which has long prized good relations with the U.S., was acting in response to Trump’s initial tariffs, established the day before on goods such as aluminum and steel. EU leaders have made clear their hopes to do away with the tariffs but vowed to stand up for the continent by targeting politically sensitive goods in the U.S. in response to the Trump administration’s aggressive posture.

“We will not give in to threats,” Laurent Saint-Martin, France’s minister delegate for foreign trade, posted on X. He added that Trump “is escalating the trade war he chose to unleash.”

The tariffs were greeted with dismay by Americans who enjoy the continent’s wine—and by Wall Street, which took yet another trade-war tumble.

The markets were further buffeted by Trump’s insistence later in the day that he would not back down from an April 2 deadline to impose an additional 25 percent tariff on Canadian goods. The president has waffled on tariffs with America’s neighbor to the north, imposing one set on steel and aluminum earlier this week only to remove it hours later, but he declared in the Oval Office today that this time, he will follow through.

Trump has repeatedly misstated the size of Canada’s existing tariffs on U.S. dairy and lumber products and has wildly exaggerated the amount of fentanyl coming across the border. His broadsides against Canada have poisoned feelings toward the U.S. in Ottawa. “We didn’t ask for this fight, but Canadians are always ready when someone else drops the gloves,” the nation’s new prime minister, Mark Carney, said this week. Yet Trump has not stopped talking about adding Canada as his nation’s 51st state, his rhetoric escalating from taunt to threat, with many Canadians viewing it as an existential worry.

“We don’t need anything that they got. We [buy Canadian goods] because we want to be helpful, but it comes a point when you just can’t do that. You have to run your own country,” Trump said today. “And to be honest with you, Canada only works as a state.”

Trump delivered that ominous observation in his first meeting of his second term with Mark Rutte, NATO’s secretary general. Canada is a member of NATO, and an attempt to annex it by force would trigger the 75-year-old alliance’s mutual-defense pact, known as Article 5, which theoretically could pit the rest of the West against the United States. But Trump further poked at NATO by suggesting that he also has his eye on another piece of land—Greenland, a territory of Denmark—and hinting that he may even send troops there.

“We really need it for national security. I think that’s why NATO might have to get involved in a way, because we really need Greenland for national security,” Trump said. “You know, we have a couple of bases on Greenland already, and we have quite a few soldiers, and maybe you’ll see more and more soldiers.”

For years, Trump has lusted after Greenland, which is rich with minerals and sits in a strategic location in the North Atlantic. But Denmark has refused to discuss a transfer or sale, even as Greenland this week elected a party that favors gradual independence. Rutte chuckled while Trump discussed Greenland, drawing the ire of some Danish officials, including Rasmus Jarlov, the chairman of Denmark’s defense committee, who said that his nation does “not appreciate” Rutte “joking with Trump about Greenland like this. It would mean war between two NATO countries.”

But even as Trump delivered those threats, he pulled his punches with Putin. For weeks, he and his administration have aligned themselves with Moscow’s view of the war in Ukraine. Trump has declared that Ukrainian President Volodymyr Zelensky is “a dictator,” that Ukraine started the conflict, that Ukraine would not be allowed to enter NATO, the alliance designed as a bulwark against Russian aggression. Trump belittled Zelensky in the Oval Office last month, and his now-lifted pause in U.S. intelligence sharing with and military supplies to Ukraine allowed Russia to gain territory on the battlefield. Even as Trump’s emissary Steve Witkoff traveled to the Kremlin to see if Russia would agree to the 30-day cease-fire proposal developed by the U.S. and Ukraine, the president declined to say today that he would push Putin to take the deal or to make any concessions.

“I don’t want to talk about leverage, because right now, we’re talking to them, and [the talks] were pretty positive,” Trump said. “I hope Russia is going to make the deal too, and I think once that deal happens … I don’t think they’re going back to shooting again. I think that leads to peace.”

Moments later, Trump went on to declare that he “got along very well with President Putin.” This time, Rutte didn’t laugh.

The New Globalism

The Atlantic

www.theatlantic.com › ideas › archive › 2025 › 02 › national-globalism-trump › 681718

When Donald Trump looks at the globe, what does he see? We know that in the president’s eyes, other nations may be abject “shithole countries,” shiny real-estate opportunities, or potential candidates for the 51st state. There’s no question that people, goods, and ideas from other lands are less welcome in the United States than they once were. But for all his purported anti-globalism, Trump is no isolationist: Foreign states are still useful things. In his first few weeks in office, Trump has shown us how, in spite of its fixation on borders, the MAGA movement is embracing its own version of globalization.

Trump’s is not a politics of international cooperation and mutual support, as the cuts to USAID and digs against NATO make clear. Nor does he defer to corporate hegemony: He has no problem banning foreign businesses and threatening multinationals with tariffs. He seems to approach the world, rather, as a wily oligarch does—juggling offshore trusts, fictitious addresses, and numbered accounts to avoid taxes, litigation, and the rules and responsibilities that come with living in a society.

I’ve spent much of my career as a journalist reporting on the shadowy offshore world and its protagonists: the people who built it, the countries complicit in the system, the firms and oligarchs that profit from it, and the groups and individuals who get caught in the cracks. I recognize in Trump’s recent incursions a line of reasoning that I’ve encountered time and time again: that if you’re incredibly rich, cruel, or clever, the world can be your loophole.

Trump’s foreign policy treats the nations of the world less as sovereign, independent nations than as sites of arbitrage, evasion, and extraction. Call it “national globalism”: the pursuit of extraterritorial space to advance American interests.

The new administration’s international agenda so far has—not coincidentally—disproportionately focused on vulnerable territories that share a defining feature: They might offer the U.S. ways around rules, treaties, costs, regulations, or even the Constitution itself. Greenland. Gaza. El Salvador. The Panama Canal.

The most glaring example is Guantánamo Bay, which received its first planeload of undocumented migrants from the U.S. early this month. As of Friday, at least 126 migrants were detained at the naval station; Trump says it will accommodate 30,000. It’s not hard to guess what Trump hopes to achieve there, because the station has served a similar purpose before.

Most people associate Guantánamo with the War on Terror. But the U.S. has occupied the naval base for more than a century—renting it from the Cuban government consensually from 1903 to 1959, then somewhat less so once the Cuban Revolution scorched diplomatic relations.

[Read: The never-ending Guantanamo trials]

Gitmo’s physical location in the Caribbean is strategically useful, of course. But its unique legal geography is an added perk: Being neither entirely “domestic” (the U.S. does not own it) nor “foreign” (Cuba does not control it), Guantánamo is a liminal space. It is out of sight, out of mind, and a perfect place to try to evade accountability.

In the ’90s, tens of thousands of Cuban and Haitian asylum seekers escaping political violence found themselves rerouted to Guantánamo. Many became trapped in what lawyers described as a “legal black hole,” detained in squalid camps, and denied the usual legal process to claim asylum. One lawyer representing a group of 158 Haitian detainees, many of them HIV positive, who were prevented from leaving the camp for 20 months, compared the conditions to Dante’s ninth circle of hell. The Clinton administration agreed to follow a judge’s order to free them in 1993—but only on the condition that the court would strike the case from precedent. The migrant detentions went on.

The U.S. government will not identify the migrants it’s now imprisoning at Gitmo. The ACLU and others have sued to get them access to lawyers, alleging that the detainees are already “incommunicado.” It’s unclear what will happen to these people—not least because they have already been on U.S. soil—but the camp’s location, culture of secrecy, and dark history will make accountability much harder to come by.

Gitmo isn’t America’s only plan for offshoring migrants. Panama has accepted more than 100 deportees originally from China, Afghanistan, Uzbekistan, and elsewhere. Earlier this month, Secretary of State Marco Rubio visited El Salvador, whose president, Nayib Bukele, “has agreed to the most unprecedented, extraordinary, extraordinary migratory agreement anywhere in the world,” Rubio said. Bukele’s administration has become synonymous with a brutal crackdown on crime. It’s conducted mass trials and been accused by Amnesty International of torturing prisoners in its overcrowded prisons. Now, in return for assistance developing its nuclear-energy program, El Salvador’s government has offered to put up America’s unwanted migrants—and potentially, U.S. citizens with convictions, too—in its jails, under its laws.

Last month, Trump said he wanted the U.S. to take control of the Panama Canal. Of course he did. Though the canal belongs to Panama, the U.S. built and governed it for much of the 20th century, and it now serves as the world’s second-largest free-trade zone, governed by an autonomous (albeit Panamanian) government agency. Trump also ordered Panama to sever ties with China, which controls ports adjacent to the canal via a Hong Kong company, and insisted that Panama stop charging U.S. vessels to use the thoroughfare. This is national globalism: free passage for me but not for thee (and definitely not for Xi).

It is unclear how seriously the Panamanians are taking this request, but even if they complied, it wouldn’t amount to much: There are only 185 U.S.-flagged cargo ships in the world. That’s because, under international law, shipowners can have their pick of flags, and given the choice, most opt for cheaper, less-regulated ones, like that of the Marshall Islands (which claims more than 4,000 vessels), Liberia (more than 5,000), or Panama itself (more than 8,000). Flags of convenience are a prototypical example of national globalism: the bald use of another country’s sovereignty to advance one’s own commercial interests. The practice of “flagging out” was, in fact, pioneered by American businesses in the 1920s and ’30s as a way to evade Prohibition, and later New Deal–era worker protections.

Trump’s proposal to take over Greenland reflects a similarly cavalier approach to sovereignty, but with murkier aims. Is it a real-estate play? A bid for rare-earth minerals? A tacit acknowledgment that climate change will alter shipping routes forevermore? Or is it all about some libidinal masculine desire for a new frontier?

That Trump will actually buy or invade the Danish territory is quite unlikely. But that he chose it as his target at all is instructive. Greenland is a sparsely populated former colony that enjoys a high degree of self-rule while depending on Denmark for its security. Greenland, like Gitmo and the Panama Canal, can be seen in the national-globalist imagination as betwixt and between—a natural place to exploit.

Then there’s Gaza. After close to a brutal year and a half of violence there, Trump entered the chat. First, he declared that the U.S. would simply take Gaza over and build a “Riviera of the Middle East” that could be filled with expats and multinational businesses. To do that, he said, Gazans would have to vacate (many would call a population transfer of this magnitude, with these intentions, ethnic cleansing). It’s highly unlikely that any of this will happen, but again, it makes sense that he seized upon a territory that world leaders have gone out of their way to classify as liminal, indeterminate, or somehow sub- or extra-national, against the wishes of the Palestinians who live there.  

Trump is certainly not the first national globalist, nor is America the first state to embrace practices such as sending migrants to third countries.

Italy recently established a camp in Albania, for instance, and Israel has deported hundreds of Eritrean and Sudanese asylum seekers to Uganda. Since 2001, Australia has, on and off, diverted asylum seekers to squalid detention centers in the nearby nation of Nauru and on Manus Island in Papua New Guinea. The camps were directly inspired by Guantánamo. Australia offered the host states a cynical win-win: The poorer countries would get money to operate prisons, and Australia could make an example of a few thousand people, some of whom lived in the camps for years. Offshoring migrants also allowed Australia to claim it was not responsible for them under international law: After all, they were not on Australian land. Today, the majority have been resettled—but not in Australia.

In an analogous scandal that began in 2008 but is still ongoing, some 40,000 stateless people in the United Arab Emirates have semi-forcibly been given passports from Comoros, a nation they have never known, just so they can remain classified as “foreign” nationals without citizenship rights in the UAE.

National globalism is wily that way. It uses foreignness and territorial indeterminacy to its advantage. And no nation has mastered it better than the country Trump sees as America’s most threatening competitor—China.

The use of specialized carve-outs has helped China attract industry: through semiautonomous territories such as Hong Kong, which offers common-law courts and low taxes, and enclaves such as Shenzhen, which since the ’70s has been more open than the rest of China to foreign businesses and migrants. China’s Belt and Road Initiative, which finances foreign ports, infrastructure, and real-estate developments in other countries to advance its own economic interest, can be seen as a much more ambitious version of what Trump might hope to achieve in Greenland and Panama. (Ironically, the overseas Chinese projects were themselves conceived to counter U.S. influence in the region.) On the borders of Laos, Thailand, and Myanmar, Chinese companies have invested in the creation of quasi-extraterritorial cities where they can invest currency and where gambling, scams, and other kinds of illicit activity are common.

Some of China’s partners, like Kazakhstan, are willing, if not equal, participants; others, like Laos, are poor and small and don’t have much choice. There are more than 50 Chinese special economic zones in Africa. What’s always clear is who’s calling the shots.

The philosophy of national globalism—a combination of nationalism, mercantilist economics, and neocolonial exploitation—is what unites the flags of convenience and the billionaires hoarding their art collections in top-secret Swiss warehouses. The defining feature of the national-globalist worldview is this: Land and law are not, and should not, be inextricably linked. If your own law doesn’t work for you, you can find a better one in another country or jurisdiction: moving your assets offshore, renouncing your citizenship and buying a new passport, or, if you’re a government, moving entire populations to a place where you are not technically responsible. These maneuvers purport to follow the letter of the law, but they don’t embody its spirit; the Australian refugee-law scholar Daniel Ghezelbash calls it hyperlegalism.

It’s unclear how much of these ideas Trump will carry out abroad. But he isn’t confining himself to other countries. He’s ready to bring national globalism home.

In 2023, Trump pledged to build “freedom cities” on federal land that would “reopen the frontier” and, presumably, free businesses from the usual rules and regulations. “Freedom Cities could address two major challenges confronting the United States: a sclerotic bureaucracy and a stagnant society,” wrote Mark Lutter and Nick Allen, experts who promote special economic zones like China’s.

The irony, of course, is that carving out land for deregulated islands of industry is how other countries sought to attract American industry in the first place. It worked because it lowered costs and unleashed a regulatory race to the bottom. What Trump would actually be doing is bringing the long hours, low wages, and poor conditions of offshore jobs back home to America.

By picking and choosing which rules to play by—foreign, domestic, or something conveniently in between—national globalism undermines democratic rule, replacing the idea of “one land, one law, one people” with something fractured and piecemeal.

Trump’s attempt to end birthright citizenship by executive order exemplifies this. The Fourteenth Amendment says that “all persons born or naturalized in the United States, and subject to the jurisdiction thereof, are citizens of the United States and of the state wherein they reside.” That’s universality based on territory: Being born here is enough.

Does birthright occasionally grant citizenship to people born here by chance? Absolutely. Is it a perfectly fair system? No. But what is citizenship if not chance?

The Trump administration has made the specious claim that children born to people without the right documentation are somehow not under its jurisdiction, and could therefore see their citizenship claims denied, or perhaps even have their citizenship revoked. If nothing else, it is a transparent effort to establish two classes of people. And for national globalists, only one of them matters.

'We’ll bring hygge to Hollywood': Danes petition to buy California as Trump pursues Greenland

Euronews

www.euronews.com › 2025 › 02 › 12 › well-bring-hygge-to-hollywood-danes-petition-to-buy-california-as-trump-pursues-greenland

The US president's increasingly belligerent statements about the Danish territory have met with apprehension, outrage, and now, humour.