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The People Who Don’t Like Dogs

The Atlantic

www.theatlantic.com › ideas › archive › 2023 › 09 › people-who-hate-dogs-reddit-dogfree › 675372

Let’s just get this out of the way: I don’t like dogs. I don’t like the way they smell. I don’t like the way they jump on your dry-clean-only pants. I especially don’t like the way they “get to know you.” (I generally don’t like to be poked down there unless it’s so someone can tell me whether I have HPV.) I don’t believe animals are equal to people; I can’t believe $15,000 pet surgeries exist in a country where not every person can get health care.

I’ve long kept this feeling to myself, because in America, saying you don’t like dogs is like saying you think the Taliban has some good ideas. Recently, however, I learned about a community of people just like me: The Dogfree Subreddit. I don’t use Reddit much, but immediately, I was taken by r/Dogfree’s tagline: “We don’t like dogs.” I had never before seen this, my most taboo opinion, written out so plainly.

That first day on the site, I couldn’t stop reading posts, which are mostly news reports of dog bites, complaints about seeing dogs in public, and gripes about sidewalk poop, barking, and other dog-related externalities. One post is titled, “The fact they breathe with their mouths open and tongues hanging is enough for me to want nothing to do with them.” As I read my same unpopular views, reflected back by other people, I was overcome by the thrill of being truly known, by the unmistakable gasp of catharsis.

[Read: What do dogs know about us?]

The Subreddit’s FAQ includes a response to a frequent assumption that, surely, our problem is with unruly dogs and their oblivious owners. “Though it might be a tough pill to swallow,” the moderators respond, “we in this sub simply don’t like dogs.”

A few bad experiences crystallized my lifelong disdain. On top of not liking dogs, I’m allergic to them. When I was 9, I had to be picked up from a friend’s slumber party after her dachshund crawled across my pillow and my eyes swelled shut. I still remember the indignity of having to call my parents, the thick stupor brought on by extra-strength Benadryl, the painful wheezing as I ran my face under the tap at 2 a.m. It was my introduction to the fact that it’s a dog’s world and I’m just living in it.

Other times, I’ve had scary run-ins with dogs that were trying to “protect” their owners. In grad school, my boyfriend’s roommate had a pitbull that would terrorize me whenever I went over while the roommate stood back and laughed. “He’s friendly!” he’d say dismissively. (The Dogfree people hate when dog owners say this.) When we first moved into our house, our neighbor’s enormous dog, apparently confusing us for intruders, bounded into our yard and ran straight at me, barking wildly. I screamed an expletive. The neighbor did nothing. This is probably why I never bothered to meet those neighbors.

None of these encounters, of course, were particularly dangerous. But they cemented an impression that dogs are at best gross, and at worst threatening. More recently, I was with a group of people that included a pediatric reconstructive plastic surgeon. She told us about her job mending the faces of kids who have been in horrible accidents, and someone asked her, “Seeing what you see in your profession, what’s one thing you would never do?” “Get a pitbull,” she said quietly.

But this kind of thing just doesn’t trouble most people. The majority of Americans own a pet, and dogs are the most popular pet choice. Americans are more attached to their dogs than they are to their cats or other animals: Most dog owners say the dog is as much a part of their family as a human family member. If forced to choose, 39 percent of Americans would rather save their closest pet from death than one human person. I may not understand this bond, but I know I can’t argue with it. All of this leads to a lot of pent-up anti-dog sentiment, which I was happy to off-gas on r/Dogfree.

At last, a place to discuss the revulsion of seeing a “dog blanket” on someone’s couch, which you’re expected to sit on even though it’s covered in hair and god knows what else. Or your outrage over an incident in which a dog attacked a 6-year-old girl. Or the extreme strangeness of the fact that owning a dog requires you, the human, to scoop the poop of them, the animal, into little bags, which many humans then leave scattered around everywhere. When I read Dogfree, I think, I’m right to hate dogs.

According to a 2019 unscientific survey of 2,000 people who claimed to be members, Dogfree’s 56,000 Redditors are 57 percent female and mostly live in North America. They were drawn to the Subreddit because they feel socially pressured to like dogs, or don’t appreciate when people prioritize dogs over people, among other reasons. A lot of them, though, just simply have never liked dogs. Most aren’t allergic, but most are afraid of at least certain kinds of dogs. And it’s not an anti-animal Subreddit: Less than a quarter are totally pet-free and plan to remain that way; lots of members express a desire to care for a cat.

[From the September 2021 issue: Why so many Millennials are obsessed with dogs]

One user, GemstoneWriter, a 19-year-old who has been a member for about nine months, thinks dogs are loud and dirty, but she tries to think of dog owners as “lost, rather than enemies,” she told me over Reddit chat. (She agreed to be identified only by her Reddit handle.) She doesn’t like how some people elevate dogs to nearly the status of human children. Still, she doesn’t admit to many people that she dislikes dogs, and Dogfree makes her feel less alone. When someone’s attacked by a dog, she likes how people in the Subreddit empathize with the victim instead of defending the dog or owner.

(Illustration by Sawwft)

Emma Allum, a 41-year-old member in Southeast England, gets unnerved when big dogs veer toward her or stare at her. “I don’t like it when they lick me,” she told me, “and when you’re just walking along, minding your own business, and some big dog shouts in your ear from behind the garden fence.” During our Zoom call, it felt uncanny to hear this thought coming from someone else. When a dog licks me, all I can think about is how soon I can take a shower.

Allum’s fear of dogs sharpened over a series of jarring incidents, such as when one dog tried to sniff her baby son while he sat in his stroller and when another charged at her in a field. But dogs are popular in her area, so if you’re afraid of dogs, “you are made to feel like a bit of a plonker,” she said. Not so on the Subreddit. There are no plonkers there.

The Subreddit is an example of a “negativity friendship”—a community of people united by something they don’t like. (In politics, negative partisanship is a similar phenomenon.) Several studies—which remarkably did not involve me as a participant—have found that hating the same person brings people closer together than liking the same person does. We seem to appreciate the risk the other person took in revealing something so unsavory; if we share the unsavory view, all the better. In a world where pretty much everyone likes travel and hiking and coffee, your tribe comprises those who hate what you hate. “Because of the potential social repercussions and relative rarity of revealing negative attitudes, perceivers view negative attitudes as especially informative,” one such study finds.

In fact, the more I perused r/Dogfree, the more I found I disliked dogs—and the less I could see any other point of view. The forum kept reminding me of new ways dogs are disgusting. I’m not normally paranoid about dog bites, but Dogfree makes maulings seem widespread. Dog owners aren’t allowed to post in the Subreddit, so we never get a sense of, say, how owners would prefer to be told that we don’t want to pet their dog. Though I’m sure no dog lovers will be friends with me after this story anyway, it seems like simultaneously staying active in the Subreddit and remaining close with a doting dog parent would be difficult. At one point, I was apparently reading so much anti-dog propaganda that my phone’s hidden algorithms took note and TikTok served me a video about a woman whose top lip was ripped off by a pitbull. We know what you like, it seemed to say. You like to hate on dogs.

After a while, I started to question whether this was actually healthy. Some of the posts on the Subreddit seemed like they were stoking fear and rage rather than offering support. Is it really that bad to see a dog with its head sticking out of a car? Do dogs really not belong in nature? Is it truly that annoying when a dog looks at you?

The Subreddit is also an example of an echo chamber, but whether echo chambers are harmful, per se, is unclear. From studies of partisan political news, researchers have concluded that not only are very few people actually members of echo chambers; seeing mostly one-sided news doesn’t appear to radicalize people as much as we may fear. In studies of people who spent months consuming partisan news, “people’s views did not become more extreme and people did not become more hostile toward the other side,” Magdalena Wojcieszak, a professor at UC Davis who has studied online polarization, told me.

[Read: Reddit gave its moderators freedom—and power]

The moderators of the Subreddit didn’t respond to my requests for an interview, but in a post in which they urged members not to talk with reporters, they essentially agreed with this analysis: “We’re accused on an almost-daily basis of being an ‘echo chamber,’ but we don’t find that to be an inaccurate or even unfavorable perception of us; perhaps it’s an echo chamber, but it’s the only one we have.”

Nevertheless, I started to feel like this whole thing might be a giant yucking of a yum, a slam book we were compiling on the rest of the school. The Subreddit doesn’t allow posts about animal abuse, but I was a little taken aback by the attitude of one user, who chatted me: “I fuckin hate dogs, wish they’d die out as a species, and my dream job would be head euthanizer at the pound.” Yeesh.

I wouldn’t want to own a dog myself, but I generally believe that people have a right to do what makes them happy, as long as it doesn’t affect anyone else. The dog owners who can manage that should be left in peace! I occasionally felt bad participating in the disparagement of animals that didn’t get a say in whether they became pets, are only obeying their natural instincts, and, after all, can’t even read.

Allum told me that although, on the whole, she finds the Subreddit validating, she’s careful not to get too sucked in. She skips some of the articles about dog bites, figuring they won’t do anything to help with her fear. Lots of people on the Subreddit hate dogs, but Allum doesn’t. “I’m like, ‘Yeah, okay, this person has said this, but I don’t actually hate dogs,’” she told me.

This is the problem we all face online: the tricky balance of joining in without losing ourselves. It’s being religious without becoming a zealot, sharing without one-upping, not letting your stated beliefs outrun your actual opinions. Life inside the echo chamber is cozy, but also cacophonous.

I still think I will visit Dogfree occasionally, and I still think it’s a good place for people to talk about their fear of dogs—a stigmatized and poorly understood phobia. I still wish I didn’t have to interact with dogs as often as I do.

But I will probably find a wider group of Subreddits to follow. After all, the site offers plenty of options. For example, I don’t like cats, either.

Elon Musk’s Anti-Semitic, Apartheid-Loving Grandfather

The Atlantic

www.theatlantic.com › technology › archive › 2023 › 09 › joshua-haldeman-elon-musk-grandfather-apartheid-antisemitism › 675396

This story seems to be about:

In Walter Isaacson’s new biography, Elon Musk, a mere page and a half is devoted to introducing Musk’s grandfather, a Canadian chiropractor named Joshua N. Haldeman. Isaacson describes him as a source of Musk’s great affection for danger—“a daredevil adventurer with strongly held opinions” and “quirky conservative populist views” who did rope tricks at rodeos and rode freight trains like a hobo. “He knew that real adventures involve risk,” Isaacson quotes Musk as having said. “Risk energized him.”

But in 1950, Haldeman’s “quirky” politics led him to make an unusual and dramatic choice: to leave Canada for South Africa. Haldeman had built a comfortable life for himself in Regina, Saskatchewan’s capital. His chiropractic practice was one of Canada’s largest and allowed him to own his own airplane and a 20-room home he shared with his wife and four young children. He’d been active in politics, running for both the provincial and national parliaments and even becoming national chairman of a minor political party. Meanwhile, he’d never even been to South Africa.

What would make a man undertake such a radical change? Isaacson writes that Haldeman had come “to believe that the Canadian government was usurping too much control over the lives of individuals and that the country had gone soft.” One of Haldeman’s sons has written that it may have simply been “his adventurous spirit and the desire for a more pleasant climate in which to raise his family.” But there was another factor at play: his strong support for the brand-new apartheid regime.

An examination of Joshua Haldeman’s writings reveals a radical conspiracy theorist who expressed racist, antisemitic, and anti-democratic views repeatedly, and over the course of decades—a record I studied across hundreds of documents from the time, including newspaper clips, self-published manuscripts, university archives, and private correspondence. Haldeman believed that apartheid South Africa was destined to lead “White Christian Civilization” in its fight against the “International Conspiracy” of Jewish bankers and the “hordes of Coloured people” they controlled.

“Instead of the Government’s attitude keeping me out of South Africa, it had precisely the opposite effect—it encouraged me to come and settle here,” he told a reporter for the South African newspaper Die Transvaler shortly after his arrival. The far-right Afrikaner newspaper treated Haldeman’s arrival as a PR victory for apartheid. (“PRAISES ACTION OF NATIONALIST PARTY REGIME: Canadian Politician Settles In South Africa,” the headline read.)

Musk’s grandfather spelled out his beliefs most clearly in a 1960 self-published book with the weighty title The International Conspiracy to Establish a World Dictatorship and the Menace to South Africa. (Its existence was first reported by Jill Lepore in The New Yorker.) Library databases indicate there is only one copy in the western hemisphere, at Michigan State University, which is where I obtained it. In it, Haldeman wrote that there was:  

a strong possibility that South Africa will become the leader of White Christian Civilization as she is becoming more and more the focal point, the bulwark, and the subject of attack by anti-Christian, anti-White forces throughout the world.

She will fulfill this destiny if the White Christian people get together; if they realize the forces that are behind these world-wide attacks; if the people will make a study of who are their real enemies and what their methods are; if she will seriously combat the evils of Internationalism that are already taking cancerous roots in our society.

These views were on display before he set out for South Africa. The minor political party that Haldeman had led in Canada was notorious for antisemitism. In 1946, when one of the party’s newspapers printed the fraudulent The Protocols of the Elders of Zionarguably the most consequential conspiracy text in the modern world—he defended the decision, arguing “that the plan as outlined in these protocols has been rapidly unfolding in the period of observation of this generation.” A local rabbi described Haldeman’s political speeches to the local newspaper as “shot through with anti-Semitic talk.”

Before that, he’d been a leader in a fringe political movement that called itself Technocracy Incorporated, which advocated an end to democracy and rule by a small tech-savvy elite. During World War II, the Canadian government banned the group, declaring it a risk to national security. Haldeman’s involvement with Technocracy continued, though, and he was arrested and convicted of three charges relating to it.

Once he got to South Africa, he added Black Africans to his list of rhetorical targets. “The natives are very primitive and must not be taken seriously,” he wrote back to his hometown Canadian newspaper in 1951. “Some are quite clever in a routine job, but the best of them cannot assume responsibility and will abuse authority. The present government of South Africa knows how to handle the native question.”

Of course, the sins of the grandfather are not the sins of the grandson, and it would be unfair to suggest otherwise. Joshua Haldeman died when Elon Musk was two years old. And Haldeman’s politics were not universal in the family; Elon’s father Errol Musk, for example, was a member of the Progressive Federal Party, the primary political parliamentary opposition to apartheid. (I reached out to Musk by email but have not heard back.)

But as Musk carries on his own war of words with Jewish institutions—threatening to sue the Anti-Defamation League for $22 billion over its complaints about antisemitism on Twitter—it’s worth pausing on his grandfather, a man whose weakness for antisemitic conspiracy theories and devotion to white supremacist ideology drew the worried attention of Jewish groups on two continents.

When Musk tweets that George Soros “appears to want nothing less than the destruction of western civilization”—in response to a tweet blaming Soros for an “invasion” of African migrants into Europe—he is not the first in his family to insinuate that a wealthy Jewish financier was manipulating thousands of Africans to advance nefarious goals.

Joshua Norman Haldeman was born in 1902 in a Minnesota log cabin; the family moved north to Saskatchewan a few years later. His mother, Almeda Haldeman, was the first chiropractor known to practice in Canada. At the time, chiropractic was less than a decade old and still tightly bound to its origins in pseudoscience and spiritualism; its creator D. D. Palmer claimed he had received it from “the other world” and considered it akin to a religion. Chiropractors believed that the vertebral misalignments they treated were the cause of all disease.

Haldeman followed in his mother’s footsteps, but after only a few years, he left chiropractic work temporarily to become a farmer. The move was poorly timed. The stock market crash of 1929 was followed by the beginning of a decade-long drought that hit Saskatchewan in 1930. Haldeman, like many of his neighbors, lost the farm.

The terrible conditions in Canada’s western prairies made it a hotbed for radical political movements on both the right and left, each promising a root-and-branch restructuring of society. At various times, Haldeman found himself entranced by the promises of several very different movements. The first was on the political left. The Co-operative Commonwealth Federation was an amalgam of various socialist, labor, and farmer groups that advocated greater state involvement in the economy to alleviate Depression-era suffering. Haldeman was one of the federation’s strongest supporters in the mid-1930s, becoming the local party chairman for the Canadian equivalent of a congressional district.

But around 1936, he moved to the provincial capital, Regina, and fell into an entirely different political philosophy — one that believed democracy had failed as a political philosophy and needed a scientific replacement.

Technocracy as an idea came into public view in one of the most politically perilous moments of 20th-century American history: the four months between Franklin D. Roosevelt’s election as president in November 1932 and his taking office in March 1933. The Bonus Army (thousands of World War I veterans demanding benefits) had been violently rousted from its occupation of Washington only months before; the machinations of the Business Plot (an abortive scheme to overthrow FDR) were only months away. Herbert Hoover had been defeated soundly at the polls, but he’d spend his last few months in office trying to sabotage what would become the New Deal. Some Americans craved a strongman to take control.

Into that maelstrom came a renowned scientist and engineer named Howard Scott. With a doctorate from the University of Berlin, he’d commanded complex projects around the globe, from British munitions plants to industrial projects for U.S. Steel. Scott and a small group of fellow engineers and scientists had made a diagnosis of civilization’s ills and a prescription for a relief. The current capitalist system, they said, was irrevocably broken, and—as one magazine summarizing the movement put it—“we are faced with the threat of national bankruptcy and perhaps general chaos within eighteen months.” Scott described the solution in the language of an engineer—a civilization “operated on a thermo-dynamically balanced load.”

Scott’s Technocracy Incorporated called for the destruction of all current governments on the continent, to be replaced by the “Technate of North America,” a new entity to be run by engineers and scientists. In calling for the abolition of all existing government, the Technocrats advocated what they liked to call a “functional control system” modeled on the telephone network and other large corporations. (AT&T, they noted, wasn’t a democracy either.) The Technate would measure the total energy output of the continent and annually allot to each citizen a set number of Energy Certificates, which would replace money. “It will be impossible to go into debt and, likewise, impossible to save income for the future,” one Technology Inc., brochure from the period says “It would be impossible to sell anything.”

That sort of radical rationing would be acceptable because—once scientific principles governed the entire economy, and the tech guys were running everything—it would become so profoundly productive that life would become mostly leisure. Technate residents could expect to work only between ages 25 and 45, and even then only four hours a day, 165 days a year. After 45 came retirement, when they could “do whatever they wish for the rest of their lives, and still enjoy full consuming privileges,” a Technocracy Inc. pamphlet promised.

It’s not difficult to imagine the appeal of such a vision in the darkest hours of the Great Depression—especially when laid out by a genius engineer like Scott. There was a problem, though: Howard Scott was not a genius engineer. A reporter quickly discovered that he’d invented nearly his entire backstory. (Among his other tall tales: that he’d been a football star at Notre Dame; that he’d once had to flee Mexico after shooting the local archbishop; and that he’d caused a riot in Montreal by punching some Jesuits who’d shoved his girl off a sidewalk.)

Others began to point out holes in his Technate plans. Not long after becoming a true national phenomenon—The New York Times ran 120 stories on technocracy in that four-month period—Scott and his movement were mostly forgotten. As the political theorist Langdon Winner later wrote, “In its best moments Technocracy Inc. was an organi­zation of crackpots; in its worst, an inept swindle.”

But Howard Scott kept pushing his ideas, and they found a fan in Joshua Haldeman—even as Technocracy Inc. grew stranger with time. Its members began showing up for events in identical gray uniforms and saluting one another in ways that to some observers—in an era of Brownshirts and Blackshirts—had “the tone of an incipient Fascist movement.” (Later, after Pearl Harbor, Scott issued a press release suggesting he be named continental dictator.)

Scott also convinced members that they should begin referring to themselves by a number, not just a name. At one rally, a speaker was announced simply as “1x1809x56.” Haldeman, for his part, became 10450-1. (According to newspaper accounts at the time, the number is derived from Regina’s latitude and longitude.) He became first the local head of Technocracy in his part of Saskatchewan, then the organization’s top man in Canada. Writing in the group’s magazine in 1940, Haldeman/10450-1 predicted a coming “smashup” in society. “Technocracy Inc. is preparing for a New Social Order that is to come,” he wrote. “If you are a Technocrat, are you doing all that you can to extend the Organization and discipline yourself to meet its objectives?”

Technocracy Inc. today might seem more odd than threatening. But the arrival of World War II changed perceptions within the Canadian government. Technocracy issued an isolationist statement proclaiming it was “unequivocally opposed to the conscription of the manpower of Canada for any war anywhere off this continent." Scott bragged publicly that his group was influential enough that the government could not go to war “without permission of this organization.” And Technocracy declared itself the continental government-in-waiting for the imminent collapse of the current system.

In 1940—using the same war powers under which it had banned the country’s major communist and fascist parties—the Canadian government banned Technology Incorporated as a threat to national security. (The United States did not follow suit—not officially, at least. But when Haldeman tried to drive across the border to give a speech in Minnesota a few months later, he was stopped and blocked from entry, despite being born a U.S. citizen.)

Shortly after the ban took effect, Haldeman took out an ad in the Regina newspaper defending Technocracy’s patriotism and impugning the government’s.  Days later, Canadian police raided 12 buildings in Regina related to illegal organizations, including Technocracy. It’s likely, though not certain, one of those was Haldeman’s home. And in October 1940, he was arrested by the Royal Canadian Mounted Police in Vancouver. He faced charges of “distributing and publishing documents likely or intended to interfere with the efficient prosecution of the war, and likely to cause disaffection to His Majesty.” He was convicted on all counts, earning a fine of $100 plus court costs, or two months in jail.

After his conviction, Haldeman set out to start his own political party, which he called Total War & Defence, but it gained little traction. By 1944, he’d shifted his allegiance to another odd spawn of western Canada’s Depression-era radical ferment—the Social Credit Party.

Haldeman’s next intellectual North Star was a man named Clifford Hugh Douglas, the Scottish creator of the economic concept of social credit. Like Scott, Douglas was an engineer with a plan to revolutionize society. And also like Scott, Douglas seems to have concocted much of his past. (He claimed to have been the chief engineer of the British Westinghouse Company in India; the company could find no record of his having worked for it. He claimed to have led an important engineering project for the British postal service; records showed he was a low-level employee who was laid off mid-project.)

Douglas believed there was an innate imbalance in the financial system of his day: Workers were not paid enough to consume all the goods they produced. There was always a gap, which he considered waste. His solution was the issuance of a sort of government-created scrip to all citizens—something akin to a universal basic income—that would close the purchasing-power gap.

As with technocracy, the appeal of such an idea in the midst of the Great Depression is obvious. But again, social credit’s utopian economic philosophy came with a political one. Douglas saw social credit and democracy as incompatible. He advocated ending the secret ballot, making all votes public — and then taxing citizens differently depending on who they voted for. He also called for the abolition of political parties and considered majority rule a form of despotism; instead, the work of governance should be left to the experts.

Why was Douglas so skeptical of the secret ballot and majority rule? Because he viewed them as tools of a global Jewish conspiracy whose tentacles infested every corner of society. He was a virulent antisemite who consistently traced the rot in the financial system to a single source: Jews. He cited the Protocols frequently as an accurate blueprint for the actions of the “World Plotters,” whom he saw as at war with Christian civilization.

“The Jew has no native culture and always aims at power without responsibility,” Douglas wrote in Social Crediter magazine in 1939. “He is the parasite upon, and corrupter of, every civilisation in which he has attained power.” Douglas even, bewilderingly, considered Nazi Germany to be a creation and instrument of Jewish power. (He occasionally argued that Hitler was a secret Rothschild.)

Douglas never had any economic training, and his ideas have generally been dismissed by those who do. But they were a phenomenon on the Canadian prairie. A charismatic Baptist radio preacher named William “Bible Bill” Aberhart became a convert to Douglas’s ideas about social credit and began blasting the province of Alberta’s airwaves with its promises. He founded a new Social Credit Party and ran a set of candidates in the 1935 provincial elections. To his — and everyone’s — shock, Social Credit won 56 of the legislature’s 63 seats and Aberhart was suddenly Alberta’s premier.

Putting Douglas’ ideas into practice proved to be a challenge. Aberhart’s government tried issuing a sort of social credit it called “prosperity certificates,” but it was a flop. The Social Credit Party (Socreds for short) quickly transitioned into a mostly normal conservative party — with an extra dose of Christianity from Bible Bill and of antisemitism from Douglas. It became standard Socred rhetoric to rail against the Money Power and World Finance and International Bankers — with some members more explicit than others about their targets.

These developments were of significant concern to the Canadian Jewish Congress, the country’s major advocacy group for Jews. Louis Rosenberg, the Congress’ research director, described Douglas as someone who "mumbles mysteriously about the long discredited Protocols of the Elders of Zion and spices his stew…with a little anti-semitic paprika to taste…”

And meanwhile, in Saskatchewan, Joshua Haldeman was enjoying a quick rise within the Social Credit Party. In 1945, he was elected head of the provincial party; a year later, he was named chairman of its national council, the party’s top position. That put him at the center of public disputes over the antisemitism in its ranks.

One such case centered on a man named John Patrick Gillese, who edited the party’s national newspaper, the Canadian Social Crediter. He was a vigorous antisemite who regularly expressed those opinions in the newspaper, over which he had complete control. He complained in a memo that the party spent too much time “continually explaining that we are not anti-Semitic, that we are not fascist.” Gillese didn’t like to be put on the defensive, he wrote.

The party’s top elected official, Alberta Premier Ernest Manning, expressed concern that Gillese’s antisemitism was hurting the party, and demanded that Haldeman oust him from the newspaper. Haldeman rejected the idea, saying he and his fellow Socreds leader Solon Low agreed that “Johnny Gillese should be retained as editor.” Low then wrote Gillese a note complaining about Manning’s efforts: “Please do not worry about the situation. Just go right ahead and continue doing a good job and I'll fight the battle to prevent our being completely muzzled and rendered incompetent.”

The Socreds took another hit in 1946, when it came out that the party’s Quebec branch was publishing excerpts of the Protocols. A Saskatchewan newspaper, the Star-Phoenix, editorialized against the scandal, calling it “home-baked fascism” and calling the concept of social credit “related directly to the authoritarian ideology of Adolf Hitler and others of his ilk.”

Haldeman replied in a series of letters to the editor in which he claimed the Social Credit Party was not antisemitic—while saying some rather antisemitic things—including the outrageous claim that Hitler had been installed as German fuhrer by “money…supplied by international financiers, many but not all of them, Jewish.” He claimed that Jews created antisemitism to generate sympathy. And in multiple letters, Haldeman argued that whether or not the Protocols were fake was beside the point — the ideas they contained were true, even if they were a forgery. “The point is that the plan as outlined in these protocols has been rapidly unfolding in the period of observation of this generation,” he wrote. “This should be fair warning to all of us.”

Haldeman’s letters generated a few angry responses from his fellow citizens. The Canadian Jewish Congress monitored the situation closely.

“Haldeman was all about dog-whistle politics,” Janine Stingel, a historian who wrote a book about antisemitism in Canada’s Social Credit Party, told me. “He wouldn’t say ‘Jew,’ but he’d say everything short of it. He knew what he was saying, and his base knew what he was saying.”

While active in the Social Credit party, Haldeman ran for the federal parliament twice and the Saskatchewan legislature once. He lost badly each time. He began to see communists behind every corner. (He was once shouted down at a gathering of Regina housewives for calling the group “merely a front for the Communist organization.”) He found himself unable to revive the fortunes of the Social Credit Party. In 1949, he resigned his post. He was ready for a different move.

The Haldemans’ 1950 move to South Africa seemed to come out of nowhere. He’d become something of a provincial celebrity for all his constant buzzing from town to town by plane for political appearances. (And, oddly, for his reddish beard—unusual in that clean-shaven era and mentioned in nearly every newspaper story about him.)

In her memoir, Haldeman’s daughter Maye Musk—Elon’s mother, who was two years old at the time of the move—ascribes the decision to her parents having “met missionaries who had been to South Africa, who had told them how beautiful it was.” In a biography of Maye’s brother Scott (who himself became a prominent chiropractor), Haldeman’s decision was prompted by “speaking with an Anglican Minister from South Africa at an International Trade Fair in Toronto.”

In fact, that conversation seems to have been so meaningful to Haldeman that he references it in prominently in The International Conspiracy to Establish a World Dictatorship and the Menace to South Africa. The book’s opening epigraph is attributed to “the prophetic and emphatic statement of an Anglican Minister in Toronto, Canada, 1949” who “had lived many years in South Africa”:

“SOUTH AFRICA WILL BECOME THE LEADER OF WHITE CIVILIZATION IN THE WORLD.”

In Isaacson’s biography of Musk, he writes that South Africa in 1950 “was still ruled by a white apartheid regime.” But in reality, apartheid was only then being established.

The two most foundational apartheid laws—one forcing all South Africans to register their race with the government and the Group Areas Act, which segregated housing in urban areas—weren’t enacted until July 1950, less than a month before Haldeman announced his move there. In other words, Haldeman was choosing to move into a system of regimented racial subjugation just being born.

When Haldeman gave an interview to Die Transvaler, he was speaking to perhaps the most extremist publication in the country, one that held a special animus for Jews, and whose founding editor Hendrik Verwoerd was known as the architect of apartheid. The paper regularly railed against “British-Jewish imperialism” and blamed election losses on “the money of organized Jewry.”

When a rival newspaper in 1941 accused Die Transvaler and Verwoerd of pushing Nazi propaganda and running falsified news stories, Verwoerd sued its editor for libel—and lost, with the judge ruling that “he did support Nazi propaganda, he did make his paper a tool of the Nazis in South Africa, and he knew it."

The Die Transvaler article caught the attention of Jews in South Africa who worried about Haldeman’s splashy arrival, even prompting the secretary general of the South African Jewish Board of Deputies to write to a counterpart in Montreal: “A few weeks ago a paper… carried a story about the arrival of a new immigrant who had been associated with the Social Credit Movement in your country. Knowing that that Movement has from time to time rather favoured anti-Jewish policies, I thought I should enquire from you whether you have any information on this person.”

After a few years in South Africa, Haldeman popped up in the news again for his founding (with wife Winnifred) of the Pretoria Pistol Club, which promoted gun ownership and training for housewives. But it does not appear that he was particularly active in far-right political groups in South Africa, at least not as a prominent leader. Milton Shain, a leading historian of the South African Jewish community and the author of Fascists, Fabricators and Fantasists: Antisemitism in South Africa from 1948 to the Present, said he doesn’t remember coming across Haldeman’s name in his decades of research into antisemitic groups of the period. But he said the coded antisemitic language in Haldeman’s interview in Die Transvaler would have easily stood out to Jews who would have “noted Haldeman's concern about 'international financial interests' — a discourse common among the white far-right in South Africa.”

A few months after settling down in Pretoria, Haldeman wrote an essay for his old hometown paper, the Regina Leader-Post, on his new life there. He described the lives of Black South Africans under apartheid as happy, contented, and leisurely.

“We have two native (Negro) garden boys in the summer and one in the winter and a native girl…” Haldeman wrote. “We give them food and a lot of their clothing and pay them from $10 to $15 [Canadian] a month.” For that sum, Haldeman declared that “Black labor in South Africa industry is found to be the most expensive labor in the world.” (Average income in Canada in 1950 was about $225 a month.) He went on to say that, “it is impossible to make a native work hard. It takes three natives to do the work of one white man and the white people here work about half as hard as Canadians.” With this state of affairs, Haldeman wrote, Black South Africans were “happy and contented…unless stirred up and stirring them up is almost an impossible job.”

Haldeman also encouraged Canadians to follow his lead: “This country seems to have unlimited opportunities for development. The Rhodesias and South Africa could easily stand 50 million white people. We flew over hundreds of miles in which we could scarcely see even a native hut.”

Over the years, Haldeman’s conspiratorial beliefs seemed only to deepen. On March 21, 1960, thousands of Black South Africans gathered at a police station in the township of Sharpeville to protest the latest cruelty of apartheid. Henrik Verwoerd, the former Die Transvaler editor, was now prime minister and had tightened a pass system that sharply limited the movements of Black residents. The protesters were there without their passbooks, offering themselves up for arrest en masse. After attempts to clear the crowd failed, police opened fire on the unarmed crowd. In all, 69 protesters were killed and roughly another 180 wounded. Ten of the dead were children. A police commander on scene later justified the shooting by saying that “the native mentality does not allow them to gather for a peaceful demonstration. For them to gather means violence.”

The world recoiled at the Sharpeville massacre. Days later, the United Nations passed Resolution 134, the body’s first official condemnation of apartheid and the beginning of decades of diplomatic isolation.

Joshua Haldeman, meanwhile, decided to head for the typewriter. A few weeks later, in May 1960, he self-published a 42-page response to Sharpeville entitled The International Conspiracy to Establish a World Dictatorship and the Menace to South Africa. In it, Haldeman predicted that there would soon be “an outside invasion by hordes of Coloured people.” He blamed the international media for paying too much attention to the African National Congress and other anti-apartheid groups. And he repeatedly returned to the “International Conspiracy” pulling the strings behind it all, sometimes shorthanded as “the Conspiracy” or “the Internationalists,” whom he complained controlled the press and the medical profession.

Like many of his old Social Credit colleagues, Haldeman is careful to talk about “International Finance” without speaking openly about “Jews.” By my count, he only slips twice in the book: once referring to communism as a “Jewish moral philosophy for the more equitable distribution of scarcity” and once caustically labeling the London School of Economics (a frequent target) “the Zion of Economists.” But the names to whom he attributes this global control ring throughout: Jacob Henry Schiff, Paul Warburg, Harold Laski, Herbert Lehman, Ernest Cassel, Bernard Baruch, Felix Frankfurter, Samuel Bronfman, and above them all, Mayer Rothschild, whose family he blamed for the French Revolution, the American Civil War, the rise of Mussolini, and an untold number of assassinations.

Like many antisemites, Haldeman saw natural allies in two seemingly opposing forces: communism and capitalist financiers. “Moscow and Wall Street always work hand in hand at the conspiracy to form a World Government under their control,” he writes in his book.

In Haldeman’s telling, the International Conspiracy was even behind the anti-apartheid forces both within and outside South Africa. He said they had sparked the Sharpeville “riot” on purpose to make money on the South African stock market drop that came in its wake. Haldeman consistently argues that Black South Africans are happy with their position under apartheid, even grateful for “the protection of the White people,” and that international meddlers are to blame for riling up opposition. “They know that the White man has done so much for them,” he wrote.

Haldeman closes the book with recommended reading, and the scale of his radicalism can also be judged by what he suggests. He praises the magazine of the League of Empire Loyalists, a British group led by the antisemite A. K. Chesterton, a former leader of the British Union of Fascists. The league later evolved into the fascist party National Front.

He also recommends readers subscribe to the South African Observer, a Jew-hating monthly whose editor S.E.D. Brown held Haldemanesque views (South Africa had been “marked out…as an enemy because it is a bastion of white conservatism; because it believes in national sovereignty and western Christian civilization”). Shain said he considers Brown the “high priest” of anti-Jewish fantasists of the apartheid years.

And he pushes The New Times, the publication of the Australian League of Rights, whose pro-social credit editor published books like The International Jew, an annotated version of the Protocols, “168 pages of anti-Jewish venom.” In the United States, Haldeman recommends The American Mercury, the antisemitic magazine that employed George Lincoln Rockwell, founder of the American Nazi Party.

At some point after The International Conspiracy to Establish a World Dictatorship and the Menace to South Africa, Haldeman self-published one more book: a sequel of sorts, titled The International Conspiracy in Health. In it, he rails against health insurance mandates, vaccines (which “the promoters of World Government have always been behind”), and fluoride in the water (part of the “brain-washing programme of the Conspiracy”). By then, he was getting near retirement age. In 1974, while practicing landings in his plane, Haldeman didn’t see a wire strung between two poles. It caught his plane’s wheels, which caused it to flip, and Haldeman was killed. He was 71; his grandson Elon Musk was 2.

What attention Joshua Haldeman has gotten in recent years has mostly been tied to what Musk called his “real adventures,” the ones that “involve risk.” He flew his little plane all across Africa and the world; he went on a dozen journeys to the Kalahari Desert to find a “lost city” that appears to have been dreamed up by a Canadian conman.

But his legacy involves a lot more than adventuring. Joshua Haldeman had a weakness for men with fuzzy credentials and big-picture plans to turn society upside down. He believed in shadowy forces that were out to destroy civilization and manipulated the masses into doing their bidding. He believed that a good chiropractor could cure any disease, but vaccines were a front for totalitarianism. And he believed democracy was for the few, not the many.