Adidas is (somehow) getting a Yeezy-powered profit boost
qz.com › adidas-yeezy-sneakers-profits-1851414011
This story seems to be about:
This story seems to be about:
Adidas is on a better-than-usual run. The sporting goods company raised its full year guidance after it posted a better-than-expected performance during its first quarter. And those forecasts are thanks to — of all things — its Yeezy collection.