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The New Rules of Political Journalism

The Atlantic

www.theatlantic.com › newsletters › archive › 2024 › 04 › the-new-rules-of-political-journalism › 678101

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

In our digitally chaotic world, relying on the election-reporting strategies of the past is like bringing the rules of chess to the Thunderdome.

First, here are three new stories from The Atlantic:

The October 7 rape denialists Finding justice in Palestine Biden’s safe, polite campaign stop in Scranton

New Rules

This past weekend, I was on a panel at the annual conference of the International Symposium on Online Journalism, in beautiful downtown Austin. Several journalists discussed the question: Are we going to get it right this time? Have the media learned their lessons, and are journalists ready for the vertiginous slog of the 2024 campaign?

My answer: only if we realize how profoundly the rules of the game have changed.

Lest we need reminding, this year’s election features a candidate who incited an insurrection, called for terminating sections of the Constitution, was found liable for what a federal judge says was “rape” as it is commonly understood, faces 88 felony charges, and—I’m tempted to add “etcetera” here, but that’s the problem, isn’t it? The volume and enormity of it all is impossible to take in.

The man is neither a riddle nor an enigma. He lays it all out there: his fawning over the world’s authoritarians, his threats to abandon our allies, his contempt for the rule of law, his intention to use the federal government as an instrument of retribution. Journalists must be careful not to give in to what Brian Klaas has called the “Banality of Crazy.” As I’ve written in the past, there have been so many outrages and so many assaults on decency that it’s easy to become numbed by the cascade of awfulness.

The former White House communications director Dan Pfeiffer points out a recent example in his newsletter: On a radio show earlier this month, Donald Trump bizarrely suggested that Joe Biden was high on cocaine when he delivered his energetic State of the Union address. It was a startling moment, yet several major national media outlets did not cover the story.

And when Trump called for the execution of General Mark Milley, it didn’t have nearly the explosive effect it should have. “I had expected every website and all the cable news shows to lead with a story about Trump demanding the execution of the highest military officer in the country,” this magazine’s editor in chief, Jeffrey Goldberg, told The Washington Post. “If Barack Obama or George W. Bush had done so, I’m sure [the news media] would have been all over it.” (Trump’s threats against Milley came after The Atlantic published a profile of Milley by Goldberg.)

In our digitally chaotic world, relying on the reporting strategies of the past is like bringing the rules of chess to the Thunderdome. There has, of course, been some progress. The major cable networks no longer carry Trump’s rallies live without context, but they still broadcast town-hall meetings and interviews with the former president, which boost ratings. NBC’s abortive decision to hire Ronna McDaniel, a former chair of the Republican National Committee, as a contributor, despite her role in spreading lies about the 2020 election, highlighted the disconnect between this moment and much of the national media.

And then there is the internet. It is certainly possible that richer, more insightful media will emerge from the digital revolution, but we’re obviously not there now. Back in 2016, we worried that social media had become a vector for disinformation and bigotry, but since then, we’ve seen Elon Musk’s extraordinary enshittification of X. In 2016, we worried (too late) about foreign interference and bots. In 2024, we are going to have to contend with deepfakes created by AI.

This year will see some of the best journalism of our lifetime. (You’ll find much of it here in The Atlantic.) But because both the media and their audiences are badly fractured, much of that reporting is siloed off from the voters who need it most. Because millions of Americans are locked in information bubbles, half of the country either won’t see important journalism about the dangers of a second Trump term or won’t believe it.

As Paul Farhi notes in The Atlantic, MAGA-friendly websites have experienced massive drops in traffic, but social media continues to thrive on negativity and providing dopamine hits of anger and fear. And of distraction—last week, the most-liked videos on TikTok about the presidential race included a video of a man singing to Biden and Trump’s visit to a Chick-fil-A.

To put it mildly, the arc of social media does not bend toward Edward R. Murrow–style journalism.

So what’s to be done? I don’t have any easy answers, because I don’t think they exist. Getting it right this time does not mean that journalists need to pull their punches in covering Biden or become slavish defenders of his administration’s policies. In fact, that would only make matters worse. But perhaps we could start with some modest proposals.

First, we should redefine newsworthy. Klaas argues that journalists need to emphasize the magnitude rather than simply the novelty of political events. Trump’s ongoing attacks on democracy may not be new, but they define the stakes of 2024. So although live coverage of Trump rallies without any accompanying analysis remains a spectacularly bad idea, it’s important to neither ignore nor mute the dark message that Trump delivers at every event. As a recent headline in The Guardian put it, “Trump’s Bizarre, Vindictive Incoherence Has to Be Heard in Full to Be Believed.”

Why not relentlessly emphasize the truth, and publish more fact-checked transcripts that highlight his wilder and more unhinged rants? (Emphasizing magnitude is, of course, a tremendous challenge for journalists when the amplification mechanisms of the modern web—that is, social-media algorithms—are set by companies that have proved to be hostile to the distribution of information from reputable news outlets.)

The media challenge will be to emphasize the abnormality of Donald Trump without succumbing to a reactionary ideological tribalism, which would simply drive audiences further into their silos. Put another way: Media outlets will need all the credibility they can muster when they try to sound the alarm that none of this is normal. And it is far more important to get it right than to get it fast, because every lapse will be weaponized.

The commitment to “fairness” should not, however, mean creating false equivalencies or fake balance. (An exaggerated report about Biden’s memory lapses, for example, should not be a bigger story than Trump’s invitation to Vladimir Putin to invade European countries.)

In the age of Trump, it is also important that members of the media not be distracted by theatrics generally. (This includes Trump’s trial drama, the party conventions, and even—as David Frum points out in The Atlantic—the debates.) Relatedly, the stakes are simply too high to wallow in vibes, memes, or an obsessive focus on within-the-margin-of-error polls. Democracy can indeed be crushed by authoritarianism. But it can also be suffocated by the sort of trivia that often dominates social media.

And, finally, the Prime Directive of 2024: Never, ever become numbed by the endless drumbeat of outrages.

Related:

Political analysis needs more witchcraft. Right-wing media are in trouble.

Today’s News

The Senate dismissed the articles of impeachment against Homeland Security Secretary Alejandro Mayorkas and ruled that they were unconstitutional, ending his trial before it got under way. House Speaker Mike Johnson will proceed with a plan, backed by President Joe Biden, to vote on separate bills to provide aid to Ukraine, Israel, and U.S. allies in the Indo-Pacific. The proposed move has raised criticism from some conservative representatives. Four Columbia University officials, including the president, Nemat Shafik, testified in a congressional committee hearing about student safety, free speech, and anti-Semitism on campus.

Dispatches

The Trump Trials: The first days of the criminal case against Donald Trump have been mundane, even boring—and that’s remarkable, George T. Conway III writes. The Weekly Planet: The cocoa shortage could make chocolate more expensive forever, Yasmin Tayag writes.

Explore all of our newsletters here.

Evening Read

Illustration by The Atlantic. Source: Getty.

Something Weird Is Happening With Caesar Salads

By Ellen Cushing

On a November evening in Brooklyn, in 2023, I was in trouble (hungry). I ordered a kale Caesar at a place I like. Instead, I got: a tangle of kale, pickled red onion, and “sweet and spicy almonds,” dressed in a thinnish, vaguely savory liquid and topped with a glob of crème fraîche roughly the size and vibe of a golf ball. It was a pretty weird food.

We are living through an age of unchecked Caesar-salad fraud. Putative Caesars are dressed with yogurt or miso or tequila or lemongrass; they are served with zucchini, orange zest, pig ear, kimchi, poached duck egg, roasted fennel, fried chickpeas, buffalo-cauliflower fritters, tōgarashi-dusted rice crackers. They are missing anchovies, or croutons, or even lettuce … Molly Baz is a chef, a cookbook author, and a bit of a Caesar obsessive—she owns a pair of sneakers with “CAE” on one tongue and “SAL” on the other—and she put it succinctly when she told me, “There’s been a lot of liberties taken, for better or for worse.”

Read the full article.

More From The Atlantic

The Jews aren’t taking away TikTok. Women in menopause are getting short shrift. The self-help queen of TikTok goes mainstream.

Culture Break

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Stephanie Bai contributed to this newsletter.

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The Self-Help Queen of TikTok Goes Mainstream

The Atlantic

www.theatlantic.com › technology › archive › 2024 › 04 › shadow-work-journal-keila-shaheen › 678094

In 2006, Oprah Winfrey couldn’t stop talking about The Secret. She devoted multiple episodes of her talk show to the franchise, which started as a kind of DVD seminar and later became a best-selling book. Its author, Rhonda Byrne, claimed to have stumbled upon an ancient principle, one that can teach anyone to manifest anything they want: money, health, better relationships. Winfrey retroactively credited its core philosophy for bringing her success, and her endorsement helped bring the book international fame: It has now sold more than 35 million copies. But in the era of endless scrolling, an author doesn’t necessarily need Winfrey’s stamp of approval. They just need TikTok.

Keila Shaheen figured this out last year, when her self-published book The Shadow Work Journal began to dominate the app’s feeds. A slim volume, the book purports to help people unpack their “shadow” self—the repressed unconscious—through various activities. In video after video, TikTok users show themselves filling out its exercises and talk about the journal as if it has magical powers. They learn about Carl Jung’s model of the psyche. They circle terms related to their trauma. They heal their inner child! If you use a new coupon on TikTok Shop, the app’s new built-in store, you too can heal, for just a couple of bucks! they say. (Many of those posting earn a commission from each sale, but pay that no mind.)

The journal has sold more than 600,000 copies on TikTok alone, and more than 1 million copies in total, a feat usually accomplished by the Prince Harrys and Colleen Hoovers of the world. Shaheen, a 25-year-old writer with a marketing background, is the new breakout star of the self-help genre. She even outsold Winfrey’s latest book.

[Read: The 24-year-old who outsold Oprah this week]

Her story began in an untraditional way: Here is a young author, plucked from obscurity by a powerful app’s algorithm during a conveniently timed e-commerce push and turned into a best-selling phenom. Yet her next chapter is following an expected arc. She has signed a multi-book deal with Simon & Schuster to bring an updated version of The Shadow Work Journal to new audiences. Specifically, she is working with the brand-new imprint Primero Sueño Press, which will launch her book as its “flagship,” Shaheen told me, in addition to releasing a new Spanish translation later this year. The self-help queen of TikTok is officially going mainstream.

Shaheen’s arc, however unusual it seems, actually makes a lot of sense. We live in the age of therapy-speak; talking about one’s mental health isn’t as stigmatized as it once was. And yet a lot of people are still struggling. Teenagers—many of whom say they use the app “almost constantly”—are experiencing hopelessness and sadness at record highs. TikTok is known for authenticity, at least when compared with the picture-perfect posts on Instagram—it is supposed to be messier, more real. The kind of place where you’d talk about your struggles while in your sweatpants.  

The Shadow Work Journal isn’t the only such success on the platform. One of Shaheen’s other books, The Lucky Girl Journal—which teaches readers how to manifest their own good fortune, rather than leaving things up to chance—has sold more than 25,000 copies on the app’s store. Don’t Believe Everything You Think, a self-published volume by Joseph Nguyen, a mental-health content creator with little notoriety outside social media, has sold about 60,000 copies on TikTok, and is currently in the top 10 most sold books on Amazon.

It’s boom times for self-help on social media. Kathleen Schmidt, who helped publicize The Secret and now runs a public-relations company (and writes the Substack newsletter Publishing Confidential), first heard about Nguyen’s book when her 16-year-old daughter asked for a copy. “I can see why it has caught on,” she told me. “It’s very simplistic, and it gives you big promises, like You’ll stop suffering, you’ll understand how to let go of anxiety, and all that.” A lot of self-help books, she explained, are too complicated or ask the reader to do too much; the more successful books tend to be accessible. If The Secret were published today, she argued, “it probably would have gone viral on TikTok and would have had somewhat of the same effect—but without Oprah.”

[Read: TikTok is doing something very un-TikTok]

With all of this in mind, I asked Shaheen why she’d made the decision to go a more traditional route. It was over Zoom, during a meet and greet set up by her publisher (and attended, as far as I could tell, by just me, one other writer, and some folks from her team). “I think I was just at a time and place where I couldn’t control what was going on,” she said, of all the attention last year, “and it was very overwhelming for me.” She realized that if she “wanted to continue helping people and grow the impact of this journal,” then she “would need help from a traditional publishing company.” She said she’d entertained offers from various publishers before settling on Primero Sueño Press, which will take over the production of her books. And anyway, her books will still be available for purchase on TikTok Shop.

One publishing house she hadn’t heard from is 8th Note Press—which is owned by TikTok’s parent company, ByteDance. It appears to have acquired three titles so far, and published its first book last month; a representative for TikTok told me that it has seen significant growth on TikTok Shop and success for a variety of books and book sellers, but did not comment on Shaheen’s decision to sign with a traditional publisher.

Perhaps ByteDance has a little too much on its plate to prioritize courting authors. TikTok still faces the threat of a national ban in the United States. When defending itself in ads or before Congress, the app likes to tout how many small-business owners it supports—people like Shaheen. For some businesses, that’s definitely true. But with all the uncertainty about the platform’s future, a big, traditional publishing house can offer two things that never feel especially present on social media: stability and security. After all, Simon & Schuster has a pretty good track record. It publishes a little book called The Secret.

The Jews Aren’t Taking Away TikTok

The Atlantic

www.theatlantic.com › ideas › archive › 2024 › 04 › antisemitism-conspiracy-theories-tiktok › 678088

“The entire world knows exactly why the U.S. is trying to ban TikTok,” James Li declared on March 16 to his nearly 100,000 followers on the social-media platform. His video then cut to a subtitled clip of a Taiwanese speaker purportedly discussing how “TikTok inadvertently offended the Jewish people” by hosting pro-Palestinian content. “The power of the Jewish people in America is definitely more scary than Trump,” the speaker goes on. “They have created the options: either ban or sell to the Americans. In reality, it’s neither—it’s selling to a Jewish investment group.”

Li, who calls himself an “indie journalist” and subsequently posted another video blaming Israel for the assassination of President John F. Kennedy, got more than 160,000 views for his TikTok theory—and the video was one of the poorer-performing entries making similar claims on the platform.

What prompted this outburst? On March 13, Congress advanced a bill that would give TikTok’s Chinese parent company six months to sell it or be banned from American app stores. The legislation passed 352–65, with overwhelming bipartisan support, and the rational observer will have no trouble understanding why.

The United States has a long history of preventing foreign adversaries from controlling important communications infrastructure. Washington spent more than a decade, under Democratic and Republican presidents, leading a successful international campaign to block the Chinese telecom giant Huawei from Western markets. Donald Trump attempted to force a TikTok sale back in 2020. The reasons are straightforward: The app has access to the data of some 150 million American users—nearly half the population—but it is owned and controlled by the Chinese company ByteDance. Like all companies in the country, ByteDance is effectively under the thumb of the Chinese Communist Party, which regularly punishes and even disappears business leaders who displease it. A former ByteDance executive has said that the CCP had “supreme access” to the company’s data, and used the info to track protesters in Hong Kong, for example.

[Read: Beijing is ruining TikTok]

Recent polls show robust public support for TikTok’s ban or sale, and for years, Gallup has found that Americans see China as the country’s greatest enemy. In short, Congress has strong electoral and political incentives to act against TikTok. But spend some time on the platform itself, and you’ll discover a very different culprit behind all this: Jews.

“We were all thinking it: Israel is trying to buy TikTok,” the influencer Ian Carroll told his 1.5 million followers last month. The evidence: Steven Mnuchin, the former Trump Treasury secretary and Goldman Sachs executive, has sought investors to purchase the app. “He’s not Israel, right?” continued Carroll. “Well, let’s peel this onion back one layer at a time, starting with just the fact that he’s Jewish.”

Carroll’s TikTok bio says “do your own research,” and he certainly had research to share. “The censorship is not about China on TikTok,” he explained. Rather, “as a TikTok creator who gets censored all the frickin’ time, I can tell you that the things you get censored about are the CIA and Israel.” Carroll did not address why Israel would go through so much trouble to acquire TikTok if it already controlled the platform, or why the Semitic censors somehow missed his video and its more than 1 million views, not to mention the several similarly viral follow-ups he posted.

In truth, far from suppressing such content, TikTok’s algorithm happily promotes it. I purposely viewed the videos for this piece while logged out of the platform, and it nonetheless began suggesting to me more material along these lines through its sidebar recommendations.

Characteristic of anti-Semitic online discourse, these videos and others like them interchangeably reference individual American Jews, American Jewish organizations like the Anti-Defamation League, American pro-Israel lobbying groups like AIPAC, and the state of Israel, as though they are all part of one single-minded international conspiracy to take down TikTok. When a commenter asked Carroll to “look into universal studios pulling their music from TikTok,” a reference to the Universal Music conglomerate’s dispute with TikTok over royalties, Carroll replied, “Universal CEO is a Jewish man.”

“A foreign government is influencing the 2024 election,” the leftist podcaster and former Bernie Sanders Press Secretary Briahna Joy Gray declared on X in March. “I’m not talking about China, but Israel. In a leaked recording, ADL head Jonathan Greenblatt admitted that Israel had a ‘TikTok problem.’ Suddenly, a divided Congress agrees on one thing: A social media ban.” Greenblatt is an American Jew, the ADL is an American organization, the bill isn’t a ban, and the push for a forced sale predated the Gaza war, but other than that, Gray was on the money.

[Yair Rosenberg: Why Facebook and Twitter won’t ban antisemitism]

“Banning TikTok became a crucial emergency because what they saw was a bunch of young individuals, essentially people that are going to be the future leaders of America, who were not pro-Israel,” the far-right commentator Candace Owens claimed in March on her popular show at The Daily Wire. She then issued an implied threat: “If TikTok is in fact banned, there is no question that Israel will be blamed, AIPAC will be blamed, the ADL will be blamed, Jews are going to be blamed … You can see that sentiment building.” (Owens left The Daily Wire a week later following a string of anti-Semitic incidents, which included claims that Jews were doing “horrific things” and “controlling people with blackmail,” as well as her favoriting a social-media post that accused a rabbi of being “drunk on Christian blood.”)

At this point, it’s not uncommon to find videos about the TikTok legislation that do not even mention Jews or Israel—like this one with 1.5 million views—yet are flooded with hundreds of comments, garnering tens of thousands of likes, accusing “Zionists,” “Jews,” or AIPAC of being behind it, despite years of national-security reporting on concerns over the platform’s Chinese owners. That alleged Jewish malefactors are being assailed on TikTok even when they are not invoked explicitly in a video illustrates how widely the meme has spread.

Like many conspiracy theories, the notion that Jews are out to ban TikTok contains a grain of truth. Jewish and pro-Israel groups have raised concerns about TikTok’s failure to moderate anti-Semitic content for years, including when it pertains to Israel, but they have never called for the app to be shut down. After the TikTok sale legislation was proposed, the Jewish Federations of North America said it “appropriately balances free speech and individual rights with regulatory action” while asserting that “our community understands that social media is a major driver of the rise in antisemitism, and that TikTok is the worst offender by far.” (Presumably, the organization arrived at this conclusion by spending 10 minutes on the app.) Researchers have found that pro-Palestinian content dwarfs pro-Israel content on TikTok, likely reflecting the platform’s young and international demographic.

But no conspiracy theories or appeals to recent geopolitical developments are necessary to understand why U.S. politicians wouldn’t want one of the most-trafficked social-media networks in America to be run by Communist China via a black-box algorithm. Just this past December, researchers at Rutgers found that anti-China posts on topics like the Hong Kong protests or the regime’s brutal repression of Uyghur Muslims were dramatically underrepresented on TikTok compared with Instagram.

TikTok’s response to allegations that it could function as a foreign influence operation have not exactly allayed concerns. Shortly after the Rutgers study was published, the app restricted access to the tool used by academics to track its content. Last month, it sent multiple alerts to its American users falsely warning that Congress was about to ban TikTok and urging them to contact their representatives. In fact, the bill seeks to force a sale to new ownership, much as congressional scrutiny over data privacy led the dating app Grindr to be sold to non-Chinese owners in 2020.

Simply put, none of what is happening to the social-media platform is new. Neither is the tendency to blame Jews for the world’s problems—but that doesn’t make the impulse any less dangerous. Many understand anti-Semitism as a personal prejudice that singles out Jewish people for their difference, much like other minorities experience racism. But anti-Semitism also manifests as a conspiracy theory about how the world works, alleging that sinister string-pulling Jews are the source of social, political, and economic problems—and this is the sort of anti-Semitism that tends to get people killed.

[Yair Rosenberg: Why so many people still don’t understand anti-semitism]

Consider recent American history: In 2018, a far-right gunman who blamed Jews for mass immigration murdered 11 people in Pittsburgh’s Tree of Life synagogue. In 2019, assailants tied to the Black Hebrew Israelite movement attacked a kosher supermarket in Jersey City, killing three; one of the shooters had written on social media about Jews controlling the government. In 2022, an Islamic extremist took an entire congregation hostage in Colleyville, Texas, and demanded that a rabbi get a convict released from a nearby prison. These perpetrators—white supremacist, Black extremist, radical Islamist—had essentially nothing in common other than their belief that a Jewish cabal governed world affairs and was the cause of their problems.

The reality is the reverse: Jews constitute just 2 percent of the American population, and although they exercise influence like any other minority, they frequently disagree among themselves and do not dictate the destiny of the majority. Politicians voting against TikTok are pursuing their conception of the national interest, not being suborned to serve some nebulous Jewish interest. Remove the Jews from the equation, and the situation will be the same.

Conspiracy theorists typically claim to be combatting concealed power structures. But as in this case, their delusions make them unable to perceive the way power actually works. Thus, conspiratorial anti-Semitism hobbles its adherents, preventing them from rationally organizing to advance their own causes by distracting them with fantastical Jewish plots.

“Anti-Semitism isn’t just bigotry toward the Jewish community,” the Black civil-rights activist Eric Ward once told me. “It is actually utilizing bigotry toward the Jewish community in order to deconstruct democratic practices, and it does so by framing democracy as a conspiracy rather than a tool of empowerment or a functional tool of governance.”

Anti-Semitic conspiracy theories won’t safeguard TikTok from the bill that’s currently moving through the U.S. legislature. But the more people buy into them, the more they will imperil not only American Jews but American democracy as well.