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Why We Still Use Postage Stamps

The Atlantic

www.theatlantic.com › technology › archive › 2024 › 04 › stamps-museum-modest-technology › 677950

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Photographs by Siqi Li

In a decidedly digital age, the modest postage stamp seems to be slowly vanishing from daily life—no longer ubiquitous in wallets or pocketbooks, useful but maybe not essential.

They’re so overlooked that the comedian Nate Bargatze has an entire bit about how stamps make him “nervous.” “I don’t know how many you’re supposed to put on [a letter],” he says. “And they change the price of stamps, and that’s not in the news, you know? You don’t find that out on Twitter. You have to find out from old people. They’re the only people that know.” (As someone in the news, I am duty bound to report that stamps’ price increased from $0.66 to $0.68 on January 21.)

But stamps aren’t yet entirely anachronistic. Yes, the volume of first-class mail has been on the decline, but the U.S. Postal Service still sells about 12.5 billion stamps annually. Some of this is a matter of taste. “There are certain things where physical mail is still seen as the socially correct way to do things,” says Daniel Piazza, the chief curator of philately at the Smithsonian National Postal Museum, pointing to mailing wedding invitations, birthday notes, and holiday cards.

But stamps serve a purpose that is not merely functional. If you look back far enough, they also tell a story about national identity, and the technological and cultural trajectory of America. Stamps “are both miniature art works and pieces of government propaganda,” Dennis Altman wrote in his 1991 book, Paper Ambassadors: The Politics of Stamps. “They can be used to promote sovereignty, celebrate achievement, define national, racial, religious, or linguistic identity, portray messages or exhort certain behaviour.”

Richard Morel, the curator of the British Library’s Philatelic Collection, put it to me more succinctly: “Stamps democratize our history and culture.” In short, the history of U.S. stamps tells a story of America.

The postage stamp as we know it today is a relatively young technology. Prior to the mid-1800s, “most letters were sent collect, so postage was paid by the recipient of the letter rather than by the sender,” Piazza told me. This turned out to be a very bad business model for the Postal Service. First, it required people to go to their post office to see whether they had mail. In fact, postmasters paid to run ads in local papers listing who had letters to collect so those people would retrieve them. (One true constant across time seems to be that people consider going to the post office a chore.) Then, if there was a letter for someone and they did pick it up, the receiver had to pay the postage, which they sometimes refused to do, given its expense. “So it’s a very cumbersome, sort of expensive system” for both the Postal Service and the receivers of mail, Piazza said.

[Read: One Thousand Stamps, All Different (1939)]

Until a breakthrough in 1840. The U.K. issued the Penny Black, the world’s first prepaid, adhesive stamp. With this stamp, people could send a half-ounce letter for a flat, prepaid rate of one penny. The Penny Black featured the face of Queen Victoria, and, in a sign of the times, some people believed that “licking the back of the queen’s head was undignified, if not potentially treasonous,” Altman wrote in his book. On a recent visit to the British Library, I was able to see the last remaining press of the type that printed the Penny Black. Displayed on the library’s upper-ground floor, the machine—which was smaller than I had imagined, given its function—looked as delicate as an antiquity of the Industrial Revolution can, with its large spindle, rope pulleys, and iron weights.

Left: The Penny Black printing press. Right: Penny Black, the world’s first pre-paid, adhesive stamp. (Siqi Li for The Atlantic)

This British innovation in stamp production set the path for other countries to follow. In the 1840s and ’50s, several other nations developed their own postage stamps. The U.S. issued its first ones on July 1, 1847: a five-cent stamp featuring Benjamin Franklin, the country’s first postmaster general, and a 10-cent stamp featuring George Washington. (Washington, distinguished in so many ways, also has the distinction of having more appearances on U.S. stamps than anyone else.)

The start of stamps in the U.S. was an unheralded affair. A postmaster in Maine mailed a letter—without a stamp, postage due—to the postmaster general to inquire whether the stamps his office had received were “genuine,” according to Smithsonian Magazine. But by 1856, all mail required federal, prepaid postage stamps, and we largely entered the state of postage stamps as we know them today. Or, as Morel put it, their invention “triggered our information revolution.”

Stamp design, however, took a little longer to develop. For decades, American stamps followed the aesthetics of coin-face design, that is, profile drawings of heads of state. In our case, primarily dead presidents: George Washington, Thomas Jefferson, Andrew Jackson. The U.S. didn’t begin issuing commemorative stamps until 1893, timed to the World’s Fair in Chicago, with a series of 16 stamps celebrating the 400th anniversary of Columbus’s voyage to the New World. Included in the series was a depiction of Queen Isabella of Spain, making her the first woman featured on a U.S. stamp. (The first American woman on a stamp was Martha Washington, in 1902.)

In the 130 years since that first commemorative stamp, hundreds and hundreds more designs have been issued. U.S. postage stamps have celebrated momentous events, such as the 1932 Winter Olympics in Lake Placid New York, home of the first U.S. Winter Olympics Games, and the moon landing, in 1969. There have been many stamp firsts: the first Hispanic American (Admiral David Farragut, 1903), the first Native American (Pocahontas, 1907), the first African American (Booker T. Washington, 1940). Some stamps impart social messages: Prevent Drug Abuse (1971) or Alcoholism: You Can Beat It (1981). They’ve even been used to fund causes. The Breast Cancer Research semipostal has sold more than 1 billion stamps since it was first issued, in 1998, and has raised millions of dollars for the cause.

“If you compare some of the American stamp designs … to other countries’, they’re incredibly progressive much earlier on,” Morel said. There’s the Black Heritage Series, which began in 1978 with an image of Harriet Tubman and still runs today with annual new releases. Helen Keller and Anne Sullivan were commemorated on a stamp in 1980. Even designs that might now be seen as dated or insensitive were bold in their own time. In 1969, the U.S. Postal Service issued a stamp that featured an image of a young child gradually emerging out of a wheelchair. The language on the stamp reads, Hope for the crippled. “The language is now problematic,” Morel said, “but it’s the intent that underlies the stamp design, which is actually a positive one.”

These design decisions are not made lightly. In 1957, the Postal Service created the Citizens’ Stamp Advisory Committee, which consists of a group of people from across disciplines who consider stamp recommendations from the public. Anyone can suggest any subject to the council, which will weigh the recommendation so long as it meets its healthy list of criteria—for example, the design should honor a subject or a figure that made a significant contribution to American life, and the commemorated can’t be a living person.

Left: The Inverted Jenny. Right: Two people print a sheet of stamps at the Bureau of Engraving and Printing, Stamp Division, around 1890. (Siqi Li for The Atlantic)

It’s a deliberative process that can take several years—and for good reason. Nearly any stamp design is certain to irritate someone. In the early 1990s, when the Postal Service announced that it would be releasing a stamp featuring Elvis, some Americans were scandalized. They couldn’t fathom the idea of honoring someone who had addiction issues and was once considered too sexy for broadcast television. “I was appalled to see that a picture of Elvis Presley is being considered for a postage stamp,” one person wrote in a letter to the editor of the St. Louis Post-Dispatch in 1992. “The picture on a postage stamp should be someone or something of historical significance or an individual who has made an extraordinary contribution to the well-being of the human race … If Presley appears on a stamp, the postmaster general should be fired immediately.” The Postal Service won the day; the Elvis stamp is widely considered the most popular commemorative stamp in U.S. history. The decision to put Bugs Bunny on a stamp was also met with mild indignation. “That one probably didn’t go over as well with the serious stamp collectors,” says Jay Bigalke, the editor in chief of Linn’s Stamp News. People used it as an excuse to “write to the Postal Service and say, ‘If you can issue a stamp for Bugs Bunny, you can issue a stamp for fill-in-the-blank.’”

A reason these design choices are so freighted is that they have broad, international reach. “Trivial as they may seem, [stamps] are objects that are extremely dispersed both domestically and abroad, and which allow governments to propagate widely the official culture of a given state,” Altman wrote. Said another way, stamps let officials tell the story they want to tell. President Franklin D. Roosevelt, a stamp collector himself, “nosed his way into stamp design, even sketching them out on a napkin and passing it along to the postmaster general at the time,” Bigalke told me. After Roosevelt signed the National Industrial Recovery Act, he asked for a stamp promoting the law to be issued. “He just recognized the importance of the postage stamp and conveying a message,” Bigalke said.

Other countries use their stamps to tell stories too, and sometimes those stories are deeply influenced by the United States. A number of African countries have released stamps featuring Martin Luther King Jr., for example, a testament to King’s international importance and popularity. The Apollo 11 mission has been featured on more than 50 stamps in other countries. A stamp issued by Iran in 1984 featured Malcolm X. American pop culture has also infiltrated international postage stamps. In the Caribbean, St. Vincent and the Grenadines has featured both Elvis and Michael Jackson on its stamps. (Jackson has not been featured on an American stamp.)

[Read: Stamps for Me (1943)]

Stamps are also used for more expressly political or propagandist purposes. In 1969, North Korea issued a stamp called “International Conference of Journalists Against US Imperialism,” showing several pens attacking President Richard Nixon. “The very fact that [North Korea] uses stamps as a medium to attack America is, again, proof [of] the value of stamps,” Morel said. “Because if there was no value, why bother?”

Left: The Elvis Stamp. Right: A stamp issued by Iran in 1984 featuring Malcolm X (top) and a North Korean stamp called “International Conference of Journalists Against US Imperialism.” (Siqi Li for The Atlantic)

More recently, Ukraine used its stamp program as a sort of hearts-and-minds campaign. “When the invasion and the war broke out, they issued a postage stamp showing a soldier flipping off the battleship” off of Snake Island, Bigalke said. Ukraine has “been using stamps as a rallying cry in the country in a much more powerful way than any other country really has with their postage stamps,” he told me. “A lot of people have bought the stamps to help support Ukraine.”

Stamps have also been used as a sort of bilateral foreign-relations tool. A stamp commemorating joint Soviet-American efforts in space exploration was released in 1975, during the Cold War. And the U.S. and Australia jointly released stamps celebrating the latter’s bicentenary, in 1988.

Perhaps the most famous American stamp design is one the U.S. Postal Service never wanted to release. In 1918, the department issued its first airmail stamp, which featured a Curtiss Jenny biplane. Because of its two-color design, the stamp had to go through the press twice. And at some point in the printing, one of the plates was turned upside down. This run resulted in nine misprinted 100-stamp sheets. Eight of them were found and destroyed on the printing floor, but one misprinted sheet of the stamp—now known as the Inverted Jenny—found its way to the public. (In 1939, this magazine referred to such misprints as “philatelic romances.”) The Inverted Jenny has since become one of the most highly prized stamps for collectors and is a small pop-culture phenomenon. It was briefly referenced in the film Brewster’s Millions and in a joke at Homer’s expense in The Simpsons. Last year, a single Inverted Jenny stamp sold for a little more than $2 million.

Stamps provide “an amazing body of material to study the history of communication, art, design, but also humanity,” Morel said. And this study started essentially on the very first day of the modern postage stamp’s existence. The oldest surviving stamp collection dates back to 1855, by a collector from Belgium who started amassing the stamps to learn geography.

In 1943, in the midst of World War II, The Atlantic published a sort of defense of the hobby in its February issue. “So stamp collecting. It’s a vice, but most pleasant,” wrote Henry Bellamann, a poet and an author, in the article “Stamps for Me.” He later continued, “The stress of the day in which we are living is unbelievably great. We have need of releases through simple pleasures.”

Seeing stamps through the prism of history made a recent visit to my local, fluorescently lit post office edge just barely into exciting territory. I had gone to return a package and thought I might buy some stamps. A gentleman ahead of me in line asked about the particular design I wanted, and I overheard the teller say that it had sold out. So when I returned home, I decided to buy some stamps online. Scrolling through the gallery, I selected some Our Lady of Guápulo holiday stamps (issued 2020) and some Piñatas! stamps (issued 2023) to attach to invites for a party. I could just send an email invite, but knowing that nearly everyone’s mood lifts when they receive actual letters, it only feels right to choose the mailbox over the inbox.

Supported by the British Library Eccles Institute for the Americas Phil Davies Fellowship.

The Real Youth-Vote Shift to Watch

The Atlantic

www.theatlantic.com › newsletters › archive › 2024 › 04 › the-real-shift-among-young-voters › 678117

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This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

Are young people turning away from the Democratic Party in 2024? Will turnout be as high as it was last time around? What about the gender gap? Today I’ll do my best to address some pressing questions about how young folks will behave in November. But first, here are three stories from The Atlantic:

The bone-marrow-transplant revolution Radio Atlantic: The crucial factor of the Stormy Daniels case Abolish DEI statements, Conor Friedersdorf argues.

The “Realignment” Mirage

What are the youths up to this election cycle? several readers asked me via email last week. Well, lately, they’ve been giving Democrats heart palpitations.

A handful of surveys from late last month suggested that Trump is performing better among young voters than he did in 2020—even, in some cases, better than Joe Biden. Some Democrats are worried about what Politico recently called a “massive electoral realignment.” For decades, Democratic candidates have secured younger voters by big margins. In the 2020 presidential election, for example, voters ages 18–29 broke for Biden by more than 20 points. So if young voters were to turn toward Trump, that would be an enormous deal.

But before Democrats freak out or Trump fans get too excited, let’s all take a nice, deep breath. Several other youth-voter polls from last month showed Biden on par with Trump, and even beating him.

“Following recent polls of young voters has been a bit like reading a choose-your-own adventure book,” Daniel Cox, the director of the nonpartisan Survey Center on American Life at the American Enterprise Institute, told me via email, when I asked him what he makes of the surveys that point to a realignment. “You can craft a completely different narrative,” he says, depending on which poll you see.

These surveys vary so much, in part, because polling young people can be tricky. Getting young people on the phone via the traditional cold-call method is a nightmare, because they don’t tend to answer (I get it: These days it seems like every call is a scam.) Lately, younger voters have been eschewing traditional party labels, and they’ve grown more cynical about the entire political system. These phenomena make it difficult to both identify younger voters by party and to get them to participate in a poll.

It’s unlikely that a total realignment is happening, Cox and other pollsters told me. Let’s not forget which voters we’re dealing with: Young adults today are less religious, more educated, and more likely to identify as LGBTQ than prior generations, Cox noted, which are all characteristics generally associated with left-of-center political views. “It’s hard to see this completely changing over the course of a single campaign.”

A brand-new poll from Harvard throws even more ice-cold water on the “great realignment” theory: Biden leads Trump by 19 points among likely voters under age 30, according to the poll, which was published today and is considered one of the most comprehensive surveys of young voters in the country. Biden is definitely underperforming among young people compared with this point in the 2020 election, when he led by 30 points. But today’s poll showed no hint of a Trump lead.

Instead, the bigger threat to Biden will be third-party-curious young people. In a recent survey of young voters from the nonpartisan polling organization Split Ticket, Biden led Trump by 10 points, and the young voters who did abandon Biden weren’t going to Trump—they were going to independent candidates like RFK Jr.

The real themes to watch in 2024, experts told me, are youth turnout and the growing gender divide.

Young people are less likely to vote than older Americans—that’s true. But the past three national elections have actually had really high young-voter turnout, relative to past cycles. In the 2020 general election, 50 percent of eligible voters under 30 cast a ballot, according to estimates from CIRCLE, a nonpartisan organization that studies youth civic engagement. Will more than 50 percent of eligible young voters show up to the polls again this November? Maybe: About 53 percent of young Americans say they will “definitely be voting,” according to the Harvard poll published today. That’s about the same as it was around this time in 2020, when 54 percent said they’d vote.

But some experts say that matching 2020 levels is a long shot. Biden and Trump are historically unpopular presidential candidates among all age groups. Given that, Lakshya Jain, who helped design the Split Ticket poll, doesn’t think young-voter turnout will be “nearly as high as it was in 2020.” That cycle was special, he says: “a black swan of events” during one of the most tumultuous times in America. The election followed four years of a Trump administration, and the start of a global pandemic. “I see this environment as much more like 2016,” Jain said, when turnout among young people was closer to 40 percent.

The other important trend is gender. More American men than women support Trump—and that gap is growing. Now it seems like the same phenomenon applies to young people. Among likely young women voters, Biden leads Trump by 33 points in the new Harvard poll; among young men, he only leads by six. (In 2020, Biden led young men by 26 points.)

This gender chasm may not actually be reflected in November’s outcome. But that, pollsters say, will be the possible realignment to watch. “It will make the youth vote less Democratic for one,” Cox said. And “a longer-term political gender divide could transform the character of the political parties.”

Related:

Are Gen Z men and women really drifting apart? Generation Z doesn’t remember when America worked (From 2022)

Today’s News

Twelve jurors were sworn in for Donald Trump’s hush-money criminal trial in New York; the selection of alternate jurors will resume tomorrow. A commander of Iran’s Islamic Revolutionary Guard Corps said that it is “possible and conceivable” that Iran will reconsider its nuclear policies if Israel attacks Iranian nuclear facilities. In a new package of bills dealing with aid to Israel and Ukraine, the U.S. House revived legislation that would force TikTok’s owner to either sell the social-media platform or face a national ban.

Dispatches

Work in Progress: Supercheap electric cars from China or an American industrial renaissance? Pick one, Rogé Karma writes. Time-Travel Thursdays: Helen Keller was funny, smart, and much more complex than many people know, Ellen Cushing writes.

Explore all of our newsletters here.

Evening Read

Investigation Discovery

The Uncomfortable Truth About Child Abuse in Hollywood

By Hannah Giorgis

During Nickelodeon’s golden era, the network captivated young viewers by introducing them to an impressive roster of comedic talent—who happened to be kids, just like them … For nearly two decades, the network dominated not just kids’ programming, but the entire cable-TV landscape.

A new docuseries argues that at least some of this success came at a great cost. Quiet on Set: The Dark Side of Kids TV explores troubling allegations of child abuse and other inappropriate on-set behavior during this run at Nickelodeon. The documentary builds on a 2022 Business Insider investigation into programs led by the prolific producer Dan Schneider, and on details from a memoir published earlier that year by the former child star Jennette McCurdy. (McCurdy, who doesn’t identify Schneider by name in her book but describes an abusive showrunner widely believed to be him, was not involved with the documentary.) Over its five episodes, the series offers an important record of how the adults working on these shows—and Hollywood as a whole—repeatedly failed to protect young actors. But Quiet on Set also, perhaps unintentionally, ends up creating a frustratingly tidy narrative that elides some crucial complexities of abuse.

Read the full article.

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Read. Our Kindred Creatures, by Bill Wasik and Monica Murphy, explores why Americans love certain animals and are indifferent toward many others.

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P.S.

In case you haven’t heard, it’s Pop Girl Spring! And tonight is the big night: Taylor Swift is releasing her new album, The Tortured Poets Department. I’m thrilled, because I love a breakup album, and this one promises to be moody and campy in equal measure. (The track list includes songs called “The Smallest Man Who Ever Lived” and “But Daddy I Love Him”!) For a really thoughtful unpacking of the album, I recommend tuning into the Every Single Album podcast from The Ringer, hosted by Nora Princiotti and Nathan Hubbard. They have a preview episode up now, and a new one will be out in a few days.

Even if Taylor isn’t your cup of tea (gasp!), their other episodes covering new music from Beyoncé, Maggie Rogers, and Kacey Musgraves are delightful and informative, too.

— Elaine

Stephanie Bai contributed to this newsletter.

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