When I got pregnant last year, I began reading online about parenting and found myself confronted with an overwhelming quantity of choices. On social media, how-to graphics and videos abound, as do doctrines about the one true way to discipline your children, or feed them, or get them to sleep through the night. Parent forums, blogs, and product-recommendation sites are full of suggestions for the only swaddle that works, the formula that tastes milkiest, the clicking animatronic crab that will get your tummy-time-averse baby to hold her head high. Scrolling through all of this advice can make it seem as though parenting is largely about informed, research-based decision-making—that choosing the right gadgets and the right philosophy will help parenting itself go right.

This logic can feel particularly visceral for a parent considering how to be a good steward of the environment. (Do I genuinely need a special $160 blender to avoid giving my baby prepackaged food? Or can I just mash steamed veggies with a fork?) Worrying about waste can turn into a variation on the pursuit of perfect parenting—but not worrying about it is illogical. Our children will inherit the climate crisis. Personal decisions cannot undo that fact; can, indeed, hardly mitigate it. Deciding to be a parent anyway means you had better hope that our species and societies can work out a new way to thrive on a changing, warming, conflict-riddled planet—because if not, what have you done?

Choice, the Booker Prize–nominated writer Neel Mukherjee’s fourth novel, addresses this question head-on. It’s a triptych novel in the vein of Susan Choi’s Trust Exercise and Lisa Halliday’s Asymmetry, which use their three parts to repeatedly surprise and challenge readers. Compared with these novels, Choice is both more ambitious and less successful, harmed by the fact that its second and third sections just cannot compete with its blistering first.

But that first section is a barn burner. Mukherjee starts Choice with the story of Ayush, an editor at a prestigious London publishing house, whose obsession with the climate crisis lands somewhere between religious fervor and emotional disorder—especially as far as his kids are concerned. Ayush and his economist husband, Luke, have twin children, Masha and Sasha, and his portion of Choice is a beautiful, horrifying, detailed, and messy evocation of parenthood, full of diapers and dirty dishes and “Can you help Daddy make dinner?” It also presents having children as a moral crisis, a stumbling block Ayush can’t get past. He tries bitterly to lessen his family’s consumption—we see him measuring the exact amount of water in which to cook the twins’ pasta, boiling it in the electric kettle because he’s read that it uses less energy than a stovetop pot —but he can’t get away from the belief that Masha and Sasha are “not going to have a future anyway.” His conviction that they’re doomed weighs more and more heavily on his parenting decisions, eventually convincing him that he can no longer parent at all.

Readers meet Ayush in a scene nearly too painful to read. Home alone with his kindergarten-age twins, Ayush skips their bedtime story in favor of a documentary about an abattoir. Mukherjee describes this moment in vivid visual detail, contrasting the children’s sweet bedroom decor (cherries on the bedding; sea creatures on the night-light) to the laptop screen, which shows slaughtered pigs on a floor “so caked with layers of old solidified blood and fresh new infusion that it looks like a large wedge of fudgy chocolate cake.” Unsurprisingly, the twins sob hysterically as the video plays; their distress upsets Ayush so acutely that he cannot talk. But rather than comfort them once he regains speech, he doubles down on the decision that he has to teach them about cruelty to animals—and about their complicity in it. He puts his children to bed not with an apology or a lullaby, but with the stern reminder that “what you saw was how our meat comes to us.”

[Read: The books that help me raise children in a broken world]

Ayush seems like a monster in this scene—and not an unfeeling one, which signals to the reader that he may be as much tortured as torturer. Mukherjee swiftly makes it apparent that this is the case. We see him begging Luke to help teach their too-young children to weigh the morality of “things that don’t appear to be choices,” such as eating meat; Luke, in turn, begs Ayush to examine the roots of his unhappiness and anxiety, his compulsion to conserve energy far beyond what could reasonably be useful. Ayush yearns to “shake off his human form” and become one with nature—or, more ominously, vanish into it. At one point, Ayush takes his children to explore some woods outside London, an activity that many parents might relate to: He wants to share the wonder of the natural world with his children, both as a bonding activity and as a lesson in ecological stewardship. But he can’t focus on Masha and Sasha. What he hears instead is that the “great trees are breathing; Ayush wants to still his heart to hear them.” Mukherjee only implies this, but it seems that all Ayush’s experiences lead to this paradox: His love for the Earth makes him want to erase himself from it.

Ayush’s relationship with his children is also shaped by a desire to remove himself, as well as a significant amount of attendant guilt. He is the twins’ primary parent, despite the fact that he never wanted children—a revelation that Mukherjee builds to slowly. Ayush’s anxieties about choosing parenthood are legion. He’s upset by the ecological impact of adding to the Earth’s human population, and believes that his twins will face a future of walled cities and climate refugeeism. Having grown up South Asian in Britain, he’s frightened of exposing children to the racism he’s faced his whole life; he also has a half-buried but “fundamental discomfort about gay parenting,” of which he is ashamed. Most of all, before having children, he didn’t want to have a baby who could become like him—“a consumed, jittery, unsettled creature.” His own unhappiness, he feels, should have precluded him from having children. Yet he acquiesced, a choice he partly disavows by suppressing his memory of why he did. Not only does he go along with having children; he takes daily responsibility for raising them.

On the surface, this is the case because Ayush earns less than Luke, a dynamic the novel explores with nuance. In straight partnerships, the question of who parents more is very often gendered, which Mukherjee acknowledges: At one point, Luke, who has a big job and generational wealth, dismisses Ayush with a sexist reference to the “pin-money” he earns in publishing. But there are more layers here. Ayush, it seems, takes responsibility for his children in order to atone for not having wanted them. Luke, who pushed for fatherhood, is the more patient and affectionate parent, while Ayush is busy fretting over the environmental impact of disposable diapers. Luke is also much kinder and more open to Ayush than Ayush is to him: Although Luke is an economist, with a genuine belief in the rationality that undergirds his discipline, he’s motivated far more by his emotions than his ideas.

Ayush believes himself to be the opposite. His domestic decisions are often logical (or logical-seeming) responses to climate anxieties, but this impulse becomes more disturbing as it influences his child-rearing. Sometimes, he seems to care more about raising Masha and Sasha as environmentalists than he does about any other aspect of their upbringing—almost as though he wants to offset having had them to begin with. He doesn’t necessarily want to be this way: After the somewhat-failed forest outing, Ayush takes the twins on a walk around London and teaches them to come up with similes and metaphors to describe what they see, making a game of comparing dandelions to egg yolks and lemons. Here, he successfully keeps his attention on his children, but he still spins a tender moment into one of moral exigency. “Will this remain in their memory,” he wonders, “make them look up and out, make them notice, and, much more importantly, notice again?” For Ayush, this qualifies as optimism. He’s trying to control his children’s way of seeing the world, but he is also trying to offer them the gift of coexisting, happily, with the Earth.

[Read: The book that captures my life as a dad]

Mukherjee does give Ayush one way of communing peacefully with nature: his relationship with his dog, Spencer. The writer Joy Williams has said that any work of fiction should have an “animal within to give its blessing,” which Spencer certainly does in Choice. Mukherjee describes Ayush’s devotion to his dog in lush detail; the book’s most beautiful passages have Spencer in them. Ayush’s heart breaks when he realizes that Luke does not see “you, me, and the dog” as family enough; it breaks far more deeply when Spencer grows too old to “bound to the door … surprised by joy, impatient as the wind, when any member of his family comes in.” Among Ayush’s most treasured memories is a spring morning with Spencer: Then a puppy, he had rolled in wild flowers so that his “silky golden throat and chest had smelled of violets for a brief second, then the scent had disappeared. Ayush had sat on the ground, sniffing Spencer’s chest for another hit of that elusive perfume, but it was gone.”

Ayush plainly sees Spencer as his child, and yet the dog also gives him a way to experience the “elusive perfume” of a pleasurable connection with the planet. As Spencer ages and that link is harder to sense, Ayush’s unhappiness grows. He understands that he is grieving preemptively for Spencer, but the approaching loss of his dog—an event he cannot control or avoid—does not motivate him to snuggle with Spencer or prepare his children for the loss. Instead, it makes him want to leave his family when Spencer does—as if, without the connection to nature that the dog offers, he can no longer bear to be caged in his family home.

By the end of his section of Choice, Ayush has completely lost the ability to make rational decisions. He betrays Spencer in a scene perhaps even more painful than the book’s opening, thinking that he’s doing his beloved dog a service; he also betrays his children, his husband, his life. All of his efforts to control his family’s ecological impact, to do the right research and calculations, to impart all the right moral lessons, lead directly, maybe inexorably, to this tragic point. At the novel’s start, he tells Luke that he wants their kids to understand “choices and their consequences.” But it ultimately becomes clear that he can’t accept the consequences of his choice to have children. He can’t save the planet for his children; nor can he save it from them—and so, rather than committing to guiding them into a future he can’t choose or control, he abdicates his responsibility for them.

Mukherjee leaves Ayush’s family behind rather than linger on the aftermath of these betrayals. He moves on to two narratives the reader will recognize as parts of books that Ayush edited: first a story about a young English academic who begins meddling in—and writing about—the life of an Eritrean rideshare driver, then an essay by a disillusioned economist who describes the misery that ensues when an aid organization gives a Bengali family a cow that is meant to lift them from poverty, but radically worsens their situation instead. Mukherjee imbues these sections with a propulsive mix of anger and grace, but neither is especially complicated. Emily, the academic, has no one who depends on her, and her odd choices concerning the rideshare driver, Salim, have no real consequences for anyone but herself. Sabita, the mother of the family that gets the cow, is so wholly at the mercy of her material conditions that choice is hardly a relevant concept to her—something that she understands, though the cow-providing “people from the city” do not.

Emily’s section primarily serves as a portrait of choice amid abundance. Sabita’s, meanwhile, underscores the central idea of Ayush’s: that our efforts at control are, by and large, delusions. For parents, this can be especially painful to accept. We want our choices to guarantee our children’s safety, their comfort, their happiness. For Ayush, who believes fervently that his twins will grow up to inhabit a “burning world,” the fact that he can’t choose something better for them drives him away from them. By not showing the consequences of Ayush’s actions, Mukherjee leaves incomplete the book’s exploration of parenting. What his abdication means to Masha, Sasha, and Luke is hidden. What it means to the reader, though, is clear. In Choice, there is no such thing as a perfect decision or a decision guaranteed to go right. There are only misjudgments and errors—and the worst of those are the ones that can never be undone.

The actor was taken into custody on Thursday after failing to front court on assault charges.

The public has been asked to help find Orpheus Pledger, after he failed to appear in court on assault charges.

Home Affairs correspondent Tom Symonds watches as migrants set off from France for the UK.

The official allegedly contacted a man and asked for £2,000 to approve his refugee application.

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

Welcome back to The Daily’s Sunday culture edition, in which one Atlantic writer or editor reveals what’s keeping them entertained. Today’s special guest is Rose Horowitch, an assistant editor who has written about the enrollment nightmare colleges are facing, the myth of the Gen Z gender divide, and why too many people own dogs.

Rose recently reread Anna Karenina and had “more of the intended takeaway” than she did the first time. She loves winding down with a good animal-rescue video, and she still can’t quite believe she got to see Bruce Springsteen in New Jersey.

First, here are three Sunday reads from The Atlantic:

Our May cover story: “This will finish us.” Matt Gaetz is winning. Clash of the patriarchs

The Culture Survey: Rose Horowitch

The upcoming event I’m most looking forward to: The Morgan Library’s exhibit of Beatrix Potter’s drawings and letters. I’ve complained to friends about feeling disconnected from nature since moving to New York, and I hope that early drafts of The Tale of Peter Rabbit will cure me. (I’d also take any opportunity to visit the Morgan Library and marvel at the rows of well-worn books and the majesty of the ceilings.)

The television show I’m most enjoying right now: Does anyone else watch cooking shows for pure entertainment? I usually get bored before I can finish a TV show in full (Gen Z attention spans and all that), so I like to throw something on that I don’t need to watch consecutively. Julia & Jacques Cooking at Home, with Julia Child and Jacques Pépin, is my favorite of the genre. It’s a cooking show, yes, but it’s so much more. It was filmed near the end of Child’s life, and Pépin somehow managed to always lift the heavy copper pots yet let Julia take the lead with recipes. Their friendship is endlessly comforting.

Best novel I’ve recently read, and the best work of nonfiction: I’m midway through The Heaven & Earth Grocery Store, by James McBride. I highly recommend it based on what I’ve read so far. For best nonfiction, I’m going to choose two, but I promise they’re connected: The Year of Magical Thinking and Blue Nights, two of Joan Didion’s later books. At age 23, I’ve never been married and never had a child, let alone lost one. But these books articulate a kind of disorientation that I don’t know how to put into words—one that I’m convinced every human being experiences. [Related: Lost histories of coexistence]

A quiet song that I love, and a loud song that I love: Quiet: “Hunter,” by Jess Williamson. I learned about this song from a Jack Antonoff interview. I blindly trust his taste in music, and I’m glad I do. Medium-quiet: “Instant Crush,” by Daft Punk. You have to listen to this song nine times in a row to love it, but afterward, it will be firmly installed among your favorites. Loud-ish: “Ship of Fools,” by World Party. A great song to have in your headphones as you walk outside. I challenge anyone to not scream-sing the chorus.

A musical artist who means a lot to me: Bruce Springsteen. My mom is an avid Springsteen fan, so this pick is partly about his musical prowess, partly about my own nostalgia. “Waitin’ on a Sunny Day” seemed to always be humming in our car stereo when I was growing up. This past summer, I saw him in concert. I mostly remember my sister’s frenzied dancing and the oppressive heat in the nosebleed seats of MetLife Stadium. But I saw Bruce Springsteen! In New Jersey!

A piece of visual art that I cherish: Gustav Klimt’s Forester’s House in Weissenbach II (Garden) (though what a clunky title). Greenery crawls up the side of the small house, and the open windows reveal colorful bouquets. One of the great joys of living in New York City is how its museums transport you to another place and time. The Klimt exhibition at the Neue Galerie New York brought me to the Austrian countryside (did I mention I miss nature?). It’s best paired with a slice of cake from the café downstairs.

A cultural product I loved as a teenager and still love: I had a borderline obsession with the Strokes. I listened to all of their albums, then their unreleased songs. Then I watched their performances on late-night shows and on grainy film from small sets in New York, and then I watched their concert documentary (which I could find only on YouTube). We’ve all aged some since then, but they’re still releasing albums, and I’m still listening.

Something I recently revisited: A former teacher once told me that we reread books not to uncover something new in them but to see how we’ve changed. I recently reread Anna Karenina, firmly my favorite book. The first time I read it, I idolized Anna (embarrassing confession: I dressed like her at my high-school prom). The second time, I think I had more of the intended takeaway. [Related: When people—and characters—surprise you]

A piece of journalism that recently changed my perspective on a topic: Earlier this year, I picked up Strangers to Ourselves, the journalist Rachel Aviv’s book. It’s about mental illness, but it’s more about the stories we tell ourselves and how they exert control over our psyche. She focuses each chapter on an individual, and bookends the work with her own story and that of a young woman she met in treatment. Aviv is a marvel of a writer, and her careful focus on people reveals more than an abstract, analytical story ever could. [Related: The diagnosis trap]

My favorite way of wasting time on my phone: This will surprise no one who knows me, but I spend much of my time watching animal-rescue videos. It’s a varied genre, one that includes efforts to hoist elephants out of mud piles and unsnare sea turtles from fishing nets. I particularly enjoy watching dogs recover from illness and find a forever home. My favorite rescuer personality is Niall Harbison, who helps sick and injured strays in Thailand. His videos are the greatest thing X’s “For You” tab has ever shown me.

Something delightful introduced to me by a kid in my life: Rabbit Hill, a novel by Robert Lawson, has the Pixar quirk of being marketed toward children but clearly meant for adults. It’s about woodland creatures but also about family and generosity—an irresistible combination.

A good recommendation I recently received: My boyfriend put me onto Your Queen Is a Reptile, an experimental jazz album by Sons of Kemet. It’s so different from what I usually listen to; it’s frenetic, and each note is unexpected. It’s wholly mesmerizing.

The last museum or gallery show that I loved: Last year, I went to the Refik Anadol exhibition at the Museum of Modern Art. I’m not usually a big fan of modern art (this probably says more about me than about modern art), but Anadol’s work was beautiful and overwhelming. He trained a machine-learning model on the museum’s digitized collection and then displayed the result on a wall of LEDs. The machine generated crests of color that I can best describe as some undulating fourth state of matter.

A poem, or line of poetry, that I return to: “Spring and Fall,” by Gerard Manley Hopkins, will never fail to make me cry. The Goldengrove description. The meditation on aging. The last two lines! This poem entered my life just as I needed it. I like to think it ushered me into adulthood, and I keep it open in a tab on my computer for emergency reads.

The Week Ahead

The Ministry of Ungentlemanly Warfare, an action film directed by Guy Ritchie about a team of highly skilled World War II soldiers who use unconventional methods to fight the Nazis (in theaters Friday) The Sympathizer, a thrilling and satirical miniseries about a double agent for the Viet Cong who flees to the United States and moves into a refugee community (premieres today on Max) New Cold Wars, a book written by David E. Sanger with Mary K. Brooks, about America’s unstable modern-day rivalry with China and Russia (out Tuesday)

Essay

Illustration by The Atlantic. Sources: Adrian Ace Williams / Hulton Archive / Getty; H. Armstrong Roberts / ClassicStock / Getty; Getty.

The 67-Hour Rule

By Derek Thompson

One of the hard-and-fast laws of economics is that people in rich countries work less than their peers in poorer countries. The rule holds across nations …

But something strange happens when we shift our attention from individual workers to households. In the 1880s, when men worked long days and women were mostly cut off from the workforce, the typical American married couple averaged just over 68 hours of weekly paid labor. In 1965, as men’s workdays contracted and women poured into the workforce, the typical American married couple averaged 67 hours of weekly paid labor—just one hour less. In the early 2000s, the typical American married couple averaged, you guessed it, almost exactly 67 hours of weekly paid labor. In 2020? Still 67 hours.

Read the full article.

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Photo Album

The hands of a mother and an infant gorilla, seen in the Bwindi Impenetrable Forest, Uganda (Michael Stavrakakis / World Nature Photography Awards)

Check out the winning photos from this year’s World Nature Photography Awards, including images of gorilla kinship, the cloud cover above a volcano, and more.

Stephanie Bai contributed to this newsletter.

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Illustrations by Frank Dorrey

A few years ago, Stephanie Williams and her husband fielded a question from their son: How had they met?

So they told him. They’d first encountered each other on a website called BlackPlanet.

To the 5-year-old, the answer seemed fantastical. “He clearly didn’t hear ‘website,’ ” Williams, a writer and comic creator, told me. “He was like, ‘Wait, you all met on Black Planet? Like, there’s a planet that’s full of Black people? Why did you leave?!’ ”

Williams had to explain that they’d actually been right here on “regular Earth.” But in some ways, their son’s wide-eyed response wasn’t so off base: From the perspective of the 2020s, there is something otherworldly about the mid-aughts internet that brought his parents together. In a social-media era dominated by the provocation and vitriol of billionaire-owned mega-platforms, it can be hard to imagine a time when the concept of using the internet to connect with people felt novel, full of possibility—and when a site billed as the homepage of the Black internet had millions of active users.

BlackPlanet went live in 1999, nearly three years before Friendster, four years before MySpace, five years before Facebook, and seven years before Twitter. In those early years, the internet was still seen by many as a giant library—a place where you went to find things out. Sure, the web had chat rooms, bulletin boards, and listservs. But BlackPlanet expanded what it meant to commune—and express oneself—online.

The site offered its users the opportunity to create profiles, join large group conversations about topics such as politics and pop culture, apply to jobs, send instant messages, and, yes, even date. It provided a space for them to hone their voice and find their people. A visit to someone’s customizable BlackPlanet page would probably tell you where they grew up, which musicians they idolized, and what they looked like. “That now seems like the most obvious thing in the world,” Omar Wasow, one of the site’s co-founders, told me, “but at the time reflected a real break from the dominant ideas about how this technology was meant to be used.”

BlackPlanet is often overlooked in mainstream coverage of social-media history. But at its peak, it wasn’t just some niche forum. Despite skepticism within the tech industry that a social-networking site geared toward African Americans could be successful, about 1 million users joined BlackPlanet within a year of its launch. By 2008, it had about 15 million members. The site’s cultural reach extended beyond what numbers can capture: BlackPlanet amplified the work of emerging artists, served as a powerful voter-outreach hub for Barack Obama’s first presidential campaign, and fostered now-prominent voices in contemporary media. Gene Demby, a co-host of NPR’s Code Switch podcast, told me he joined BlackPlanet while attending a predominantly white college as a way to make connections beyond his campus. “It was sort of like, ‘Give me all the Black people I can find!’ ”

The site and its users helped establish visual-grammar and technical frameworks—such as streaming songs on personal pages and live, one-on-one chatting—that were later widely imitated. BlackPlanet arguably laid the foundation for social media as we know it, including, of course, Black Twitter.

Now, nearly 25 years after its launch, looking back at BlackPlanet’s glory days can be more than just an exercise in nostalgia. Today’s social-media platforms often seem designed to reward the worst in humanity, subjecting their users to rampant hate speech and misinformation. Perhaps by revisiting BlackPlanet and the story of its rise, we can start to envision a different future for the social web—this time, one with the potential to be kinder, less dangerous, and more fun than what the past two decades have given us.

Omar Wasow met Benjamin Sun in the late 1990s, when they were among the few people of color working in New York City’s tech scene. After graduating from Stanford University in 1992, Wasow had moved back to his hometown and started a hyperlocal community hub and internet-service provider, New York Online, which he operated out of his Brooklyn apartment. The service had only about 1,000 users; Wasow made his actual living by building websites for magazines. So he was excited when he met Sun, then the president and CEO of the social-networking firm Community Connect, which in 1997 launched an online forum for Asian Americans called AsianAvenue.

Wasow, the son of a Jewish economist and a Black American educator, had been thinking about how to build community on the internet for years. Like many early tech enthusiasts, he frequented the bulletin-board systems (BBSes) that proliferated in the late ’80s and early ’90s. Spending time on those primarily text-based, hobbyist-run dial-up services helped him anticipate how popular social technologies could be. Many of the BBSes were standard tech-nerd fare—chats where users would discuss pirating software or gossip about buzzy new product releases. But two sites in particular, ECHO (East Coast Hang Out) and the WELL (Whole Earth ’Lectronic Link), modeled a more salonlike online experience that piqued Wasow’s interest. He realized that people didn’t necessarily want the internet to be just an information superhighway. They wanted connection; they wanted to socialize.

[From the October 2021 issue: Hannah Giorgis on the unwritten rules of Black TV]

Wasow admired the cultural cachet that AsianAvenue had already amassed—enough, by 1999, to compel Skyy Spirits to discontinue a print ad for vodka that featured a racist image of an Asian woman after the site’s users protested. Sun, for his part, wanted to expand Community Connect to new forums for other people of color. They decided to work together to build a new site that would allow users to participate in forum-style group discussions, create personal profile pages, and communicate one-on-one.

But Wasow, Sun, and the rest of the Community Connect team faced a major challenge in launching BlackPlanet: the perception that Black people simply didn’t use the internet. It was true, around the turn of the millennium, that white households were significantly more likely to have internet access than Black ones. At the same time, reports of this “digital divide” had helped foster a myth of what the media historian Anna Everett has termed “Black technophobia.” Well into the aughts, much of the coverage of Black American tech usage had a tone of incredulity or outright condescension. As a result, advertisers and investors were hesitant to back Wasow and Sun’s site. Would it really attract enough users to be viable?

Wasow felt confident that it would. The very first week it went live, in September 1999, a friend teased Wasow about the ticker on BlackPlanet’s homepage, which showed how many people were logged on at any given moment: “I logged in, and it said there were, like, 15 people online,” Wasow remembered him saying. “You sure you want to leave that up? Because it sort of feels like an empty dance floor.” By the next week, the ticker showed closer to 150 people. Every day, the number climbed higher.

Within a few months, BlackPlanet had so many users that they couldn’t possibly have squeezed onto any dance floor in New York City. Wasow began to spend much of his time speaking at marketing conferences and advertising events. Still, he and Sun struggled to attract significant capital. “Even as the site was showing real evidence of just incredible numbers, people had this story that was like, in some ways, ‘That couldn’t be!’ ” Wasow recalled. “Because the digital divide was the narrative in their heads … It wasn’t enough just to show success. We had to be insanely successful.”

By May 2001, less than two years into its run, BlackPlanet had more than 2.5 million registered users. Wasow himself had taught Oprah Winfrey and Gayle King how to surf the Net on national television (after learning how to use a mouse, the women responded on air to emails from Diane Sawyer, Hillary Clinton, and Bill Gates). BlackPlanet had secured advertising deals with the likes of Hewlett-Packard, Time magazine, and Microsoft. In the last quarter of 2002, BlackPlanet recorded its first profit. (Facebook, by contrast, did not turn a profit until 2009, five years after its launch, and Twitter didn’t until 2017, 11 years after its founding.) By then, it was the most popular Black-oriented website in America.

Wasow never forgot one seemingly trivial detail from BlackPlanet’s fledgling days. When the site went live, “the first person who logged in was ‘TastyTanya,’ ” he said, laughing. “For whatever reason, it’s now more than 20 years later and I still remember that screen name.”

I tracked down the woman once known as TastyTanya, who was 20 when she joined the site. Today, she’s a married mother of two young children who works in accounting; she prefers not to have her real name attached to her old handle. When we spoke, she recounted how strangers on the site would strike up conversations with her because someone called TastyTanya just seemed approachable. One man she met on the site even emblazoned her BlackPlanet profile picture onto a CD he burned for her and sent her in the mail, which didn’t seem creepy at the time. As quaint as that might sound now, TastyTanya’s experience perfectly illustrates what made BlackPlanet so fun. In its heyday, the site was largely populated by users just like her, people in their teens and 20s who were doing online what people in their teens and 20s have always done: figuring out who they want to be, expressing their feelings, and, of course, flirting.

[From the May 2024 issue: Hannah Giorgis on LaToya Ruby Frazier’s intimate, intergenerational portraits]

Like many early users, Shanita Hubbard came to BlackPlanet in the early 2000s as a college student, eager to take advantage of the dial-up internet in her dorm room. A member of the Zeta Phi Beta sorority at a historically Black college in South Carolina, Hubbard had heard about a cool-sounding site that would help her meet Zetas on other campuses. She chose the screen name NaturalBeauty79 and peppered her profile with references to her sorority, natural hair, and the music she loved. BlackPlanet soon became a fixture of her undergraduate experience.

Hubbard is now a freelance journalist and the author of Ride or Die: A Feminist Manifesto for the Well-Being of Black Women. When I asked her how she’d describe those days on BlackPlanet to a hypothetical Gen Zer, she laughed: “I feel like I’m trying to explain a rotary phone.”

In retrospect, she told me, it was her first experience understanding how technology could broaden her universe not just intellectually, but socially. On BlackPlanet, Hubbard befriended Black people from all walks of life, including Zetas as far away as California. “What we think Black Twitter is today is actually what BlackPlanet was eons ago in terms of connecting and building authentic community,” Hubbard said. “Except there was levels of protection within BlackPlanet that we never got on Twitter.”

Frank Dorrey

Some of the insulation was a product of the site’s scale and user makeup: BlackPlanet was both smaller and more racially homogeneous than today’s major social-media networks. Its infrastructure played a role too. Users could see who else was online or recently active, send private messages, and sign one another’s digital “guest book,” but group discussions of contentious topics tended to happen within specific forums dedicated to those issues, not on a centralized feed where bad-faith actors would be likely to jockey for the public’s attention. There was no obvious equivalent to the “Retweet” button, no feature that encouraged users to chase virality over dialogue.

BlackPlanet users talked candidly about politics, debated sports, and engaged in conversations about what it meant to be Black across the diaspora. A 2008 study found that the “Heritage and Identity” forum on BlackPlanet (as well as its equivalents on AsianAvenue and another sister site, MiGente), where users started threads such as “I’m Black and I Voted for Bush,” consistently attracted the highest engagement rate. The conversation wasn’t always friendly, but it was rarely hostile in the ways that many Black social-media users now take for granted as part of our digital lives. “There was never a time … where racists found us on BlackPlanet and infiltrated our sorority parties or flooded our little BlackPlanet pages with racist nonsense,” Hubbard said. “It’s almost like the white gaze was just not even a factor for us.”

Eventually, Hubbard began using the site for more than friendly banter. “Everyone likes to pretend it was all about formulating a digital family reunion,” she said. “That’s true. But that doesn’t tell the full story.”

In 2001, when online-dating services such as eHarmony were still in their infancy, BlackPlanet launched a dating service that cost $19.99 a month and helped members screen their would-be love interests. The site offered its members something that is still rare in online romance: Everyone who signed up for BlackPlanet’s dating service wanted to be paired with other Black people.

Soon enough, BlackPlanet romances were referenced in hip-hop lyrics and on other message boards, becoming a kind of shorthand for casual dating among young people. As Hubbard put it, BlackPlanet was “Tinder before there was swiping right, honey.”

If you wanted your BlackPlanet page to look fly—and of course you did—you had to learn how to change the background colors, add music, and incorporate flashing GIFs. At the height of the site’s popularity, the competition led some users to protect their pages by disabling the right-click function that allowed others to access their HTML codes. Giving users the opportunity to digitally render themselves made the site feel less like a staid old-school forum and more like a video game. That’s how BlackPlanet sneakily taught a generation of Black internet users basic coding skills, an accomplishment that remains among Wasow’s proudest.

Every former BlackPlanet user I spoke with for this story recalled doing at least a little coding, though most didn’t know to call it that at the time. Some told me they continued building those skills and went on to work in tech or media, at companies such as Meta and Slate. For others, though, learning HTML was just a way to express personal style. “We were our own webmaster, our own designer, our own developer,” Hubbard said. “We were maintaining it and then we would switch it up every couple of weeks to keep it fresh and poppin’.”

It wasn’t just BlackPlanet users who took note of how much fun customizing one’s own webpage could be. In late 2002, a man named Tom Anderson decided that he and his business partner should start a new social network.

When MySpace launched in 2003, the site included several features that were similar to the ones BlackPlanet had offered for years. But where BlackPlanet and the other Community Connect sites emphasized the value of shared heritage and experiences, MySpace billed itself as the universal social network. “I had looked at dating sites and niche communities like BlackPlanet, AsianAvenue, and MiGente, as well as Friendster,” Anderson told Fortune in 2006 (by then, he was better known as “MySpace Tom”). “And I thought, ‘They’re thinking way too small.’ ”

MySpace didn’t immediately cut into BlackPlanet’s user base. It would take at least five years and the advent of three more major social networks before BlackPlanet saw a significant downturn in its numbers. Even as late as October 2007, when then–presidential candidate Obama joined BlackPlanet, he quickly acquired a large following.

Still, as time went on, some BlackPlanet users found themselves visiting the site less frequently. Mikki Kendall, a cultural commentator and the author of Hood Feminism: Notes From the Women That a Movement Forgot, told me she didn’t spend as much time on BlackPlanet as some of her friends did in part because she thought of it primarily as a meeting space for singles. Also, its interface didn’t appeal to her. “BlackPlanet was both ahead of its time and unfortunately not far enough ahead of its time,” she said. The site was full of delays, and the mobile option seemed all but unusable. “I always felt like it was the bootleg social-media network, even though it wasn’t,” she added. “But it was run like somebody was in the back with a hammer just knocking things together and hoping it came through.”

Some observers I spoke with attributed BlackPlanet’s decline partly to the difficulty its founders had attracting capital. Wasow remembered Community Connect bringing in a total of $22 million by 2004. In 2007, Facebook received $240 million in investment funds just from Microsoft. “What does it take financially to get Facebook to where it is? How much money?” Charlton McIlwain, a professor at NYU and the author of Black Software: The Internet & Racial Justice, From the AfroNet to Black Lives Matter, told me. How far into “the millions and into the billions of dollars has it taken for a Google to experiment and succeed at some things and fail at a lot of things, but then be a dominant player in that ecosystem?” Black American culture has always been a powerful engine of innovation, but this has too rarely translated into actual financial rewards for Black people.

In 2008, three years after Wasow left BlackPlanet to attend graduate school at Harvard, the Maryland-based urban-media network Radio One (now Urban One) purchased Community Connect for $38 million. At the time, BlackPlanet still had about 15 million users. But with Twitter slowly gaining attention outside Silicon Valley and Facebook beginning to overshadow MySpace, BlackPlanet simply didn’t have the resources to continue attracting the same mass of users that it once had. The rise of these social-media giants—and the industry-wide shift to prioritizing mobile experiences—decimated BlackPlanet’s numbers in the years after it was acquired.

Still, the site held on. In February 2019, BlackPlanet got a notable boost. That month, Solange Knowles released the visuals for When I Get Home, her fourth studio album, exclusively on the site. The project arose after Solange tweeted about wanting to release a project on BlackPlanet and caught the attention of Lula Dualeh, a political and digital strategist who had just started in a new role there.

“A lot of people were asking themselves the question What’s next outside of Facebook and Twitter and Instagram? ” Dualeh told me. Maybe the answer could be a return to BlackPlanet. In the days following the rollout of the When I Get Home visuals—a collection of art and music videos—BlackPlanet saw more traffic than it had in about a decade, as old and new visitors alike flocked to the site. Black Twitter was abuzz. “What I didn’t realize is that there was just this underbelly of nostalgia around BlackPlanet,” Dualeh said.

Despite the success of the Solange rollout, BlackPlanet hasn’t seen a significant, lasting bump in numbers. Nostalgia alone won’t be enough to keep users engaged—no matter how much worse Twitter (now X) has gotten. The BlackPlanet interface feels dated, with an early-2010s-Facebook quality to it, even as the posts crawling across the main feed reference music or events from 2024. Alfred Liggins, Urban One’s CEO, acknowledges that there’s work to be done on the technical side. But he argues that the site is still relevant. And although today’s BlackPlanet does often seem like a repository for WhatsApp memes, YouTube links, and conversation prompts copied over from other platforms, some users do continue to use it to share photos and reflections from their real life.

In the current internet landscape, talk of eliminating hostility from large, multiracial platforms feels idealistic at best—particularly when those platforms are owned by egotistical billionaires such as Elon Musk, who has used Twitter to endorse racist claims and alienate parts of its user base. Still, there’s reason to hope that we may be entering a new era of social networking that prioritizes real connection over conflict-fueled engagement. Several new microblogging platforms have launched in recent years. Spill, a Black-owned Twitter alternative co-founded by two of the app’s former employees, joins networks such as Mastodon and Bluesky in offering users a space that isn’t subject to the whims of provocateurs like Musk.

Wasow, for his part, is cautiously optimistic. The emergence of smaller, more dedicated digital spaces, he said, could “take us back to some of that thriving, ‘Let a thousand flowers bloom’ version of online community.” It’s not that he expects people to stop using the huge social networks, Wasow said, just that he can see a world where they log on to Facebook and Snapchat and Instagram less.

The emergence of these new outlets also serves as a useful reminder: The social web can take many forms, and bigger is not always better. The thrill of the early internet derived, in part, from the specificity of its meeting places and the possibility they offered of finding like-minded people even across great distances (or of learning from people whose differing perspectives might broaden your own). Not everyone is lucky enough to meet a future spouse on their web planet of choice. But the rest of us still have the capacity to be transformed for the better by the online worlds we inhabit.

This article appears in the May 2024 print edition with the headline “Before Facebook, There Was BlackPlanet.” When you buy a book using a link on this page, we receive a commission. Thank you for supporting The Atlantic.

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