CEO Brian Niccol

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Starbucks says it's making the menu simpler. But it won't say what's getting nixed

found 1 Nov Quartz

qz.com › starbucks-menu-items-drinks-cut-brian-niccol-oleato-1851687207

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Starbucks (SBUX) says a key part of its turnaround strategy under new CEO Brian Niccol is to make its notoriously sprawling menu simpler by making it smaller.

7 ways Starbucks is trying to engineer a comeback

found 1 Nov Quartz

qz.com › starbucks-turnaround-plan-ceo-brian-niccol-1851686795

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Starbucks (SBUX) is ready to brew changes under the leadership of CEO Brian Niccol, who emphasized during the company’s earnings call on Oct. 30 that he believes the coffee giant’s problems are fixable.