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The Fox News Rebound

The Atlantic

www.theatlantic.com › ideas › archive › 2024 › 11 › fox-news-rebound › 680815

Four years ago, the long-running Fox News juggernaut suddenly looked precarious. The 2020 elections proved a major threat, as viewers abandoned the network and huge lawsuits threatened its coffers. Today, Donald Trump is headed back to the White House, and he’s bringing a brigade of former Fox talent with him—a symbolic expression of the Murdoch-owned channel’s astonishing comeback.

Leading the list are Pete Hegseth, a frequent Fox presence who is nominated for secretary of defense, and Sean Duffy, a former Fox Business host (and U.S. representative) tapped to lead the Department of Transportation. They’re joined by former Fox contributors Tom Homan (border czar), Tulsi Gabbard (director of national intelligence), and Janette Nesheiwat (surgeon general); former host Mike Huckabee (ambassador to Israel); guest host Pam Bondi (attorney general); and frequent guests Michael Waltz (national security adviser) and Marty Makary (commissioner of the Food and Drug Administration). Larry Kudlow passed this time on an administration job to stay at Fox Business.

[David A. Graham: Tucker’s successor will be worse]

In some ways, this staffing strategy looks a lot like that of the first Trump administration. During that presidency, the network was closely intertwined with the White House; the Fox host Sean Hannity was sometimes called Trump’s “shadow chief of staff,” and Hannity’s colleague Tucker Carlson became the leading exponent of Trumpist ideology in the media.

But the mostly synergistic relationship faltered in November 2020. Fox was the first network to forecast that Joe Biden had won Arizona, which infuriated both the Trump camp and conservative viewers. As the Republican Party became engulfed by bogus accusations of electoral fraud, Fox found itself in an uncomfortable in-between position. The network sometimes hosted Trump-world figures who repeated false claims, but privately, hosts ridiculed them. Meanwhile, hard-line viewers became angry with Fox’s refusal to go all in on the Big Lie and started defecting to more extreme right-wing upstarts such as Newsmax and One America News Network; Trump lambasted his former Fox allies. Internally, the network was rattled, and leaders debated next steps. Rupert Murdoch had never loved Trump, and some of his children wondered whether the business would be better served by moving to the center.

Worse was to come. Fox may not have embraced voting-fraud claims as fully as other outlets, but it did air guests’ statements that machines made by Dominion, a company that makes ballot-counting-equipment, had rigged the presidential election. Dominion sued for defamation, and a legal expert told CNN that the prospect of huge payouts represented “an existential threat” to the Fox Corporation. Fox finally settled the case on the eve of a trial, in April 2023, paying $787 million, though not before damaging internal communications had emerged as part of the litigation. A week later, Carlson—the network’s most popular figure—was fired.

[Read: What does Tucker Carlson believe?]

So Fox’s return to dominance today is somewhat surprising. Perhaps it shouldn’t be. The network has led cable-news ratings for more than two decades, and weathered the loss of several prominent hosts before Carlson; as I wrote when he exited, anchors tend to need Fox more than Fox needs them.

Although Trump has sometimes tried to claim credit for Fox’s success, what really seems to have happened is that Trump and Fox rediscovered a symbiotic relationship that allowed both to rebound. A spokesperson for the network pointed out to me that Fox has covered inflation, border security, and President Biden’s apparent decline extensively, getting to those topics faster or in more depth than CNN and MSNBC did. These three issues were also among the most important in the latest presidential election. What seemed like adverse headlines for Trump, including the criminal charges against him, led to high ratings for MSNBC, but Fox still came out on top.

After years of mostly avoiding Fox, Democrats also began to appear on the channel to try to get their message out. Kamala Harris granted one of her rare national-media interviews to Fox’s Bret Baier. Her vice-presidential nominee, Tim Walz, went on Fox News Sunday two weeks running in October. And Transportation Secretary Pete Buttigieg, an early adopter of Fox guest spots, introduced himself at the Democratic National Convention in August by joking, “Here’s a sentence I never thought I’d hear myself saying: I’m Pete Buttigieg, and you might recognize me from Fox News.”

The aftermath of the election has many on the left feeling dejected and tuning out the news. MSNBC’s numbers tanked in the week after the election, and the network’s morning-show team of Joe Scarborough and Mika Brzezinski has endured backlash over their meeting for a reset with Trump at Mar-a-Lago. MSNBC’s parent company is also spinning it off from NBC.

[Adam Serwer: Why Fox News lied to its viewers]

The impact of nontraditional news sources, including X and podcasts, on the election has brought a new round of predictions about the demise of traditional media. But Fox’s rebound suggests a different conclusion: Perhaps the answer isn’t that people are really demanding different kinds of news; it’s that they just want conservative news. The nearly uniform shift rightward of the electorate in 2024 suggests that Fox was well positioned to both reflect and amplify voters’ mood.

Trump, meanwhile, continues to gripe about Fox decisions, likely judging that his broadsides can help shape Fox’s coverage to his liking. Shortly before the election, he demanded that the network stop airing paid ads that criticized him, whined when Baier interviewed Harris, and blasted Fox this summer after Paul Ryan, the former speaker of the House who sits on the corporation’s board, criticized him. “Nobody can ever trust Fox News, and I am one of them,” he posted, semi-grammatically. Trump’s selection of so many Fox alumni for his administration is in part a reflection of his instinct that politics is really a form of entertainment, and one of the key qualifications he seeks in any aide is looking the part. But the appointments and nominations over the past two weeks also show that, much like the viewers who left Fox after the 2020 election but have since returned, Trump may not love everything Fox does, but he can’t bring himself to leave it for good.

What Comes Next for Air Travel

The Atlantic

www.theatlantic.com › newsletters › archive › 2024 › 11 › air-travel-trump-consumer-protection › 680819

The list of air-travel fiascos this past year reads like a verse of “We Didn’t Start the Fire”: A chunk of plane fell off mid-flight. Boeing workers went on strike. A CrowdStrike software issue grounded thousands of planes worldwide. A major airline merger was blocked. Passengers were terribly unruly.

And yet, in roughly that same time period, much about the experience of air travel actually went pretty well: Cancellations in the first half of this year (even with that software outage) were way down from the chaos of 2022, even amidst record-breaking travel days, and last year was by some metrics the safest on record. The Biden administration implemented new requirements for airlines to give passengers refunds for canceled or significantly changed flights and announced a new rule to crack down on airline junk fees. Flights are more affordable than they were decades ago, adjusted for inflation.

An air-travel paradox has emerged. As my colleague Charlie Warzel wrote earlier this year, “although air safety is getting markedly better over time, the experience of flying is arguably worse than ever.” Flying in 2024 is safe and relatively consumer friendly but also quite annoying, especially for the customers unwilling or unable to tack on the perks or upgrades that make it more pleasant. In most economy flying situations, seats are cramped, snacks are expensive, storage space is tight, tensions are high. Airlines are seeing record demand; the TSA is predicting that this week will be the busiest Thanksgiving travel week on record. But staffing shortages persist, adding to inconvenience for fliers.

Many of these frustrations are the fault of individual airlines. But a presidential administration’s approach to consumer welfare can play a meaningful role in the experience of flying (and what happens when things, inevitably, go wrong). Under President Joe Biden and Transportation Secretary Pete Buttigieg, the federal government pushed to block mergers that it saw as concentrating the industry in a way that might hurt consumers, and generally focused on consumer protections (sometimes to the ire of the industry). The Trump administration will likely take a more “business-friendly” approach, Henry Harteveldt, an industry analyst, told me. Former Representative Sean Duffy of Wisconsin, Trump’s pick to replace Buttiegieg as transportation secretary, used to be an airline lobbyist. Meanwhile, Project 2025 (which Trump has denied affiliation with) has identified airline consumer protection as a “problematic area.” And many Trump allies have also harshly criticized Federal Trade Commission Chair Lina Khan’s approach to antitrust policy. Trump—even if he doesn’t fully undo the regulations introduced under Biden—could curb some of the actions that are currently in motion but have not yet made their way to Congress, Harteveldt predicted.

In his first term, Trump’s administration bailed out the airline industry in the early days of the pandemic. And on the Friday after Thanksgiving in 2020, Trump’s Transportation Department quietly announced a new rule that redefined what counted as deceptive practices, to the benefit of airlines over consumers. The airline industry has high hopes for Trump’s next term: Delta’s CEO celebrated the end of an era of “overreach,” and Southwest’s CEO said he is optimistic that the next administration is “maybe a little less aggressive in terms of regulating or rule-making.”

The full scope of Trump’s plans for the airline industry isn’t yet clear, but in a statement announcing his transportation-secretary selection, Trump said that Duffy “will make our skies safe again by eliminating DEI for pilots and air traffic controllers.” Aviation officials have expressed concern that clean-fuel programs will be stymied under Trump, who has promised to repeal parts of Biden’s Inflation Reduction Act. And another initiative Trump floated during his first term—privatizing air-traffic control—may be revived in his next term (the overworked and sometimes dysfunctional Federal Aviation Administration is presently funded with federal dollars). If air-traffic control does indeed become run by a private company, consumers likely wouldn’t see a big difference in ticket prices, Harteveldt said, but it would be a huge change to the way the travel industry operates.

So much about travel is unpredictable, especially during busy weeks like this one. Will your flight be delayed? Will your boarding area be crowded with “gate lice” trying to skip the line? Will your seat be double-booked, and will the Wi-Fi work? Some of this uncertainty is just the reality of human experience—you could be seated next to a crying baby no matter who is president—but some of the experience will be shaped by the administration’s approach in the next four years. As Trump and his allies attempt to balance the interests of consumers and corporations in a massive, complicated, and closely watched industry, a big question is who will get priority.

Related:

All airlines are now the same. Flying is weird right now.

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Today’s News

Israel and Hezbollah agreed to a cease-fire deal, which will take effect tomorrow and pause fighting in the region, President Joe Biden announced. President-Elect Donald Trump said yesterday that he would impose a 25 percent tariff on imports from Canada and Mexico and an additional 10 percent tariff on imports from China. Boris Epshteyn, a top Trump aide, allegedly asked potential nominees for Trump’s second administration to pay him consulting fees if they wanted him to advocate for them to Trump, according to a review by the president-elect’s legal team. Epshteyn has denied the allegations.

Dispatches

Work in Progress: Americans need to put down the vacuum and get off the tidiness treadmill, Annie Lowrey writes.

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As the Swifties and/or Black Friday die-hards among you may know, Taylor Swift is releasing a book this Friday at Target. For The Atlantic’s Books section, I wrote about what Swift’s decision to self-publish means for the publishing industry. Have a great Thanksgiving!

— Lora

Stephanie Bai contributed to this newsletter.

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