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When the Show Is Over

The Atlantic

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How do you transform something so big, so existential, into something people can grasp? Last night, Oprah Winfrey gave it a shot as the penultimate speaker at Kamala Harris’s grand-finale rally in Philadelphia: “If we don’t show up tomorrow, it is entirely possible that we will not have the opportunity to ever cast a ballot again.”

Every presidential election is the biggest ever, but this one lacks an adequate superlative. Throughout 2024, both parties have leaned on the imagery and messaging of our Founding Fathers. The Donald Trump acolyte and former GOP candidate Vivek Ramaswamy frequently says that we’re living in a “1776 moment.” Josh Shapiro, Pennsylvania’s democratic governor, last night invoked Benjamin Franklin’s warning about our still-young country: “a republic, if you can keep it.” It’s an oft-repeated line, but that “if” lingered in a way I’d never felt before.

Shapiro was peering out at the tens of thousands of people standing shoulder to shoulder along Benjamin Franklin Parkway at the chilly election-eve gathering. Many attendees had been there for hours, and more than a few had grown visibly restless. Each emotion, both on the stage and in the crowd, was turned up to 11—fear, hope, promise, peril. At the lectern, Shapiro’s inflection mirrored that of former President Barack Obama. So much of Harris’s campaign send-off had the feel of Obama’s 2008 celebration in Chicago’s Grant Park. Will.i.am came ready with a song (a sequel to his Obama ’08 anthem, “Yes We Can”) titled—what else?—“Yes She Can.”

Around 11:30 p.m., Harris finally appeared at the base of the Rocky Steps to make her final pitch. Beyond the symbolic proximity to the Constitution Center, the Liberty Bell, and Independence Hall, this particular setting was a visual metaphor for, as Harris put it, those who “start as the underdog and climb to victory.” (Sadly, no one in the A/V booth thought to blast the Rocky horns as she walked up.) The truth is, it’s a bit of a stretch to call Harris the underdog. She is, after all, the quasi-incumbent, and polls suggest that the race is tied. Still, you sort of knew what she was getting at with the Rocky thing.

For the past nine years, the whole political world, and much of American life, has revolved around Donald Trump. He is an inescapable force, a fiery orange sun that promises to keep you safe, happy, and warm but, in the end, will burn you. Harris is running on preserving freedom and democracy, but she’s really just running against Trump. In surveys and interviews, many Americans say that they, too, are voting against Trump rather than for Harris. The election is about the future of America, but in a real sense, it’s about fear of one person.

Harris had already been in Scranton, Allentown, and Pittsburgh yesterday. But now her campaign had reached its finish line, in Philadelphia, and though I heard cautious optimism, none of the Harris campaign staffers I spoke with last night dared offer any sort of prediction. The closest I got was that some believe they’ll have enough internal data to know which states are actually in their column by late tonight, and that they expect the race might be called tomorrow morning or afternoon.

Trump’s campaign, meanwhile, wrapped up in an expectedly apocalyptic and campy manner. The truth is, some of his chaos worked—he never lost our attention. Consider the weeklong national conversation about the word garbage. A comedian’s stupid joke deeming Puerto Rico “a floating island of garbage in the middle of the ocean” might end up being a determining factor in a Trump defeat, but President Joe Biden’s comment likening Trump supporters to garbage also proved a pivotal moment for the MAGA movement. In response to Biden, Trump appeared in a bright-orange safety vest as a way of owning the insult—a billionaire showing solidarity with the working class. In a similar late-campaign moment, Trump donned an apron and served fries at a (closed) McDonald’s. It wasn’t the work wear so much as the contrast that told the story: In both instances, Trump kept his shirt and tie on. These theatrical juxtapositions, however inane, have a way of sticking in your brain.

But not everyone gets the reality-TV component of his act. Many of his supporters take his every utterance as gospel. At Trump’s final rallies, some showed up in their own safety vests or plastic trash bags. Trump’s movement had quite literally entered its garbage phase. In his closing argument last night, Trump’s running mate, J. D. Vance, called Harris “trash.” And Trump, days after miming oral sex onstage, kept the grossness going, mouthing that House Speaker Emerita Nancy Pelosi is a “bitch.”

Trump’s campaign was much longer than Harris’s, and for that reason, I spoke with far more Republicans than Democrats at campaign events this year. Across different cities and states, it was clear that people stood for hours at Trump rallies because they still obsess over Trump the man, and because Trumpism has become something like a religion. Trump makes a significant portion of the country feel good, either by stoking their resentments or simply making them believe he hears their concerns. In the end, though, he’s also the one feeding their fears.

It can be easy to write off American politics as a stadium-size spectacle that’s grown only cringier and uglier over the past decade. But last night, in my conversations with Philadelphians who’d braved the chill to see Harris, it became clear that the show was just the show, and that they had other priorities. Sure, they’d get to see Ricky Martin perform “Livin’ La Vida Loca” and hear Lady Gaga sing “God Bless America,” but all of that was extra. A trio of 20-year-old Temple University students—two of whom wore Brat-green Kamala beanies, one of whom wore a camo Harris Walz trucker hat—told me about their hometowns. One had come from nearby Bucks County, which he’d watched grow Trumpy over his teen years. Another was from the Jersey Shore and said she believed that people would egg her house if she put a Harris sign in the front yard. Another, who was from Texas, summed up the risks posed by Trump more succinctly than almost anyone I’ve spoken with over the past two years of covering the campaign: “He’ll let people get away with promoting hate and violence in our country, and I think that is my biggest fear.”

This election has been an elaborate traveling circus, with performers playing into all manner of dreams and nightmares. Trump has long relied on the allure of the show, and the preponderance of celebrity cameos at Harris’s recent rallies proves that she, too, understands the importance of star power. But now that all of the swing states have been barnstormed, and the billions of dollars have been spent, what’s left? The pageantry has entered its final hours. Tomorrow (or the next day … or the next day), a new iteration of American life begins. We won’t be watching it; we’ll be living it.

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Trump’s followers are living in a dark fantasy. Podcast: Does America want chaos?

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Today’s News

A federal judge ruled against state and national Republicans who tried to invalidate roughly 2,000 absentee ballots returned by hand over the weekend and yesterday in some of Georgia’s Democratic-leaning counties. The FBI said that many of the bomb threats made to polling locations in several states “appear to originate from Russian email domains.” Officials in Georgia and Michigan reported that their states received bomb threats linked to Russia. Israeli Prime Minister Benjamin Netanyahu fired his defense minister, Yoav Gallant, over their differences on how the war in Gaza should be conducted. Gallant, who was seen as a more moderate voice in Netanyahu’s war cabinet, will be replaced by Foreign Affairs Minister Israel Katz.

Evening Read

Justin Sullivan / Getty

The Right’s New Kingmaker

By Ali Breland

Charlie Kirk took his seat underneath a tent that said Prove Me Wrong. I wedged myself into the crowd at the University of Montana, next to a cadre of middle-aged men wearing mesh hats. A student standing near me had on a hoodie that read Jesus Christ. It was late September, and several hundred of us were here to see the conservative movement’s youth whisperer. Kirk, the 31-year-old founder of Turning Point USA, was in Missoula for a stop on his “You’re Being Brainwashed Tour,” in which he goes from college to college doing his signature shtick of debating undergraduates …

I had not traveled to Montana simply to see Kirk epically own college kids. (That’s not a hard thing to do, and in any case, I could just watch his deep catalog of debate videos.) I’d made the trip because I had the feeling that Kirk is moving toward the core of the conservative movement.

Read the full article.

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The Right’s New Kingmaker

The Atlantic

www.theatlantic.com › technology › archive › 2024 › 11 › charlie-kirk-turning-point-usa-kingmaker › 680534

Charlie Kirk took his seat underneath a tent that said Prove me wrong. I wedged myself into the crowd at the University of Montana, next to a cadre of middle-aged men wearing mesh hats. A student standing near me had on a hoodie that read Jesus Christ. It was late September, and several hundred of us were here to see the conservative movement’s youth whisperer. Kirk, the 31-year-old founder of Turning Point USA, was in Missoula for a stop on his “You’re Being Brainwashed Tour,” in which he goes from college to college doing his signature shtick of debating undergraduates. He invited anyone who disagreed with him to come up one by one and take their shot, in a carnivalesque “step right up” style.

I had not traveled to Montana simply to see Kirk epically own college kids. (That’s not a hard thing to do, and in any case, I could just watch his deep catalog of debate videos.) I’d made the trip because I had the feeling that Kirk is moving toward the heart of the conservative movement. Few Republicans have as much purchase with all factions of the party. In Montana, Kirk delivered a simple message. “Now, all of you—I’m sure you’re feeling this: Things are unaffordable,” he said. “They’re out of reach. It is harder than ever to be able to have the American dream … and that is because of Kamala Harris.” Days before the Missoula event, however, Kirk had said that Haitian migrants “will become your masters” should Donald Trump lose the election, that “this election is literally about” whether Americans will be “allowed to fight back against invading armed hordes,” and that “swarms of people want to take our stuff, take women, and loot the entire nation.”

I arrived in Montana thinking that Kirk’s code-switching was part of a cynical move to expand his reach. He hosts one of the most popular news podcasts in the country, and his YouTube channel is a clout machine. But I came away realizing that Kirk is less of an influencer than an operator. While he spoke, volunteers moved around the crowd asking people if they were registered to vote. Later in the day, Kirk appeared at an event with Tim Sheehy, the GOP candidate trying to defeat Senator Jon Tester. Kirk bragged that Turning Point had registered 100 new voters that day. (A spokesperson for Turning Point USA did not respond to multiple requests for comment or an interview with Kirk.)

Kirk’s apparatus has gone from a conservative youth-outreach organization to an all-encompassing right-wing empire—one that has cultivated relationships with influential conservative faith groups, built out a powerful media arm, and hosted rallies for Trump and other top Republicans. It has allowed Kirk to wedge himself into a powerful role: He is the gatekeeper of a bridge between mainstream conservatism and its extreme fringes. Instead of merely serving as a roleplayer on the right, Kirk now leverages his influence to bend conservatism closer to his own vision. Kirk has power, and he knows it.

For a while, Kirk embraced a vanilla brand of conservatism. He founded Turning Point USA in 2012 to fortify a small but stable conservative youth movement with a focus on free markets and limited government. The group wanted to reach young people where they were, which included college campuses but also the internet. Early Turning Point memes read as though the organization had hired a Popsicle-stick-joke writer to make bland, conservative-minded witticisms. Kirk’s Twitter account featured mundane perspectives, such as “Taxes are theft” and “USA is the best country ever.”

Even as Trump began to take over the Republican Party, Kirk relentlessly extolled free-market capitalism and repeatedly praised markets as a near-panacea to America’s problems. Though personally Christian, he said that politics should be approached from a “secular worldview.” In 2018, he said that he understood that most people “don’t want to have to live the way some Christian in Alabama” wants them to. He would probably have never described himself as an LGBTQ ally, but he was also not known to go out of his way to bash trans people or speak out against the gay “lifestyle.”

This approach did not please everyone on the right. In 2019, the young white nationalist Nick Fuentes encouraged his followers, called Groypers, to show up at Turning Point events and troll Kirk for not being far enough to the right. “You have multiple times advocated on behalf of accepting homosexuality,” a man in a suit with a rosary around his hand said at one event to Kirk, who was sitting onstage next to a gay Turning Point USA contributor. “How does anal sex help us win the culture war?” Another person used the Q&A time to tell Kirk that “we don’t want centrists in the conservative movement.”

Something began to change around the end of Trump’s first term. Kirk hasn’t just followed the rest of his party to the right. He is now far more conservative than much of the mainstream GOP. Christianity in particular has become a dominant feature of Kirk’s rhetoric and Turning Point USA. Kirk’s position on religion has veered from “We do have a separation of Church and state, and we should support that” (his words to the conservative commentator Dave Rubin in 2018) to “There is no separation of Church and state. It’s a fabrication. It’s a fiction” (his words on his own podcast in 2022).

In 2021, he established Turning Point Faith, a division of his organization that he has used to make significant inroads with hard-right evangelical churches and their leaders, many of whom have lent their pulpits to Kirk. He has laughed off accusations that he embraces Christian nationalism. Liberals fret about a “disturbing movement of ‘Christian nationalism,’” he said in 2022. “Do you know what that’s code for? That’s code for: You’re starting to care, and they’re getting scared.” But there aren’t a lot of other ways to describe his goal of eroding the barriers between Church and state, and Turning Point Faith’s mission of returning America to “foundational Christian values.”

Kirk has also embraced rhetoric that was previously the territory of white nationalists, making explicit reference to the “Great Replacement” theory, the conspiracy that immigration is a plot to dilute the cultural and political power of white people. Since 2022, he has posted that “Whiteness is great,” and that there is an undeniable “War on White People in The West.” On his podcast, he has accused an ambiguous “they” of “trying to replace us demographically” and “make the country less white” by using an “anti-white agenda” of immigration to enact “the Great Replacement.” Because of “them,” he’s said, “the dumping ground of the planet is the United States southern border.” Some other Republicans now dabble in Great Replacement rhetoric, but Kirk has avoided being outflanked on the right: He’s attacking Martin Luther King Jr. as “awful” and the Civil Rights Act of 1964 as “a huge mistake.”

Some of Kirk’s rightward shift is potentially driven by him astutely putting his fingers to the wind of what’s bubbling among the base. In Montana, the crowd was most energetic when Kirk delved into points about how immigrants and trans people are making America worse. When I went out of the crowd to stand under a tree nearby, I heard a mother talking to her small daughter. “You don’t want to go over there. There’s liberals,” she said, gesturing at the fringes of the crowd, where people were observing Kirk with dour expressions. She then parroted stuff I usually see only in the most unsavory corners of the far-right internet: “They want to kidnap you and brainwash you and probably molest you.”

Late last month, Trump came out onstage with pyrotechnics blasting in front of him and dozens of Turning Point logos behind him. Kirk and his group were hosting a rally in Duluth, Georgia, for the former president. “He’s a fantastic person, the job he does with Turning Point,” Trump said of Kirk during the rally. “I just want to congratulate and thank him. He’s working so hard.”

Kirk had spoken to the crowd of roughly 10,000 just before Trump took the stage. He used the platform to explicitly suffuse the event with a nod to Christian conservatism. “We are here in a state that is a very Christian state,” Kirk said. “A state that loves God and loves Jesus.” He led the crowd in a “Christ is King” chant.

Despite Kirk’s embrace of the far right, he has continued to gain standing in the establishment wings of the right. He sat down with J. D. Vance at a Turning Point event in September, and again on Halloween. Kirk has had public conversations with high-profile conservatives such as Vivek Ramaswamy and Missouri Senator Eric Schmitt. Kirk has spent much of this year campaigning for Republican politicians. He has gone to Nebraska, where he tried to get the legislature to change how the state awards Electoral College votes, and to Ohio, where Republicans are trying to win a Senate seat.

Unlike other, sycophantic portions of right-wing media, Kirk isn’t simply a hanger-on to the conservative elite. When he can, he will try to bend elected officials toward his political vision. On multiple occasions, Kirk has publicly gone after Speaker of the House Mike Johnson. Last January, several months after Johnson was elected as House speaker, Kirk posted a podcast episode titled “You Deserve Better Than What the GOP Is Giving You.” Johnson, he said on the show, was “a disappointment.” A few minutes later, he added: “Speaker Johnson is trying to gaslight you. Dare I say, he’s just lying.”

In March, Johnson went on Kirk’s show to kiss the ring. Kirk approached the conversation cordially and in good faith, but he also didn’t shy away from directly criticizing the speaker. Kirk pressed Johnson on why he hadn’t shut down the government last year and dismissed the speaker’s explanation that it would have been politically damaging: “We have been hearing that excuse for 11 years.”

Kirk’s ability to dress down one of the party’s most important members is a testament to how much power he has accrued. People like Johnson sign up for this because older politicians see Millennials such as Kirk as whispers to the rest of their generation, sometimes just because they’re younger, Jiore Craig, a senior fellow at ISD Global who has researched Kirk and Turning Point USA, explained to me: “There is this nervousness that he offers something about the internet and young people that politicians don’t know.” The belief that he can turn out young people makes politicians go to Kirk even as he tries to big-dog them, Craig said. It’s not just his appeal to youth either; alienating Kirk may mean losing an avenue to faith leaders and the broader audience he has amassed. Whether Republicans like it or not (and some don’t), they have to deal with him. This is how he has the freedom to walk around noxious far-right politics and then step back into the polite mainstream with impunity.

Even at 31, clad in saggy suit pants, Kirk has the affect of an eager college conservative. He lacks Tucker Carlson’s resolute confidence and corresponding bored disdain. He lacks the poise and charisma of far-right influencers such as Candace Owens and Nick Fuentes. But to think of Kirk as only a media figure is to miss the point.

Matthew Boedy, a professor of rhetoric at the University of North Georgia, who is writing a book about Kirk and Turning Point USA, argues that Kirk’s relationships and organizations have become so robust and far-reaching that besides Trump, Kirk is the most important person in the conservative movement. “No matter who wins in November, he will be the kingmaker,” Boedy told me.

Kirk doesn’t have an outright edge in many of the fields he trades in: Carlson and others have more popular podcasts, there are more prominent figures within the conservative faith movement, and there are better-funded conservative groups. Still, almost no one else has the relative prominence and relationships he does across so many areas. “It’s like Rush Limbaugh with six other tentacles,” Boedy said.

Kirke is all but ensured to sit in an important position on the right for years to come. He is in charge of much more than helping the right win youth voters. He has a relatively prominent political-media empire that he can use to push his ideas forward—one that works in tandem with the rest of his apparatus. His years of relationship-building with faith groups cannot be replicated by would-be challengers overnight. At least for now, Kirk has convinced Republicans that his political project is divinely ordained.

The Great, Disappearing Trump Campaign

The Atlantic

www.theatlantic.com › ideas › archive › 2024 › 11 › trump-campaign-absent-swing-states › 680471

Kamala Harris is hard to avoid in North Carolina these days. Turn on your TV and there she is (except when Donald Trump is on instead). On the radio: Kamala. Switch to Spotify if you want, but you’ll get Kamala ads there too. It’s enough to make you want to get out of the house and drive somewhere, but that’s only going to take you past a parade of Kamala billboards. You might even find yourself passing a Harris-Walz field office.

This makes sense. North Carolina is a key swing state in the election. Harris can win without it, but Trump probably cannot. In 2020, it gave Trump his narrowest victory, with a margin of fewer than 75,000 votes. Harris; Trump; their respective running mates, Tim Walz and J. D. Vance; and a host of surrogates have made many visits to the state and plan to keep coming right up until Election Day. Both campaigns are blanketing the airwaves.

But the similarities end there. The Trump campaign is running a lean operation in North Carolina, with far less physical presence: fewer field offices, fewer paid staffers, less footprint in general. I’ve driven on interstates across half the state in the past couple of weeks, and dead deer have outnumbered Trump billboards by roughly a 2-to-1 ratio. Simply put, the Trump campaign seems to barely exist here.

[George Packer: The three factors that will decide the election]

What’s happening in North Carolina is a microcosm of the way the Harris and Trump campaigns are approaching the race nationally, as well as the results they’re producing. Harris is running a huge, centralized, multifaceted campaign with lots of staff. Trump is running a much leaner campaign, appearing to rely more on high-profile visits than organizational infrastructure, and farming out some get-out-the-vote operations, a central function of any political campaign, to independent groups. And in North Carolina, as in the nation overall, the result is a deadlock in the polls.

The gap between these two approaches stems from different resources, different campaigning philosophies, and different candidates. The Harris campaign has raised a staggering amount of money, allowing it to build a large operation around the country. The Trump campaign, by contrast, is scuffling for money; as of August, The New York Times recently reported, it had 11 paid staffers, compared with 200 four years ago and 600 for Harris this cycle. The Trump campaign appears to be betting that the candidate’s personal charisma and the popularity of his particular brand of grievance politics make up for it.

Trump’s campaign may well be making the right bet. “Trump’s turnout operation is his message,” Mac McCorkle, a public-policy professor at Duke University and retired Democratic strategist, told me. (I am an adjunct journalism instructor at Duke.) “Democrats confuse get-out-the-vote strength a little too much with We have 100 field offices. That’s good for Democrats, but that sometimes we fail to reflect that with a really strong, penetrating message, you don’t need as many field offices.”

Some of the difference is merely strategic. For example, although Harris and allied super PACs and other groups have posted billboards across the state trumpeting her support for entitlements and lower middle-class taxes, Trump and his supporters have evidently decided that billboards in North Carolina aren’t worth it. The Trump campaign has spent a much higher proportion of its budget on sending mailers to voters than Harris’s has.

Some other portion of the difference is more philosophical. At the risk of oversimplification, Democrats rely on a top-down organization, which involves lots of field offices and a great deal of national direction. Republicans tend to prefer a hub-and-spoke model, in which campaigns recruit captains who are then responsible for finding volunteers to work under them. Both of these models have succeeded in the past. In recent years, North Carolina Republicans have been more effective at turning out their voters than Democrats have. To see why getting every voter to the polls can matter, consider the 2020 race for chief justice of the state supreme court, in which Republican Paul Newby beat the incumbent Democrat, Cheri Beasley, by just 401 votes.

Harris has 29 field offices across the state, including in suburban counties that are traditionally strongly Republican but where Democrats see a chance to pick up votes. She has more than 300 staffers on the ground, and the campaign says that 40,000 people in North Carolina, most of them first-time volunteers, have signed up to help out since Harris began running, in July. That has drawn notice across the aisle. “What we’re seeing in North Carolina that we haven’t seen for a time, though, is a really well organized ground game by the Democrats,” Senator Thom Tillis told Semafor in September.

I’ve attended several recent Harris campaign events across the state this fall. There’s a formula to these things: They’re powered by young women with blue jeans, ponytails, and white HARRIS WALZ T-shirts, and typically feature some national Democratic figure. Last week, I watched the second gentleman, Doug Emhoff, campaign for a promotion to first gentleman. His first stop of the day was at a house in southern Raleigh, where the owners had turned their garage into a de facto canvassing base plastered with signs. A table displayed swag—including psychedelic orange stickers reading Donald Trump is weird—that could be earned with two hours of volunteering.

“We want you to get out there and knock on doors and canvass, because we need you to do that so we can win North Carolina, so my wife … can be the next president,” Emhoff said. “You know what’s at stake right now. I don’t have to tell you, but you have to go out there and make the case and just get people to see what is so obvious, what is so clear, to cut through this Trumpian fog.”

The goal of this huge apparatus is to have sustained exposure to voters, in order to both persuade undecided ones and get Harris supporters who are irregular voters to actually cast ballots. “I think having a presence with that infrastructure of our staff and our offices and of our contact and other campaign events that we have—it makes a difference over time,” Dan Kanninen, the Harris campaign’s battleground-state director, told me. “It opens doors, opens minds, to hearing persuasive messages.”

That is the theory, at least. Data so far suggest that Democratic turnout is lagging. North Carolina reports data based on race and partisan registration, not results, so it’s not a perfect proxy for votes, but turnout among Black voters, a key Democratic constituency in the state, is down somewhat. The Harris campaign’s task is to close that gap before or on Election Day.

What about on the Republican side? It’s harder to say. Everything about Trump’s campaign is more distributed: His voters are less concentrated in densely populated areas, and the GOP’s relational organizing style lends itself less to visibility. Even so, I’ve been struck by how invisible the Trump campaign is in North Carolina. Several Democrats told me they were also puzzled about what field operations Republicans were running. But they take little comfort in that, fearing a replay of 2016, when Hillary Clinton greatly outspent Trump and lost the general election.

Nationally, Republicans have expressed concerns about whether the Trump ground game is ready for the election. His campaign has handed much of the turnout operation over to outside groups, including Charlie Kirk’s Turning Point USA and, more recently, Elon Musk’s America PAC. Ron DeSantis tried something similar in the GOP primary and failed spectacularly, but the temptation to use outside groups with fewer fundraising limits is strong. Reuters reports that Musk’s group has struggled to meet its targets, and The Guardian has revealed that paid canvassers might be falsifying voter contacts.

To get a better grasp of the Trump campaign’s operation in North Carolina, I reached out to spokespeople for the Trump campaign and the Republican National Committee but received no answer. I also got no answer from Turning Point USA. I emailed a North Carolina–specific address for Musk’s America PAC and received only an automated email inviting me to apply for a paid-canvasser position. Matt Mercer, a spokesperson for the North Carolina GOP, also did not reply to me, but he told The Assembly, “There’s only one ground game this year that’s already been tested—and that’s the Trump campaign in the primary.”

Paul Shumaker, a Republican strategist in North Carolina, told me he thought the discrepancy I was witnessing was a result of more efficient targeting. He noted that he and several other longtime GOP voters he knows were seeing their mailboxes filled with attacks on a Republican candidate for the state supreme court—a sign of wasteful spending.

“I’m not gonna go into too much detail on this, because this is where I think Democrats have missed the mark, and I don’t want to help try to start educating them on how to quit missing the mark,” he said. “Other Republican voting efforts are more data driven and more strategic in who they talk to and how they talk to them. Democrats have not seemed to have dialed in on that.”

What Trump is doing is holding a lot of rallies in the state. These events are not cheap, but they are cheaper than running a large ground game, and they are powerful motivators for Trump voters. At a rally in Greenville, North Carolina, this month, I spoke with Dawn Metts, who lives some 45 minutes away, in Kinston. A friend got tickets to the rally and then invited her. “I said, ‘Heck yeah, we’re there, baby!’” she told me. She’d camped out overnight to make sure she got a good spot in the arena. Metts was feeling optimistic about Trump’s chances.

“As long as he wins, I feel good about it,” she said. “I think he’s gonna win.”

[Read: The Democratic theory of winning with less]

Turnout, like football, is a game of inches. Both campaigns’ plans for North Carolina were disrupted in late September, when Hurricane Helene ravaged the western part of the state. Devastation from the storm upended preparations by election officials and partisan operatives, but, more important, meant that people who might otherwise have been focused on politics were focused on finding food, water, and a safe place to sleep.

The area affected by the storm is predominantly Republican; a quarter of Trump’s 2020 vote in North Carolina came from counties declared federal disaster areas. But Helene also hit Buncombe County, home to the liberal enclave of Asheville, hard, and Democrats there expressed concerns about their ability to turn out votes, according to the political outlet NOTUS.

Focusing on the minutiae of field offices or storm effects can be a distraction. Turnout can swing only a few votes here and a few votes there. Yet the 2024 election appears to be close enough that any of these factors could decide who wins North Carolina and, with it, the White House.