At a rally just outside Atlanta in late October, thousands of Donald Trump supporters lined up in the punishing southern sun to see their hero; some had driven hours from out of state. Vendors hawked T-shirts with slogans such as Say no to the ho, and Roses are red, Hunter smokes crack, Joe Biden has dementia and Kamala isn’t Black, sometimes chanting the phrases out loud to amused onlookers.
Hundreds of people still standing in the winding queue shuffled off into a disappointed crowd when told that the venue was now full. Many hung around outside, browsing the vendors’ wares or grabbing a bite at one of the nearby food trucks. They were there to see Trump, but also to enjoy the sense of belonging that comes from being surrounded by the like-minded. They were there to see and be seen, dressed in MAGA hats, MAGA shirts, MAGA tights. Service dogs decked out in stars and stripes, men in silk shirts printed with an image of a bloodied Trump raising his fist. As “Y.M.C.A.” blared from inside the venue, Trump supporters stopped their conversations to sing along and shape their arms with the chorus.
The first time Trump ran for president as a Republican, when I spoke with his followers I encountered a superficial denial of Trump’s prejudice that suggested a quiet approval of it. They would deny that Trump made bigoted remarks or proposed discriminatory policies while also defending those remarks and policies as necessary. What I found this time around were people who were far more deeply embedded in an unreality carefully molded by the Trump campaign and right-wing media to foment a sense of crisis—and a belief that they were being exploited by a shadowy conspiracy that Trump alone could vanquish. Whereas many supporters I spoke with at rallies in 2016 rationalized or dismissed Trump’s yarns as exaggerations or bombast, in 2024 they would repeat them solemnly and earnestly, as gospel.
The conspiracy theories, particularly surrounding immigration, are significant because they justify extreme measures—Trump’s promises to stripcritical news outlets of their broadcast licenses, prosecute political rivals, and purge the federal government of “the enemy within.” Yet some supporters I spoke with also seemed either unaware or disbelieving of the plans that Trump and his allies have for a second administration. There is a disconnect between what Trump and his allies intend to do in power and what many of the people who would vote him in believe he would do.
This disconnect was apparent earlier in the 2024 campaign, when Democrats began attacking Project 2025, the Heritage Foundation “blueprint” for a second Trump administration. The agenda contemplates not only a political purge of the federal government, and a president who can order the Justice Department to prosecute his enemies, but drastic limits on abortion; drastic cuts to education, the social safety net, and efforts to fight climate change; and using federal powers to discriminate against LGBTQ people. Although Project 2025 was not affiliated with the campaign, it was largely a Trumpworld project, conceived by former Trump aides. Trump surmised that his own followers would not support what was in Project 2025 and distanced himself from it, posting late one night in July that he knew “nothing about Project 2025. I have not seen it, have no idea who is in charge of it, and unlike our very well received Republican Platform, had nothing to do with it.” (CNN reported that at least 140 people who worked for Trump were involved in the project, including six of his former Cabinet members.) Its architects were left to quietly reassure their fellow travelers that he was saying this for political reasons. “He’s running against the brand,” Russell Vought, a Project 2025 contributor and potential future Trump chief of staff, told an undercover reporter. “He’s very supportive of what we do.”
I noticed a particular disconnect on immigration; people I spoke with emphasized their support for legal immigration and, unlike Trump, did not single out particular ethnicities or nationalities for scorn. They said they would welcome anyone as long as they came legally. It’s possible that this was merely something they were telling themselves they believed so as not to interrogate their own motives further. They were ultimately also in thrall to Trump’s narrative about how Joe Biden and Kamala Harris were conspiring to repopulate the country with undocumented immigrants living on the dole at their expense. That fiction was not just a source of rage but a predicate for whatever radical action might be needed to rectify it.
One Trump voter I met among the cheerful crowd of supporters milling around outside a packed rally outside Atlanta, who identified himself only as Steve and said he worked in telecommunications, managed to touch on virtually every immigration conspiracy theory put forth by the Trump campaign in about 30 seconds. Yet even Steve told me the issue was people coming in illegally, not that they were coming in at all. “You’re not coming in legally; you’re not pledging to the country; you’re not saying you’re going to support that country,” Steve said.
[Adam Serwer: The cruelty is the point]
Another Trump supporter named Rebecca Cruz told me, “We need immigration in this country, but we need safe, safe immigration.” Referring to the Biden administration, she explained that “they take them from other countries, bringing them. They’re going into certain countries, and they fly them in here … because they want to destroy America. They hate what America stands for.”
A few days earlier, at another Trump rally, in Greenville, North Carolina, the crowd cheered when Trump demanded that news outlets be taken off the air for criticizing him or for giving positive coverage to Harris. They laughed when Trump played a bizarre video mocking trans people in the military. They cheered for the death penalty. They booed when Senator Ted Budd warned that Harris would let “the illegals who are here … use your taxpayer dollars for transgender surgeries.” Trump insisted that “Kamala Harris has imported an army of illegal-alien gang members and migrant criminals from prisons and jails, from insane asylums and mental institutions all around the world, from Venezuela to the Congo, not just South America.” Trump repeated “the Congo” three times, in case the audience didn’t understand that the immigrants he was attacking were Black. He would occasionally pay lip service to legal immigration, or vow to defend Americans of “any color and creed,” but this was only after invoking a litany of stereotypes designed to justify state violence against whichever marginalized group he had just finished demonizing.
When I spoke with people one-on-one, they reflected back to me Trump’s rhetoric, occasionally with a somewhat more human touch. A retired English teacher who did not want to give her name emphasized that “I believe in immigration, but do it legally. Don’t make your first act of coming to America be coming illegally … We’re taking away from servicing children who don’t even get to eat because you’re giving housing to the people coming in.” Another retiree in North Carolina, named Theresa Paul, gave me a hard look and said she was supporting Trump because “when you take illegals over our citizens, that’s treason … We’re being worked to death, taxed to death, and for what? So we can put up people that’s coming in illegally, and putting them up way superior to us.” I asked her why she thought the Biden administration would want to do that. She grasped my arm lightly and said, “To replace us, right?”
I began to realize that these Trump fans—diehards though they may be—represent a distinct space in the MAGA landscape. They enjoy his cruelty, seeing it as righteous vengeance for the constellation of wrongs they have been told they are the victims of, but they aren’t the architects of these conspiracy theories, and neither do they stand to profit from them. Their conspiracism serves to distract them from Trump’s actual policy agenda and his authoritarian ambitions.
There are, I’ve come to see, three circles of MAGA that make up the Trump coalition. The innermost circle comprises the most loyal Trump allies, who wish to combine a traditional conservative agenda of gutting the welfare state and redistributing income upward while executing by force a radical social reengineering of America to resemble right-wing nostalgia of the 1950s. Trump’s advisers and other conservative-movement figures understand Trump’s populism as a smoke screen designed to conceal their agenda of cutting taxes for the wealthy, banning abortion, eviscerating the social safety net, and slashing funding for education, health care, and other support for low-income people. All of this is consistent with how Trump governed when he was in the White House, although many people seem to have forgotten what he was actually like. This faction wants a government that works to preserve traditional hierarchies of race, gender, and religion, or at least one that does not seek to interfere with what it sees as the natural order of things.
This innermost circle includes legislative allies such as House Speaker Mike Johnson, who has vowed to repeal the Affordable Care Act; policy aides such as Vought, who has spoken of mass deportation as a means to “end multiculturalism”; and elite backers such as Elon Musk, who hopes to use his influence to inflict hardship on Americans by dramatically cutting the welfare state so that he can reduce his own tax burden. It is no coincidence that Musk has transformed the social network formerly known as Twitter into a haven for racist pseudoscience that he himself consciously amplifies.
This faction also includes those far-right figures who are not official members of Trumpworld but who see the reality-show star as a champion of a resurgent white-nationalist identity. These people understand what Trumpism’s goals are, and most of them also understand that, absent the particular devotion Trump inspires, their plans would not be politically viable.
There is a second, slightly larger circle around this first one, comprising devoted Trump fans. These fans are the primary target for a sanitized version of the “Great Replacement” theory, which holds that American elites have conspired to dispossess them of what they have in order to give it to unauthorized immigrants who do not belong. They are not ideologically hostile to the welfare state—indeed, many of them value it—but they believe it is being wasted on those who have no claim to it. People in this circle are acting rationally in response to conspiracy theories they have chosen to believe, and are bewildered by those who refuse to acknowledge what they are certain is true. This bewilderment serves only to further cement their feeling that they are the victims of an elite plot to take from them that which they deserve. This is the group you might refer to as true believers.
In a different political and informational environment, many of these true believers would be unlikely to support the Project 2025 agenda—or at least not much of it—but here they are so isolated from mainstream news sources that they believe Trump’s claims that he has no ties to it, and that he has their best interests in mind because “he cannot be bought” by the same elites they believe are responsible for their hardships.
Then there is the outer circle: Americans with conservative beliefs who may be uneasy about Trump but whose identification with conservative principles and the Republican Party mean they wish to persuade themselves to vote for the Republican candidate. They may be ardently anti-abortion, or small-business owners, or deeply religious. They do not believe everything Trump says; in fact, their approach to the man is dismissiveness. These are voters who fall into what my colleague David Graham calls the “believability gap.” They don’t like Trump’s authoritarian rhetoric but also don’t think he will follow through with it. This is the “What’s the downside for humoring him?” faction.
This group of Trump voters treat his authoritarianism as mere bombast or as exaggerations from the media, seeing this election as an ordinary one in which a party with a bad economic record should be replaced by a party with a better one, not an election in which a man who tried to destroy American democracy is running for a chance to finish the job.
Denial is the mortar that holds the three MAGA circles together. The innermost circle denies the radicalism of its agenda to the middle ring of fervent Trump supporters, presenting any criticism as the lies of the same liberal elites responsible for dispossessing real Americans of what is owed them. The outer circle treats Trump’s authoritarianism and racism as regrettable and perhaps too colorful, but equivalent or similar to other common character defects possessed by all politicians. To acknowledge the liberal critique of Trump as correct would amount to a painful step away from a settled political identity that these outer-circle members are not willing to take—they would have to join the Never Trumpers in exile.
As different as some of the people I spoke with at these Trump rallies could be, when they went into the crowd, they experienced the ecstasy of the cruelties they would perhaps not allow themselves to indulge in alone. The rationalizations and explanations and denial melted away. They understood that they were there to mock and condemn those they hate and fear, and to listen to all of Trump’s vows to punish them.
A person, alone in conversation, can be rational. People, in a crowd, become something else.
Conspiracism is not an inherently right-wing indulgence. After September 11, many in liberal circles fell for nonsense alleging that the Bush administration was secretly behind the attacks. After George W. Bush’s reelection in 2004, some liberals indulged absurd theories about voting machines in Ohio switching votes and thus delivering the state to Bush. More recently, conspiracy theories about the assassination attempt on Trump being staged spread in certain liberal circles online.
Political leaders, intellectuals, and public figures can play a crucial role in containing such conspiracism. Democratic leaders shamed 9/11 truthers out of the party. John Kerry conceded the election rather than champion baseless allegations about voter fraud. Unlike Trump, who gleefully promoted conspiracy theories around the violent assault on Nancy Pelosi’s husband, no prominent Democrats embraced any of the conspiracy theories that emerged about the attempt on Trump’s life. But when elites cultivate and indulge conspiracism—when they exploit it—they can create the conditions for authoritarianism and political violence.
“In social movements … conspiracy theories that may be absurd and specious on their face nevertheless contain valid information about the motivations, grievances, insecurities, and even panics among their promoters, so they cannot be simply dismissed,” the historian Linda Gordon wrote in The Second Coming of the KKK. “Among Klan leaders, conspiracy theories also did a great deal of organizing work: they provided identifiable and unifying targets, supplying a bonding function that explanations based on historical analyses do not deliver.” Political and national identities of any ideology can be forged by the sense that some part of your identity is under assault. When that assault does not truly exist, conspiracism can provide it.
Trumpist conspiracy theories perform a similar function. In his stump speeches, the former president calls the United States an “occupied country” that will be “liberated” from criminal migrants when he retakes power. He tells his audience that crime by undocumented immigrants is not simply a social problem that might be solved with more restrictive immigration policy but a deliberate plan by those in office. “Kamala is importing millions of illegals across our borders and giving them taxpayer benefits at your expense,” Trump declared in Greenville.
Humiliation is an essential part of the Trumpist style. Trump appeals to his audiences’ pride by telling them they have been hoodwinked by their adversaries, but that he has the power to avenge this injustice. Invoking that sense of humiliation is part of how he primes his audiences to be manipulated, knowing that their sense of shame will make them both angry and eager to reassert that pride. It is one of the most obvious con-man tricks in history—you got scammed, you paid too much, but if you give me your money, I’ll get you a better deal—and it has worked on tens of millions of Americans for a decade.
[Read: The malignant cruelty of Donald Trump]
These conspiracy theories create communities that are hostile to dissenters, and they legitimize radical, even violent actions. This is how thousands of Trump supporters ended up ransacking the Capital on January 6, 2021, hoping to overturn an election on the basis of a conspiracy theory about voting machines, spread by elite figures who knew it to be false. The Dominion lawsuit against Fox News and the congressional inquiry into January 6 revealed that although much of the right-wing leadership class understand they have created a monster they cannot control, they lack the courage to confront it. Trump and his closest aides, by contrast, are well aware of the hold they have on their audience and see it as useful for their own purposes.
“Before they seize power and establish a world according to their doctrines,” Hannah Arendt wrote, “totalitarian movements conjure up a lying world of consistency which is more adequate to the needs of the human mind than reality itself; in which, through sheer imagination, uprooted masses can feel at home and are spared the never-ending shocks which real life and real experiences deal to human beings and their expectations.” Trumpism is neither Nazism nor Stalinism, but Arendt’s observation about people living in a universe of complete unreality still applies.
All of us navigate the world on the basis of information sources we trust, and millions of people trust Donald Trump. Understanding his longevity is perhaps impossible absent an information environment in which people come to passionately believe things that are not true. This is not a false-consciousness argument. If banning abortion matters more to you than raising the minimum wage, and you make your choice with that in mind, that is your right as a voter. But that decision should be based on values, not on a universe of unreality.
The former president and his surrogates have woven a totalizing conspiracy theory in which virtually every problem facing the nation can be laid at the feet of immigration. Violent crime is rising because of immigrants (it isn’t). Democrats are chartering planes from other countries to bring in illegal immigrants (they aren’t), whom they are paying to come (it’s not happening) and who are smuggling in fentanyl (it’s overwhelmingly citizens who are doing the smuggling, actually), in the hopes that these illegal immigrants will vote for them (they can’t vote, and they wouldn’t necessarily vote for Democrats if they could). Immigrants are the main reason for the housing crisis (they aren’t—it’s a lack of supply); they’re getting FEMA money meant for citizens affected by the hurricanes in the South (wrong); and none of this would have happened if Biden and Harris hadn’t opened the border (the Biden administration is on pace to match Trump’s border deportations) to undocumented immigrants who don’t pay taxes (false). There really was a rise in illegal border crossings after the pandemic, but the response of the Democratic Party was to move closer to Trump’s positions on immigration.
Nor will mass deportation, framed as a means to fight crime, resolve any of these issues. Mass deportation will not raise wages. It will not make housing less expensive. It will not create jobs. It will not make the welfare state more generous to those who need its assistance. And indeed, during Trump’s term as president, his administration shirked prosecuting undocumented criminals in favor of destroying families and removing as many people as possible, regardless of what roots they might have established. Trump aides are planning an attack on the kind of legal immigration that supporters at his rallies repeatedly told me they wanted—an attack that, if prior experience holds, will take precedence over enforcing the law against criminals.
But for some today, just as in the past, the presence of immigrants threatens a “dominance” that, as Gordon wrote of the 1920s, “many white native-born Protestants considered a form of social property.” It is an odd but insufficient sign of progress that such status anxiety is no longer confined to white, Protestant, or native-born people—the irony is that America is such a powerful machine of assimilation that the ascendant reactionary coalition includes millions of people descended from those once deemed unassimilable aliens by their predecessors movements. Unfortunately, lies and conspiracy theories directed at those we see as unlike us are far more likely to be believed.
Like Trump’s lies about voter fraud in 2020, the conspiracy theories about immigration are important not because there is truth to them but because they forge a political identity that is not amenable to fact-checking or correction. It does not matter if the “voter fraud” in 2020 did not happen; believing that it did expresses the symbolic view that the opposing coalition should not be considered truly American. To point out that very little of what Trump and his allies say about immigration is factual cannot dispel the worldview that causes one to embrace it: that the America you know has been stolen by people who have no claim to it.
The workings of American immigration policy are complicated, though, and any sufficiently complicated process can appear to someone who doesn’t understand it as a conspiracy—if you don’t understand the weather, for example, you might think the U.S. government has a hurricane gun it can aim with pinpoint accuracy at Republican-majority districts. If you don’t understand something—and if understanding it might leave your conception of your own identity teetering, Jenga-like—it is much easier to believe what the people you love and trust are telling you, even if that thing is untrue.
Perhaps most important, the breadth of the conspiracy and the power of the conspirators place any solutions beyond the reach of ordinary politics. At the rally prior to the storming of the Capitol, Trump warned the audience that “if you don’t fight like hell, you’re not going to have a country anymore.” Then he retreated to the safety of the White House and watched the mob attack Congress, hoping that by some miracle his supporters would succeed in keeping him in power by force. In such dire circumstances, only a messianic figure will rescue the virtuous from the corrupt. The logic of grand conspiracy thus elevates the strongman.
In the conspiracist mind, Trump is not simply the only logical solution but the only hope, the only man not compromised by the grand cabal that opposes him and its puppet politicians. Trump’s followers are convinced that Trump’s wealth means he cannot be bought. Few politicians have ever been more clearly for sale.
Doubtlessly, many liberals would deny a distinction between the devotion of Trump supporters who flock to his rallies and the ideological vanguard that aims to use him as a vehicle to remake the country. While I was out reporting this story, The Atlantic published an account of how, according to Trump’s former chief of staff General John Kelly, Trump spoke admiringly of Adolf Hitler and his generals. Typically, when I go out to rallies, I do not argue with voters or offer my own views, because I am there to find out what they believe and why. But because of my affiliation with The Atlantic, several people I spoke with asked me to explain my views—occasionally referring to the story as “fake news” or “Democrats calling Trump Hitler,” having heard the story wrongly characterized this way.
In one exchange, I mentioned that as a man married to a woman born to a West African immigrant father, I did not appreciate Trump’s remarks about Black immigrants, and recounted the story of Trump complaining about not wanting immigrants from “shithole countries.” The Trump supporter had not heard of the 2018 incident and refused to believe that it had occurred as I relayed it.
In two other conversations, when asked about my views, I explained that, as a Texan, if I choose to have another child, I have to worry that if something goes wrong, doctors may refuse to treat my wife because of the state’s abortion ban. Doctors in Texas are afraid to provide lifesaving medical care to mothers with pregnancy complications because the Republican-controlled state government has passed laws that punish abortion providers with steep fines, loss of their medical license, and jail time. The Texas courts have repeatedly refused to clarify or expand the exceptions to the ban—these exceptions are simply meant to ensure sufficient political support for those bans. Because of this, Texas parents have to roll the dice with a pregnancy, knowing that their existing children may end up without a mother.
Not only did the people I spoke with react in disbelief that an abortion ban would be so strict; they did not believe that a doctor would refuse to treat a woman until she was at death’s door. Last week, ProPublica reported that a Texas mother, Josseli Barnica, died after doctors thought it would be a “crime” to treat her while she was having a miscarriage. ProPublica also reported that in 2023, a pregnant teenager from Vidor, Nevaeh Crain, died after three emergency rooms refused to treat her. Texas has fought the Biden administration’s attempt to set federal rules allowing emergency abortions. Last month, the Supreme Court let a ruling siding with Texas remain in place.
[Read: Gullible Mr. Trump]
There is a distance between the views of many of the most ardent Trump fans and the policy goals of the people they would put in power. The innermost MAGA circle understands this, even if many of the people whose votes they rely on don’t. This is why the role played by Fox News and other conservative media outlets is so crucial—not only in maintaining a sense of conspiracism and emotional siege but in ensuring that stories about women like Barnica and Crain never reach the eyes and ears of their audience.
This is an observation, not an excuse. In a democracy, citizens are responsible for knowing the consequences of their votes. They are responsible for not being enthralled by a jumped-up con man who tells them flattering lies. They are responsible for knowing the difference between fact and fiction. And yet few of us would find it easy to extract ourselves from a social universe in which belief in those fictions is a requirement for good standing.
Trump rallies are where the mask usually comes off. At the rallies, the different circles of MAGA lose their distinctiveness; in the anonymity and unity of the crowd, they can indulge the feelings of anger and hatred without the oversensitive, judgmental liberals of the outside world making them feel ashamed. Here, they can be themselves.
This is why the insult comedian Tony Hinchcliffe thought he was in the right place to call Puerto Rico a “floating island of garbage” at Trump’s rally at Madison Square Garden in late October. “These are the kind of jokes that normal people tell,” the conservative media figure Matt Walsh declared. Hinchcliffe was hardly an outlier. Other speakers that night called Harris a prostitute, “the anti-Christ,” “the devil.” The disgraced former Fox News host Tucker Carlson mocked Harris as “the first Samoan Malaysian, low-IQ former California prosecutor ever to be elected president.”
The big mistake made by Hinchcliffe was that, in wrestling parlance, he broke kayfabe. The Trump campaign has fine-tuned its line-stepping over the years, invoking racist stereotypes with just the thinnest veneer of deniability, the better to cast liberal criticism as hypersensitive hysteria. In 2016, Trump campaigned on banning Muslims writ large, not just jihadist terrorists. In 2020, he publicly vowed to meet the nationwide Black-rights protests with violence. In 2024, Trumpism remains a politics of bullying marginalized groups and framing those unwilling to do so as possessing a lack of virtue. Do you want to coddle murderous illegal aliens? Do you want men in women’s sports? Why are you okay with gangs taking over our cities?
Trump’s agenda of using state power to maintain traditional American hierarchies of race, religion, and gender has not changed. But for much of his 2024 run, the sweeping generalizations of previous outings resembled more traditional dog whistling with superficially plausible connections to actual policy concerns. The shift can be imperceptible to people who have paid close attention to politics—Trump’s personality and ideology have not really changed—but to those who have not, his racial animus and misogyny are less obvious. About two-thirds of Hispanic voters in one recent poll said that Trump’s attacks on immigration were not directed at them.
The rightward shift of some Hispanic and Black voters seems to have persuaded the Trump campaign to tone down the explicit racial stereotyping of his previous campaigns, though not the promises to use state power to crush his political enemies. But when you put a guy in front of a Trump campaign sign to warm up the crowd with hacky jokes about Black people liking watermelon, it gets harder to suspend disbelief.
Amid the comedian’s insult to Puerto Rico and the barrage of racist stereotypes—not only about Black people and Puerto Ricans, but about Jews being cheap and Palestinians being terrorists—the word routine takes on another meaning: dull, tedious, boring. Yet the line about Puerto Rico broke through, and a growing list of Puerto Rican celebrities are now endorsing Harris, and perhaps moving crucial Hispanic votes in key swing states to her column.
The crisis caused by Hinchcliffe’s routine and remarks by other speakers that night is that they troubled voters in that outer MAGA circle by briefly revealing what Trump’s entourage actually believes—that when Stephen Miller says “America is for Americans and Americans only,” he is referring to a very limited number of people. The event pierced the veil of denial for those who are otherwise inclined to dismiss such criticisms as the tedious whining of an oversensitive age.
The Puerto Rican Reggaeton singer Nicky Jam renounced his support for Trump after the rally, saying, “Never in my life did I think that a month [after I appeared at a rally to support Trump] a comedian was going to come to criticize my country and speak badly of my country and therefore, I renounce any support for Donald Trump, and I sidestep any political situation.” Those people who renounced their support for Trump after realizing that the contempt he has expressed for others also applies to people like them must understand: He was always talking about people like you, even when you didn’t want to believe it.
At Trump rallies, the denial and the dismissal cease, and the nature of Trumpism is revealed. This is why, despite the fact that the Puerto Rico “joke” bombed at a comedy club the night before, Hinchcliffe thought everyone at the rally would love it. His set was not a divergence from Trumpism. It was … Well, it was routine.
