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The Internet Is TikTok Now

The Atlantic

www.theatlantic.com › technology › archive › 2025 › 01 › tiktok-already-won › 681343

There are times when, deep into a scroll through my phone, I tilt my head and realize that I’m not even sure what app I’m on. A video takes up my entire screen. If I slide my finger down, another appears. The feeling is disorienting, so I search for small design cues at the margins of my screen. The thing I’m staring at could be TikTok, or it could be one of any number of other social apps that look exactly like it.

Although it was not the first app to offer an endless feed, and it was certainly not the first to use algorithms to better understand and target its users, TikTok put these ingredients together like nothing else before it. It amassed what every app wants: many users who spend hours and hours scrolling, scrolling, scrolling (ideally past ads and products that they’ll buy). Every other major social platform—Instagram, Facebook, Snapchat, YouTube, X, even LinkedIn—has copied TikTok’s format in recent years. The app might get banned in the United States, but we’ll still be living in TikTok’s world.

I recently made a game out of counting how many swipes it takes for each of my apps to try to funnel me into a bottomless video feed. From the default screen on the YouTube app, I swiped only once, past a long (five-minute) video, before it showed me a split screen of four “Shorts,” the first of which tried baiting me with a few seconds of looping, silent footage. Tapping any would have led me down the app’s vertical-video pipeline. I’m confronted with an array of “Reels” almost immediately upon opening Facebook, and need to swipe only once or twice before hitting similar “Videos for you” on LinkedIn. Both of these apps also have dedicated video tabs; Snapchat and Instagram do too. X eschews the carousel, but clicking any video leads to the entry point of something common to all these platforms: the wormhole. The app expands into full-screen mode to serve me an infinite scroll of videos.

The new social media that TikTok ushered in isn’t really about your actual social circle anymore. Platforms such as Snapchat, Facebook, and Instagram were built on connections to people you’d met before; now using them feels more and more like scrolling through channels, or peeping into 1 million glass houses. In 2022, Kate Lindsay wrote for The Atlantic that this is the era of “performance” media, “in which we create online primarily to reach people we don’t know instead of the people we do.”

[Read: The age of social media is ending]

Not everyone has loved this transition. In the summer of 2022, hundreds of thousands of people signed a petition declaring that “We The People” wanted to return to the “dawn” of Instagram, when timelines were chronological and the algorithm favored photos. Kendall Jenner and Kim Kardashian each shared a plain graphic reading “MAKE INSTAGRAM INSTAGRAM AGAIN (stop trying to be tiktok i just want to see cute photos of my friends.)” The head of Instagram, Adam Mosseri, responded: “If you’re seeing a new, full-screen version of a feed or you’re hearing about it, know that this is a test,” he said. Instagram’s video feed clearly passed. Photos, which he called part of Instagram’s “heritage,” are still on the app, but they are being drowned out by vertical video. On a call with investors last year, Mark Zuckerberg shared that the videos account for half of the time people spend on Instagram.

Why this particular feature—new videos surfaced by the flick of a finger? “Every designer knows that retention for an app, how engaged users are, is directly correlated with how fast the next thing loads,” Aza Raskin, who purportedly invented infinite scrolling in 2006 and now speaks about the dangers of social media, told me. In other words, apps are harder to tear yourself away from when they quickly present you with more. The design exploits the human urge for a visual cue that a task is through—an empty plate, say, or the bottom of a page—and hooks us because it never delivers. “It hits below the belt,” Raskin said.

The unpredictable and immediate reward of a post you like encourages more hunting. Marrying short videos with rapid context-switching, research suggests, interferes with our ability to act on our prior intentions. We struggle to even remember them. TikTok is especially good at lulling users into a flow state where they are so engrossed that “little else seems to matter to them,” researchers at Baylor University, in Texas, have found. Genuine delight drives that feeling. People report having more fun on TikTok than on Instagram, and experiencing more serendipity than what they find on Shorts or Reels: The app, the researchers found, erodes our self-control in a way those competitors just don’t.

[Read: The government’s disturbing rationale for banning TikTok]

Some users get so hooked on TikTok in particular that they seem to welcome the possible ban: “​​I have an addiction to this app. There’s nothing that could stop me. They need to take it away,”  one recently posted. “I might actually get my life back,” another said. “I average 14 to 15 hours a day … It’s not just like screen time; it’s the constant doomscrolling.” Similarly: “yesss phone detox.” Last year, Fast Company ran a piece with the headline “I’m Addicted to TikTok. I'm Begging the Government to Ban It.” A recent poll found that 44 percent of American adults support a TikTok ban, but only 34 percent view the app as a national-security threat; maybe the rest just want to be saved from themselves.

TikTok’s secret sauce is its famously—even uncannily—smart algorithm, which none of the copycats have totally been able to replicate. Much of the app’s success might also come from the less professionalized, more unhinged culture that its users have cultivated: I’m just more likely to stumble upon someone doing an impression of how a prepubescent Justin Bieber would have performed the role of Glinda the Good Witch, or covering their head with Nair, than I am anywhere else. If the app goes, I’ll have to find another way to check up on a 20-something who has been learning to play the same song on the trumpet since Christmas. She’s bad, but she’s getting better.

TikTok’s ultimate legacy is convincing other major social-media apps that people aren’t interested in seeing just people they know. We also appreciate videos that, like little windows, let us peek briefly into the lives of strangers. FCC Commissioner Brendan Carr has said that this aspect of TikTok makes it “uniquely replaceable”—any app can show you a bunch of strangers. Still, those strangers need to actually like the app enough to use it.

Researchers have already pointed out that the motion we use to scroll past videos kind of resembles pulling the lever of a slot machine. That rhetoric can fuel loose language around social-media addiction, confusing unhealthy use with genuine, debilitating craving. But it does seem very possible that, if TikTok ends up banned, people who have developed the impulse to scroll will continue to pull the lever in search of a dopamine rush, or a video you’d actually send to a friend. Without TikTok, we might just hit the jackpot less.

Your Body Has 30 Trillion Genomes

The Atlantic

www.theatlantic.com › health › archive › 2025 › 01 › genomes-somatic-mutations-illness › 681173

In the summer of 2018, 59-year-old David Gould went for his annual checkup, expecting to hear the usual: Everything looks fine. Instead, he was told that he was newly—and oddly—anemic.

Two months later, Gould began to experience a strange cascade of symptoms. His ankles swelled to the width of his calves. The right side of his face became so bloated that he could not open his eye. He developed a full-body rash, joint pain, fever, and drenching night sweats. His anemia worsened, and he was requiring frequent blood transfusions. Gould’s physicians were baffled; he was scared. “I started to get my will and affairs in order,” he told me.

Almost two years into his ordeal, Gould learned of an initiative at the National Institutes of Health that focuses on solving the country’s most puzzling medical cases. He applied for the program, and his file soon reached the desks of Donna Novacic and David Beck, two scientists then at the NIH. The pair had helped identify a still-unnamed disease, which they had tied to a particular gene and to a particular somatic mutation—a genetic change that had not been passed down from a parent and was present only in certain cells. Gould’s symptoms seemed uncannily similar to those of patients known to have this new disease, and a blood test confirmed the scientists’ hunch: Gould had the mutation.

The NIH doctors reached Gould by phone the day he was set to start chemotherapy, which had proved dangerous in another person with the same disease. A bone-marrow transplant, they told him, could be a risky but more effective intervention—one he ultimately chose after extensive discussions with his own physicians. Within weeks, he was no longer anemic, and his once unrelenting symptoms dissipated. A few months after his transplant, Gould felt normal again—and has ever since.

When the NIH team published its findings in 2020, the paper created a sensation in the medical community, not only because it described a new genetic disease (now known as VEXAS) but also because of the role a somatic mutation had played in a condition that appeared in adulthood. For many doctors like me—I practice rheumatology, which focuses on the treatment of autoimmune illnesses—the term genetic disease has always implied an inherited condition, one shared by family members and present at birth. Yet what physicians are only now beginning to realize is that somatic mutations may help explain illnesses that were never considered “genetic” at all.

Somatic mutations occur after conception—after egg meets sperm—and continue over our lives, spurred by exposure to tobacco smoke, ultraviolet light, or other harmful substances. Our bodies are adept at catching these mistakes, but sometimes errors slip through. The result is a state called “somatic mosaicism,” in which two or more groups of cells in the same body possess different genetic compositions. In recent years, the discovery of conditions such as VEXAS have forced scientists to question their assumptions about just how relevant somatic mosaicism might be to human disease, and, in 2023, the NIH launched the Somatic Mosaicism Across Human Tissues (SMaHT) Network, meant to deepen our understanding of genetic variation across the human body’s cells.

Over the past decade, genetic sequencing has become dramatically faster, cheaper, and more detailed, which has made sequencing the genomes of different cells in the same person more practical and has led scientists to understand just how much genetic variation exists in each of us. Tweaks in DNA caused by somatic mutations mean that we have not just one genome, perfectly replicated in every cell of our body. Jake Rubens, the CEO and a co-founder of Quotient Therapeutics, a company that uses somatic genomics to develop novel therapies, has calculated that we each have closer to 30 trillion genomes, dispersed across our many cells. Two adjacent cells, seemingly identical under the microscope, can have about 1,000 differences in their genomes.

One medical specialty has long understood the implications of this variation: oncology. Since the 1990s, doctors have known that most cancers arise from somatic mutations in genes that promote or suppress tumor growth, but discoveries such as VEXAS are convincing more researchers that these mutations could help explain or define other types of illnesses too. “We have the data that says many conditions are genetic, but we don’t understand the machinery that makes this so,” Richard Gibbs, the founding director of the Human Genome Sequencing Center at Baylor University, told me. “Maybe somatic mutations are the events that serve as the missing link.” James Bennett, a SMaHT-funded researcher, is confident that the more scientists look at mutations in different cells of the body, the more connections they are likely to find to specific diseases. Until recently, genetic sequencing has been applied almost exclusively to the most accessible type of cells—blood cells—but, as Bennett told me, these cells sometimes have little to do with diseases affecting various organs. The result of SMaHT, he said, will be that “for the first time, we will have an atlas of somatic mutations across the entire body.”

The brain, for instance, is often thought of as our most genetically bland organ, because adult brain cells don’t replicate much, and it has rarely been subject to genetic investigation. But in 2015, scientists in South Korea demonstrated that people with a disease called focal epilepsy can develop seizures because of somatic mutations that create faulty genes in a subset of brain cells. This finding has led researchers such as Christopher Walsh, the chief of the genetics and genomics division at Boston Children’s Hospital, to consider what other brain disorders might arise from somatic mutations. He hypothesized that somatic mutations in different parts of the brain could, for instance, explain the varied ways that autism can affect different people, and, in a series of studies, demonstrated that this is indeed the case for a small portion of children with autism. Other researchers have published work indicating that somatic mutations in brain cells likely contribute to the development of schizophrenia, Parkinson’s disease, and Alzheimer’s disease (though, these researchers note, mutations are just one of several factors that contribute to these complex conditions).

As much as these mutations might help us better understand disease, some scientists caution that few other examples will be as tidy as cancer, or VEXAS. Yiming Luo, a rheumatologist and genetics expert at Columbia University Irving Medical Center (which I am also affiliated with), told me told me that finding germ-line mutations, which are changes to DNA that a person inherits from a parent’s egg or sperm cell, is much easier than finding significant somatic mutations. A germ-line mutation looks like a red ball in a sea of white balls—difficult, but not impossible, to spot; a somatic mutation is gray, and more easily blends in. “In genetics, it can be hard to separate sound from noise,” Luo said. And even when a scientist feels confident that they have found a real somatic mutation, the next steps—understanding the biologic and clinical implications of the mutation—can take years.  

Oncologists have had a head start on translating somatic-mutation science into practice, but doing the same in other specialties—including mine—may prove challenging. Dan Kastner, a rheumatologist and one of the lead NIH scientists responsible for the discovery of VEXAS, told me that, although cancer involves mountains of cellular clones that are easily identifiable and begging to be genetically analyzed, pinpointing a single cell that drives, say, a rheumatologic disease is much harder. The story of VEXAS was remarkable because the mutation causing the disease was found in blood cells, which are easy to sample and are the cells most often tested for genetic variation. Finding other disease-causing somatic mutations in rheumatology and related specialties will take skill, cunning, and a willingness to test cells and organs throughout the body.

Yet my colleagues and I can no longer ignore the possibility that somatic mutations may be affecting our adult patients. VEXAS, which was unknown to doctors five years ago, may be present in 15,000 people across the U.S. (making it as common as ALS, also known as Lou Gehrig’s disease); if its global prevalence matches that of this country, it could affect about half a million people worldwide. And if, while seeking diagnoses for patients, we stop and consider the possibility that diseases we already know are linked to somatic mutations, this could help improve our practice.

Recently, I was called to evaluate a man in his 60s whose medical history was littered with unexplained symptoms and signs—swollen lymph nodes, joint pain, abnormal blood-cell countsthat had stumped his team of specialists. I was struck that his skin was riddled with xanthomas—yellowish, waxy-appearing deposits of fatty tissue—even though his cholesterol levels were normal, and I learned through Googling that among their potential causes was Erdheim-Chester disease, a rare blood-cell disorder that arises due to somatic mutations.

I wondered whether I was losing perspective, given my newfound obsession, but because the patient had already had biopsies of a lymph node and his bone marrow, we sent those off for molecular testing. Both samples came back with an identical finding: a somatic mutation associated with Erdheim-Chester. When I emailed a local expert on the disease, I still expected a gentle admonishment for being too eager to invoke an exceedingly uncommon diagnosis. But within minutes, he replied that, yes, this patient likely had Erdheim-Chester and that he would be happy to see the man in his clinic right away.

I sat at my computer staring at this reply. I could not have even contemplated the likely diagnosis for this patient a year ago, yet here it was: an adult-onset condition, masquerading as an autoimmune illness, but actually due to a somatic mutation. The diagnosis felt too perfect to be true, and in some ways, it was. Fewer than 1,500 patients have ever been found to have this particular condition. But, at the same time, it made me wonder: If rethinking genetic disease helped this one person, how many others out there are waiting for a similar answer?