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New Yorkers

Flaco Lives

The Atlantic

www.theatlantic.com › technology › archive › 2025 › 02 › flaco-owl-exhibit › 681696

Flaco, the Eurasian eagle-owl that escaped from the Central Park Zoo in 2023, is still with us (even though he’s dead).

He spent about a year roaming New York City—hunting in the park, hooting from fire escapes—and in that time, he became a celebrity. Then he flew into a building while disoriented by rat poison and pigeon herpes. It has been a year since Flaco’s untimely death, and now the New York Historical is hosting an exhibition memorializing his life. I went on opening day, in the middle of business hours, and found the space packed with Flaco fans. (“I couldn’t move,” Rebecca Klassen, the museum’s curator of material culture, told me afterward.)

“Packed” is an unusual state for a historical society. But people were eager to look, in person, at photos they most likely had already seen online: Flaco flying, Flaco preening, Flaco peering in a window, Flaco sitting on a pitcher’s mound. An older woman with a cane stood in front of a photo of Flaco avoiding recapture and chuckled to herself, then said quietly, “Marvelous.”

“The Year of Flaco” features videos and photographs of the beloved bird, as well as dozens of trinkets and letters that were left at a memorial for Flaco at the base of an oak tree in Central Park last March. Those items were collected and stored by a group of Flaco fans, who over the summer presented Klassen with the idea for the exhibition. Klassen was convinced by their sincerity and their presentation about Flaco’s significance to the city. She told The New York Times, “He was a raptor. Raptors have a hold on people,” which I thought was fantastic reasoning.

The exhibition takes up half of a long, narrow space that could more accurately be called “a hallway.” But it tells Flaco’s story in satisfying detail. Flaco escaped from the Central Park Zoo when an unknown vandal cut open the mesh of his enclosure. Though zoo employees initially made several attempts to recapture Flaco, mostly out of concern for his ability to care for himself in the “wild” (New York City), they gave up because he was evading them so well and because he started hunting and seemed to be enjoying his exciting new life. He mostly roamed Central Park, but in the fall of 2023, he took a few trips downtown. One day he was photographed sitting on the fire escape of a building on the Upper West Side. At the exhibition, this image—-and the idea of such an encounter—nearly brought me to tears. Imagine if that had happened to you! (Imagine if that had happened to me!) The luck of some people.

You may think this feeling is out of proportion, and you may not be wrong, but I am not alone. Flaco was the pride of the city for a season—or four—and Michiko Kakutani, the legendary and technically retired Times book critic, came back to write not one but two reported stories about him. He was somehow petite and precious (weighing only a few pounds) but also huge and terrifying (wingspan of about six feet). Just after he escaped, my colleague Matteo Wong used the words of Walt Whitman to describe him: “well-form’d, beautiful-faced, looking you straight in the eyes.” It’s true: His irises were a gorgeous shade of chrysanthemum orange. His talons looked like they could maim a medium-size dog. In letters displayed at the New York Historical, fans are startlingly—and even unsettlingly—vulnerable. They express attachment to Flaco that goes into the realm of the feelings they might have for their own actual pet, or for a person (one thanks Flaco for inspiring the writer to apply to law school). Others are short and sweet: “Fly high, Flaco”; “Freedom and peace our beautiful hero.” There is one acrostic poem: “Fabulous / Liberated / Awesome / Captivating / Owl.”

[Read: Is “instinct” really keeping Flaco the owl alive?]

After Klassen asked visitors if they had any Flaco stories to share, a woman in a cream turtleneck told me and the other onlookers that she’d gotten a Flaco tattoo on her back that she couldn’t show—because of the turtleneck—and that it was a cityscape done by an artist who has painted murals of Flaco. The woman shared that she’d seen Flaco herself on seven or eight occasions while running in the park. Sometimes, a crowd was around him already. If one wasn’t, she would keep his secret. “I would see him and I would wink,” she said.

Flaco was perpetually hounded by paparazzi (regular people with iPhones), and his apparent ease in that situation was what made him such a good celebrity. Many random animals do become symbols and social-media stars. When they die, we mourn them, but they also trigger our imagination (“I think for a lot of people, he symbolized that all things are possible,” the actor Alan Ruck said about Los Angeles’s favorite mountain lion, P-22, five months after he was hit by a car.) Think of the tragic story of Harambe the gorilla, which challenged the premise of zoos and then became a distasteful meme. Think of the white-tailed deer in Harlem that was labeled a Christmas reindeer just because he happened to appear in December. His death—though it actually had nothing to do with our lives—was read as poetic because it came at the end of 2016, when many New Yorkers were already quite emotional and glum due to the first election of President Donald Trump.

[Read: Tracking the mountain lion that ate a Chihuahua]

And though we like any animal with a story, we like escaped animals best. When some poor beast escapes from whatever zoo or circus or (sorry) slaughterhouse we put them in, we love to see it. We want them to get out. We want them to live like us. This is projection to an understandable but somewhat morbid degree. Many Flaco fans, including my co-worker Matteo, described Flaco as a New Yorker while he was alive, but of course, Flaco didn’t know what New York was or that he lived there. Others said he was an immigrant, though this is not true—his is a non-native species, but he was born in North Carolina. They said he was proving that everyone longs for freedom and the American dream, but he didn’t know about rights and probably didn’t even know about longing. They said he was gritty, but I honestly don’t know what that means when you’re talking about a bird.

Now that he is dead, we are thrusting martyrdom onto him. I think we love Flaco still, after all this time, because he lived on our toxic planet and in our wretched (wonderful) city that is so inhospitable to life, and he did it with dignity, grace, and humor until he couldn’t—until he lost all control of his faculties and died alone.

Also because he was such a beautiful, beautiful bird.

The ‘Gulf of America’ Is the Wrong Fight to Pick

The Atlantic

www.theatlantic.com › ideas › archive › 2025 › 02 › trump-gulf-renaming-order › 681704

The executive order rechristening the body of water known internationally as the “Gulf of Mexico” is not an easy document to take seriously. Portions of it read like a child’s research paper: “The Gulf is also home to vibrant American fisheries teeming with snapper, shrimp, grouper, stone crab, and other species.” The import of this and other facts is never quite explained. Perhaps the snapper will taste better now that it comes from the “Gulf of America.”

So, no, this is not a serious document. Is it an illegitimate one? The Associated Press, one of the world’s premier news-gathering organizations, appears to think so. Last month, a few days after Donald Trump issued the order, the AP announced that it would continue using the name “Gulf of Mexico.” This week, the Trump administration retaliated by barring the AP’s reporters from covering White House events, placing the agency in an unenviable bind. The AP argues, convincingly, that denying access to a media outlet because of its choice of words violates the First Amendment. To cave now would be to surrender on the constitutional issue. But this is a fight that Trump is clearly happy to have—especially to the extent that it draws attention away from his more egregious affronts to the public interest and the rule of law. And it’s a fight that the AP probably should never have picked in the first place.

A huge share of Trump’s actions over the past four weeks fall somewhere on the spectrum from “legally questionable” to “plainly unconstitutional.” The “Gulf of America” rebrand is not one of them. A federal law passed in 1890 and updated in 1947 empowers the U.S. Board on Geographic Names to “standardize” how the federal government refers to places. The board answers to the secretary of the interior, who answers to the president. That’s the same legal authority under which the Obama administration changed the name “Mt. McKinley” to “Denali.”

[David Frum: The ‘Gulf of America’ is an admission of defeat]

In fact, if Barack Obama hadn’t done that, we probably wouldn’t be talking about the body of water between Mexico and Florida today. In physics, every action generates an equal and opposite reaction. In the Trump era, every progressive action generates an opposite MAGA reaction—but not an equal one. Trump’s executive order on “Restoring Names That Honor American Greatness” began by changing “Denali” back to “Mt. McKinley.” Then, like an infomercial pitchman—but wait, there’s more—Trump tossed in the “Gulf of America” change, almost as a bonus.

Substantively, the stunt has nothing in common with the Obama administration’s decision on Mt. McKinley. The state of Alaska formally requested the change back in 1975, hardly a time of rampant woke excess, on the basis that “Denali”—the mountain’s historic name, still widely used by Alaskans—was a much better fit than “Mt. McKinley,” after a president who had never set foot in the state. Still, at a certain level of abstraction, Trump’s campaign to rename (and re-rename) mountains, gulfs, and military bases follows the same logic as the progressive version. Renaming a base named for a Confederate general, or a school named for a racist ex-president, is a declaration that values have changed since the days when those names were seen as acceptable. But in a democracy, values are determined by majority rule, and they don’t shift in only one direction. They can shift back.

The more that politicians mess around with place names, the more important it becomes for avowedly apolitical institutions to respond according to consistent principles. This is not so easy to do. In its style-guide update, the AP said that it would continue using “Gulf of Mexico” because the Gulf is an international body of water that has been known by that name for 400 years. “As a global news agency that disseminates news around the world,” it said, “the AP must ensure that place names and geography are easily recognizable to all audiences.” It would, however, honor the change back to “Mt. McKinley” because, it said, “the area lies solely in the United States and as president, Trump has the authority to change federal geographical names within the country.” (The Atlantic’s style guide matches the AP’s on this matter.)

But the federal law giving Trump the power to rename Denali applies explicitly “to both domestic and foreign geographic names.” If the AP is going to follow the federal government’s legally valid naming conventions, then it should go along with “Gulf of America” by default, no matter how stupid it sounds. Carving an exception because of the Gulf’s 400-year history is arbitrary—the same sort of appeal to tradition that reactionaries make to prevent progressive-coded changes. Why, indeed, should modern society continue to honor a name imposed by Spanish conquistadors? Nor is it uncommon for different countries to call a shared body of water by different names: What Americans call the “Rio Grande,” Mexicans call the “Rio Bravo.” This has not caused any kind of breakdown of the collective geographic imagination.

News organizations routinely change how they refer to places, and many of these decisions carry the whiff of politics. In 2019, the AP announced that the Ukrainian city of Kiev would henceforth be spelled “Kyiv.” (Chicken Kiev would remain untouched.) “To many Ukrainians,” the AP explained, “the former spelling Kiev appears outdated because it is associated with a time when Ukraine was part of the Russian and Soviet states, rather than an independent country.” That is a perfectly understandable reason for making the change, but it is also, on its face, a political one. By contrast, news organizations have resisted Turkish President Recep Tayyip Erdoğan’s request to refer to his country as “Türkiye”—even after the U.S. State Department agreed to do so in 2023.

[Read: A Super Bowl spectacle over the gulf]

These sorts of principled judgments are, as I said, hard to make. Trump makes them harder still by blowing past all standards of reasonableness or good faith, leaving high-minded institutions struggling to adapt. Even the best-designed rules break down when one side starts playing a completely different game. What if our president had decided to call it the “Gulf of Trump”? What if he had tried to rename the Atlantic Ocean? The man forces us to contemplate the previously unthinkable, because there is no norm or tradition that he won’t abrogate. For 134 years, “follow the Board on geographic names” was a simple, commonsense rule to follow. Then Trump got his hands on the Board.

None of this means that the Gulf of Mexico is now actually the Gulf of America in any kind of objective or even linguistic sense. Trump controls the Department of the Interior but not the English language. More than 12 years after it was renamed for Governor Hugh L. Carey, New Yorkers still refer to the passage between Lower Manhattan and Brooklyn as the “Battery Tunnel.” Washington, D.C.’s airport was named for Ronald Reagan in 1998; many if not most residents still call it “National.” The American people can decide for themselves whether to go with the “Gulf of Mexico” or the “Gulf of America.” And if you ever find yourself at a loss, here’s a tip: You can always just call it the “Gulf.”

How Progressives Broke the Government

The Atlantic

www.theatlantic.com › ideas › archive › 2025 › 02 › why-nothing-works-marc-dunkelman › 681407

Ed Koch was angry—and perhaps a bit embarrassed. It was the spring of 1986, and his Parks Department had wasted millions of taxpayer dollars trying to rehabilitate Central Park’s Wollman Rink. At the height of the crack epidemic, the ice-skating facility’s closure hardly represented the worst of New York’s problems. But the Parks Department’s ineptitude fed a notion that the city was fundamentally ungovernable. A mayor famous for cheekily asking New Yorkers “How am I doing?” appeared not to be doing very well at all.

The trouble had begun six years earlier, when the happy little attraction near the Plaza Hotel was abruptly closed for repairs. Having constructed the rink during the go-go years following the Second World War, the city then let it decay. To cut costs, the Parks Department started to explore the possibility of replacing its clunky brine-based refrigeration system with Freon, which was purported to cost $20,000 less a year to operate. So, in 1980, city hall ordered the rink shut down, the pipes beneath it torn out, and the whole system uprooted to make way for a $4.9 million replacement that was to take less than three years to complete.

This essay has been adapted from Marc J. Dunkelman’s new book, Why Nothing Works: Who Killed Progress—And How to Bring It Back.

The project quickly went sideways. After ripping up the old system, a contractor installed 22 miles of new pipe for the Freon. But when that initial phase was completed, the department had yet to secure a contractor to pave over the new piping. For more than a year, it was exposed to the elements; flooded by an underground stream; and, according to subsequent investigations, subjected to stray electric currents. When, in 1982, pavers were finally hired, engineers underestimated how much concrete would be required to cover the pipes. Rather than call for more, the pavers diluted the insufficient supply. Then, to protect the delicate piping, they chose not to deploy vibration machines typically used to collapse air pockets in concrete. The result was predictable. When the job was done, the ice on the surface melted. The rink simply didn’t work.

The mayor seemed to have little choice but to order the Parks Department to begin anew. To rip up the piping. To abandon the new technology. To revert to the traditional refrigeration system. That, of course, would require the department not only to close Wollman for another two years but to add another $3 million to the taxpayers’ tab. The whole thing was looking like an unmitigated public-relations disaster until, almost by the grace of God, Koch received an unexpected reprieve: A local developer offered to step in and make things right.

[Read: Privatization is changing America's relationship with its physical stuff]

In an unusual arrangement, Koch cut a deal to pay the developer to take control of the rink project, complete it for a fee, and hand it back to the city. “If it costs less, we’ll pay less,” the mayor explained when some questioned the wisdom of trusting someone outside government to do something that would typically have been handled by a public authority. “If it costs more, he’ll pay.”

Lost in the focus on the city’s incompetence was a more nuanced reality. More than 60 years earlier, the New York state legislature had passed a law designed to prevent mayors (and the machine bosses who controlled them) from throwing municipal construction gigs to politically connected contractors. At the time, progressives in both parties rightly presumed that the state was rife with graft—that construction companies were bribing municipal officials to secure contracts at inflated prices. Wicks Law had aimed to solve the problem by requiring cities to hire, separately, the lowest-bidding general construction, plumbing, electrical, heating, and ventilation contractors on any municipal project slated to cost more than $50,000. Mayors were prohibited from hiring general contractors. As a result, Ed Koch’s Parks Department was legally prohibited from hiring a single firm to deliver a project on time and on budget.

Fortunately for Koch, his collaboration with the outside developer was a huge success. The project cost less than the original estimate—$750,000 less—and the rink opened ahead of the holiday season. But from a public-relations perspective, the developer’s success just seemed to highlight city hall’s incompetence. The Parks Department, as columnists and reporters liked to remind the public, had wasted six years and $13 million on a project the private sector managed to complete in six months and at roughly a sixth of the cost. Asked about the lesson learned from the whole episode, the developer responded: “I guess it says a lot about the city.” The government was fundamentally incompetent. The municipal bureaucracy was a nightmare. Even liberal New Yorkers, many of whom reviled President Ronald Reagan, would have been tempted to nod along to his famous quip that “the nine most terrifying words in the English language are ‘I’m from the government, and I’m here to help.’”

Not long thereafter, a reporter traipsed over to Central Park to interview members of the public. A local man enjoying a skate was asked his impressions of the rigmarole. “Anybody who can get anything done right and done on time in New York is a bona fide hero,” the skater replied. And it’s probably safe to say the developer would have agreed. His name, as it happens, was Donald Trump.

Roughly a century before the fiasco in Central Park, the Progressive movement was launched to address the same perception of government incompetence. City halls around the country, caught in the grip of rapacious political machines, simply couldn’t get things done—mayors and governors couldn’t build sewer and water lines, couldn’t maintain parks and school systems, couldn’t manage the nation’s messy transition from farm to factory. Progressivism emerged to stand up a system that would work. But the reformers drawn into the movement were torn between two ideas about how to turn things around. Some, adopting a perspective that would come to be associated with Supreme Court Justice Louis Brandeis, believed that the key was returning power to the individuals and small businesses that had defined 19th-century life. Others, many of whom would align themselves with Theodore Roosevelt, took the opposite view, having grown convinced that imbuing bigger, more robust bureaucracies with new power—public-service commissions and public authorities, for example—was the only realistic way to overcome the power wielded by the political hacks and charlatans then dominating American life.

The tension between these two ideas—Brandeis’s Jeffersonian impulse to push power down and Roosevelt’s Hamiltonian impulse to push it up—became the most consequential divide within Progressivism. Faced with the pernicious influence of monopolistic corporations, for example, the two camps were at odds over whether to prioritize efforts to break up trusts, thereby enabling competition from below, or to subject corporate behemoths to more stringent regulation from above. The Jeffersonians scored a handful of major victories before the First World War, including breaking up monopolies such as Standard Oil. But in the decades that followed, Progressivism’s Hamiltonian impulse came to predominate, advancing the notion that big, powerful government was the key to doing big, important things. The New Deal was defined by an alphabet soup of robust bureaucracies empowered to wield enormous authority—the Social Security Administration, the Securities and Exchange Commission, and the Tennessee Valley Authority among them. And while the Jeffersonian impulse did not fade entirely—Wicks Law was passed in the 1920s—the Progressive project largely sought to empower what many would come to call the “establishment.”

[From the March 1940 issue: America can build]

Then, in the shadow of Lyndon B. Johnson’s Great Society, the teeter-totter tipped back across its fulcrum. The upheavals of the 1960s and early 1970s—the civil-rights movement, Vietnam, the counterculture, an environmental reawakening, second-wave feminism, Watergate—soured reformers on the very establishment they’d helped erect. Rather than empower centralized institutions, they would now endeavor to rein them in, placing guardrails around various power brokers and giving voice to the ordinary people the establishment ignored. The movement became culturally averse to power. Over the past half century, that Jeffersonian impulse to check authority—to return influence to the meek among us—has become progressivism’s abiding priority. And rarely do those inside the movement register that, entirely apart from the influence of conservatism, these two warring impulses cut in separate directions.

The saga at Wollman Rink encapsulates the underlying dynamic. Wicks Law had been passed with good intentions—a Jeffersonian check on municipal corruption. Mayor Koch had wanted the Parks Department to restore the rink for good reason—here was a Hamiltonian bureaucracy endeavoring to serve the public. Combined, however, progressivism’s two impulses served to render government incompetent. And the resulting gridlock wasn’t just a black eye for public institutions. It cleaved an opening for a figure like Trump.

Over the past half century, progressivism’s cultural aversion to power has turned the Democratic Party—purportedly the “party of government”—into an institution that almost instinctively seeks to cut government down. Progressives are so fearful of establishment abuse that reformers tend to prefer to tighten rather than loosen their grip on authority. The movement discounts whatever good the government might do in service of ensuring that it won’t do bad. And that’s driven well-intentioned reformers to insert so many checks into the system that government has been rendered incompetent.

Conservatism, of course, hasn’t been helpful in making government more effective. But for progressives, that reality can quickly become a distraction. They can’t control the MAGA agenda—but they can offer a more palatable alternative. If the progressive agenda is going to have a chance—if government is going to be given the leash required to combat inequality, to solve poverty, and to fight prejudice—progressives will first need to convince voters that government is capable of delivering on its promises. At present, progressives are too inclined to cut public authority off at the knees. And that’s why they so often feel like they can’t win for losing. Their cultural aversion to power renders government incompetent, and incompetent government undermines progressivism’s political appeal.

America can’t build housing. We can’t deploy high-speed rail. We’re struggling to harness the promise of clean energy. And because government has failed in all these realms—because confidence in public authority has waned through the years—progressives have found it difficult to make a case for themselves.

Nothing seems to work. And for all the efforts Democrats make to invest in the future—the bipartisan infrastructure law, the Inflation Reduction Act—progress too often remains a version of Charlie Brown’s football. Reformers tout an achievement, but then a housing plan is abandoned after local opposition, a high-speed rail line is shelved for exorbitant costs, or an offshore wind farm is blocked by local fishermen. Often enough, both sides in any given debate—those who want to change things and those who fear that change will be destructive—are well intentioned. But the movement’s inability to resolve its conflicting impulses has turned progressive policy making into what drag racers call “warming the tires.” A driver steps on the brake and the accelerator at the same time. The wheels spin. The tires screech. But the car remains in place.

The political effect of the ensuing paralysis has been profound. In the early 1960s, nearly four in five Americans professed trust in Washington to “do what’s right.” By 2022, that figure had fallen to one in five. Progressives have been arguing for decades that power can’t be trusted—that government is captured by moneyed interests; that it lines the pockets of the powerful few; that it is a tool of white supremacists, xenophobes, sexists, and worse. No one can deny that centralized power can be used for ill. But even given that reality, attacking government turns out to be, for progressives, a ham-handed way of convincing ordinary people that government should be empowered to do more to pursue the public interest.

Ordinary people who experience the morass of inept bureaucracy will, like the New Yorkers frustrated with Mayor Koch’s inability to restore Wollman Rink, be tempted to turn to someone with the individual moxie to get the job done. That was Donald Trump’s appeal in the mid-1980s, and he employs the same basic rationale as an iconoclastic politician on the national stage. But it’s not just that unrepentant Jeffersonianism doesn’t work. Ordinary people aren’t monolithically averse to power. They don’t want public authority abused, but they know that progress is impossible without leadership. And insofar as the subtext of contemporary progressive ideology is that anyone wielding power is in the wrong, the movement alienates itself from voters who might otherwise support its agenda.

This is the crux of the political argument for rebalancing progressivism’s Hamiltonian and Jeffersonian impulses. The movement supports growing government so that it can take a stronger hand in protecting the vulnerable. But then progressives excoriate government as a captured tool of the patriarchy. Those of us who style ourselves progressive typically gloss over that tension for a simple reason: It’s awkward and confusing. Most progressives want to both empower government to combat climate change and curtail government’s authority over a woman’s right to choose. And squaring that circle is more intellectually difficult than standing strong against Trumpism, or calling out conservative bigotry, or attacking the figures eager to steer the country toward fascism. There’s no storming the barricades in support of a healthy balance between contradictory impulses. And so progressives typically retreat into reflexive anti-conservatism.

Criticizing your adversaries is not, in and of itself, a terrible political strategy. When the other side supports unpopular ideas—separating children from their parents at the border, limiting women’s bodily autonomy, stripping away environmental protections, cutting Social Security and Medicare—there’s little downside to drawing the public’s attention to its agenda. But for progressives, there’s danger in that appeal. A movement consumed by exasperation over how so many people could have voted for Trump, or supported his agenda, or excused his conduct after losing in 2020, will be less inclined to correct its own errors. If progressives put making government work not on the periphery of the movement’s agenda but at its center, voters might be less vulnerable to the sirens of the populist right.

[Read: The perception gap that explains American politics]

There is, of course, an authentic and powerful reason for progressives to worry about making government hum. A government that operates expeditiously—a public authority with fewer guardrails—will inevitably be used not only to serve progressive desires but to pursue conservative ends as well. Any change that would have made it easier for the Obama administration to identify well-intentioned “shovel ready” projects in 2009 and 2010, or for clean-energy companies to build transmission lines through Arkansas and Maine, or for developers to build affordable housing in New York and California, might well have opened the door for someone else to build a legion of coal-fired power plants or gentrify minority neighborhoods.

But that’s a risk progressives today need to take, a bargain they need to accept. A government too hamstrung to serve the public good will fuel future waves of conservative populism. Voters are drawn to figures like Donald Trump not because public authority is too pervasive, but because government can’t deliver. His refrain that the “deep state” has sold the ordinary citizen out—that insiders are constantly making “bad deals” on the nation’s behalf—lands, in no small part, because voters have witnessed the incompetence. Lionizing government and then ensuring that it fails is a terrible political strategy. The movement needs to change course not only because it’s bad policy, but because it’s bad politics as well.

That, in the end, is the best argument for full-circle progressivism. The Jeffersonian retrenchment, now more than 50 years old, has run its course. Today, the core obstacle to progressivism’s substantive success—to greater economic equality and prosperity, to more social justice and responsibility, to a more robust response to climate change, to more housing, to greater mobility—isn’t centralized power. It’s the absence of centralized power. Populism takes hold not when democracy works well, but rather when it doesn’t deliver. No amount of righteous sanctimony can substitute for the political benefits of making public authority serve the public interest. That should be the progressive movement’s north star.

This essay has been adapted from Marc J Dunkelman’s new book, Why Nothing Works: Who Killed Progress--And How to Bring It Back.