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The Era of Risk-Averse Super Bowl Ads

The Atlantic

www.theatlantic.com › newsletters › archive › 2025 › 02 › super-bowl-ads-2025-politics › 681640

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

Every year, Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than the controversial. But even by the low bar of Super Bowl advertising, this year was rather risk-averse. Sweet animals and mascots abounded. Multiple ads featured vaguely old-timey montages. At a certain point, the commercials started to blend together. (The two different ads featuring flying hair certainly did.)

In past big games, some companies have attempted to speak to the zeitgeist by addressing civic or political themes in their ads. In 2017, just after Donald Trump was inaugurated for the first time, some major Super Bowl advertisers addressed politics head-on: Budweiser released an ad portraying the founder of the company encountering discrimination as he immigrated to America. Airbnb’s spot that year seemingly criticized Trump’s then–travel ban.

In the past decade or so, in particular, some brands have embraced explicitly political marketing, giving credence to the idea that consumers “vote with their wallets.” Some shoppers have said that they do: A 2018 survey from the communications firm Edelman found that nearly 60 percent of American consumers would buy or boycott a brand “solely because of its position on a social or political issue,” up 12 points from the year before. Following the Black Lives Matter protests of 2020 and the overturning of Roe v. Wade in 2022, many consumers (and employees) demanded that major corporations, even those whose businesses didn’t directly relate to social issues, take a stand on topics such as race, voting rights, and abortion—even if some suspected that companies were responding to pressure rather than acting on genuine principle.

This year’s Super Bowl advertisers showed little interest in going near any of that. Few made explicit reference to politics (excepting nonprofits). Timothy Calkins, a marketing professor at Northwestern, told me that he sees the 2023 Bud Light imbroglio, in which the company faced massive backlash over partnering with the transgender influencer Dylan Mulvaney in a social-media video, as a shift. By 2023, Americans had started to soften on their interest in companies taking a stand on social issues, according to Gallup. Flickers of a move away from political ads were apparent last year; during both the 2023 and the 2024 games, Budweiser made a nostalgia play, focusing its ads on the brand’s classic Clydesdale horses.

The NFL, for its part, decided this year to remove the message “End Racism,” which had been stenciled onto the edge of the end zone for the past four Super Bowls, and replace it with “Choose Love.” Donald Trump attended the game, the first sitting president to do so; the league has denied that the timing of the change was related to the president’s attendance.

Super Bowl ad space was available for purchase well before the presidential election: Skechers, back in May, became the first brand to confirm that it had bought a national spot. By mid-2024, about 85 percent of the ad units were sold out, and by early November, all of the slots had sold. A bit of reshuffling followed—State Farm pulled its ad after the Los Angeles–area fires—but for the most part, companies have been prepping for many months. Still, Calkins told me, every advertiser likely took a closer look at their cuts after the election, to make sure that nothing would spark too much controversy, given the new administration.

Super Bowl ads cost so much—more than $8 million this year for some national slots, nearly double what they cost a decade ago—and a misstep can pose a dire risk for companies. But many still find the huge audience, a rarity in our fractured media environment, worth the potential treachery, Calkins told me. The challenge for brands going forward, he said, is to find the balance of being “safe” without losing creativity. This year, lots of ads were uncontroversial—and uninspired. Maybe next year, more of them will surprise us.

Related:

What the Hims Super Bowl ad is really selling What was that Super Bowl ad even selling?

Here are four new stories from The Atlantic:

How progressives froze the American dream Trump signals he might ignore the courts. A new kind of crisis for American universities The Christian mandate is more arduous than J. D. Vance allows.

Today’s News

Hamas alleged that Israel broke the cease-fire deal and has indefinitely postponed the hostage release scheduled for this Saturday. A federal judge ruled that the Trump administration had failed to comply with his court order to restore federal funding after the recent freeze. President Donald Trump announced 25 percent tariffs on all steel and aluminum imports.

Dispatches

Work in Progress: Tom Brady could be worth $375 million in the booth, Derek Thompson writes. The Wonder Reader: Isabel Fattal rounds up essays in which Atlantic writers travel near and far to find what’s missing.

Explore all of our newsletters here.

More From The Atlantic

A Super Bowl spectacle over the Gulf Why is the Trump administration deleting a paper on suicide risk? Trump’s conquest of the Kennedy Center is accelerating. The new authoritarianism

Evening Read

Patrick Smith / Getty

What Kendrick Lamar’s Halftime Show Said

By Spencer Kornhaber

The Super Bowl halftime show is an opportunity for big, dumb fun: explosions, laser shows, left sharks. But big, dumb fun isn’t Kendrick Lamar’s thing. The 37-year-old Los Angeles rapper and Pulitzer Prize winner prefers subtlety, smarts, and fun that’s tinged with danger and unease. Amid tough, tense circumstances, he put on a tough, tense—and quite satisfying—show.

Read the full article.

Culture Break

Photo-illustration by The Atlantic. Source: Getty.

Laugh (or don’t). A new biography of the Saturday Night Live creator Lorne Michaels profiles the unfunny man who became the arbiter of funny, James Parker writes.

Read. The Finnish writer Tove Jansson was the outsider who captured American loneliness, Lauren LeBlanc writes.

Play our daily crossword.

Stephanie Bai contributed to this newsletter.

When you buy a book using a link in this newsletter, we receive a commission. Thank you for supporting The Atlantic.

The Breaking Point for Eggs

The Atlantic

www.theatlantic.com › newsletters › archive › 2025 › 02 › egg-prices-increase-waffle-house-surcharge › 681585

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

One sign that the egg-cost crisis has gotten dire came in the form of a bright-yellow sticker on a laminated breakfast menu: On Monday, Waffle House announced that it would be adding a temporary 50-cent surcharge to each egg ordered.

Egg prices have risen dramatically as of late. First, inflation pushed up their cost. Then the ongoing bird-flu outbreak led to shortages. On the campaign trail, Donald Trump assured Americans that he would get food costs under control: He vowed last summer that he would bring food prices down “on day one”—a promise he did not fulfill. As egg prices have kept ticking up in recent weeks, Karoline Leavitt, Trump’s press secretary, has blamed the Biden administration for high egg costs, citing the standard, USDA-authorized measure of killing millions of egg-laying chickens that were infected with bird flu (something the previous Trump administration also did). The average price of a dozen eggs in U.S. cities remained below $2 until 2022. Eggs now cost an average of more than $4 a dozen—it’s a lot higher at some grocery stores—and the USDA has forecasted a 20 percent further price jump for eggs in 2025. As a spokesperson for Waffle House said in a statement, high egg prices are now forcing customers and restaurants to make “difficult decisions.”

As egg prices shift, so does the pricing logic that grocery stores and restaurants have long used. For decades now, grocers have helped maintain eggs’ affordable image, even when the amount they themselves spent on eggs was fluctuating. Many stores consider eggs “loss leaders”; they effectively subsidize the cost of eggs in order to draw in shoppers (who, they expect, might then splurge on higher-margin items). This was possible for stores to do because eggs were cheap to produce and readily in supply. Innovations in industrial farming, incubation, artificial lighting (to trick hens into thinking it was morning and time to lay), and carton technology meant that, by the early 20th century, cheap eggs were bountiful in American markets.

But when wholesale costs soar, as they are now, the loss-leader rationale starts to strain. (The cost of a dozen eggs for restaurants and stores is about $7, compared with $2.25 last fall, according to one recent estimate.) A few grocers are keeping egg prices consistent despite rising costs, but many more have started passing high prices over to shoppers. Eggs are also ingredients in lots of grocery items, such as baked goods and salad dressing—so those may see price increases too.

As for restaurants, when the cost of a single item goes up, they are generally willing to absorb it, with the hope that the price will soon go down and perhaps another item will be cheaper the next month, Alex Susskind, a Cornell professor who teaches courses in food and beverage management, told me. But when a cost goes up as continuously as egg prices have, restaurants start to run out of options. Susskind noted that the Waffle House spike was not a permanent price increase but a surcharge, which leaves open the option for the chain to simply remove it in the future. The Waffle House spokesperson said in the restaurant’s statement that “we are continuously monitoring egg prices and will adjust or remove the surcharge as market conditions allow.”

All of this has hit Americans hard, because we eat quite a lot of eggs. Egg consumption peaked around the end of World War II, when Americans ate an average of more than one egg a day per person. After waning a bit in the 1990s, eggs bounced back in the 2010s: By 2019, Americans were eating an average of about 279 eggs a year—that’s five to six a week. The resurgence was due in part to the fact that, after decades of warning about the risks of high-cholesterol foods, the federal government updated its guidance. Now some Americans are cutting back temporarily, but others are attempting to stock up on several dozens of eggs at a time. In spite of all the drama of the past few years, Americans aren’t likely to go eggless anytime soon. Eggs are “so embedded in American culture,” my colleague Yasmin Tayag, who covers science and health, told me, predicting that “it will take a lot more than a few years of price shifts to change that.”

The price of eggs has become a symbol of where America is going: first as a sign of inflation, now of the ongoing bird-flu outbreak. Even if you had tuned out current events for the past couple of years—if you’d deleted social media, turned off news notifications, read only Victorian novels—a version of this news was still going to reach you, in the egg aisle of the grocery store. Stocking up on eggs or cutting back is a temporary solution to a bird-flu problem that is likely to persist. The virus, Yasmin said, will keep coming back, at least until more effective mitigation measures, such as vaccines, become widespread. And week after week at the grocery store, many Americans will feel the effects.

Related:

Get used to expensive egg prices. (From 2023) Bird flu is a national embarrassment.

Here are three new stories from The Atlantic:

Nobody wants Gaz-a-Lago, Yair Rosenberg writes. How Trump lost his trade war Elon Musk wants what he can’t have: Wikipedia.

Today’s News

Secretary of State Marco Rubio walked back Donald Trump’s announcement last night that the U.S. should “take over” and “own” Gaza. Rubio told reporters that Trump was offering to help clean up and “rebuild” Gaza. A federal judge blocked Trump’s executive order that attempted to end birthright citizenship. Trump signed an executive order aimed at banning transgender athletes from participating in women’s sports.

Evening Read

Illustration by The Atlantic. Source: Getty.

America’s ‘Marriage Material’ Shortage

By Derek Thompson

Adults have a way of projecting their anxieties and realities onto their children. In the case of romance, the fixation on young people masks a deeper—and, to me, far more mysterious—phenomenon: What is happening to adult relationships?

Read the full article.

More From The Atlantic

The dictatorship of the engineer Tom Nichols: Trump and Musk are destroying the basics of a healthy democracy. A win for MAGA’s nationalist wing DOGE could compromise America’s nuclear weapons.

Culture Break

Illustration by Trevor Shin

Read. In All Quiet on the Western Front, Erich Maria Remarque reinvented a genre, George Packer writes.

Try. Stop listening to music on a single speaker—you have two ears for a reason, Michael Owen writes.

Play our daily crossword.

Stephanie Bai contributed to this newsletter.

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Two Truths of Trump’s Second Term

The Atlantic

www.theatlantic.com › newsletters › archive › 2025 › 02 › two-truths-of-trumps-second-term › 681569

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

Over the first two weeks of the second Donald Trump presidency, the narrative has swung back and forth abruptly. A flurry of executive orders to start the term: proof of a newly disciplined, regimented administration. The quick retreat from a federal funding freeze: evidence of the same chaos that dogged Trump’s first stint as president. Elon Musk’s blitzkrieg against USAID: Who can even be sure?

The first Trump administration conditioned many people to discount the seriousness of any effort. No matter what Trump promised, he was too mercurial a president and ineffective a manager to make it happen. He really did want to repeal Obamacare and build a border wall, but he just didn’t have the attention span to execute, and his staff was too consumed with internecine feuds to be useful. The result was perpetual disorder and underachievement.

More recently, Trumpworld has cultivated an impression of greater control. Trump’s 2024 campaign co-manager Susie Wiles was credited with keeping him on track during the lead-up to the election (with some notable exceptions), and she’s now White House chief of staff. Project 2025, an outside effort led by past, current, and likely future White House staffers, also demonstrates careful thought about how to better execute during a second term. When Trump signed a series of executive orders along many fronts on January 20 and 21, it seemed to prove that something had changed, although sharp rebukes from federal judges and sloppy drafting errors have raised doubts since then.

But chaos versus strategy is a misleading and unhelpful binary for understanding this presidency. Chaos certainly helps Trump, because it makes coordinated resistance from Congress, outside advocates, or the public challenging. Many White House actions appear to be usurping legislative authority, but the speed of the moves has left members of Congress in both parties looking stunned and indecisive. His goal, however, is not simply to create confusion. Trump likes keeping his aides siloed—it allows him to play them off one another, and prevents any one faction from getting too strong. (His appreciation for checks and balances does not appear to extend to Congress and the courts.) Internal feuding isn’t a downside for Trump: It’s his way of settling disputes.

Moreover, the chaos does not evince a lack of strategy. As I wrote last week, the grant freeze by the Office of Management and Budget wasn’t some ad hoc move, but instead part of a long-running plan by conservative ideologues to challenge the law that prevents the president from withholding money that’s appropriated. That’s also why the White House’s retreat from the freeze is almost certainly only temporary.

Elon Musk’s moves, through the so-called Department of Government Efficiency, appear to be more improvisational. Unlike the OMB wonks, Musk has little knowledge of how the federal government works and little interest in the risk of his actions; his team reportedly includes inexperienced aides as young as 19. Nonetheless, the transformation of Twitter into X serves as a good model for how this might play out. After Musk’s aggressive takeover, refugees from the company made dire warnings about it collapsing entirely. More than two years later, the site is overrun with racist trolls, but it is still functional and has become a powerful political weapon for Musk.

If Musk is left to his own devices, we might expect something similar from DOGE. He’s already gotten nearly 1 percent of the federal workforce to resign, almost single-handledly brought USAID to the verge of death, and reportedly acquired access to reams of government data. As my colleague Charlie Warzel wrote yesterday, “It is nothing short of an administrative coup.” A Muskified federal government might not serve the public very well, but it could become an effective political tool for Musk and his allies.

And that might not be the only administrative coup in action. New staffers are joining the administration every day, and many of them have ties to Project 2025, the scheme to overhaul the federal government. Russell Vought, the intellectual leading light of Project 2025, passed a procedural vote yesterday and could be confirmed to lead OMB this week. Adam Candeub, another Project 2025 contributor, was just named general counsel of the Federal Communications Commission. This group is far more methodical than Musk, preferring a careful and quiet plan to his blunt, noisy tack.

What unites Musk and the ideologues is a commitment to do whatever they can, and see what they can get away with it. If that looks like chaos, so be it. They know what it is they’re trying to do.

Related:

There is a strategy behind the chaos. Trump’s campaign to dismantle the government

Here are four new stories from The Atlantic:

The “rapid unscheduled disassembly” of the United States government The constitutional crisis is here. Elon Musk is president, Jonathan Lemire writes. The last days of American orange juice

Today’s News

China announced retaliatory tariffs on U.S. gas, coal, and other products, which will go into effect next Monday. Chinese regulators also began an anti-monopoly investigation into Google. Robert F. Kennedy Jr. and Tulsi Gabbard passed key committee votes to advance their Cabinet nominations to the Senate floor. Several FBI employees sued the Justice Department over its order for the bureau to turn over a list of names of employees who worked on investigations related to the January 6 insurrection.

Evening Read

Chronicle / Alamy

What’s Up With All the Sex Parties?

By Xochitl Gonzalez

In the course of my research, I did not—I would like to be clear here—participate in any sex parties. I think it’s wise not to get that close to your sources. I learned that “play parties” can take place in people’s homes, but many happen under the auspices of private clubs. I reached out to a number of prominent ones, wondering if the sex-club boom was real, and what actually goes on at them. One of my major findings: People, especially rich people, come up with extremely elaborate justifications for getting laid.

Read the full article.

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Democracy in Eastern Europe faces another crisis. DeepSeek and the truth about Chinese tech American history is key to understanding Trump. “Dear James”: My friend’s Instagram account has taken a dark turn.

Culture Break

Illustration by Ben Kothe / The Atlantic. Source: csa-archive / Getty.

Debate. When people say they “don’t like” kids, they’re expressing way more than a preference, Stephanie H. Murray writes.

Read. The novelist Ali Smith scrambles plotlines, upends characters, and flouts chronology—while telling propulsively readable stories, Adam Begley writes.

Play our daily crossword.

P.S.

Courtesy of David A. Graham

I forgot one other thing I share with Tom: a love of cats. This is my irascible assistant and ombudscat, Mackerel (a.k.a. Mack, Mackintosh, Mackinac … or whatever my children come up with at any given moment). He’s almost a year old, and when he’s not hiding in a laundry hamper, harassing his big sister Nellie, or stealing food off the counter, he’s usually getting in my face or walking across my keyboard—so please direct any typo complaints his way.

— David

Stephanie Bai contributed to this newsletter.

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A Handbook for Dealing With Trump Threats

The Atlantic

www.theatlantic.com › newsletters › archive › 2025 › 02 › a-handbook-for-dealing-with-trump-threats › 681560

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

So you’re a world leader and you’ve been threatened by the American president. What now? First, take some consolation: You’re not alone. The first two weeks of the second Trump administration have seen the White House trying to wring policy concessions from allies and adversaries both near and far.

Now to come up with a response. Simply ignoring Donald Trump is not an option. The United States wields so much power that even if you think the president is irrational or bluffing, you have to reply. Any leader must calibrate a response that will speak not only to Trump but also to their own domestic audience. This may be Diplomacy 101, but Trump will nonetheless expect your answer to be fully focused on him. “Trump doesn’t seem to have any concept that maybe other people have publics to which they’re accountable,” John Bolton, who served as national security adviser in his first term, recently told me.

As heads of state scramble for the best response, we’ve seen several different approaches. Each has clear upsides—but also some pitfalls.

Fight Fire With Fire

Example: Colombia. On January 26, President Gustavo Petro posted on X announcing that he’d turned back two American military planes full of deportees. “We will receive our citizens in civilian airplanes, without them being treated as delinquents,” he wrote. “Colombia must be respected.” Trump promptly threatened huge tariffs; Petro fired back, threatening tariffs of his own and saying, “You will never dominate us.” In the end, Petro agreed to accept military flights but also got assurances from the U.S. that Colombians would not be handcuffed or photographed, and would be escorted by Department of Homeland Security staff, not troops.

Why it might work: Trump doesn’t actually like conflict, so he might blink. (While the presidents sniped at each other, their respective aides were hammering out an agreement.) He also sometimes respects a bold, brassy response—just ask his good pal Kim Jong Un of North Korea.

Why it might not: If Trump had gone through with 25 or 50 percent tariffs, Colombia’s economy would have been devastated. It’s a high-risk play.

***

Make a Deal

Examples: Mexico, Panama, Denmark. These countries aren’t powerful enough to fight Trump outright, so they’re looking for a way to compromise. This weekend, the White House announced large tariffs on Mexican and Canadian goods, but this morning, Mexican President Claudia Sheinbaum Pardo announced that she had struck a deal with Trump to avoid tariffs. “Mexico will reinforce the northern border with 10,000 members of the National Guard immediately, to stop drug trafficking from Mexico to the United States, in particular fentanyl,” she posted on X. “The United States commits to work to stop the trafficking of high-powered weapons to Mexico.” That’s a concrete commitment from Mexico and a rather vague one from the U.S., but it allows Mexico to escape tariffs and save some face. Elsewhere, Panama is promising to not renew an infrastructure agreement with China after Trump threatened to seize the Panama Canal. And Danish Prime Minister Mette Frederiksen is offering the U.S. a chance to expand its presence on Greenland, even as she says the island is absolutely not for sale. “If this is about securing our part of the world, we can find a way forward,” she said.

Why it might work: Trump is fundamentally transactional, and in each of these cases he’s getting a win without having to do anything besides issue a threat.

Why it might not: Trump is getting a win without having to do anything besides issue a threat. He might be satisfied for now, but he also might conclude that you can be easily bullied—so he might come back for more later. Giving in to Trump could offend your domestic audience and win only a temporary reprieve.

***

Try Targeted Threats

Example: Canada. Facing similar tariffs to Mexico, Prime Minister Justin Trudeau initially announced his own tariffs. Trudeau’s list included a few particular goods produced in red states that support Trump, including Kentucky bourbon and Florida orange juice. At a press conference Saturday, Trudeau spoke directly to Americans. “Tariffs against Canada will put your jobs at risk, potentially shutting down American auto assembly plants and other manufacturing facilities,” he said. “They will raise costs for you, including food at the grocery store and gas at the pump.” Late this afternoon, Trudeau announced that he and Trump had struck a deal in which Canada made hazy commitments to border security in exchange for Trump pausing tariffs.

Why it might work: This strategy is effective for countries like Canada, large enough trading partners that they can inflict real pain on the U.S. economy—which gives their threats some heft. Trudeau's tariffs were also cleverly tailored for maximum political impact in the U.S.

Why it might not: Trump backed down now, but Canada still stands to lose more than the U.S., and Trump knows that Trudeau is a lame duck.

***

Speak Softly and Carry a Big Stick

Example: China, the European Union. Trump has already imposed new tariffs on China and has threatened Europe as well. China’s government promised “necessary countermeasures to defend its legitimate rights and interests,” and French President Emmanuel Macron said today, “If our commercial interests are attacked, Europe, as a true power, will have to make itself respected and therefore react.” (Confidential to the Élysée: “True powers” don’t usually need to announce themselves as such.)

Why it might work: Trump doesn’t like conflict, has many reasons to work with American allies in Europe, and already lost a trade war with China in his first term. These vague threats are a sign of some strength, following Theodore Roosevelt’s maxim about foreign policy.

Why it might not: You think Trump’s going to be scared off by vague threats? This could just whet his appetite. Trump’s exchange with Petro suggests that threats work only if he thinks you really mean it.

Related:

What Trump’s finger-pointing reveals The price America will pay for Trump’s tariffs

Here are three new stories from The Atlantic:

Purging the government could backfire spectacularly. The Democrats show why they lost. The race-blind college-admissions era is off to a weird start.

Today’s News

Secretary of State Marco Rubio was appointed to be the acting administrator of the U.S. Agency for International Development, which Trump wants to shut down, according to Elon Musk. Trump signed an executive order that sets up plans for a U.S. sovereign-wealth fund. The fund could be used to pay for infrastructure projects and other investments, including buying TikTok, according to Trump. The Treasury Department reportedly gave Musk and members of the Department of Government Efficiency access to the federal payment system, which contains sensitive information for millions of Americans.

Dispatches

The Wonder Reader: “To stay in or to go out, that is the question,” Stephanie Bai writes. The cost-benefit analysis of weekend plans never ends.

Explore all of our newsletters here.

Evening Read

Illustration by The Atlantic. Source: Getty.

The Illegal Drug at Every Corner Store

By Amogh Dimri

To judge by the shelves of America’s vice merchants, the nation is in the grips of a whipped-cream frenzy. Walk into any vape store or sex shop, and you’ll find canisters of nitrous oxide showcased in window displays—ostensibly to catch the eye of bakers and baristas, who use the gas to aerate creams and foams. At the bodega near my apartment, boxes of up to 100 mini-canisters are piled up to eye level, next to Baby Yoda bongs.

In fact, culinary professionals generally don’t shop for equipment at stores with names like Puff N Stuff or Condom Sense. The true clientele inhales the gas to get high.

Read the full article.

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David Frum: The tasks of an anti-Trump coalition The truth about Trump’s Iron Dome for America If RFK Jr. loses Trump’s campaign to dismantle the government

Culture Break

Warner Bros. Entertainment

Watch. Companion (out in theaters) is a horror movie that has already given away its twist—but it has others in store, David Sims writes.

Celebrate. This year’s Grammys ceremony showcased the next generation of willful, distinct talents, Spencer Kornhaber writes.

Play our daily crossword.

Stephanie Bai contributed to this newsletter.

When you buy a book using a link in this newsletter, we receive a commission. Thank you for supporting The Atlantic.

Six Stories on Elite Schools

The Atlantic

www.theatlantic.com › newsletters › archive › 2025 › 02 › elite-schools-ivy-league-colleges-problems › 681534

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

Our editors compiled six stories about elite schools and the issues they face. Today’s reading list examines how the Ivy League broke America, the problem with college admissions, and more.

Private Schools Have Become Truly Obscene

Elite schools breed entitlement, entrench inequality—and then pretend to be engines of social change.

By Caitlin Flanagan

How the Ivy League Broke America

The meritocracy isn’t working. We need something new.

By David Brooks

How Life Became an Endless, Terrible Competition

Meritocracy prizes achievement above all else, making everyone—even the rich—miserable. Maybe there’s a way out.

By Daniel Markovits

Why I’m a Public-School Teacher but a Private-School Parent

It’s not selling out; it’s buying in.

By Michael Godsey

Why You Have to Care About These 12 Colleges

Change them, and you change America.

By Annie Lowrey

The Elite College Students Who Can’t Read Books

To read a book in college, it helps to have read a book in high school.

By Rose Horowitch

The Week Ahead

Love Hurts, an action movie starring Ke Huy Quan as a realtor who is forced to confront his past life as a hit man (in theaters Friday) The 67th Annual Grammy Awards, hosted by the comedian Trevor Noah (streaming on Paramount+ tonight) Pure Innocent Fun, an essay collection by Ira Madison III that combines memoir and pop-culture analysis (out Tuesday)

Essay

Illustration by The Atlantic. Source: Getty.

Is This How Reddit Ends?

By Matteo Wong

The internet is growing more hostile to humans. Google results are stuffed with search-optimized spam, unhelpful advertisements, and AI slop. Amazon has become littered with undifferentiated junk. The state of social media, meanwhile—fractured, disorienting, and prone to boosting all manner of misinformation—can be succinctly described as a cesspool.

It’s with some irony, then, that Reddit has become a reservoir of humanity.

Read the full article.

More in Culture

Starbucks’ most beloved offering is disappearing. What on earth is Eusexua? The Stranger Things effect comes for the novel. “Dear James”: Oh, how the men drone on.

Catch Up on The Atlantic

The day Trump became un-president Is there anything Trump won’t blame on DEI? RFK Jr. has a lot to learn about Medicaid.

Photo Album

Germany’s Alexander Zverev plays in a semifinal match against Serbia’s Novak Djokovic at the Australian Open. (Francis Mascarenhas / Reuters)

Take a look at these photos of the week, featuring scenes from the Australian Open, Lunar New Year celebrations, and more.

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What Trump’s Nominees Revealed

The Atlantic

www.theatlantic.com › newsletters › archive › 2025 › 01 › rfk-jr-patel-gabbard-hearings › 681523

This story seems to be about:

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

Americans keeping close track of political news may have been toggling their screens today between Senate confirmation hearings: the second day of Robert F. Kennedy Jr.’s for secretary of Health and Human Services, and the first for Tulsi Gabbard’s for director of national intelligence and Kash Patel’s for FBI director. But each of those three hearings deserves the public’s full attention: Donald Trump’s nominees offered new glimpses into their approaches to policy, truth, and loyalty to the president.

Robert F. Kennedy Jr., Day Two

Ahead of Kennedy’s first day of hearings, our colleague Nicholas Florko noted that the HHS nominee is no stranger to conspiracist statements: “RFK Jr. has insinuated that an attempt to assassinate members of Congress via anthrax-laced mail in 2001 may have been a ‘false flag’ attack orchestrated by ‘someone in our government’ to gin up interest in the government preparing for potential biological weapon threats. He has claimed that COVID was ‘targeted to attack Caucasians and Black people,’ and that 5G is being used to ‘harvest our data and control our behavior.’ He has suggested that the use of antidepressants might be linked to mass shootings.”

“If Republican senators skirt around [Kennedy’s] falsehoods during today’s confirmation hearings,” Nicholas wrote, “it will be evidence of their prevailing capitulation to Trump. And it also may be a function of Kennedy’s rhetorical sleights … He’s capable of rattling off vaccine studies with the fluency of a virologist, which boosts his credibility, even though he’s freely misrepresenting reality.” But Kennedy’s sleights didn’t serve him quite as well today as he might have hoped.

At several points, senators encouraged Kennedy to acknowledge that vaccines are not the cause of autism, but instead of confirming what numerous studies have shown to be true, Kennedy insisted that he would need to “look at all the data” before coming to any conclusions. “The room went silent today during Senator [Bill] Cassidy’s closing questions,” Nicholas noted when we spoke this afternoon. “Cassidy was practically begging Kennedy to recant his previous statements on vaccines. Kennedy, like everyone else in the room, had to know this was a make-or-break moment for his confirmation. But despite the potential fallout, Kennedy refused, promising only that he would look at any studies presented to him disproving a link between vaccines and autism.”

The nominee for HHS secretary also showed, for the second day in a row, his lack of understanding about basics of the Medicare system, fumbling his answers to a series of rapid-fire questions from Senator Maggie Hassan, a Democrat from New Hampshire. Hassan also shared that she is the mother of a 36-year-old with cerebral palsy, and accused Kennedy of relitigating settled science on the fact that vaccines do not cause autism. “It’s the relitigating and rehashing and continuing to sow doubt so we can’t move forward, and it freezes us in place,” she argued.

Cassidy, whose vote could prove key to whether RFK Jr. is confirmed, said after today’s hearing that he is “struggling” over whether to confirm Kennedy.

Tulsi Gabbard

Gabbard came into her confirmation process with a history that raises questions about her commitment to national security (she has, among other things, met with former Syrian President Bashar al-Assad and expressed sympathetic views toward Russian President Vladimir Putin). As our colleague Tom Nichols wrote in November, “Gabbard has every right to her personal views, however inscrutable they may be. As a private citizen, she can apologize for Assad and Putin to her heart’s content. But as a security risk, Gabbard is a walking Christmas tree of warning lights. If she is nominated to be America’s top intelligence officer, that’s everyone’s business.”

The topic that ultimately received much attention in her confirmation hearing today was her refusal to say whether Edward Snowden is a traitor. Despite pressure from Democratic and Republican senators, Gabbard refused to answer the question, repeating that Snowden had broken the law and that she would take steps to make sure whistleblowers know how to properly make a complaint. Gabbard also revealed that she was unable to extract any concessions in her 2017 meeting with Assad. “I didn’t expect to,” she said.

Gabbard’s potential confirmation will depend on how her somewhat incoherent set of policy views sits with Republican senators. Last week, our colleague Elaine Godfrey explored the one through line—besides ambition—that has guided Gabbard’s otherwise inconsistent political career.

Kash Patel

Donald Trump is not always clear about what he means when he refers to “DEI,” but presumably it involves how someone’s identity is taken into consideration during the hiring process. In this morning’s press conference addressing the tragic plane crash last night, Trump asserted, without evidence but crediting his “common sense,” that DEI hiring at the Federal Aviation Administration was at fault.

It was odd, then, that a few hours later, Republican senators used Patel’s confirmation hearing to highlight his identity: Senator Lindsey Graham of South Carolina asked about examples of racism Patel has experienced, and Senator Mike Lee of Utah acknowledged the struggles Patel and his father must have faced as racial minorities in the United States and Uganda, respectively. Senator Thom Tillis of North Carolina, as if he were reading from a book report about the Gujarati people, lauded the religious diversity in Gujarat, India, where Patel’s family is originally from, omitting the state’s extreme tensions and violent history. Patel opened his own remarks by acknowledging his family’s journey from abroad. He invoked the phrase Jai Shri Krishna, a standard greeting for a sect of Hindus seeking blessings.

Patel was calm and still—he became riled up only when questioned by Senator Amy Klobuchar about his past suggestion that he would “shut down the FBI Hoover Building on day one and reopen it the next day as a museum of the ‘deep state.’” But he was walking a tightrope. Today’s hearing may be the rare instance when Patel has publicly broken with Trump, to whom he has otherwise been unequivocally loyal. He refused to explicitly state that Trump lost the 2020 election, but he also said, “I do not agree with the commutation of any sentence of any individual who committed violence against law enforcement.”

Overall, Patel seemed to be trying to carefully toe a line, answering questions about the culture-war issues that Trump and congressional Republicans care about—Senator Marsha Blackburn, for example, asserted during the hearing that the FBI prioritizes DEI and “counting Swiftie bracelets” over conducting investigations—while attempting not to alienate the employees he hopes to lead. Pressed by Blackburn, Patel made a vague statement about the “high standards” FBI employees must meet.

Related:

RFK Jr. has a lot to learn about Medicaid. What everyone gets wrong about Tulsi Gabbard

Here are four new stories from The Atlantic:

The memo that shocked the White House The near misses at airports have been telling us something. Donald Trump is just watching this crisis unfold. Jonathan Lemire: “What I saw at Trump’s first press conference”

Today’s News

Officials announced that there are no survivors in the crash last night between a U.S.-military Black Hawk helicopter and a regional American Airlines passenger jet landing at an airport near Washington, D.C. Three soldiers were aboard the helicopter, and 64 people were on the flight from Wichita, Kansas. Donald Trump appointed Christopher Rocheleau as the acting administrator of the Federal Aviation Administration. The agency had not had an administrator since the start of Trump’s new term. Eight hostages were released from Gaza by Hamas, and Israel released 110 Palestinian prisoners.

Dispatches

Time-Travel Thursdays: Don Peck interviews Nicholas Carr about h​​ow online life has rewired our brains.

Explore all of our newsletters here.

More From The Atlantic

“The ‘exciting business opportunity’ that ruined our lives” Trump’s war on meritocracy If Iranian assassins kill them, it will be Trump’s fault, Tom Nichols writes. Don’t politicize aviation safety. The return of snake oil Why Meta is paying $25 million to settle a Trump lawsuit

Evening Read

Illustration by Ben Kothe / The Atlantic. Source: Getty.

Your FOMO Is Trying to Tell You Something

By Faith Hill

I feel deeply haunted by the thought that if I don’t go to the party or the dinner or the coffee stroll, my one wild and precious life will be void of a joyful, transformative event—one I’d surely still be thinking about on my deathbed, a friend at my side tenderly holding my hand and whispering, Remember? That time we went bowling and the guy in the next lane over said that funny thing? Every year, my New Year’s resolution is to keep one night of the week free from social plans. Almost every week, I fail.

Read the full article.

Culture Break

Illustration by The Atlantic. Source: Jamie McCarthy / Getty.

Listen. In the latest episode of Radio Atlantic, the MSNBC host Chris Hayes speaks with Hanna Rosin about how bad the war for your attention has really gotten.

Read. The Stranger Things effect is coming for the novel, Mark Athitakis writes.

Play our daily crossword.

Stephanie Bai contributed to this newsletter.

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The DeepSeek Wake-Up Call

The Atlantic

www.theatlantic.com › newsletters › archive › 2025 › 01 › the-deepseek-wake-up-call › 681512

This is Atlantic Intelligence, a newsletter in which our writers help you wrap your mind around artificial intelligence and a new machine age. Sign up here.

Earlier this week, almost overnight, the American tech industry entered a full-on panic. The latest version of DeepSeek, an AI model from a Chinese start-up of the same name, appeared to equal OpenAI’s most advanced program, o1. On Monday, DeepSeek overtook ChatGPT as the No. 1 free app on Apple’s mobile-app store in the United States.

So far, China has lagged the U.S. in the AI race. DeepSeek suggests that the country has gained significant ground: The chatbot was built more quickly and with less money than analogous models in the U.S., and also appears to use less computing power. Software developers using DeepSeek pay roughly 95 percent less per word than they do with OpenAI’s top model. One prominent AI executive wrote that DeepSeek was a “wake up call for America.” Because DeepSeek appears to be cheaper and more efficient than similarly capable American AI models, the tech industry’s enormous investments in computer chips and data centers have been thrown into doubt—so much that the top AI chipmaker, Nvidia, lost $600 billion in market value on Monday, the largest single-day drop in U.S. history. Sam Altman, the CEO of OpenAI, said that it was “invigorating to have a new competitor” and that, in response, the company would move up some new software announcements. (Yesterday morning, OpenAI said that it is investigating whether DeepSeek used ChatGPT outputs to train its own model.)

But many prominent American researchers and tech executives celebrated DeepSeek, as well. That’s because “the most notable feature of DeepSeek may be not that it is Chinese, but that it is relatively open,” I wrote on Monday. Whereas the top American AI labs at OpenAI, Google, and Anthropic have kept their technology top-secret, DeepSeek published an in-depth technical report and is allowing anybody to download and modify the program’s code. “Being democratic—in the sense of vesting power in software developers and users—is precisely what has made DeepSeek a success,” I wrote. Start-ups and researchers love this relative transparency. In theory, competitors can use DeepSeek’s code and research to rapidly catch up to OpenAI with far fewer resources—you might not need colossal data centers to get to the front of the AI race. (The Atlantic recently entered into a corporate partnership with OpenAI.) However, there’s substantial uncertainty about just how much cheaper DeepSeek was to build, based on reports about the start-up’s hardware acquisitions and uncertainty about how the model was trained.

Meanwhile, for national-security hawks, the fear is that an open-source program that won’t answer questions about the Tiananmen Square protests could become a global technological touchpoint. DeepSeek could face similar privacy concerns as TikTok: Already, the U.S. Navy has banned its use, citing security concerns.

Any predictions, for now, are highly speculative. The global AI race is far from over, and forthcoming products from Silicon Valley could leap ahead once again. At the very least, U.S. tech companies may have to reconsider whether the best way to build AI is by keeping their models a secret.

Illustration by The Atlantic. Source: Getty.

China’s DeepSeek Surprise

By Matteo Wong

One week ago, a new and formidable challenger for OpenAI’s throne emerged. A Chinese AI start-up, DeepSeek, launched a model that appeared to match the most powerful version of ChatGPT but, at least according to its creator, was a fraction of the cost to build. The program, called DeepSeek-R1, has incited plenty of concern: Ultrapowerful Chinese AI models are exactly what many leaders of American AI companies feared when they, and more recently President Donald Trump, have sounded alarms about a technological race between the United States and the People’s Republic of China. This is a “wake up call for America,” Alexandr Wang, the CEO of Scale AI, commented on social media.

But at the same time, many Americans—including much of the tech industry—appear to be lauding this Chinese AI. As of this morning, DeepSeek had overtaken ChatGPT as the top free application on Apple’s mobile-app store in the United States. Researchers, executives, and investors have been heaping on praise. The new DeepSeek model “is one of the most amazing and impressive breakthroughs I’ve ever seen,” the venture capitalist Marc Andreessen, an outspoken supporter of Trump, wrote on X. The program shows “the power of open research,” Yann LeCun, Meta’s chief AI scientist, wrote online.

Read the full article.

What to Read Next

The GPT era is already ending: “The release of o1, in particular, has provided the clearest glimpse yet at what sort of synthetic ‘intelligence’ the start-up and companies following its lead believe they are building,” I wrote in December. The new AI panic: “The obsession with frontier models has now collided with mounting panic about China, fully intertwining ideas for the models’ regulation with national-security concerns,” Karen Hao wrote in 2023.

P.S.

After several major tech executives announced their support for Donald Trump, many liberal internet users are now alleging that they are being censored on certain social-media platforms. “To some, this pattern was as unmistakable as it was malicious,” my colleague Kaitlyn Tiffany writes. “Social media was turning against Democrats.” And they are panicking.

— Matteo

Trump: A Man, a Plan, a Canal, Panama

The Atlantic

www.theatlantic.com › newsletters › archive › 2025 › 01 › trump-a-man-a-plan-a-canal-panama › 681487

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

When the Panama Canal was unveiled by the United States in 1914, the roughly 50-mile-long waterway symbolized American power and technological advancement. But the glow of progress soon faded. Building the canal killed roughly 5,600 workers over a decade, and many historians think that the death toll was higher. “Beginning with Lyndon B. Johnson, American presidents of both parties understood the strategic necessity of handing the canal back,” my colleague Franklin Foer wrote last week. The 1964 anti-American riots in Panama revealed that “the anger over America’s presence would never subside.”

The 1977 U.S.-Panama treaties signed by President Jimmy Carter relinquished control of the canal to Panama and established the passageway’s neutrality. This move sowed discord in the Republican Party, the rumblings of which are most clearly felt in President Donald Trump’s recent pledge to retake the canal. I spoke with Franklin about why Trump is fixated on this waterway, and what his preoccupation reveals about his vision for American expansionism.

Stephanie Bai: In Donald Trump’s inauguration speech, and even before he assumed office, he promised to retake the Panama Canal. Is this an issue that Americans care about?

Franklin Foer: Until Trump started talking about it, the Panama Canal hardly ranked on the list of the top 500 strategic threats to America. Best I can tell, there were some toll increases, and the Chinese have started to pay greater interest to the canal over time. But there’s zero national-security reason for the United States to deploy its prestige and military might to take back the canal. When it comes to his domestic audience, I think what Trump is betting on is a rising sense of nationalism that he can tap into. And I think by framing the canal as a lost fragment of the American empire and implying that it’s rightfully ours, he’s betting that it will be a piece of the broader “Make America great again” sentiment that he coasts on.

Stephanie: You wrote in your recent story that “reclaiming the Panama Canal is an old obsession of the American right.” Why is it important to that faction of the country?

Franklin: Many countries failed to build a canal connecting the Atlantic and Pacific Oceans, so America’s success was seen as a feat of engineering—at least, Americans viewed it that way for much of the 20th century. But its construction exacted an enormous human toll; thousands of workers died. And by the 1960s, most American presidents pretty clearly realized that the canal generated so much resentment toward the United States that keeping it didn’t make sense.

But you also had a large sector of the American right that felt like we were abandoning our empire. And so Ronald Reagan, when he ran for president in 1976, made reclaiming the Panama Canal one of his central slogans. The issue was something that the insurgent New Right movement, a rising force in American politics, exploited mercilessly in order to raise money and garner enthusiasm.

Stephanie: Trump’s grievances include his claim that the canal’s neutrality has been violated because it’s under the control of China.

Franklin: China likes to involve itself in the operation of infrastructure, and it has lots of global trading routes that it aims to control and exert influence over. There is a new Chinese presence in the canal, but that doesn’t mean that they’re about to take it over.

One of the things that’s ludicrously self-defeating about Trump’s strategy within the hemisphere is that he’s deliberately aggravating countries that could conceivably be thrown into the arms of China. So Panama may not want to enter into any sort of alliance with the Chinese, but because Trump is threatening military action against it, the country may decide that aligning more closely with China is in its interest.

Stephanie: In response to Trump’s inauguration speech, Panama President José Raúl Mulino said that “the canal is and will remain Panama’s.” As you noted, Trump has already floated the idea of using military force to retake the canal. Do you think this could actually come to pass?

Franklin: I think Trump is testing limits to see what he can get. I would be surprised if he was asking the Pentagon to draw up plans right now to retake the Panama Canal. But the problem is: Once he goes down this road of threatening to use military force to take something back, what happens when Panama doesn’t give it back? I don’t think there’s an extremely high chance that we will go to war to take back the canal. But I think there’s at least some possibility that we’re going down that road.

Stephanie: American expansionism seems to be top of mind for Trump. He talked about his “manifest destiny” vision in his inauguration speech, and he has repeatedly spoken about annexing Greenland and Canada in addition to taking back the Panama Canal.

Franklin: The fact that he’s using the term manifest destiny, which is a callback to American expansion in the West in the 1840s and 1850s, shows that this is not a departure from American history but a return to the American history of imperialism.

This is a big shift in the way that America now thinks of its role in the world. I think for Trump, who is a real-estate guy, acquiring real estate is a token of his greatness. He looks at Vladimir Putin and sees the way in which Putin has projected his power to expand his territory with Ukraine and thinks, Well, that’s what powerful leaders and powerful nations do. And here he is starting to explore that possibility himself.

Related:

Emperor Trump’s new map The political logic of Trump’s international threats

Here are four new stories from The Atlantic:

Europe’s Elon Musk problem Trump can’t escape the laws of political gravity. Greenland’s prime minister wants the nightmare to end. Beware the weepy influencers.

Today’s News

Trump is expected to sign executive orders that would ban transgender people from the military, reinstate troops who were discharged for refusing to get the COVID-19 vaccine, and remove the military’s DEI programs. Colombia reached an agreement to accept the flights of deported migrants from the U.S. after Trump made threats that included steep tariffs and a travel ban on Colombian citizens. U.S. markets fell today after the Chinese AI company DeepSeek’s latest cutting-edge chatbot app shot up in popularity over the weekend.

Dispatches

The Wonder Reader: Dinner is whatever you want it to be, and that fact can be overwhelming or freeing, Isabel Fattal writes.

Explore all of our newsletters here.

Evening Read

Illustration by The Atlantic. Source: neal.fun.

The Worst Page on the Internet

By Yair Rosenberg

The worst page on the internet begins innocently enough. A small button beckons the user to “Click me.” When they do, the game commences. The player’s score, or “stimulation,” appears in the middle of the screen, and goes up with every subsequent click. These points can then be used to buy new features for the page—a CNN-style news ticker with questionable headlines (“Child Star Steals Hearts, Faces Prison”), a Gmail inbox, a true-crime podcast that plays in the background, a day-trading platform, and more. Engaging with these items—checking your email, answering a Duolingo trivia question, buying and selling stocks—earns the player more points to unlock even more features.

Read the full article.

More From The Atlantic

RFK Jr. is an excellent conspiracy theorist, Benjamin Mazer writes. The border got quieter, so Trump had to act. Tom Nichols: “America is now counting on you, Pete Hegseth.” The chaos in higher ed is only getting started.

Culture Break

Illustration by Ben Denzer

Examine. Starbucks’ most beloved offering—free bathrooms—is disappearing, Ellen Cushing writes. And it reflects a tragedy of American life.

Watch. Presence (out now in theaters) is a horror movie that locks its monster—and the viewer—behind the camera, David Sims writes.

Play our daily crossword.

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A High-Octane Mystery Series

The Atlantic

www.theatlantic.com › newsletters › archive › 2025 › 01 › a-high-octane-mystery-series › 681467

This story seems to be about:

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

Welcome to The Daily’s culture edition, in which one Atlantic writer or editor reveals what’s keeping them entertained. Today’s special guest is Shayla Love, a staff writer who has written about how sobriety became a tool of self-optimization, the ways invisible habits are driving our lives, and how RFK Jr. is seducing America with wellness.

Shayla’s recommendations include a 1967 British television series that starts out like The Good Place, a “Page Six–esque thriller” about the Sigmund Freud Archives, and an “eclipse-viewing” experience that takes place entirely indoors.

The Culture Survey: Shayla Love

The television show I’m most enjoying right now: The 1967 British television series The Prisoner starts out remarkably similar to The Good Place: A person wakes up in an idyllic town that caters to their every need and also torments them. But in The Prisoner, Patrick McGoohan, the show’s creator and star, isn’t dead; he’s a retired British intelligence agent called Number 6 who refuses to submit to the will of the “Village.” He is put through a series of surreal and futuristic tests by a rotating cast of characters named Number 2 while trying not to be killed by a murderous white bouncing ball. A perfect low-stakes, high-octane episodic mystery. And who is Number 1?

A painting, sculpture, or other piece of visual art that I cherish: The best eclipse I saw last year was not the solar eclipse in April but the Instant Eclipse at Novelty Automation in London. For a few coins, you shut yourself inside a broom-closet-size box, look up, and experience an automated eclipse—no path of totality required. It was made in 1999 by Tim Hunkin, an engineer and artist who created dozens of strange and ingenious arcade machines. When I crammed into the contraption with my boyfriend, we heard audio of a noisy crowd that abruptly silenced when the “sun” vanished. We were surprised by how much wonder we felt as the artificial sky lit up with stars. [Related: The most dazzling eclipse in the universe]

Best novel I’ve recently read, and the best work of nonfiction: In the Freud Archives is Janet Malcolm at her best. She turns academic drama into a Page Six–esque thriller that you won’t be able to put down. And just when you think the ride is over, there’s a stunning afterword in the NYRB edition that takes you through the messy aftermath of her reporting.

Three Summers by Margarita Liberaki is my fiction pick. Read this book if you have sisters, if you’ve ever been crushed by a crush, if you have authority problems, or if you feel overwhelmed by a family’s capacity for secrets.

The last museum or gallery show that I loved: To see Pink Mist (Space Division) by James Turrell, you have to wait. You walk into a completely dark room, hands outstretched, blindly searching for a bench. You sit, feeling lost, staring into pitch black. Then, it appears: a pinkish-red rectangle hovering in front of you. The shape doesn’t move or change colors, but it’s a successful optical trick; it changes you. Once your eyes have adjusted, you can’t unsee it. All of the pieces in the Turrell retrospective at the Massachusetts Museum of Contemporary Art toy with both your perception and your patience.

Something I recently revisited: I rewatched the entire Canadian sci-fi series Orphan Black with my boyfriend, who had never seen it before. I realized how much this show is a part of my DNA—biomedical patents, an utopian island, longevity, nature versus nurture. Tatiana Maslany plays a handful of characters you’ll be convinced are different people by the end. [Related: The slow creep of uncanny television]

A favorite story I’ve read in The Atlantic: The Nitrous Oxide Philosopher,” written in 1996 by Dmitri Tymoczko. I’ve returned to this piece dozens of times. The psychologist William James’s interest in altered states of consciousness through nitrous oxide is well known, yet this piece chronicles the lesser-known story of the rogue autodidact philosopher and mystic Benjamin Paul Blood, who inspired James. An Atlantic classic that is still relevant when thinking about drugs and their role in meaning-making or religious belief.

A poem, or line of poetry, that I return to: Robert Hass’s translations of three great Japanese haiku poets: Matsuo Bashō, Yosa Buson, and Kobayashi Issa. Hass has so few words to work with, and he picks exactly the right ones.

Like his verb choice in this Bashō haiku:

         A bee
staggers out
        of the peony.

Or how he preserves the humor and lightness of Issa:

        Even with insects—
some can sing,
       some can’t.

Two more, the first from Bashō, the next from Issa, to celebrate the end and start of a year:

         What fish feel,
birds feel, I don’t know—
        the year ending.

           New Year’s Day—
everything is in blossom!
          I feel about average.

Here are three new stories from The Atlantic:

Amanda Knox: “My last trial” Evangelicals made a bad trade. Jonathan Chait: There is no resistance.

Today’s News

During a tour of North Carolina to survey the damage of Hurricane Helene, President Donald Trump described plans to overhaul or eliminate FEMA. He proposed an alternative scenario in which the federal government pays “a percentage to the state” to aid in disaster response. Hundreds of undocumented immigrants, including those who have been convicted of crimes, were flown out of the country last night on military aircraft, according to the White House. The Senate plans to vote later this evening on whether to confirm Pete Hegseth as defense secretary.

Dispatches

Atlantic Intelligence: Earlier this week, Trump unveiled perhaps the most ambitious infrastructure project in history—and all but dedicated it to Sam Altman, Matteo Wong writes. The Books Briefing: Boris Kachka suggests what to read in the face of disaster.

Explore all of our newsletters here.

Evening Read

Illustration by Akshita Chandra / The Atlantic. Source: Getty.

January 6ers Got Out of Prison—And Came to My Neighborhood

By Hanna Rosin

On Monday, Stewart Rhodes, the eye-patched founder of the far-right militia known as the Oath Keepers, was in prison, which is where he has been since he was convicted of seditious conspiracy for his role in the January 6 attack on the U.S. Capitol. By Tuesday afternoon, he was taking a nap at my neighbors’ house.

Read the full article.

More From The Atlantic

Who will stop the militias now? Eric Adams’s totally predictable MAGA turn What the fires revealed about Los Angeles culture

Culture Break

Simon Mein / Thin Man Films Ltd / Bleecker Street

Debate. Have we been thinking about loneliness all wrong? Americans may not feel any more desolate than they did in the past, Faith Hill writes.

Watch. Hard Truths (out now in theaters) takes an astonishingly sensitive approach in telling the story of difficult people, Shirley Li writes.

Play our daily crossword.

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Trump Targets His Own Government

The Atlantic

www.theatlantic.com › newsletters › archive › 2025 › 01 › trump-targets-his-own-government › 681413

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

Within hours of taking office on Monday, Donald Trump released a raft of executive orders addressing targets he’d gone after throughout his campaign, such as immigration, government spending, and DEI. He issued full pardons for 1,500 January 6 rioters, and signed the first eight executive orders—of dozens so far—in front of a cheering crowd in a sports arena. But amid the deluge of actions, Trump also signed an executive order that takes aim at his own federal bureaucracy—and allows his perceived enemies within the government to be investigated and punished.

The executive order, titled “Ending the Weaponization of the Federal Government,” opens by stating as fact that the Biden administration and its allies used the government to take action against political opponents. Democrats, it says, “engaged in an unprecedented, third-world weaponization of prosecutorial power to upend the democratic process.” Its stated purpose, to establish “a process to ensure accountability for the previous administration’s weaponization of the Federal Government against the American people,” reads like a threat. The order calls out particular targets, including the Department of Justice and the Federal Trade Commission—agencies that Trump and his supporters allege betrayed them under President Joe Biden. Trump’s team, led by whoever is appointed attorney general and director of national intelligence, will be sniffing out what it determines to be signs of political bias. These officials will be responsible for preparing reports to be submitted to the president, with recommendations for “appropriate remedial actions.”

What exactly those remedial actions would look like is not clear. The vagueness of the order could result in a “long-running, desultory ‘investigation,’” Quinta Jurecic, a fellow in governance studies at the Brookings Institution and a contributing writer to The Atlantic, told me in an email.

But the information gathered in such investigations could lead to some federal employees being publicly criticized or otherwise punished by Trump. And beyond theatrics, this order could open the door to the “prosecutions that Trump has threatened against his political opponents,” Jurecic noted. Put another way: In an executive order suggesting that Biden’s administration weaponized the government, Trump is laying out how his administration could do the same.

Trump’s Cabinet is still taking shape, and whoever ends up in the top legal and intelligence roles will influence how this order is executed. Pam Bondi, Trump’s attorney-general pick, is an established loyalist with long-standing ties to Trump (he reportedly considered her for the role in his first term, but worried that her past scandals would impede her confirmation). Bondi, in her first Senate confirmation hearing last week, attempted to downplay Trump’s persistent rhetoric on retribution, and avoided directly answering questions about how she, as head of the Justice Department, would engage with his plans to punish enemies. She said that she wouldn’t entertain hypotheticals about the president, though she did claim that “there will never be an enemies list within the Department of Justice.” Tulsi Gabbard, Trump’s nominee for director of national intelligence, has a history of political shape-shifting, though she has lately shown fealty to MAGA world.

Well before Trump took office, his allies were signaling their interest in turning federal bureaucracy, which they deride as “the deep state,” into a system driven by unquestioning loyalty to the president. As my colleague Russell Berman wrote in 2023, some conservatives have argued, without even cloaking “their aims in euphemisms about making government more effective and efficient,” that bureaucrats should be loyal to Trump. Russ Vought, the nominee for director of the Office of Management and Budget (an unflashy but powerful federal position), who today appeared before Congress for the second time, has previously written that the executive branch should use “boldness to bend or break the bureaucracy to the presidential will.”

The executive order on weaponizing the federal government is consistent with the goals of retribution that Trump expressed on the campaign trail. And accusing rivals of using the government for personal ends has been a favored Republican tactic in recent years. Still, this order confirms that, now that he is back in office, Trump will have no qualms toggling the levers of executive power to follow through on his promises of revenge. Many of Trump’s executive actions this week are sending a clear message: If you are loyal, you are protected. If not, you may be under attack.

Related:

Trump’s pardons are sending a crystal-clear message. Why 2025 is different from 2017

Here are three new stories from The Atlantic:

Trump’s second term might have already peaked. The attack on birthright citizenship is a big test for the Constitution. You’re being alienated from your own attention, Chris Hayes writes.

Today’s News

A shooter killed at least one student and injured another before killing himself at Antioch High School in Nashville. Donald Trump said last night that by February 1, he would place a 10 percent tariff on Chinese products. He has also pledged to put a 25 percent tariff on products from Canada and Mexico by the same date. An Israeli military assault in the occupied West Bank began yesterday, killing at least 10 people and injuring 40 others, according to the Palestinian Health Ministry.

Evening Read

Illustration by Akshita Chandra / The Atlantic. Source: Getty

Be Like Sisyphus

By Gal Beckerman

This anxious century has not given people much to feel optimistic about—yet most of us resist pessimism. Things must improve. They will get better. They have to. But when it comes to the big goals—global stability, a fair economy, a solution for the climate crisis—it can feel as if you’ve been pushing a boulder up a hill only to see it come rolling back down, over and over: all that distance lost, all that huffing and puffing wasted. The return trek to the bottom of the hill is long, and the boulder just sits there, daring you to start all over—if you’re not too tired.

Read the full article.

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Culture Break

Sony Pictures Classics

Watch. I’m Still Here (out now in select theaters) tempts viewers into a comforting lull before pulling the rug out from under them, David Sims writes.

Examine. In an age of ideological conformity and technological brain-suck, the world needs more disobedient artists and thinkers, Jacob Howland writes.

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Stephanie Bai contributed to this newsletter.

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