Itemoids

You are not logged in so some information on this page has been withheld. To see more, please log in.

How 'tradwives' took the high street:  H&M, Zara and River Island fill up with modest clothes as expert warns 'ultra feminine dress of the 1950s is back'

A throng of British highstreet brands, including H&M, Zara, New Look and M&S sold, Nobody's Child, are using the tradwife aesthetic as inspiration for their new clothing lines.