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New Look

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How 'tradwives' took the high street:  H&M, Zara and River Island fill up with modest clothes as expert warns 'ultra feminine dress of the 1950s is back'

A throng of British highstreet brands, including H&M, Zara, New Look and M&S sold, Nobody's Child, are using the tradwife aesthetic as inspiration for their new clothing lines.

82 days ago

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