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Florida Governor Ron DeSantis

The Open Secret of Trump’s Power

The Atlantic

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Former President Donald Trump continues to smash through boundaries without losing support. Below, I explain why Trump’s chances of winning the 2024 Republican nomination now seem stronger than ever. But first, here are four new stories from The Atlantic:

The end will come for the cult of MAGA. The courtroom is a very unhappy place for Donald Trump. Rudy Giuliani’s attacks on democracy are attacks on people. Fall’s vaccine routine didn’t have to be this hard.

Wilder and Clearer

Consider the Kool-Aid Man. He is large, red-faced, perpetually stuck in the late ’80s, and, whenever he breaks through walls? Celebrated. Our 45th president, much like the Kool-Aid Man, has aligned his personal brand with gleeful destruction. And, at least among GOP leaders and his steadfast base of supporters, Trump’s product remains extremely popular.

Ever since his political rise eight summers ago, Trump’s opponents have been naively clinging to the hope that he might one day say or do something so awful as to alienate even his most ardent fans. This will never happen. The premise itself is flawed—Trump’s enduring appeal is derived from his ability to storm past perceived barriers. Were he to suddenly start walking through doors like the rest of us, he’d lose his bad-boy sheen.

Trump’s recent statements, namely on the idea of imprisoning his enemies if reelected and the specter of political violence, are prime examples of just how flawed this “reckoning” idea really is. At the moment, his rhetoric is as heightened as it’s ever been, and yet his dominance in the Republican presidential primary continues. He’s currently polling at an average of about 50 percent, with his closest competitor, Florida Governor Ron DeSantis, at just under 15 percent. The rest of the field is fighting to break out of the single digits.

Trump’s 2024 challengers have failed to unite in opposition to him. During last week’s GOP debate, former Vice President Mike Pence and former New Jersey Governor Chris Christie each took their best shot at condemning Trump in relation to January 6, yet neither appears to have even a remote chance of winning the nomination. Most of the others hemmed and hawed. The majority of the field raised their hands in the affirmative as to whether they would support Trump as the Republican nominee even if he were a convicted criminal. That night, the MSNBC host Chris Hayes characterized Trump as “a guy who’s running 40 points ahead, who tried to end the constitutional republic, and whose braying mobs chanted for the murder of one of the guys on stage.” Taken as a whole, the event had a disturbing patina of resignation and nihilism.

Trump, of course, didn’t even bother to show up and field questions from the Fox News moderators. Instead, he staged counterprogramming: a sitdown with the former Fox star Tucker Carlson on X (formerly Twitter). The pair’s conversation was ominous. Rather than wave off Carlson’s questions about the possibility of conflict on American soil, Trump was disconcertingly vague and threatening: “There’s a level of passion that I’ve never seen. There’s a level of hatred that I’ve never seen. And that’s probably a bad combination.”

Yesterday, the former Fox host Glenn Beck asked Trump whether he would “lock people up” if he becomes president again. Trump replied that he would have “no choice because they’re doing it to us,” referring to his own criminal indictments.

Even Trump’s mug shot, which the art critic Jerry Saltz deemed “the most famous photograph in the world,” carried a palpable rhetorical message. As my colleague Megan Garber observed, Trump’s scowl symbolizes his power. “He treats his mug shot as our menace.”

It keeps working. All of it. As we approach September, some four months ahead of the Iowa caucuses, it’s looking less and less likely that anything could slow Trump’s march to the nomination. Rather than being humbled by a jailhouse booking, Trump transformed even that event into a product he could monetize. (A “Never Surrender!” mug-shot T-shirt will set you back $34; a mug-shot coffee mug is a comparative steal at $25.) Citing self-reported campaign data for the past three weeks, the former president’s team sent an email blast yesterday with the subject line “ICYMI: Trump fundraising spikes after Fulton County mugshot, surpassing $20M in August.” (These emails barge in multiple times a day, not unlike the aforementioned Kool-Aid Man.)

Trump’s messaging is simultaneously wilder and clearer than ever. He portrays himself as a martyr and a victim, and, according to the arc of his hero’s journey, he believes that he will return home to the White House as a victor. Trump has shrewdly ascertained that, even eight years later, America can’t look away from the epic saga that is his life. Or, as another recent campaign-email subject line read: “Another disgrace I have to tell you about.”

Related:

The mug shot is a warning. The courtroom is a very unhappy place for Donald Trump.

Today’s News

Hurricane Idalia made landfall on Florida’s Gulf Coast as a Category 3 storm and is traveling across Florida and into Georgia and other parts of the Southeast. A federal judge ruled that Rudy Giuliani was liable for defaming two Georgia election workers after he claimed that they had mishandled ballots during the 2020 election. Narcan, the opioid-overdose antidote, will for the first time be widely available over the counter and online next week at major retailers, including Walgreens and CVS.

Dispatches

Up for Debate: Readers respond to Conor Friedersdorf’s question: What would you ask the Republican presidential candidates? The Weekly Planet: Kylie Mohr asks: What happens when the heat repeats?

Explore all of our newsletters here.

Evening Read

Illustration by Joanne Imperio / The Atlantic. Sources: David Lees / Getty; Grzegorz Czapski / Alamy; The J. Paul Getty Museum

In Praise of Heroic Masculinity

By Caitlin Flanagan

The phrase toxic masculinity was coined in the 1980s by a psychologist named Shepherd Bliss. He was a central figure in what he named the “mythopoetic” manhood movement. Bliss had grown up in a punishing military household with a domineering father, and he meant the new term to connote “behavior that diminishes women, children, other men,” a way “to describe that part of the male psyche that is abusive.”

It was a potent phrase, one that expressed something that had never had a name—that there is a particular poison that runs in the blood of some men and poses a deep threat to women, children, and the weak. The phrase didn’t break into the common culture until relatively recently, when the crimes of Harvey Weinstein and his ilk needed to be understood with some kind of shared language. They were men, but they were the kind of men who are filled with poison.

As it is with most new terms that roar quickly and powerfully into the culture, toxic masculinity was a rocket ship to the moon that quickly ran out of fuel and fell back to Earth.

Read the full article.

More From The Atlantic

Violence is the engine of Modi’s politics. The trouble with Trump’s tariffs The Simone Biles revolution

Culture Break

Illustration by Molly Fairhurst for The Atlantic

Read. Alicia Kennedy’s first book, No Meat Required: The Cultural History and Culinary Future of Plant-Based Eating, lays out the benefits of a meatless diet—without scolding those who find the idea hard to swallow.

Watch. The third and final season of Reservation Dogs (streaming on Hulu) fleshes out its ensemble with backstories that illustrate the lasting effects of grief.

Play our daily crossword.

Nicole Blackwood contributed to this newsletter.

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