How should the women who didn’t vote for Trump go about their lives, knowing that a majority of Americans voted not just against their immediate health and well-being, but for a candidate who actively sidelined and maligned people like them? After months and months of watching Donald Trump and his band of bros belittle Kamala Harris and all women generally—the childless, the childbearing, and the post-childbearing—55 percent of male voters supported him, according to CNN’s exit polls. So did 45 percent of female voters. What are the other women—those who feel that they’re living in a nation that is hostile to their very existence—to do?

The answer is something different from what they did the last time.

In 2016, when Hillary Clinton’s loss sent thousands of women into the streets of Washington, D.C., with their signs and their pussy hats, many assumed that the sexism Clinton had experienced was a bug of the Trump era. That if women banded together, expanded their notion of feminism to include experiences across race and class, and fought back, they could change things.

[Read: How Trump neutralized his abortion problem]

And in some ways, they did. That collective strength laid the foundation for the #MeToo movement in 2017. More women ran for office, and won, in the 2018 midterms than ever before. But the ground has shifted in the intervening years.

Sexism, it turned out, was not a bug but a feature of the Trump years. Misogyny certainly appears to come naturally to Trump, but it was strategically amplified—through surrogates and messaging—to attract supporters, particularly younger men of all races. Elon Musk’s political-action committee even put out an ad referring to Harris as “a big ole C-word”—and Communist was only one of its intended meanings. Trump has always been good at exploiting the ugliest aspects of America, and the growing isolation and rightward drift of young men was a perfect target.

American men are lonely—in 2021, 15 percent were likely to say they had no close friends, up from 3 percent in 1990. They are also more likely to not be in a relationship: In 2022, six in 10 men under 30 were single. In a 2023 survey of men ages 18 to 45, a majority agreed with the statement “No one really knows me.” Many find solace online, where they consume their news on Reddit and X and soak up content from influencers such as Andrew Tate, Adin Ross, and Joe Rogan. The content, like its creators, is often blatantly misogynistic.

Many of these young men apparently see Trump—with his microphone-fellating pantomime and his crowds chanting the word bitch—as presidential. He spoke to young men, in a voice they recognized. More than half of men ages 18 to 29 voted for him.

But Trump didn’t just pick up support from young men; he picked up support from almost every group. For many older white men, and the many, many Latino men who broke for Trump—well, the misogyny may have seemed macho. And what about his female supporters? Representative Shirley Chisholm, the first Black woman to run for president, wrote in 1970 that “women in America are much more brainwashed and content with their roles as second-class citizens than Blacks ever were.” This remains true today. No matter the number of marches women hold or memes they post online about sisterhood, many women are unswayed: 53 percent of white women (and a growing percentage of Latinas) voted for Trump. Women can enforce patriarchy just as well as men, as the “trad wives” on the internet have demonstrated.

Many had hoped that as president, Harris would have reached across not just the political aisle, but the gender divide. In her concession speech yesterday, she listed women’s rights as one cause among many, speaking of the need for women to “have the freedom to make decisions about their own body,” for schools to be safe from gun violence, “for the rule of law, for equal justice.”

No such repair will happen under a second Trump administration, for the obvious reason that division benefits him. Misogyny helps disempowered men feel empowered. After Trump’s victory, the right-wing activist Nick Fuentes tweeted: “Your body, my choice. Forever.” It really is a man’s world now.

The situation isn’t hopeless, but it may require new tactics. The time for thumping on our chests and railing against the patriarchy might be past. The protests that felt so powerful in 2016 may have backfired to some extent, by causing the people women most needed to listen to their message to tune them out instead. But women can’t simply retreat, either—their lives and futures depend on it.  

The answer is engagement: soft diplomacy in everyday life. “We will continue to wage this fight in the voting booth, in the courts, and in the public square,” Harris said in her speech. But “we will also wage it in quieter ways.”

Start easy: Thank the men in your life who supported Harris; thank them for trusting and respecting women and believing that they can lead. It seems small, but millions of men apparently don’t feel that way, so let’s encourage the ones who do.

[Listen: Are we living in a different America?]

For mothers and aunties of young men and boys: You may not be able to control what they are reading on the internet, but you can combat it, through conversation and counterprogramming.

And most important, women who voted against Trump should talk honestly with the men in their lives—their cousins and fathers and colleagues and friends—who voted the other way. Talk to them about women’s lives and values. Better yet, enlist other men to help you. One reason fewer Black men drifted toward Trump than Latino men is because, in the months leading up to the election, on social media and in private conversations and at church, many Black people talked honestly about the importance of valuing women. They addressed voters’ hesitance about female leadership directly, by discussing the long history of excellent Black female leaders. Minds can be molded by the internet and its algorithms, yes, but minds can be changed by conversations as well. As Harris reminded everyone, “You have power.”

Despite what many say, the modern woman doesn’t need a man. But women’s lives can certainly be improved by men not hating them.

After the last time Donald Trump won the presidency, in 2016, The New York Times confronted its readers with a vivid illustration of how out of touch most of them were with their fellow Americans. In a series of maps, the newspaper color-coded the United States by TV-viewing preferences, highlighting which parts of the country preferred Game of Thrones (cities) and which ones preferred American Dad! (rural areas). The starkest factoid: Trumpland’s favorite TV show was Duck Dynasty, a hunting-themed reality series that many liberals had never seen one second of.

The Times feature was just one of many pieces of media meant to serve as a wake-up call to blue America, bemoaning how the nation had split into silos. Pundits agreed that restoring unity—and curbing Trump-era extremism—would require voters to get out of their comfort zones in order to understand, connect with, and persuade the other side.

Eight years later, with Trump taking the White House in part by bringing young people to the right, it may seem that those calls were simply never heeded: that liberal America instead drew itself further inward and is now facing the fallout. But that’s not quite right. Trump’s first term was marked by concerted cultural efforts that spread “resistance” ideology into conservative enclaves. Hollywood’s endorsement of the #MeToo movement rippled into everyday workplaces; calls for racial justice were turned into prime-time football spectacles; enormously popular children’s movies and blockbusters made the case for multiculturalism. These were attempts on the left to do what it knew how to do best—influence whatever remained of “the mainstream.” But the very shape of culture was changing, and it’s now quite clear that only one side knows what to do about that.

Arguably the key architect of this ongoing political era was Andrew Breitbart, the conservative pundit—and compatriot of Trumpism’s most cunning culture warrior, Steve Bannon—who founded a series of online publications in the 2000s and died in 2012. The so-called Breitbart Doctrine stated that “politics is downstream from culture”—that is, the ideas conveyed by popular entertainment shapes consumers’ worldviews. This proposition called for conservatives to build a shadow Hollywood that tells conservative stories and raises up conservative stars (Duck Dynasty’s un-P.C. patriarch, Phil Robertson, won an award named for Breitbart in 2015). In the long run, though, the doctrine’s biggest impact has been encouraging the right to get creative with online culture.

Social media’s role in the 2016 election—helping bundle a variety of grievances into one exciting, factually pliant narrative of elites oppressing regular Americans—has been highly publicized. What’s less talked about is that it triggered a strangely regressive counteroffensive. Democrats, of course, made memes and organized online during Trump’s first term, but they also channeled energy into reforming social media through content moderation and regulatory efforts. These efforts were prudent, and notionally bipartisan. But while Democrats seemed to yearn to bring back a less anarchic paradigm, Republicans railed against perceived liberal bias in tech—meaning they wanted, in effect, an even better mouthpiece. As media theorists such as Marshall McLuhan have long argued, new communication formats change the way a society thinks of—and speaks to—itself. By all rights, an effective political movement should prioritize harnessing such changes, not reversing them.

In the 2020s, as many Democratic voters and politicians stepped back a bit from partisan warfare, the gears of culture were being refitted yet again. The old social-media platforms had been somewhat defanged, but action was happening on emerging platforms like TikTok, livestreams, and podcasts. These hypnotizing microforms—which captured most of young America, but also cut inroads across demographics—made old cultural fault lines, such as A&E versus HBO, look quaint. Conservative ideas popped up in a flurry of new fads and scenes: the manosphere, the tradwives, anti-woke comedians playing to cryptocurrency conferences. Livestreamers saw an influx of money from right-leaning interests (and, in some cases, Russian ones). When it came time for Trump to mount his comeback campaign, he could plug into a booming world of sympathetic influencers with enormous followings.

[Read: Trump’s red-pill podcast tour]

By contrast, Joe Biden’s signature effort in regard to TikTok was his administration’s support for banning it. When Kamala Harris became the nominee, she did unleash a wave of coconut-themed memes that, more than anything, excited fans of the pop stars whose songs were in the background. Late in her brief campaign, she and her surrogates also made some forays into popular podcasts. But in any analysis, these were marginal efforts compared with the old-school influence methods her campaign relied on: ad campaigns, door-knocking, and rallies headlined by mainstream celebs.

Now that she has lost, one of the many what-ifs to argue over is this: What if Harris had tried to court the millions of subscribers to Joe Rogan’s bro-beloved podcast? Trump and J. D. Vance each did their own three-hour conversation with Rogan. The host wanted to talk with Harris, but he and the campaign couldn’t agree on the logistical details: Harris’s camp had wanted Rogan to travel to her from his Austin studio, and to chat for only an hour. These were reasonable requests when judged by the standards of a traditional politician at the height of campaign season, but they were also a sign of the Harris side’s inability or unwillingness to play by the rules of the new media. The refusal may have also been a strategic move to avoid the possibility of making a gaffe on mic—but given who ended up winning the election, this, too, seems like an antiquated concern.

After all, the hottest commodity of today’s online cultural ecosystem is open conflict. Chitchat on podcasts and livestreams is transfixing because it’s unruly, argumentative, and unafraid of causing offense. (Note how videos of dozens of voters engaged in free-for-all debates, produced by the media company Jubilee, took off this election cycle). Theoretically, it’s not hard to infiltrate the new conservative information environment: Rogan tried to talk to Harris, and the similarly influential podcaster Theo Von booked Bernie Sanders. But most Democratic surrogates seem stuck on a 20th-century performance style, defined by slick sound bites or soaring, cinematic monologues. They seem reluctant to do what these new formats require, which is fight.

One example came when Rogan recently interviewed John Fetterman, the senator from Pennsylvania whose entire brand is allegedly being no-nonsense. Rogan presented him with the conspiracy theory that Democrats were importing undocumented immigrants to swing states, and planning to give them amnesty, in order to expand their voter pool. Fetterman could have debunked that idea in any number of ways, and forcefully. Instead he did what politicians have long been trained to do in contentious interviews: find a point of agreement—“you know, immigration is always going to be a tough issue in this nation”—and change the subject. Rogan, and probably many of his listeners, took this gauziness as evidence that the conspiracy theory was right. The day before Rogan endorsed Trump, the podcaster posted the clip of the exchange with the note “I think everyone should understand exactly what is happening.”

Harris wouldn’t have won just by going on a few more podcasts—but if more Democrats had spent more of the past four years in the mix, figuring out how to spar, complicating the right’s narratives about inflation and immigration, finding ways to redirect attention toward their own agenda, who knows? This new ecosystem is now so visible—and so obviously connected to the rightward shift among young people that helped reelect Trump—that to label it alternative seems ridiculous. Still, the temptation to ignore it, for people who are less than enchanted with Trumpism, will only grow under the new administration. Calls to disengage from X, now that Elon Musk has turned it into a white-supremacist haven, certainly have a moral appeal. But if this election showed how difficult it is to meaningfully “deplatform” speakers you disagree with, it also demonstrated the danger of ignoring the platforms where they speak. Unfortunately, the only way to change what’s happening in an echo chamber may be to add your own noise.

Although I came of age at a moment when politicians on both sides of the aisle were amenable to hearing each other’s ideas, we’re now at a juncture where each side seems more or less unpersuadable, unbudgeable, at least on the big stuff. The same goes for a substantial wedge of the public. We’re all rooted in our own media ecosystems, standing on different epistemological substrates, working with different understandings of what we think—know—is true.

The 2020 election was stolen; it wasn’t stolen. Immigrants are what make America great; immigrants are the problem. Inflation is going down; eggs cost too much. (They do cost too much, though for reasons that probably aren’t Joe Biden’s fault.) Abortion is an issue over which there really may be no compromise—this is life we’re arguing over. Life! What could be more fundamental than that?

I could go on.

And Democrats, just among themselves, are already arguing over why Tuesday night’s election turned out the way it did. How I loathe this part, all the gladiatorial intraparty bedlam: Racism was the main cause. Misogyny was the main cause. The intense estrangement and demoralization of the white working class, that’s what did them in—not only did they see their jobs slip away, but they were told that they were bad people when the words white supremacy entered the liberal lexicon, the mainstream media, and the vocabulary of many progressive politicians. All the talk about trans rights did them in—why do Democrats talk about gender-affirming care (and use that phrase) when parents have legitimate anxieties about their 18-year-olds who want top surgery? “Defund the police” did them in—don’t many people in dodgy or dangerous neighborhoods want cops? Elon Musk and Joe Rogan were the problem. The cultural conservatism of Hispanics was the problem. The failure to recognize illegal immigration and inflation and crime was the problem. Joe Biden’s mental decline was the problem; his not coming clean about it was the problem. The result was inevitable, because center-left parties are folding around the globe like beach chairs. Ad infinitum, ad nauseam.

[Listen: Are we living in a different America?]

So the question becomes: How do we move forward without venom, without looking at strangers—and people within our own party—as potential enemies? As people who, if given their druthers, would undo the American project and destroy its values and make this country profoundly unsafe? (Which is something, by the way, that both sides believe.)

My answer would be something pretty basic, but at least achievable—a step the media can least try to take, that local leaders can partially achieve, but that we, as citizens, can most easily do ourselves: We can focus on our vulnerabilities. We can choose to talk about and pass bills to address and continually emphasize the human hardships that bind us together. We all experience grief. We all have disabled relatives in our family whom we worry about. We all need friendship and mourn the relationships that have faded away. We all get cancer or some other disease that makes us reckon with our own mortality. We get chronic illnesses; our bodies fail.

These five subjects are exactly what I’ve written about since joining The Atlantic in 2021. Suddenly, in my 50s, I found myself unconsciously drifting toward existential matters, because they started looming like smoke. What gives life meaning—this is what matters to me now. If not now, in life’s final innings, then when?

And we share so many other common struggles. Worries about our kids, if we have them. The trials of eldercare. The comforts of religion, if you’re religious, or the values and belief systems and structures that guide you, if you’re not. We all want love. We all want fulfillment. Married people all know how hard marriage is, if they’re in one, and divorced people know how hard divorce is, if they’re in the midst of that.

Most people instinctively lean into these topics.

Last year, I wrote about my intellectually disabled aunt, who had the catastrophic misfortune of being institutionalized in 1953, when she wasn’t yet 2. Along the way, I met a woman, Grace Feist, whose child had the same condition but the good fortune to be born 60-plus years later, and therefore led a far better life, a good life. The times had changed, sure, but her mother was a roaring outboard motor of determination when it came to supporting her girl, learning sign language and building what amounted to a Montessori school in her own home.

She was a devoted Christian who told me repeatedly how much she loved God; I think of the universe as a big-bang-size, multidimensional expanse of indifference. Yet I am psychotically attached to her. In fact, I fell instantly in love—she is warm and generous and funny and partial to silver flip-flops even when it’s 20 degrees out, because she’s used to the cold, having spent years freezing her ass off working security at an oil field in North Dakota, where she got to see the northern lights.

When we came around to discussing politics, she mentioned that she’d voted for Trump in 2020. I had not. But her reaction, almost immediately, was to tell me that she thought Republicans had lost their heads about masks—Was it that big a deal to wear one? Really?—and that she herself always wore one, because her youngest child had immunological issues. And I responded by telling her that I thought the Democratic policy positions on trans issues were excessive and ignored the legitimate concerns of parents, who didn’t want their adolescents making precipitous and irreversible decisions about their body when other factors could so often be at play. (To my fellow Democrats: Yes, there are kids who absolutely know they’re trans—I think of Jan Morris, who realized this at 3 or 4 while sitting under a piano—but I worry about the teenagers who suddenly come to this same conclusion when they hadn’t previously felt this way.)

[Read: How Trump neutralized his abortion problem]

Our impulse was to find consensus. Most people’s ideas about politics are pretty nuanced.

And that assumes they’re thinking about politics in the first place. Many people—27 percent, according to a 2023 Gallup poll—just don’t give that much of a shit. (And 41 percent follow national political news only “somewhat closely.”) It’s not part of their thinking in their everyday life. Grace and her husband, a lovely and quiet guy named Jerry, are far more preoccupied with other matters. I told them I’d just written a story about Steve Bannon, the one and only substantial feature I’ve written about planet Trump; neither had heard of the guy.

Grace and I were tied for life, in spite of our differences. Her child, my aunt, our love and  pained concern for them both—these were far deeper connections. And yes, I know:How hokey and Pollyannaish. Liberals will likely say: We have work to do. Trump is dangerous. We’re faltering on the precipice of catastrophe, if we haven’t already backwards-tumbled into the brink. And yes, I agree. We do have work to do; we should be terrified; we should be mourning the country that was. But more than half the nation doesn’t feel that way. And focusing on the shared things, the so-very-basic things, is the one thing within our control. They’re real. They matter. They’re the stuff of life.