Since Elon Musk bought Twitter in 2022 and subsequently turned it into X, disaffected users have talked about leaving once and for all. Maybe they’d post some about how X has gotten worse to use, how it harbors white supremacists, how it pushes right-wing posts into their feed, or how distasteful they find the fact that Musk has cozied up to Donald Trump. Then they’d leave. Or at least some of them did. For the most part, X has held up as the closest thing to a central platform for political and cultural discourse.

But that may have changed. After Trump’s election victory, more people appear to have gotten serious about leaving. According to Similarweb, a social-media analytics company, the week after the election corresponded with the biggest spike in account deactivations on X since Musk’s takeover of the site. Many of these users have fled to Bluesky: The Twitter-like microblogging platform has added about 10 million new accounts since October.

X has millions of users and can afford to shed some here and there. Many liberal celebrities, journalists, writers, athletes, and artists still use it—but that they’ll continue to do so is not guaranteed. In a sense, this is a victory for conservatives: As the left flees and X loses broader relevance, it becomes a more overtly right-wing site. But the right needs liberals on X. If the platform becomes akin to “alt-tech platforms” such as Gab or Truth Social, this shift would be good for people on the right who want their politics to be affirmed. It may not be as good for persuading people to join their political movement.

The number of people departing X indicates that something is shifting, but raw user numbers have never fully captured the point of what the site was. Twitter’s value proposition was that relatively influential people talked to each other on it. In theory, you could log on to Twitter and see a country singer rib a cable-news anchor, billionaires bloviate, artists talk about media theory, historians get into vicious arguments, and celebrities share vaguely interesting minutiae about their lives. More so than anywhere else, you could see the unvarnished thoughts of the relatively powerful and influential. And anyone, even you, could maybe strike up a conversation with such people. As each wave departs X, the site gradually becomes less valuable to those who stay, prompting a cycle that slowly but surely diminishes X’s relevance.

This is how you get something approaching Gab or Truth Social. They are both platforms with modest but persistent usership that can be useful for conservatives to send messages to their base: Trump owns Truth Social, and has announced many of his Cabinet picks on the site. (As Doug Burgum, his nominee for interior secretary, said earlier this month: “Nothing’s true until you read it on Truth Social.”) But the platforms have little utility to the general public. Gab and Truth Social are rare examples of actual echo chambers, where conservatives can congregate to energize themselves and reinforce their ideology. These are not spaces that mean much to anyone who is not just conservative, but extremely conservative. Normal people do not log on to Gab and Truth Social. These places are for political obsessives whose appetites are not satiated by talk radio and Fox News. They are for open anti-Semites, unabashed swastika-posting neo-Nazis, transphobes, and people who say they want to kill Democrats.  

Of course, if X becomes more explicitly right wing, it will be a far bigger conservative echo chamber than either Gab or Truth Social. Truth Social reportedly had just 70,000 users as of May, and a 2022 study found just 1 percent of American adults get their news from Gab. Still, the right successfully completing a Gab-ification of X doesn’t mean that moderates and everyone to the left of them would have to live on a platform dominated by the right and mainline conservative perspectives. It would just mean that even more people with moderate and liberal sympathies will get disgusted and leave the platform, and that the right will lose the ability to shape wider discourse.

The conservative activist Christopher Rufo, who has successfully seeded moral panics around critical race theory and DEI hiring practices, has directly pointed to X as a tool that has let him reach a general audience. The reason right-wing politicians and influencers such as Representative Marjorie Taylor Greene, Nick Fuentes, and Candace Owens keep posting on it instead of on conservative platforms is because they want what Rufo wants: a chance to push their perspectives into the mainstream. This utility becomes diminished when most of the people looking at X are just other right-wingers who already agree with them. The fringier, vanguard segments of the online right seem to understand this and are trying to follow the libs to Bluesky.

Liberals and the left do not need the right to be online in the way that the right needs liberals and the left. The nature of reactionary politics demands constant confrontations—literal reactions—to the left. People like Rufo would have a substantially harder time trying to influence opinions on a platform without liberals. “Triggering the libs” sounds like a joke, but it is often essential for segments of the right. This explains the popularity of some X accounts with millions of followers, such as Libs of TikTok, whose purpose is to troll liberals.

The more liberals leave X, the less value it offers to the right, both in terms of cultural relevance and in opportunities for trolling. The X exodus won’t happen overnight. Some users might be reluctant to leave because it’s hard to reestablish an audience built up over the years, and network effects will keep X relevant. But it’s not a given that a platform has to last. Old habits die hard, but they can die.

Let us extend our ethic of care to our celebrities, and in particular white celebrities, so many of whom contributed their time and talent to the Kamala Harris campaign. These people understand both justice and mercy, and their greatest concern is neither fame nor fortune, but the plight of America’s—and the world’s—most disadvantaged. Consider Mark Ruffalo.

The day before the election, he posted on Instagram a comedic short to “help Trump go bye-bye,” a compilation of clips of Donald Trump saying “Bye” or “Bye-bye.” The day before that, he’d posted a video of two young Native American people worried about the upcoming election: “We need a superhero,” one of them says and, just like that: Mark Ruffalo! “It’s scary,” he says. “Trump does not care about the Native people.”

He also posted a video he’d made with Rania Batrice, a Palestinian American who is a World Economic Forum “Exceptional Woman of Excellence.” Ruffalo, however, was the star. The video was intended for voters so angry about the war in Gaza, they were considering a protest vote for a third-party candidate over Harris: “If you’re thinking of voting for Jill Stein, please take a listen,” Ruffalo said, in his compelling, patronizing way. “I understand how devastated and angry you are,” he said. “For over a year now, many of us have been on the front lines of calling for the end of the genocide in Gaza and now the killing in Lebanon.” Who is “us”? And where was the “front line”? West L.A.? Studio City? (Ruffalo, needless to say, has not spent the past year sharing his outrage over the Hamas attacks of October 7 that took 1,200 lives and precipitated the conflict.)

“We’ve been outraged at the Biden administration’s complicity and inhumanity as the invasion has spread to Lebanon and marches closer and closer towards a forever war,” he said, and offered the weirdest political pitch in history: Show up for Harris because “we can and we will hold her accountable on her first day in office.” Even for those voters who might have shared his premises, it was a bizarre theory: Vote for a war criminal so we can frog-march her to American Nuremberg as soon as she climbs down from the podium.

[Read: America’s class politics have turned upside down]

This is one of the things that white celebrities do best: forge a bond with members of a marginalized community, and then tell them what to do. But this time, it didn’t work. What’s a superhero to do when he learns that at least half of Native Americans voted for Trump? (“Long time coming,” said a former vice president of the Navajo Nation, Myron Lizer.)

What about the gut punch of almost half of Latino voters choosing Trump? That’s something the white celebrities weren’t prepared for, and it hurt. But they had to put on a brave face. As Brad Pitt told Leonardo DiCaprio in Once Upon a Time in Hollywood, “Don’t cry in front of the Mexicans.” Let us respect the privacy of the white celebrities at this difficult time. Three-tenths of Black men under the age of 45 voted for Trump. There’s no one with whom white celebrities assume greater common cause than young Black men. The Black Lives Matter protests were their Tiananmen Square.

The minute it became clear that Harris had lost, reporters and panelists began offering explanations—explanations so obvious that you had to wonder why they hadn’t seen the loss coming. Of course they were correct: The results proved that millions of people don’t want to see an apparently endless flow of undocumented immigrants entering the country; they loathe the way DEI absolutism empowered an army of bureaucrats to mete out mysterious punishments for ridiculous offenses. They don’t want to hear anyone’s pronouns; they don’t want to be told that crime is down when they’re busy getting carjacked; and they never, ever want to watch The View again.

These various social causes helped win Trump the election. His narrative didn’t pass most tests of logic or economic theory and yet it was constructed on a foundation of grievances that rang true to millions of Americans, and Democrats met it with no narrative at all. It was as though the party had spent a quarter century running a very large tab, and on Election Day, the whole thing finally came due. I couldn’t really attach that vague sense of the problem to any of its component parts, so as I always do when I’m confused about the Democratic Party, I called Noah Redlich.

“How did this happen?” I asked him, and he said something that not a single aggrieved commentator or anyone on the Topanga front line had said.

“When I heard J. D. Vance say that he was in fourth grade when Joe Biden voted for NAFTA, I said, ‘We’re screwed!’”

Noah is a second-year law student at Fordham University. I’ve known him since he was 5. At 7 he could tell you the name of every U.S. senator. It wasn’t just a party trick—as he grew older, his interest in politics grew into a strong belief in the Democratic Party’s potential to improve the lives of the working and middle classes. I spend a huge amount of time talking to Democrats, some of them extremely well versed in the party’s positions on various topics. So why do I trust Noah more than these mandarins? Because more often than not, they’ll break into an argument that requires me to accept that various facts on the ground don’t exist. Noah has worked or volunteered on many campaigns, and when he would come back from a red state he would never say “Those Republican voters are scum.” He would come back saying “These voters are concerned about …”

“When Vance talked about NAFTA,” Noah said, “it had a visceral connection with a lot of people who continue to be deeply affected by it. Even the name of that agreement has deep resonance for a huge number of people from Appalachia and across the Midwest, because they saw their manufacturing jobs disappear.”

Industrial decline began long before NAFTA, of course, but it was an efficient engine for taking away jobs. Corporations did what they always do, if they’re allowed to do it, which is chase cheap labor. Their response to union efforts and worker resentment was to say, You better just keep working or we’ll send your jobs away.

“No one at the Democratic convention talked about NAFTA,” Noah said. “How could they? They’re too in love with Bill Clinton.”

Bill Clinton spent his first year in office aggressively lobbying for the passage of NAFTA. He curried favor with Wall Street, and in 1999 signed the repeal of the Glass-Steagall regulations enacted after the 1929 stock-market crash, which helped lead  to the 2007–08 financial crisis and the Great Recession. He ushered in the era of the billionaire-friendly Democratic Party, which was somehow going to coexist with—and benefit—the members of its traditional stronghold: the working class.

Clinton once held a lot of credibility with the working class, but that was a long time ago. And yet the party remains so convinced of his popularity that it sent him to Michigan to campaign.

And then there’s Hillary. “Noah, why in the world is Hillary Clinton still taken seriously by the Democratic Party?”

“I have no idea! She lost an election; her entire worldview has been rejected; people don’t like endless free trade that sends their jobs overseas; they don’t like the endless wars, like the Iraq War, which she voted for. People don’t want that anymore. She’s stuck in a previous era that people have moved away from.”

And yet she wields a particular power at the most elite levels of the party. In the rooms where the rounds of toast are always spread with roasted bone marrow and the “California varietals” are always Kistler and Stag’s Leap, and where the sons and daughters are always about to graduate from Princeton or rescue an African village or marry a hedge funder or become an analyst at McKinsey—in those lovely rooms, where the doors close with a muffled click of solidity, Hillary Clinton still wears the ring to be kissed.

She was perhaps the first person to launch a woke argument during a presidential campaign, ridiculing Bernie Sanders’s intention to break up big banks by asking: “Would that end racism? Would that end sexism? Would that end discrimination against the LGBT community? Would that make people feel more welcoming to immigrants overnight?” Seeing that argument in its infant form, made by a woman who several times collected $225,000 in speaking fees from Goldman Sachs, is a reminder of how stupid and morally bankrupt it is.

For that matter, why does the party keep dragging Liz Cheney everywhere like she’s Piltdown Man? Yes, there are Republicans who don’t like Trump, but they don’t hold much sway with Democratic voters. Nicolle Wallace and Bill Kristol do not a coalition make.

One thing the party needs to learn is that no one, anywhere, ever wants to be reminded of the Iraq War.

“It was disastrous to use her so heavily,” Noah told me. “She represents the establishment, the ruling class that people rejected during this populist moment. These people aren’t popular. That’s why Donald Trump runs the Republican Party, not the Cheneys or the Bushes.”

He’s a second-year law student! Why couldn’t the leaders of the Democratic Party see these obvious mistakes?

Harris’s campaigning with Liz Cheney allowed Trump to say, as he did many times, that the Democrats are tied to the Cheneys and their endless wars, and liable to send your kid off to die in a foreign conflict. Trump ran as an anti-war politician, but he certainly wasn’t one the last time he held office. He did most of the things Liz Cheney would have wanted him to do: He ripped up the Iran nuclear deal, and increased military spending numerous times. He was more hawkish on Russia than Barack Obama was, and increased sanctions against the country. I’m not saying any of these things were necessarily wrong, but it certainly wasn’t John and Yoko on a bed-in for peace.

But all of these are mere blunders when compared with the real problem. The sign that needs to be Scotch-taped to a window at the Democratic National Committee should say: It’s the billionaires, stupid. What ails us is that 60 percent of Americans live paycheck to paycheck, and 40 years of allowing private equity and an emergent billionaire class to have untrammeled power has created—in the country of opportunity—a level of income inequality that borders on the feudal. Changing that is supposed to be the work of the Democratic Party, but three decades ago, it crawled into bed with the billionaire class and never got out.

Billionaires are, of course, precious snowflakes, each one made by God and each one unique. But one thing unites almost all of them, be they Republican billionaires or Democratic billionaires: They want to protect a tax code that keeps their mountains of money in a climate-controlled, locked room.

Mark Cuban was a huge and very visible Harris supporter, but for a Democrat, he took some strange turns. He wanted Lina Khan, the head of the Federal Trade Commission, out of her post. Khan has taken on corporate monopolies that block competition and filed some of the most aggressive antitrust litigation in a generation, and has been especially critical of Big Tech. “By trying to break up the biggest tech companies, you risk our ability to be the best in artificial intelligence,” Cuban told a reporter. The response to that was so severe that he backpedaled by saying that he was “not trying to get involved in personnel.” Personnel? She’s the chair of the FTC, not a booker on Shark Tank. Breaking up the monopolies that rule Big Tech would be very bad for Cuban, but probably give the rest of us some breathing room. (On the other team, Vance said he agreed with some of Kahn’s positions.)

[Thomas Chatterton Williams: What the left keeps getting wrong]

In a populist moment, the Democratic Party had the extremely rich and the very famous, some great music, and Mark Ruffalo. And they got shellacked. Now a lot of people seemed stunned by what happened, sobered by it.

Cuban scrubbed his X account of all political posts, declared himself on “political vacation,” and joined Bluesky, where, if not absolution, then at least a less political position could be staked out. He made a bad bet (why does Bezos make all the right moves?) and now needs to retool the factory.

Ruffalo appeared at a long-scheduled awards dinner for the ACLU of Southern California five days after the election. He got a little choked up, asked everyone to stand up and hug it out, and admitted that it had been hard for him to come to the event at all—which was a relatable position, because everyone hates the Beverly Hilton, but surely it was an easier gig than the front line?

But it’s not the trans athletes or the immigrants or the wokeism that lost the Democrats this election. It’s the rigged economy that has had its boot on the throat of working people for decades. Billionaires, even our very special Democratic billionaires, care about all kinds of things—and many of them peel off a lot of dollars for worthy causes, no doubt—but their political involvement usually comes with a specific price: that the party leaves alone the tax code that safeguards their counting houses.

And, really, after all the billionaires have done for the Democrats, is that too much to ask?