This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

The MAGA hats were flying like Frisbees. It was two weeks before Election Day. Charlie Kirk, the Millennial right-wing influencer, had been touring college campuses. On this particular Tuesday, he’d brought his provocations to the University of Georgia. Athens, where the school’s main campus is located, is an artsy town in a reliably blue county, with a famed alternative-music scene. (R.E.M., the B-52s, and Neutral Milk Hotel are among the many bands in the city’s lore.) But that afternoon, the courtyard outside the student center was a sea of red, with thunderous “U-S-A!” chants echoing off the buildings. Kirk had arrived on a mission: to pump up Gen Z about the return of Donald Trump. He was succeeding.

I was standing in the back of the crowd, watching hundreds of young guys with their arms outstretched, hollering for MAGA merch. Once a stigmatized cultural artifact, the red cap is now a status symbol. For a certain kind of bro, MAGA is bigger than politics. MAGA makes you manly.

MAGA, as this week affirmed, is also not an aberration. At its core, it remains a patriarchal club, but it cannot be brushed off as a passing freak show or a niche political sect. Donald Trump triumphed in the Electoral College, and when all the votes are counted, he will likely have captured the popular vote as well. Although it’s true that MAGA keeps growing more powerful, the reality is that it’s been part of mainstream culture for a while. Millions of Americans, particularly those who live on the coasts, have simply chosen to believe otherwise.

Democrats are performing all manner of autopsies, finger-pointing, and recriminations after Kamala Harris’s defeat. Many political trends will continue to undergo examination, especially the pronounced shift of Latino voters toward Trump. But among all the demographic findings is this particular and fascinating one: Young men are more conservative than they used to be. One analysis of ​​AP VoteCast data, for instance, showed that 56 percent of men ages 18–29 supported Trump this year, up 15 points from 2020.

Depending on where you live and with whom you interact, Trump’s success with young men in Tuesday’s election may have come as a shock. But the signs were there all along. Today, the top three U.S. podcasts on Spotify are The Joe Rogan Experience, The Tucker Carlson Show, and The Charlie Kirk Show. All three hosts endorsed Trump for president. These programs and their massive audiences transcend the narrow realm of politics. Together, they are male-voice megaphones in a metastasizing movement across America. In 2023, Steve Bannon described this coalition to me as “the Tucker-Rogan-Elon-Bannon-combo-platter right.” Trump has many people to thank for his victory—among them men, and especially young men with their AirPods in.

Trump can often be a repetitive bore when speaking in public, but one of his more interesting interviews this year was a conversation with dude-philosopher Theo Von. As my colleague Helen Lewis wrote, Trump’s “discussion of drug and alcohol addiction on Theo Von’s This Past Weekend podcast demonstrated perhaps the most interest Trump has ever shown in another human being.” (Trump’s older brother, Fred Trump Jr., died of complications from alcoholism at the age of 42.) Similarly, five days before the election, Trump took the stage with Carlson for a live one-on-one interview. The two bro’d out in an arena near Phoenix, and that night, Trump was especially freewheeling—and uncharacteristically reflective about the movement he leads. (Trump looks poised to win Arizona after losing it in 2020.)

It’s not just one type of talkative bro who has boosted Trump and made him more palatable to the average American. Trump has steadily assembled a crew of extremely influential and successful men who are loyal to him. Carlson is the preppy debate-club bro. Rogan is the stoner bro. Elon Musk is the tech bro. Bill Ackman is the finance bro. Jason Aldean is the country-music bro. Harrison Butker is the NFL bro. Robert F. Kennedy Jr. is the crunchy-conspiracist bro. Hulk Hogan is the throwback entertainer bro. Kid Rock is the “American Bad Ass” bro. And that’s hardly an exhaustive list. Each of these bros brings his own bro-y fandom to the MAGA movement and helps, in his own way, to legitimize Trump and whitewash his misdeeds. Some of these men, such as Kennedy and Musk, may even play a role in the coming administration.

My colleague Spencer Kornhaber wrote this week that Democrats are losing the culture war. He’s right, but Trumpism extends even beyond politics and pop culture. I’ve been thinking a lot about that day I spent at the University of Georgia. Students I spoke with told me that some frat houses off campus make no secret of their Trump support, but it seemed less about specific policies and more about attitude. That’s long been the open secret to Trump: a feeling, a vibe, not a statistic. Even Kirk’s “free speech” exercises, which he’s staged at colleges nationwide for a while now, are only nominally about actual political debate. In essence, they are public performances that boil down to four words: Come at me, bro! Perhaps there is something in all of this that is less about fighting and more about acceptance—especially in a culture that treats bro as a pejorative.

These Trump bros do not all deserve sympathy. But there’s good reason to try to actually understand this particular voting bloc, and why so many men were—and are—ready to go along with Trump.

Related:

Why Democrats are losing the culture war The right’s new kingmaker

Here are four new stories from The Atlantic:

What the left keeps getting wrong Conor Friedersdorf: The case for treating Trump like a normal president “You are the media now.” Why Netanyahu fired his defense minister

Today’s News

A federal judge granted Special Counsel Jack Smith’s request to pause the election-subversion case against Trump after his presidential victory. The Department of Justice charged three men connected to a foiled Iranian assassination plot against Trump. Trump named his senior campaign adviser Susie Wiles as his White House chief of staff. She will be the first woman to hold the role.

Dispatches

Atlantic Intelligence: AI-powered search is killing the internet’s curiosity, Matteo Wong writes. The Books Briefing: A century-old novel offers a unique antidote to contempt and despair, Maya Chung writes.

Explore all of our newsletters here.

Evening Read

Illustration by Paul Spella / The Atlantic. Source: Getty.

The Strange History Behind the Anti-Semitic Dutch Soccer Attacks

By Franklin Foer

Among the bizarrest phenomena in the world of sports is Ajax, the most accomplished club in the storied history of Dutch soccer … Ajax fans tattoo the Star of David onto their forearms. In the moments before the opening kick of a match, they proudly shout at the top of their lungs, “Jews, Jews, Jews,” because—though most of them are not Jewish—philo-Semitism is part of their identity.

Last night, the club that describes itself as Jewish played against a club of actual Jews, Maccabi Tel Aviv. As Israeli fans left the stadium, after their club suffered a thumping defeat, they were ambushed by well-organized groups of thugs, in what the mayor of Amsterdam described as “anti-Semitic hit-and-run squads.”

Read the full article.

More From The Atlantic

Josh Barro: Democrats deserved to lose. The limits of Democratic optimism The strategist who predicted Trump’s multiracial coalition The “Stop the Steal” movement isn’t letting up. Quinta Jurecic: “Bye-bye, Jack Smith.” Don’t give up on America.

Culture Break

Matt Wilson / Paramount

Analyze. The comedian-to-campaign-influencer pipeline has muddled the genre of political comedy, Shirley Li writes.

Read. In Miss Kim Knows, Cho Nam-Joo captures both the universality of sexism and the specificity of women’s experiences, Rachel Vorona Cote writes.

Play our daily crossword.

Stephanie Bai contributed to this newsletter.

When you buy a book using a link in this newsletter, we receive a commission. Thank you for supporting The Atlantic.

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

Maybe it was always building to this: thousands of people singing and dancing to “Macho Man,” some sporting neon safety vests, others in actual trash bags, a symbolic expression of solidarity with their authoritarian hero whose final week on the campaign trail has revolved around the word garbage.

Where will the MAGA movement go from here? Trump had an answer last night, at least for the short term. He wasn’t telegraphing an Election Day victory—he was preparing, once again, to label his opponents “cheaters” and to challenge a potential defeat.

The evening’s host, Tucker Carlson, said that for most of his life as a journalist, he’d imagined that one would have to be “bereft of a soul” to stand onstage and support a politician. “And here I am with a full-throated, utterly sincere endorsement of Donald Trump.”

On with the show.

As I wandered around Desert Diamond Arena, in Glendale, Arizona, last night, this iteration of Trumpism felt slightly different, if not wholly novel. Nine years ago, Trump held one of his first MAGA rallies not far from this venue. “Donald Trump Defiantly Rallies a New ‘Silent Majority’ in a Visit to Arizona” read a New York Times headline from July 11, 2015. Charlie Kirk, one of last night’s warm-up speakers, put it thusly: “This state helped launch the movement that has swept the globe.” All of the elements Trump needed to stoke the fire back then were still here last night: the Mexican border debate, inflamed racial tensions, metastasizing political extremism. Trump’s movement has grown, and his red MAGA hat has become a cultural touchstone. As the Arizona sun set, though, his nearly decade-long campaign of fear and despotism also had a surprising air of denouement.

Trump told Carlson he doesn’t like to look back. But last night, as he rambled (and rambled), he was sporadically reflective about all that had led to this point in his life. Trump sat in a leather chair with just a handheld mic—no teleprompter, no notes. He mostly ignored Carlson’s questions and instead tossed out ideas at random—what he calls “the weave.” In reality, it’s less lucid than he believes; more of a zigzag across years of personal triumphs and troubles. Remember “Russia, Russia, Russia”? Remember the “China virus”? Remember the time he courageously pardoned Scooter Libby? Remember how good he used to be at firing people on The Apprentice? Remember the crowd at that one Alabama rally? All of this, in his mind, amounted to something akin to a closing argument.

The event was a hurricane-relief benefit billed as Tucker Carlson Live With Special Guest Donald J. Trump. But Carlson barely spoke. Instead, he sat back in his own chair, occasionally picking at his fingers, looking somewhat mystified that this was where he’d ended up in his career, hosting Inside the Authoritarian’s Studio. He had taken the stage to the sounds of Kid Rock, but he looked as preppy as ever in a navy blazer, a gingham shirt, a striped tie, and khakis. He insisted, twice, that he had bent the knee to Donald Trump without shame. Trump, he marveled, had shown him what a sham D.C. was. He lamented how those inside the Beltway treated Trump “like he was a dangerous freak, like he’d just escaped from the state mental institution.”

Carlson has grown more radical since Fox News fired him. Last night, he claimed, for instance, that the CIA and the FBI have been working with the Democratic Party to take Trump down. He implied that funding for Ukraine isn’t going to the military but is instead lining the pockets of the Washington elite: “Have you been to McLean recently?”

The man he unabashedly endorsed, meanwhile, again spoke of “the enemy within,” and attacked the enemy of the people (the media). Trump once again demeaned his opponent, Vice President Kamala Harris, as a “low-IQ individual” and “dumb as a rock.” He claimed that members of the January 6 “unselect committee” had burned, destroyed, and deleted all the evidence it had collected because, in the end, they found out that Nancy Pelosi was at fault (this bit was especially hard to follow). He called for enlisting the “radical war hawk” Liz Cheney into combat: “Let’s put her with a rifle standing there with nine barrels shooting at her, okay? Let’s see how she feels about it, you know, when the guns are trained on her face.”

Trump blew some of his usual autocratic dog whistles, saying, for instance, that anyone who burns an American flag should be sentenced to a year in prison. He suggested that loyalists and extremists will fill his next administration, should it exist. He implied that he’d bring in Elon Musk to find ways to slash the federal budget, and let Robert F. Kennedy Jr., a vaccine skeptic and a conspiracy theorist, examine public-health matters. “He can do anything he wants,” Trump said of Kennedy.

But perhaps the most meaningful moment of the night was when Trump said matter-of-factly that he won’t run for president again. He instead hinted that his vice-presidential nominee, J. D. Vance, will be a top 2028 contender. Win or lose, this was it, his last dystopian rodeo. Trump spoke almost wistfully about suddenly approaching the end of his never-ending rally tour. He sounded like a kid moving to a new neighborhood and a new middle school. He told his friends he’d miss them. “We’ll meet, but it’ll be different,” he said. He was in no rush to leave the stage.

The big question going into Tuesday’s election is whether the MAGA movement will fizzle out should Trump lose. Although Trump himself seems more exhausted than usual these days, his supporters are as fired up as ever. “Fight! Fight! Fight!” chants— a reference to Trump’s now-infamous response to the July attempt on his life—broke out among the crowd as people waited to pass through Secret Service checkpoints. I passed a man in a brown wig, a pink blazer, and a green top that read Kamala Toe, the words gesturing toward his crotch. I saw a woman wearing gold Trump-branded sneakers, and many people with Musk’s Dark MAGA hat. The latter seemed particularly notable: In addition to getting behind Vance, Trump might be inclined to pass the torch to another nonpolitician—namely, someone like Musk.

For now, though, Trump is returning to his conspiratorial election denialism. Four years ago, he tried to undermine the results in Arizona, Georgia, and other states. Last night, he singled out Pennsylvania. (A day earlier, his campaign had filed a lawsuit in the state, alleging voter suppression.) “It’s hard to believe I’m winning, it seems by a lot, if they don’t cheat too much,” he said, alleging malfeasance in York and Lancaster counties. Whether he succeeds or fails, the detritus that Trump has left behind will likely linger. “Look around, Mr. President, because there’s a lot of garbage here!” Charlie Kirk said earlier in the night. “Go to the polls on Tuesday and make sure that we all ride that big garbage truck to Washington, D.C.,” Kennedy, who was one of the warm-up speakers, implored.

Trump, though, opined with uncharacteristic nostalgia: “When I was a young guy, I loved—I always loved the whole thing, the concept of the history and all of the things that can happen.” He sounded fleetingly earnest. He has undoubtedly cemented his place in history. Or, as Carlson put it earlier in the night: “Almost 10 years later, he has completely transformed the country and the world.”

Related:

Trump suggests training guns on Liz Cheney’s face. A brief history of Trump’s violent remarks

Today’s News

The White House altered its transcript of President Joe Biden’s call with Latino activists, during which official stenographers recorded that Biden called Trump supporters “garbage,” according to the Associated Press. The White House denied that Biden had been referring to Trump voters. During a meeting in Moscow, North Korea’s foreign minister pledged to support Russia until it wins the war against Ukraine. The price of Donald Trump’s social-media stock fell another 14 percent today, amounting to a loss of more than 40 percent over three days.

Dispatches

Atlantic Intelligence: Although AI regulation is the rare issue that Trump and Harris actually agree on, partisanship threatens to halt years of bipartisan momentum, Damon Beres writes. The Books Briefing: These books are must-reads for Americans before Election Day, Boris Kachka writes.

Explore all of our newsletters here.

More From The Atlantic

MAGA is tripping. Five of the election’s biggest unanswered questions The Georgia chemical disaster is a warning. The five best books to read before an election

Evening Read

Illustration by Katie Martin

This Might Be a Turning Point for Child-Free Voters

By Faith Hill

When Shannon Coulter first started listening to Kentucky Governor Andy Beshear’s speech at the Democratic National Convention in August, she thought it seemed fairly standard. “All women,” he said, “should have the freedom to make their own decisions, freedom over their own bodies, freedom about whether to pursue IVF.” But then he said something that she rarely hears from political leaders: Women should also have “freedom about whether to have children at all.” Beshear was recognizing that some Americans simply don’t want to be parents, Coulter, the president of the political-advocacy nonprofit Grab Your Wallet, told me. And that handful of words meant a great deal to her as a child-free person, someone who’s chosen not to have kids. “People are just looking,” she said, “for even the thinnest scraps of acknowledgment.”

Read the full article.

Culture Break

Robert Viglasky / Disney / Hulu

Watch. Rivals (streaming on Hulu) is the silliest, sexiest show of the year, Sophie Gilbert writes.

Listen. We Live Here Now, a podcast by Lauren Ober and Hanna Rosin, who found out that their new neighbors were supporting January 6 insurrectionists.

Play our daily crossword.

Stephanie Bai contributed to this newsletter.

When you buy a book using a link in this newsletter, we receive a commission. Thank you for supporting The Atlantic.