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Cher Has No Time for Nostalgia

The Atlantic

www.theatlantic.com › culture › archive › 2024 › 11 › cher-memoir-review › 680726

File this under something that should have been self-evident: When it came time for the artist known as Cher to finish her memoir, she discovered she had too much material. Where to even begin? Decades before Madonna had reinventions and Taylor Swift had eras, Cher had comebacks—triumphs over decline in which she’d reemerge stronger, shinier, and more resolute than ever. “It’s a thousand times harder to come back than to become,” she writes in the first volume of her autobiography, titled—naturally—Cher. And yet something in her soul seems to always relish the challenge. A walking, singing eye roll, Cher has never met an obstacle without theatrically raising a middle finger. Consider the gown she wore to present at the Academy Awards in 1986 after having been snubbed for her performance in Peter Bogdanovich’s Mask: the cobwebbed, midsection-baring, black sequined supervillainess outfit that became known as her fuck the Oscars dress. Radiantly moody, she glowered her way right into awards-show history.

But much of that later timeline is for the second volume, supposedly arriving next year. Cher, which documents the four decades between her birth, in 1946, and the start of her serious acting career, in 1980, is concerned with the essentials: where she came from, who she is, all the incidents that helped her become one of music’s most indelible mononyms. I guarantee that, as you read, you’ll be able to conjure the sound of her voice in your mind, velvety and sonorous. (“You couldn't tell who was singing the baritone parts,” The New York Times noted in 1988 about “I Got You, Babe,” her duet with Sonny Bono, “but you had the disturbing feeling that it probably wasn't Sonny.”) And likely her face, too: her doll-like features, sphinxlike smile, and black, black hair. More than anything, though, Cher has come to stand for a brassy, strutting kind of survival over the years, and on this front, her memoir is awash in insight and rich in details.

Cher is a bracing read, peppered with caustic quips and self-effacing anecdotes, but fundamentally frank. This, you might agree, is no moment for nostalgia. (She does not—forgive the cheap gag—actually want to turn back time.) “Ours was a sad, strange story of Southern folk coming from nothing and carving out a life after the Great Depression,” Cher writes. “It wasn’t pretty and it was never easy … Resilience is in my DNA.” Her grandmother was 12 years old when she became pregnant with Cher’s mother, Jackie Jean; her grandfather Roy was a baker’s assistant turned bootlegger who beat his new wife, made his daughter sing for pennies on top of the bars he’d drink at, and once tried to murder both his children by leaving the gas stove on. For much of Cher’s infancy—she was born Cheryl Sarkisian but changed her name in 1978—she was raised by nuns, after her father abandoned her 20-year-old mother. Later, her mother, who had a muted acting career, cycled through seven or eight husbands and two illegal abortions that almost killed her. Although Jackie was a talented performer and luminously beautiful, “my mom missed out on several major acting roles because she refused to sleep with men who promised her a break,” Cher notes. The stepfather who was kindest to young Cher was also a nasty drunk, to the point where, even now, “I still can’t stand the sound of a belt coming out of pant loops.”

From early childhood, Cher was a dynamo—singing perpetually into a hairbrush, dancing around the house, and peeing her pants during a screening of Dumbo rather than miss any of the movie. She dreamed of being a star, and, less conventionally, of discovering a cure for polio. (“When Jonas Salk invented a vaccine, I was so pissed off,” she writes.) Because of her mother’s erratic relationships, she moved constantly, all over the country. By 15, she was living in Los Angeles, where she recounts being leered at by Telly Savalas in a photographer’s studio and spending a wild night or two with Warren Beatty. At 16, she met the man who’d become her partner in all senses of the word: a divorced, charming, slightly squirelly 27-year-old named Sonny Bono. “He liked that I was quirky and nonjudgmental,” Cher writes. “I liked that he was funny and different. He was a grown-up without being too grown up, and I was a sixteen-year-old lying about my age.” Their relationship was platonic at first—when she found herself homeless, she moved in with him, the pair sleeping in twin beds next to each other like characters in a 1950s sitcom. One day, he kissed her, and that was that.

If Cher’s early life is a Steinbeckian saga of grim endurance, her life with Bono is a volatile scrapbook of life in 20th-century entertainment. Thanks to Bono’s connections with Phil Spector, she became a singer, performing backing vocals on the Righteous Brothers’ “You’ve Lost That Loving Feeling.” When Cher and Bono formed a duo and became wildly famous in 1965 with “I Got You, Babe,” the American musical establishment initially deemed her too outré in her bell bottoms and furs, and then—as the sexual revolution and rock music caught fire—too square. In her first flush of fame, the recently widowed Jackie Kennedy requested that Sonny & Cher perform for a private dinner party in New York. The fashion editor Diana Vreeland had Cher photographed for Vogue. At a party in his hotel suite, Salvador Dalí explained to her that an ornamental fish she was admiring was actually a vibrator. (“I couldn’t drop that fish fast enough.”) Having entrusted all the financial details of their partnership to Bono, she was stunned when he revealed that they owed hundreds of thousands in back taxes, right as their musical success was stalling.

[Read: What Madonna knows]

“Remembrance of things past is not necessarily the remembrance of things as they were,” Marcel Proust declared in In Search of Lost Time. Show-business memoirs can be gritty—Al Pacino’s Sonny Boy recounts a similarly bleak childhood—but I’m hard pressed to think of another celebrity author so insistent on dispensing with rose-tinted reminiscences. Cher wants you to know that for most people—and absolutely for most women—the 20th century was no cakewalk. She loved Bono, and is the first to admit how enchanting their dynamic could be. But the partner she describes was controlling, vengeful (he reportedly burned her tennis clothes after he saw her talking to another man), and shockingly callous. When she left him, she discovered that her contract was one of “involuntary servitude”—he owned 95 percent of a company called Cher Enterprises, of which she was an employee who never received a paycheck. (His lawyer owned the other 5 percent.) Their divorce was finalized in 1975, a year or so after women were granted the right to apply for credit cards in their own names.

Promoting her book, Cher told CBS Sunday Morning, “I didn’t want to give information, ’cause you could go to Wikipedia [for that]. I just wanted to tell stories.” And she does, but in a form that can’t help doubling as a broader history—an account of all the things women have suffered through (casting couches, financial ruin, humiliating public scrutiny) and fought for (authority over their own bodies). Unlike her mother, Cher was, via carefully coded language, offered a legal abortion in her doctor’s office in 1975, during a period when her life was in flux. (Her second husband, the musician Gregory Allman, was addicted to heroin and had deserted her; she was about to return to work on her CBS variety show, also titled Cher.) “I needed to be at work on Monday,” she remembers. “I needed to be singing and dancing. I had a child, mother, and sister to take care of. I knew I had to make a choice, and I knew what it was. It made it harder that I didn’t have Gregory to talk to about it, but I made my decision and I was so grateful to my doctor’s compassion for giving me one.” (Cher and Bono's son, Chaz Bono, had been born in 1969. By 1976, Cher and Allman had reconciled, and Cher gave birth to Elijah Blue Allman.)

Gratitude. Compassion. Choice. What is resilience reliant on if not all three? We have to wait for book two for Cher’s account of her ups and downs in the ’80s and ’90s—her new acting career, her Best Actress Oscar for Moonstruck, her turn to infomercials for income after a severe bout of chronic fatigue syndrome, her auto-tuned path with “Believe” to one of the best-selling pop singles of all time. But in Cher, she offers a persuasive, wry, rousing account of what made her, and what she was able to make in turn. “I’ve always thought that whether you get a break or not is purely down to luck,” she writes, adding, “These were the key moments that changed my luck.” But that read of things understates her sheer force of will—her outright refusal, as with the Oscars dress, to ever be counted out.

The Only Thing Worse Than Talking to Joe Rogan

The Atlantic

www.theatlantic.com › technology › archive › 2024 › 11 › kamala-harris-joe-rogan-podcast › 680606

If this wasn’t the Podcast Election, it was certainly a podcast-y election. Millions of people watched the results come in on a handful of livestreams hosted by popular podcasters, including one hosted by Tucker Carlson from Mar-a-Lago, on which Donald Trump’s sons Donald Trump Jr. and Eric Trump appeared as guests.

Trump also enjoyed a late-breaking endorsement from Joe Rogan, host of the world’s most popular podcast. For the past several months, much was made about the Trump campaign’s podcast strategy, reportedly masterminded by Trump’s son Barron, which included interviews with the tech-world whisperers Lex Fridman and the All-In Podcast. Trump took advantage of every opportunity to be interviewed at length and in casual conversation for huge audiences of young men; Harris did not, and immediately after her loss, this stood out to many people as a big problem. As New York Times editor Willy Staley put it in a wry (or grim) post on X, there is now palpable “soul-searching among Democrats about the podcast situation.”

I spent Election Night watching a livestream hosted by The Free Press, the media company founded by the former New York Times writer Bari Weiss. The guest list was a strange assemblage of iconoclasts and establishment castoffs, and it was obvious from the comments that many viewers were just there to watch It Girls Dasha Nekrasova and Anna Khachiyan, hosts of the cultish podcast Red Scare, smirk and sip teensy glasses of champagne while barely saying anything. (One of Nekrasova’s longer sentences of the night was “He’s winning like crazy, right?”)

[Read: Bad news]

A little after 8 p.m., the former presidential candidate Andrew Yang called in from a parking lot in Philadelphia. “I gotta say, the vibe’s kind of Trumpy,” he told Weiss. He had voted for Kamala Harris, he told her, though he hadn’t been excited about it. He offered his critique of the campaign run by Harris and Tim Walz, which he felt was overly risk-averse and uncharismatic. Specifically, he called out the missed opportunity to appear on The Joe Rogan Experience, as both Trump and J. D. Vance had done. (Harris purportedly could have appeared on the show if she followed the host’s terms; in late October, Rogan wrote on X that, contrary to the campaign’s desires, he would not accept a one-hour time limit on the interview and that he wanted to record in his studio in Austin.) “It pisses me off,” Yang said.

“That was a gimme,” he went on. “The Rogan interview would have been almost entirely upside. It’s low-propensity male voters, people that are not inclined to vote for you, so you have nothing to lose.” On Carlson’s Election Night livestream, Elon Musk made a similar argument, alluding to the parasocial, possibly persuasive power of podcasts: “To a reasonable-minded, smart person who’s not hardcore one way or the other, they just listen to someone talk for a few hours, and that’s how they decide whether you’re a good person, whether they like you.”

As I watched, I felt annoyed. Rogan’s anti-vaccine rhetoric and anti-trans shtick—among many other bizarre statements, such as his claim that intelligence agencies provoked January 6—should make him radioactive for any politician, let alone a Democrat in 2024. And anyway, “more podcasts” sounds like a pretty desperate response to such a monumental loss. But these are stupid times.

According to exit polls, Harris did do poorly with young men. Yang was clearly correct that she had nothing to lose. As my colleague Spencer Kornhaber wrote on Thursday, Harris may have avoided Rogan’s three-plus-hour, formless interview format for fear of messing up, “but given who ended up winning the election, this … seems like an antiquated concern.” Was this the difference? Definitely not. But it was a difference. Next time, I would guess, Rogan and his ilk will not be snubbed; the oddball internet is mainstream enough to seriously court.

Obviously, political campaigns always prioritize making their candidates appear accessible, relatable, authentic, and so on. For a useful historical parallel, I looked to 1976—another election in which a key issue was inflation, a key concern was turning out disaffected young voters and restoring faith in American institutions, and a key problem with the Democratic presidential campaign was that many people said they had no idea what it was about.

Jimmy Carter, after seeing what an interview in Playboy had done for California Governor Jerry Brown’s polling numbers during the primaries, agreed to sit for his own. The interviewer, Robert Scheer, wrote in the introduction: “For me, the purpose of the questioning was not to get people to vote for or against the man but to push Carter on some of the vagueness he’s wrapped himself in.” But in September 1976, when the magazine published the 12,000-word Q&A, it was regarded almost immediately as a disaster. Carter infuriated Christians and gave satirists plenty to lampoon with his description of feeling “lust” and “adultery” in his heart at times. (Many also read parts of the interview as obliquely referring to his Democratic predecessor, Lyndon B. Johnson, as a liar.)

Scheer later said that the idea was to use the length and intimacy of the interview to answer the questions of young voters who “wondered if he was this Southern square.” He also thought that the interview had done exactly what the campaign wanted it to, even if it had made them nervous in the process.

Voter turnout in 1976 was abysmal, as expected in the aftermath of Watergate. But, although the interview was regarded by the national media as a major gaffe, apparently many voters didn’t think about it that way. Some were asked about it in polling conducted the same week it was published—of 1,168 respondents, 289 said they hadn’t heard about the interview, while 790 said they had but it hadn’t changed their minds. Carter did lose some small number of voters, at least in the moment—28 respondents said that the interview had caused them to change their vote from Carter to Gerald Ford, while only four said it had caused them to change their vote from Ford to Carter.

[Read: Why Democrats are losing the culture war]

In the end, Carter won with a narrow margin in the popular vote and outperformed Ford with voters ages 22 to 44, while falling short with voters 45 or older as well as with those 18 to 21. Voters recorded their feelings about the Playboy interview again in exit polls. They were asked whether there was anything they disliked about Carter and given eight choices of response, “I didn’t like his Playboy interview" among them. Again, the respondents said that they cared little about it. (They cared more that he was too pro-union.)

If you read all the critiques of the Harris campaign being written right now, you could come to the conclusion that she was both too online and not online enough. She misunderstood her youth support by looking too much at the wrong parts of TikTok; she went on Call Her Daddy, a massively popular podcast that began as part of the Barstool Sports extended universe but was, I guess, the wrong part. She won the endorsement of the two most popular musicians in the world, whose fans wield a ton of online “power,” however you define it. The default political and cultural stance on the Girl Internet is liberal to leftist and was pro-Harris, so maybe she spent too much time there and not enough in unfriendly corners.

There’s a more compelling case this time around that online misogyny had something to do with the results than there was after Trump’s first victory, in 2016, when reporters were so quick to explain how young men were radicalized in spaces like 4chan—a website that was always fairly niche, even if it did influence broader internet culture in certain ways. Today, discontented men are among the most popular influencers on major platforms.

The next Democratic candidate will surely sit for Rogan wherever he asks them to sit. They won’t have a choice. They’ll have to take the risk and act like they have nothing to lose—right now, that’s certainly the truth.