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What Comes Next for Air Travel

The Atlantic

www.theatlantic.com › newsletters › archive › 2024 › 11 › air-travel-trump-consumer-protection › 680819

The list of air-travel fiascos this past year reads like a verse of “We Didn’t Start the Fire”: A chunk of plane fell off mid-flight. Boeing workers went on strike. A CrowdStrike software issue grounded thousands of planes worldwide. A major airline merger was blocked. Passengers were terribly unruly.

And yet, in roughly that same time period, much about the experience of air travel actually went pretty well: Cancellations in the first half of this year (even with that software outage) were way down from the chaos of 2022, even amidst record-breaking travel days, and last year was by some metrics the safest on record. The Biden administration implemented new requirements for airlines to give passengers refunds for canceled or significantly changed flights and announced a new rule to crack down on airline junk fees. Flights are more affordable than they were decades ago, adjusted for inflation.

An air-travel paradox has emerged. As my colleague Charlie Warzel wrote earlier this year, “although air safety is getting markedly better over time, the experience of flying is arguably worse than ever.” Flying in 2024 is safe and relatively consumer friendly but also quite annoying, especially for the customers unwilling or unable to tack on the perks or upgrades that make it more pleasant. In most economy flying situations, seats are cramped, snacks are expensive, storage space is tight, tensions are high. Airlines are seeing record demand; the TSA is predicting that this week will be the busiest Thanksgiving travel week on record. But staffing shortages persist, adding to inconvenience for fliers.

Many of these frustrations are the fault of individual airlines. But a presidential administration’s approach to consumer welfare can play a meaningful role in the experience of flying (and what happens when things, inevitably, go wrong). Under President Joe Biden and Transportation Secretary Pete Buttigieg, the federal government pushed to block mergers that it saw as concentrating the industry in a way that might hurt consumers, and generally focused on consumer protections (sometimes to the ire of the industry). The Trump administration will likely take a more “business-friendly” approach, Henry Harteveldt, an industry analyst, told me. Former Representative Sean Duffy of Wisconsin, Trump’s pick to replace Buttiegieg as transportation secretary, used to be an airline lobbyist. Meanwhile, Project 2025 (which Trump has denied affiliation with) has identified airline consumer protection as a “problematic area.” And many Trump allies have also harshly criticized Federal Trade Commission Chair Lina Khan’s approach to antitrust policy. Trump—even if he doesn’t fully undo the regulations introduced under Biden—could curb some of the actions that are currently in motion but have not yet made their way to Congress, Harteveldt predicted.

In his first term, Trump’s administration bailed out the airline industry in the early days of the pandemic. And on the Friday after Thanksgiving in 2020, Trump’s Transportation Department quietly announced a new rule that redefined what counted as deceptive practices, to the benefit of airlines over consumers. The airline industry has high hopes for Trump’s next term: Delta’s CEO celebrated the end of an era of “overreach,” and Southwest’s CEO said he is optimistic that the next administration is “maybe a little less aggressive in terms of regulating or rule-making.”

The full scope of Trump’s plans for the airline industry isn’t yet clear, but in a statement announcing his transportation-secretary selection, Trump said that Duffy “will make our skies safe again by eliminating DEI for pilots and air traffic controllers.” Aviation officials have expressed concern that clean-fuel programs will be stymied under Trump, who has promised to repeal parts of Biden’s Inflation Reduction Act. And another initiative Trump floated during his first term—privatizing air-traffic control—may be revived in his next term (the overworked and sometimes dysfunctional Federal Aviation Administration is presently funded with federal dollars). If air-traffic control does indeed become run by a private company, consumers likely wouldn’t see a big difference in ticket prices, Harteveldt said, but it would be a huge change to the way the travel industry operates.

So much about travel is unpredictable, especially during busy weeks like this one. Will your flight be delayed? Will your boarding area be crowded with “gate lice” trying to skip the line? Will your seat be double-booked, and will the Wi-Fi work? Some of this uncertainty is just the reality of human experience—you could be seated next to a crying baby no matter who is president—but some of the experience will be shaped by the administration’s approach in the next four years. As Trump and his allies attempt to balance the interests of consumers and corporations in a massive, complicated, and closely watched industry, a big question is who will get priority.

Related:

All airlines are now the same. Flying is weird right now.

Here are three new stories from The Atlantic:

Good on Paper: Is ambivalence killing parenthood? A guide for the politically homeless Thanksgiving should be in October.

Today’s News

Israel and Hezbollah agreed to a cease-fire deal, which will take effect tomorrow and pause fighting in the region, President Joe Biden announced. President-Elect Donald Trump said yesterday that he would impose a 25 percent tariff on imports from Canada and Mexico and an additional 10 percent tariff on imports from China. Boris Epshteyn, a top Trump aide, allegedly asked potential nominees for Trump’s second administration to pay him consulting fees if they wanted him to advocate for them to Trump, according to a review by the president-elect’s legal team. Epshteyn has denied the allegations.

Dispatches

Work in Progress: Americans need to put down the vacuum and get off the tidiness treadmill, Annie Lowrey writes.

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By McKay Coppins

This article contains spoilers for the movie Heretic.

When I was a Mormon missionary in Texas in the early 2000s, my companions and I used to get strange phone calls from a man with a British accent named Andrew. We didn’t know who he was, or how he’d gotten the numbers for a bunch of Church-owned cellphones, but the calls always went the same. He would begin in a friendly mode, feigning interest in our lives and work. Then, gradually, the questions would turn confrontational as he revealed his true agenda: to convince us that everything we believed was wrong.

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P.S.

As the Swifties and/or Black Friday die-hards among you may know, Taylor Swift is releasing a book this Friday at Target. For The Atlantic’s Books section, I wrote about what Swift’s decision to self-publish means for the publishing industry. Have a great Thanksgiving!

— Lora

Stephanie Bai contributed to this newsletter.

When you buy a book using a link in this newsletter, we receive a commission. Thank you for supporting The Atlantic.

The Taylor Swift Theory of Book Publishing

The Atlantic

www.theatlantic.com › books › archive › 2024 › 11 › taylor-swift-celebrity-book-publishing-eras-tour › 680797

Among the details on Target’s product page for the official Taylor Swift Eras Tour commemorative book—256 pages; 500 images and personal reflections written by Swift—was one unusual tidbit buried under the header “Specifications.” Most of Swift’s fans surely glossed over the section, which provided information less relevant than the book’s cost ($39.99) and release date (in stores on Black Friday and online the next day). But the book industry noticed: Her publisher is listed as “Taylor Swift Publications.” The superstar is bypassing traditional publishers and releasing her book herself. This perhaps isn’t so shocking—she loves to cut out a middleman. Swift issued her Eras concert movie directly to AMC Theatres and began rerecording her early albums after an ownership dispute; she also has a long-standing retail relationship with Target, which will be the book’s exclusive retailer.

For the companies that produce and sell books, this could be interpreted as a warning sign, because every dollar spent on what is sure to be a massively successful product (Swifties are such prodigious spenders that economists feared her tour would trigger a surge in European inflation) is a dollar that publishers are missing out on. Instead, her decision is less a bellwether for a big-name-oriented industry than a sign of the times—a symptom, not a cause, of a shift in the relationship between these businesses and the famous.

The day after Swift announced her book, David Shelley, the CEO of Hachette, one of the “Big Five” book publishers, said something at the Frankfurt Book Fair that got far less attention: He shared that Hachette will focus on introducing readers to an author’s existing catalog, in order “to have a business that isn’t super reliant on hits.” Best sellers, established tentpoles of the industry, were now “icing on the cake,” he explained. The book industry still welcomes the hype and sales that a star can bring, but more and more, publishers also rely on what they already have: generations’ worth of older titles—what they call the backlist.

Shelley’s sentiments reflect longer-term trends for celebrity authors. Swift isn’t the first star to finesse her own advantageous publishing situation. Lately, various writers with meaningful personal resources—money, followers, notoriety—have struck out on their own or made nontraditional arrangements. Colin Kaepernick and Donald Trump have released books through their own outfits. In 2022, Brandon Sanderson, a prolific and popular sci-fi and fantasy writer, raised millions of dollars through a Kickstarter to self-publish four of his novels. Colleen Hoover, the mega-best-selling author of genre fiction, has continued self-publishing books even after entering into a relationship with Atria Books, an imprint of Simon & Schuster (along with signing contracts for forthcoming titles with two additional publishers).

But despite the profit incentives of doing everything yourself, it seems unlikely that every celebrity will follow in Swift’s footsteps. Publishing a book is hard and expensive, and requires more than just publicity know-how. Few stars, especially those merely looking to burnish their personal brand, will have the stamina or interest to source editors, lawyers, designers, proofers, rights specialists, and all of the other professionals required to create, distribute, and sell a book. The editing process in particular is useful to many people “regardless of their stature,” Jane Friedman, who reports on the publishing industry, told me. Plus, the less glamorous parts of publishing—How do you get your title into a local bookstore in Des Moines, or Munich? What happens if your shipment of books falls into the sea?—are better left as someone else’s problem. Many celebrities less enthusiastic than Swift about building an empire may think, as Friedman put it, “Do I really need to futz around with this?” (Swift, with her Target relationship and merchandising expertise, is well equipped to futz around with it.)

If the value that publishers bring to authors can vary, the value that famous people bring to publishers has traditionally been significant. Shelley, the Hachette CEO and a self-professed Swift fan, told me that “obviously, I’d be lying if I said it wouldn’t be my dream for us to publish a Taylor Swift book.” A big best seller can buoy a business. At the 2022 antitrust trial over the proposed merger of Penguin Random House and Simon & Schuster, executives explained that “publishing is a portfolio business, with profitability driven by a small percentage of books.” This setup means that a lot of resources are still marshaled toward projects for established authors, many of them famous.

But “celebrities are not some financial saving grace of traditional publishers,” Friedman told me. They can be meaningful contributors to a company’s bottom line, she said, but “they require as much work to sell well as most titles.” Simply slapping a famous name on a book doesn’t always move product. Sometimes, celebrities parlay their name and following into big-time sales and hype—though, of course, not all of them (or their projects) are created equal. Britney Spears’s 2023 book, The Woman in Me, sold nearly 1 million copies, according to Circana Bookscan, which tracks sales numbers. In other cases, performance is less spectacular—see Billie Eilish’s self-titled 2023 book, which sold only about 81,000 copies. Readers want something new and compelling to dig into, especially when they can see endless images and posts from their favorite stars online anytime. That sales variability for even big-name authors is part of why publishers have been doubling down on their new (old) stream of revenue.

The “Vegas” model of betting on a few big titles each year is receding in favor of a focus on what a company has already published (or obtained by acquiring the backlist of a competitor), Thad McIlroy, a publishing-industry analyst, told me. Long a smaller concern of publishers, interest in backlists accelerated as Amazon and social media scrambled the way books are sold and discovered. (See Chris Anderson’s 2006 book, The Long Tail, published by Hachette, for more on that phenomenon.) Early in the pandemic, people were buying lots of books, many of them old, and this accelerated the shift: In 2020, two-thirds of book sales were backlist titles, and by 2022, that number was closer to 70 percent. Shelley reaffirmed to me what he’d said at Frankfurt: Although one-off wins are “always fun,” an emphasis on the backlist and working with authors across multiple books is central at Hachette. TikTok in particular, he added, has “fundamentally altered” the way people find books, allowing decades-old works—he cited the late sci-fi author Octavia Butler’s novels as an example—to find new and engaged audiences online.

Nothing happens very quickly in the publishing world, and a sudden break from big hits is unlikely. Swift’s new book is more likely to become a memento than a classic; in the coming years, a more conventional project from the singer could well result in the kind of traditional book deal any publisher would be delighted to make. Already, the industry is awaiting her next work—Memoir? Long-rumored novel?—and guessing, or at least hoping, that she will turn to them.

Even so, one of the most likely (and most prudent) courses for the Big Five over the longer term may be to spend less energy chasing big names. Maris Kreizman, an author with deep experience in the industry, told me that she was optimistic about the change in priorities. “I hope that this would take some of [publishers’] attention away from landing the celebrities,” she said. “The amount of time and energy they spend on those kinds of books could be used to help other books grow and find an audience.” This virtuous cycle can happen only if publishers place the same kind of faith in other authors that they've been placing in famous figures; with fewer celebrities in the picture, perhaps they can focus on the weird, vibrant work of smaller authors. That sort of exodus, far from casting a chill through the book world, might actually make it more interesting.

What’s the Deal With Pennsylvania?

The Atlantic

www.theatlantic.com › politics › archive › 2024 › 11 › 2024-election-pennsylvania-rural › 680489

This story seems to be about:

Photographs by Jonno Rattman

Updated at 8:50 a.m. ET on November 3, 2024

An hour’s drive from downtown Pittsburgh is one of the most beautiful places in America—Fallingwater, the architect Frank Lloyd Wright’s late masterpiece. The house is a mass of right angles, in ochre and Cherokee red, perched above the Bear Run waterfall that provides the house its name.

Fallingwater was commissioned in 1934 by a couple, Edgar and Liliane Kaufmann, whose family had made its fortune from a brick-and-mortar business—a department store in Pittsburgh founded in 1871, when the city was flush with steel and glass money. Edgar became a generous patron of the arts in Pittsburgh and helped raise money for a local arena. Before he bought the Fallingwater site outright, the land had been leased to the store’s employee association, which allowed workers to spend their summers there.

Unlike today’s rich, many of whom make their money from ones and zeros, the Kaufmann family’s money came from a place and its people—the matrons of Pittsburgh who needed new pantyhose, the girls who met under the store’s ornate clock, the parents who took their children to see Santa. In the age before private jets, the Kaufmanns spent their leisure time near that place too. Fallingwater was built to be their summer retreat.

[George Packer: The three factors that will decide the election]

Lately, though, Pennsylvania has been on the receiving end of a different display of wealth and power. Elon Musk has made Donald Trump’s return to the White House his personal cause. He has so far donated at least $119 million to his campaign group, America PAC, and has devoted considerable energy to campaigning in the state where he went to college. The South African–born Tesla magnate, who usually lives in Texas, set up what The New York Times described as a “war room” in Pittsburgh. He has held town-hall meetings in several counties across the state. He announced at a Trump event in Harrisburg that he would write $1 million checks to swing-state voters, in what the Philadelphia district attorney has described as an “illegal lottery scheme.” And Musk is presenting himself, to some skepticism, as a fan of both of the state’s NFL teams, the Philadelphia Eagles and the Pittsburgh Steelers.

Pennsylvania, which supported Democrats in six consecutive presidential elections before narrowly voting for Trump in 2016 and then returning to the Democrats in 2020, is widely expected to be the tipping-point state in the Electoral College next week. “Pennsylvania is caught in the middle of a realignment of the American electorate,” the polling analyst Josh Smithley, who runs the Pennsylvania Powered Substack, told me. The wealthier suburbs have been moving left as the rural areas “have been rocketing to the right, propelled by diminishing white working-class support for the Democratic Party.” The commonwealth is one of only six states in the country where more than 70 percent of current residents are homegrown. It is three-quarters white, and a third of its residents have a bachelor’s degree—lower than in neighboring Northeast Corridor states.  

At the moment, Musk is merely the wealthiest and most frenetic of the many political operatives showering Pennsylvanians with attention. If you found yourself caught in unexpected traffic there in October, it’s quite possible that a motorcade or rally roadblock was responsible. Every television ad break is stuffed with apocalyptic messaging from the two campaigns. Leaflets are slid under doors in quantities that would make environmentalists apoplectic.

Along with the economy, Republican messaging here has focused on the border wall and crimes committed by immigrants. But Pennsylvania is also the home of one of the Democrats’ most intriguing—and most promising—pushbacks to this narrative. Folksy populists including Senator John Fetterman and vice-presidential candidate Tim Walz are peddling their own version of “beware of outsiders.” In their telling, however, the interlopers are predatory plutocrats—such as Musk—and carpetbagging candidates from out of state. During the Eagles game on October 27, a Democratic ad used a clip of Trump saying that “bad things happen in Philadelphia.” A narrator intoned, “They don’t like us. We don’t care. Because here’s the thing that people like Donald Trump don’t understand: We’re Philly. F***ing Philly.” Perhaps with a male audience in mind, the underlying visuals were ice-hockey players having a punch-up and Sylvester Stallone smacking someone in Rocky.

Both campaigns, then, are posing versions of the same question: Who are the real outsiders? Who are “they”?

Reading, Pennsylvania (Jonno Rattman for The Atlantic) Reading, Pennsylvania (Jonno Rattman for The Atlantic)

In the past several months, Trump has held more than a dozen rallies and roundtables in Pennsylvania—including the one in Butler where he was nearly assassinated, and a second at the same spot, where Musk joyfully gamboled behind him before formally delivering his endorsement.

The mid-October event I attended in Reading, a small city where two-thirds of the population is Latino or Hispanic, was more low-key. But waiting to get into Santander Arena, I realized something: This was the Eras Tour for Baby Boomers. The merch. The anticipation. The rituals. The playlist of uplifting bangers. The length.

In towns and cities that feel forgotten, these rallies create a sense of community and togetherness. Taylor Swift concerts have friendship bracelets; this crowd had red Make America Great Again hats. (The “dark MAGA” version popularized by Musk was not yet en vogue.) For the Eras Tour, a concertgoer might make their own copy of Swift’s green Folklore dress, or her T-shirt that says NOT A LOT GOING ON AT THE MOMENT. The slogans at the Reading event were infinitely varied, but most were at least mildly aggressive. IF YOU DON’T LIKE TRUMP, YOU WON’T LIKE ME read one woman’s T-shirt. The men were just as fired up. For months, I have been arguing to friends that the widespread, illicit use of muscle-building steroids—which can cause rage, paranoia, and mood swings—might explain some of the political currents among American men. I usually can’t prove it, but here a large man wore a sleeveless vest that read MAKE ANABOLICS GREAT AGAIN.

Behind me in line were a mother and her two daughters—very Swiftie-coded, except they wanted to talk about “how the economy went to shit when Biden got in,” as the elder daughter put it. The mother raised the specter of Trump’s family-separation policy—which The Atlantic has extensively chronicled—only to dismiss it as a myth. She liked Trump, she told me, because he was a businessman: “People say he went bankrupt, but I think that’s smart. Finding a loophole.” Not so smart for the people he owed money to, I observed. The conversation died.

Inside the arena, I got to chatting with 34-year-old Joshua Nash, from Lititz, in Lancaster County. He was sitting alone at the back of the arena wearing a giant foam hat that he had bought on Etsy for $20 and then put in the dryer to expand. He was both a very nice guy and (to me) an impenetrable bundle of contradictions. He would be voting for Trump, he said, despite describing himself as a pro-choice libertarian who was “more left-leaning on a lot of issues.” He worked for Tesla maintaining solar panels, “but I’m not big on the whole climate thing.” He had given up on the mainstream media because of its bias and had turned to X—before Community Notes, the social-media platform’s crowdsourced fact-checking program, repelled him too. “I just want the facts,” he told me.

The campy, carnivalesque atmosphere of Trump rallies—halfway between megachurch and WrestleMania—is hard to reconcile with the darkness of the sentiments expressed within them. How could anything be alarming, many of the former president’s supporters clearly think, about such a great day out? After all, like the Eras Tour, Trump’s rally circuit has created its own lore. At the front, you might see the “Front Row Joes,” who arrive hours early to bag the best spots in the arena, or Blake Marnell, also known as “Mr. Wall,” who wears an outfit printed with bricks meant to resemble Trump’s promised border barrier. Another regular is “Uncle Sam,” who comes decked out in candy-striped trousers and a stars-and-stripes bow tie. He leads the crowd in boos and cheers.

Trump feeds off his fans’ devotion, making them part of the show. In Reading, he praised the Front Row Joes while claiming that his events were so popular, they struggled to secure front-row seats, and then moved on to “the great Uncle Sam. I got to shake his hand. I have no idea who the hell he is. I got to shake his hand two weeks ago. He has the strongest handshake. I’m saying, ‘Man, that guy’s strong.’ Thank you, Uncle Sam. You’re great. Kamala flew to a fundraiser in San Francisco, a city she absolutely destroyed.”

Did you catch that curveball there? It wasn’t any less jarring in real time. Listening to Trump’s style of speaking—which he calls the “weave”—re-creates the experience of falling asleep during a TV program and missing a crucial plot point before jerking awake and wondering why the protagonist is now in Venice. Every time I zoned out for a few seconds, I was jolted back with phrases like “We defeated ISIS in four weeks” (huh?) and “We never have an empty seat” (fact-check: I was sitting near several hundred of them), or the assertion that Howard Stern is no longer popular, so “I dropped him like a dog.” You have to follow the thread closely. Or you just allow the waves of verbiage to wash over you as you listen for trigger words like the border and too big to rig.

Along U.S. Route 30 (Jonno Rattman for The Atlantic)

At his rally in Reading, Trump made several cracks about the “fake news” media, which had turned out in droves to record him from an elevated riser in the middle of the arena. “They are corrupt and they are the enemy of the people,” he said. “We give them the information and then they write the opposite, and it’s really disgusting.” A wave of booing. A man in the crowd shouted, “You suck!”

A few days later, at a rally for Vice President Kamala Harris in the windswept western city of Erie, Senator Fetterman emerged in a sweatshirt, shorts, and a yellow wool Steelers hat with a bobble that made him look like an oversize Smurf. During his short speech, Fetterman twice mentioned the media’s presence, and people actually cheered. (About a third of Democrats trust newspapers, compared with just 7 percent of Republicans, according to Gallup.) “The national media is here,” Fetterman told the audience. “Want to know why? Because you pick the president!”

Fetterman’s speech attacked a series of Republican politicians whom he depicted as outsiders—disconnected elites. He roasted the vice-presidential nominee J. D. Vance for allegedly not wanting to go to Sheetz, the convenience-store chain whose headquarters are in Altoona, Pennsylvania. He mocked his former Senate rival, the Trump-endorsed television personality Mehmet Oz, whose campaign never recovered from the revelation that he ate crudités and lived in New Jersey. He urged the crowd to vote against the Republican Senate candidate Dave McCormick, who was born in Pennsylvania but spent his hedge-fund millions on a house in the tristate area. “You’re going to send that weirdo back to Connecticut,” Fetterman told the crowd.

[Read: Five of the election’s biggest unanswered questions]

The signs and T-shirt slogans at the Erie rally tended to be less stern than twee. I saw a smattering of CHILDLESS CAT LADY and a lot of Brat green. During the warm-up, Team Harris entertained the crowd with a pair of DJs playing Boomer and Gen X hits: Welcome to America, where your night out can include both a sing-along to Abba’s “Dancing Queen” and a warning about the possible end of democracy. When Harris finally arrived onstage, to the sound of Beyoncé’s “Freedom,” her speech was tight, coherent … and clichéd. At one point, she asked the crowd: “Why are we not going back? Because we will move forward.” But you can’t say that Harris isn’t working for this: After the speech, she stuck around to fulfill a dozen selfie requests. At one point, I saw her literally kiss a baby.

The Democrats have placed a great deal of hope in the idea that Harris comes off as normal, compared with an opponent who rants and meanders, warning about enemies one minute and swaying along to “Ave Maria” the next (and the next, and the next …). This contrast captures what most people in the United Kingdom—where a majority of Conservative voters back Harris, never mind people on the left—don’t understand about America. How is this a close election, my fellow Britons wonder, when one candidate is incoherent and vain, the generals who know him best believe he’s a fascist, and his former vice president won’t endorse him? That message has not penetrated the MAGA media bubble, though: Time and again, I met Trump voters who thought that reelecting the former president would make America more respected abroad.

In Western Europe, many see America’s presidential election this year not as a battle between left and right, liberal and conservative, high and low taxes, but something more like a soccer game between a mid-ranking team and a herd of stampeding buffalo. Sure, the buffalo might win—but not by playing soccer.

Scenes along U.S. Route 30 (Jonno Rattman for The Atlantic)

The next day, I got up early and set my rental car’s navigation system for a destination that registered, ominously, as a green void on the screen. This was a farm outside Volant (population 126), where Tim Walz would be talking to the rare Democrats among a fiercely Trump-supporting demographic: Pennsylvania farmers.

The work ethic of farmers makes Goldman Sachs trainees look like quiet quitters, and the agricultural trade selects for no-nonsense pragmatists who are relentlessly cheerful even when they’ve been awake half the night with their arm up a cow. Accordingly, many people I met at the Volant rally didn’t define themselves as Democrats. They were just people who had identified a problem (Trump-related chaos) and a solution (voting for Harris). “I don’t think we’re radical at all,” Krissi Harp, from Neshannock Township, told me, sitting with her husband, Dan, and daughter, Aminah. “We’re just down the middle with everything … All of us voted straight blue this year, just because we have to get rid of this Trumpism to get back to normalcy.”

Danielle Bias, a 41-year-old from Ellwood City, told me she was the daughter and granddaughter of Republicans, and she had volunteered for Trump in 2016. “This will be the first time I cross the line, but this is the first time in history I feel we need to cross the line to protect our Constitution and to protect our democracy,” she said. Her husband— “a staunch Republican, a staunch gun owner”—had followed her, as well as her daughter. But not her 20-year-old son. “He believes a lot of the misinformation that is out there, unfortunately,” Bias said, such as the idea that the government controls the weather.

The Democratic plan to take Pennsylvania rests partly on nibbling away at the red vote in rural counties. The farm’s owner, Rick Telesz, is a former Trump supporter who flipped to Biden in 2020 and has since run for office as a Democrat. Telesz’s switch was brave in the middle of western Pennsylvania, Walz said in his speech, and as a result, Telesz would “probably get less than a five-finger wave” from his neighbors.

Walz is the breakout star of 2024, one of those politicians in whom you can sense the schtick—folksy midwestern dad who’s handy with a spark plug—but nevertheless get its appeal. He walked out to John Mellencamp’s “Small Town,” in which the singer expresses the hope that he will live and die in the place where he was born. Walz had dressed for the occasion in a beige baseball cap and red checked shirt, and he gave his speech surrounded by hay bales and gourds. “Dairy, pork, and turkeys—those are the three food groups in Minnesota,” he told the crowd, to indulgent laughter, in between outlining the Democrats’ plans to end “ambulance deserts,” protect rural pharmacies, and fund senior care through Medicare.

Walz also wanted to talk about place. He grew up in Minnesota, where each fall brought the opening of pheasant season, a ritual that bonded him, his father, and his late brother. “I can still remember it like it was yesterday,” he said. “Coffee brewing … The dogs are in the field. You’re on the land that’s been in your family for a long time, and you’re getting to participate in something that we all love so much—being with family, being on that land and hunting.”

Then Walz turned Trump’s most inflammatory argument around. Yes, the governor conceded, outsiders were coming into struggling communities and causing trouble. “Those outsiders have names,” he said. “They’re Donald Trump and J. D. Vance.” Why were groceries so expensive when farmers were still getting only $4.10 a bushel for corn and $10 for soybeans? Middlemen, Walz said—and venture capitalists like Vance. “I am proud of where I grew up,” he said. “I wouldn’t trade that for anything. And Senator Vance, he became a media darling. He wrote a book about the place he grew up, but the premise was trashing that place where he grew up rather than lifting it up. The guy’s a venture capitalist cosplaying like he’s a cowboy or something.”

A roadside stand off U.S. Route 30 sells Trump gear. (Jonno Rattman for The Atlantic)

On a sunny day at the Kitchen Kettle Village in Lancaster County, shoppers browsed among quilts, homemade relishes, and $25 T-shirts reading I ♥ INTERCOURSE in honor of a charming community nearby, whose sign presumably gets stolen quite often. Everyone I spoke with there was voting for Trump, and most cited the economy—specifically, inflation, which is immediately visible to voters as higher costs in stores. Among them was Ryan Santana, who was wearing a hat proclaiming him to be Ultra MAGA. He told me that money was tight—he was supporting his wife to be a stay-at-home mom to their young daughter on his salary as a plumbing technician—which he attributed to Biden’s policies. He also mentioned that he had moved from New York to Scranton to be surrounded by people who found his opinions unremarkable. “The left can do what they want,” he said. “Out in the country, we do what we want.”

Throughout my journey around Pennsylvania, I asked voters from both parties what they thought motivated the other side. Kathy Howley, 75, from Newcastle, told me at the Walz rally that her MAGA neighbors seemed to be regurgitating things they had heard on the news or online. “I try to present facts,” Howley said. “Why aren’t people listening to facts?” Many Trump voters, meanwhile, saw Democrats as spendthrifts, pouring money into their pet causes and special-interest groups, unwilling to tackle the border crisis in case they are called racist—or, more conspiratorially, because they think that migrants are future Democrats.

While out driving, I twice saw signs that read I’M VOTING FOR THE FELON. This was a mystery to me: Conservatives who in 2020 might have argued that “blue lives matter” and decried the slogan “Defund the police” as dangerous anarchy were now backing the candidate with a criminal record—and one who had fomented a riot after losing the last election. For those who planned to vote for Trump, however, January 6 was an overblown story—a protest that had gotten out of hand. “If he didn’t respect democracy, why would he run for office?” asked Johanna Williams, who served me coffee at a roadside café. When I pressed her, she conceded that Trump was no angel, but she believed he could change: “He does have a felony charge, but I still think that there is a little bit of good that he could do.” For the 20-year-old from rural Sandy Lake, stopping abortion was the biggest election issue. Even if a woman became pregnant from sexual assault, Williams believed, she should carry the pregnancy to term and give the baby to a couple who couldn’t have children.

I also met Williams’s mirror image. Rachel Prichard, a 31-year-old from Altoona, was one of those who snagged a selfie with Harris at the rally in Erie, which she proudly showed me on her phone as the arena emptied. She was voting Democratic for one reason: “women’s rights.” She had voted for Trump in 2016 “for a change,” and because she thought “he gave a voice to people who felt they didn’t have one.” Instead of helping, though, Trump had “taught them to yell the loudest.” Rachel had come to the arena with her mother, Susan, who had an even more intriguing voting history: She was a registered Republican who worried about high welfare spending and had voted for Trump twice, but she switched allegiance after the Supreme Court overturned Roe v. Wade.

The Prichards are part of a larger female drift toward the Democrats in this election cycle, prompted by the repeal of Roe. Many such women are unshowy and private, the type who turn out for door-knocking but would be reluctant to get up on a podium—the opposite of the male MAGA foghorns who now blight my timeline on X. If Harris outperforms the polls in Pennsylvania, and across the country, it will be in no small part because of these women.

Leaves blowing on the battlefield of Gettysburg, Pennsylvania (Jonno Rattman for The Atlantic) Gettysburg, Pennsylvania (Jonno Rattman for The Atlantic)

Fallingwater might be a relic of an era when the social contract seemed stronger, but another Pennsylvania landmark reminded me that Americans have endured polarization more bitter than today’s.

In Gettysburg, the statues of Union General George Gordon Meade and Confederate General Robert E. Lee stare at each other across the battlefield for eternity— although the solemnity is somewhat disrupted by a nearby statue of Union General Alexander Hays that appears to be lifting a sword toward a KFC across the road. A stone boundary at what’s known as High Water Mark—the farthest point reached by Confederate soldiers in the 1863 battle—has become a modest symbol of reconciliation. In 1938, the last few living veterans ceremonially shook hands across the wall.

I was visiting Gettysburg to understand how the country came apart, and how its politicians and ordinary citizens tried to mend it again. The Civil War pitted American against American in a conflict that left about 2.5 percent of the population dead. During three days of fighting at Gettysburg alone, more than 50,000 soldiers were killed or wounded. The Civil War still resonates today, sometimes in peculiar ways. In Reading, Trump had asked the crowd if it wanted Fort Liberty, in North Carolina, restored to its former name of Fort Bragg, after Confederate General Braxton Bragg. His listeners roared their approval—never mind that Pennsylvania fought for the Union.

The address that Abraham Lincoln gave when he dedicated the Union cemetery there is now remembered as one of the most poignant (and succinct) in American history. By some accounts, though, it flopped at the time. “He thought it was a failure,” William B. Styple, a Civil War historian who was signing books in the visitor center’s gift shop, told me. “There was no crowd reaction.” Only when Lincoln began to read accounts of the address in newspapers was he reassured that anyone would notice his plea “that government of the people, by the people, for the people, shall not perish from the earth.”

When I reached the cemetery where Lincoln spoke, a ranger named Jerry Warren pointed me to the grass that marks historians’ best guess for the precise spot. When I told him that I was there to write about the presidential election, he paused. “In the middle of a civil war,” he said, “Lincoln never mentioned us and them.”

[McKay Coppins: This is not the end of America]

Now, I can’t quite believe that—the discrete categories of enemies and allies are sharply defined during wartime, as the blue and gray military caps in the gift shop made clear. But I see why Pennsylvanians might reject the suggestion that the gap between red and blue is unbridgeable. What I heard from many interviewees across the political spectrum was a more amorphous sense that something has gone amiss in the places they hold dear, and that nobody is stepping in to help. Perhaps a fairer way to see things is that many communities in Pennsylvania feel overlooked and underappreciated three years out of every four—and the role of a political party should be to identify the source of that malaise.

When I came back to Pittsburgh from Fallingwater, I got to talking with Bill Schwartz, a 55-year-old lifelong city resident who works the front desk at the Mansions on Fifth Hotel—another legacy of the city’s industrial golden age, built for the lawyer Willis McCook in 1905. Within a minute, he began to tell me about the diners and dime stores of his youth, now gone or replaced with vape shops and empty lots. (The Kaufmann family’s once-celebrated department store rebranded after Macy’s bought the chain in 2005. Its flagship location later closed.)

Schwartz, who is Black, lowered his voice as he recounted the racial slurs and insults that were shouted at him in the 1980s. But he fondly remembered the Gus Miller newsstand, dinners at Fat Angelo’s downtown, and nights at Essie’s Original Hot Dog Shop in Pittsburgh’s Oakland neighborhood, home of a gnarly stalagmite of carbs known as “O Fries.” “It was a great hangout spot,” he said—his version of the bar in Cheers. But after the pandemic, he wandered down there and discovered a load of guys in construction gear. They had already gutted the place down to its wooden beams.

Did anyone try to save the Original Hot Dog Shop? Schwartz sighed. “That would require rich people to care about where they came from.”